茶文旅融合
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福建安溪 全链创新畅通茶香通道
Jing Ji Ri Bao· 2025-08-03 22:00
Core Insights - Anxi Tieguanyin, a renowned Chinese tea, is advancing towards becoming a major tea distribution and processing center, with a projected tea garden area of 600,000 acres and a total tea production of 62,000 tons in 2024, generating a comprehensive industry output value of 41.6 billion yuan [1] - The brand value of Anxi Tieguanyin has reached 144.3 billion yuan, maintaining its top position in the national tea geographical indication brand value ranking for ten consecutive years [1] Industry Development - The tea industry in Anxi is undergoing modernization through technological upgrades, with the introduction of IoT and smart pest control systems that have increased pest control efficiency and reduced pesticide usage by over 30% [2][3] - Anxi County is enhancing its tea technology support by establishing national-level tea inspection centers and collaborating with research institutions to promote green planting and smart processing [3] Brand Strategy - Anxi is actively promoting its tea brand through numerous cultural and promotional activities, enhancing its visibility both domestically and internationally, including participation in significant international events [5][6] - The county is focusing on cultural heritage and innovation in tea culture to maintain competitive advantages, with initiatives like tea culture experience tours and the development of cultural products [6][7] Marketing and Sales - The tea industry is transitioning from traditional agricultural products to modern consumer goods, with a focus on health and social consumption scenarios [7][8] - Anxi has developed a comprehensive marketing network with over 30,000 tea marketing personnel and more than 60,000 tea shops nationwide, alongside a significant e-commerce presence with sales reaching 12.5 billion yuan [8][9] Tourism Integration - The integration of tea industry with cultural tourism is being emphasized, with the establishment of tea-themed tourist attractions and experiences, contributing to a projected tourism revenue of 10.7 billion yuan in 2024 [9]
江苏茶旅共融点“绿”成金
Jiang Nan Shi Bao· 2025-05-08 15:04
Core Insights - The integration of tea culture and tourism is driving rural revitalization in Jiangsu Province, with significant economic benefits for local communities [1][2][3] Group 1: Tea Tourism Development - Qianyuan Village in Yixing has transformed from an economically weak area to a model of rural tourism through "tea-tourism integration," generating over 4 million yuan in revenue for its tourism company in 2024 [2][3] - The village has developed high-end accommodations and received over 1 million visitors annually, resulting in more than 55 million yuan in revenue and creating over 100 jobs for locals [2][3] Group 2: Technological Integration in Tea Production - The Yuzhi Tea Farm in Liyang has implemented a smart agricultural system that integrates water, fertilizer, and light management, allowing for remote management of its 2,000-acre tea garden [5][6] - The introduction of a color sorting machine has improved the quality and appearance of the tea products, enhancing marketability [6] Group 3: Product Innovation and Market Expansion - Jiangsu's tea industry is diversifying with products like tea-flavored ice cream and matcha cakes, enriching the tea culture and attracting tourists [7] - The collaboration with new media platforms for live streaming and short video promotions has expanded the market reach of tea products, particularly among younger consumers [4][7]
这款粤东佳茗,点亮岭南茶文旅新地标|挖掘私藏粤茶④
Nan Fang Nong Cun Bao· 2025-05-08 01:31
Core Viewpoint - The article highlights the unique qualities and cultural significance of the Bai Tang Mountain tea from Huizhou, Guangdong, emphasizing its historical roots, traditional production methods, and the integration of tea culture with tourism to promote local economic development [8][12][35]. Group 1: Historical and Cultural Significance - Bai Tang Mountain tea has a history dating back to the Jin Dynasty, with references found in ancient texts and poetry, indicating its long-standing cultural importance [22][23]. - The tea is deeply intertwined with Hakka culture, showcasing traditional handcrafting techniques that have been preserved over generations, making it a living testament to local heritage [14][20]. - The region is recognized for its unique natural advantages, located in the golden tea-producing belt, which contributes to the tea's distinct flavor profile characterized as "sweet, fragrant, mellow, and smooth" [17][18]. Group 2: Economic Development and Tourism Integration - The local government is focusing on a "ten-thousand-acre tea garden" initiative, aiming to transform the traditional tea industry into a comprehensive model that combines ecology, culture, and tourism for rural revitalization [36][37]. - Currently, the tea cultivation area in Bai Tang town spans 43,200 acres, generating an annual output value exceeding 1 billion yuan, with 70% of local households engaged in tea-related activities [43]. - The integration of tea culture with tourism has led to an increase in visitor numbers, with thousands of tourists expected daily during peak seasons, enhancing the region's visibility and market reach [44][45].
积庆里推出数字茶咖机,开启茶饮新纪元|英德红茶头采系列专场⑥
Nan Fang Nong Cun Bao· 2025-04-09 11:05
Group 1 - The core event is the launch of the "Digital Tea Coffee Machine" by Jiqingli, which integrates AI algorithms and blockchain technology to enhance traditional tea production [10][11][13] - The event gathered nearly 500 participants, including government leaders, industry experts, and business representatives, marking a significant step towards high-quality development in the Yingde black tea industry [3][4][30] - Jiqingli's ecological tea garden, covering 3,000 acres, is experiencing a peak in spring tea picking, with fresh tea being rapidly distributed nationwide [7][8] Group 2 - Jiqingli introduced two new products: "Golden Hair Tips," a national gift tea with a limited production of 1 pound from 30,000 buds, and "Original Habitat: Shimen Tai Old Tree Tea," sourced from a protected area with an annual yield of less than 100 pounds [17][19] - The company is actively promoting the integration of tea culture and tourism, offering various experiential programs and high-end services, with over 350,000 visitors to the Jiqingli Xianhu Tourist Area [21][30]