避暑经济
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新华视点丨暑期经济多点开花:文化消费、避暑经济、研学热潮共燃夏日活力
Xin Hua Wang· 2025-08-14 08:00
Group 1: Cultural Consumption - The cultural experience center in Hebei's Xinhua Bookstore has upgraded its space by incorporating intangible cultural heritage projects, leading to a 65% increase in daily foot traffic during the summer [4] - Sales of cultural and creative products exceeded 800,000 yuan, while surrounding dining consumption grew by 30%, creating a positive cycle of "cultural experience - surrounding consumption" [4] Group 2: Sports Events - The "Zhe BA" basketball league in Zhejiang has sparked enthusiasm among fans and brought together sports enthusiasts, contributing to a surge in community sports events [7] Group 3: High-Temperature Economy - In Jilin's Hunchun, air conditioning sales increased by 120% due to high temperatures, with local cold noodle brands selling over 300 servings daily, leading to a 45% rise in cold drink orders on delivery platforms [10] Group 4: Tourism and Recreation - The Yangming Mountain scenic area in Hunan developed a "forest healing" experience project, attracting 120,000 visitors during the summer and increasing income for surrounding rural guesthouses by 60% [13] - The "I Spend a Day in the Song Dynasty" project in Kaifeng's Qingming Riverside Garden has seen a significant increase in customer spending, with average stay duration for study tour groups extending to 6.5 hours, boosting secondary consumption to 45% [15]
“观演+互动+消费”:“避暑经济”释放城市夜经济新活力
Yang Shi Wang· 2025-08-12 09:06
Core Insights - Urban parks are becoming popular destinations for citizens and tourists seeking relief from the heat, contributing to the "cooling economy" as a new highlight of urban vitality [1] Group 1: Activities and Attractions - Shenyang's Beiling Park features a series of lotus-themed performances, including shadow puppetry and traditional opera, attracting many visitors [4] - The park's performances have boosted sales at nearby cold drink shops, with the "lotus-shaped ice cream" being particularly popular among consumers [6] Group 2: Economic Impact - The park has established a non-heritage cultural market, with high demand for traditional crafts and themed creative products, enhancing the "cooling economy" and revitalizing the city's night economy [8] - The integration of immersive experiences, non-heritage interactions, specialty dining, and themed creative products has created a consumption chain of "viewing, interacting, and consuming," enriching the public's summer nightlife [8]
活力中国调研行丨从“滑雪胜地”到“四季长红”——“避暑经济” 激发松花湖“生态文旅”新活力
Xin Hua Wang· 2025-08-12 06:37
Group 1 - The core viewpoint is that Songhua Lake in Jilin City has successfully integrated ecological restoration with cultural tourism, creating a diverse range of activities such as skiing, camping, and sailing, which has invigorated regional development [1] - Songhua Lake is capitalizing on the opportunity to develop a "summer economy," with the resort area experiencing a significant increase in visitors, surpassing one million annually, and achieving a 35% year-on-year growth in tourism revenue [3] - The transformation of Songhua Lake from a "ski resort" to a year-round destination reflects its evolution into a "four seasons thriving" location [3]
公园夜游、草原观影……暑期游“点燃”文旅新活力
Yang Shi Wang· 2025-08-12 04:18
Group 1 - Urban parks are becoming popular summer destinations for citizens and tourists, contributing to the "cooling economy" and enhancing urban vitality [1][5] - In Shenyang, parks are hosting unique activities, such as shadow plays and traditional performances, attracting large crowds [1][3] - The introduction of themed snacks and drinks, like the "lotus-shaped ice cream," is boosting sales in nearby refreshment shops [3][5] Group 2 - The newly built "Eight Immortals Crossing the Sea" cable car in Shandong's Penglai Pavilion scenic area has become a new attraction, connecting various scenic spots and increasing visitor comfort [4][7] - The scenic area has seen a significant increase in visitors, with 765,000 tourists recorded during the summer, representing a 20% year-on-year growth [9] - The integration of immersive experiences, cultural heritage markets, and themed dining in parks is creating a vibrant "viewing + interaction + consumption" chain, enhancing summer nightlife [5] Group 3 - The Nadam Fair, a traditional cultural festival in Inner Mongolia, is currently being held, incorporating film culture to provide a diverse experience for visitors [10][11] - The event features traditional sports and activities, along with a unique outdoor movie experience, enriching the cultural offerings [11]
“避暑候鸟”旅游兴起 激发中国东北消费新活力
Xin Hua Wang· 2025-08-11 01:45
新华社沈阳8月9日电 题:"避暑候鸟"旅游兴起 激发中国东北消费新活力 新华社记者丁非白、洪可润 夏日的江南骄阳似火,而千里之外的鸭绿江畔却凉风习习。幅员辽阔的中国,同一时间的气候差异也非常明显。 "这几天丹东白天最高温才27摄氏度,晚上睡觉还得盖薄被呢。"来自重庆的何玲今年6月就带着82岁的母亲来丹东避暑,"母亲在这里吃得惯、住 得惯,平时还能到鸭绿江边散散步,生活特别惬意。" 旅游平台数据也证实了东北避暑的热门趋势。携程大数据显示,今年暑期(7月15日至7月31日),辽宁在线旅游预订人次同比增长138.14%,预 订总金额同比增长70.58%。多家平台数据显示,东北暑期主要客源地为上海、江苏、浙江、山东等地。 在大连市甘井子区的一处老年公寓,来自重庆的王阿姨已经住了一个月:"这里包吃包住每月才3000元,特划算。"公寓负责人介绍,目前这里入 住率已达98%,八成以上是南方老人,不少人直接预订到9月中旬。 更具地方特色的体验式消费受到追捧。在丹东市的一家满族民宿,游客可以跟着房东学做酸汤子、体验满族文化,这样的深度游产品价格比普通 民宿略高,但是依然吸引了不少游客预订。 随着"避暑候鸟"逐渐增多,与之相关的 ...
甘肃武威夏日消费热潮涌动 多维举措点燃城市活力引擎
Sou Hu Cai Jing· 2025-08-06 10:25
走进凉州城区,"一刻钟便民生活圈"正悄然改变着居民的生活方式。在政策支持下,一批与居民生活息 息相关的商业业态正悄然走进社区,融入日常。目前,1259个便利店、407家早餐店、392个综合超市、 274家生鲜超市等便民设施遍布居民区,构建起步行15分钟内即可满足基本生活需求的便捷网络。 值得一提的是,武威市成功盘活闲置多年的177间商业铺面,零售、餐饮、美发等业态多元发展,打造 出21个城区便民市场,让闲置资源焕发新生。同时,1000个废旧物品回收柜"上岗",覆盖城区所有居民 小区,结合"互联网+"回收模式,让垃圾分类与资源回收变得触手可及。便民生活圈数字地图的上线, 更是为居民提供实时消费导航,手指轻点,周边美食、商超、服务网点一目了然。 热浪席卷的盛夏,正点燃消费市场的澎湃活力。冰镇饮品在冷链中奔涌至街头巷尾,夜间市集的霓虹与 欢笑交织成不夜画卷,避暑经济的热浪更如潮水般漫向乡村角落。从购物中心的熙攘人群到社区便民生 活圈的烟火日常,从线下促销活动的热烈氛围到线上平台的火爆交易,甘肃武威以创新举措激发消费潜 力,勾勒出一幅生机勃勃的消费新图景。 空调家电的订单量随着温度计一同攀升,户外露营装备在山林湖畔搭 ...
贵州毕节举办民族非遗大巡游
Ren Min Ri Bao Hai Wai Ban· 2025-08-06 01:42
近2小时的巡游和表演吸引了大量市民和游客,人潮不断涌向巡游队伍,掌声、欢呼声不绝于耳。最后 出场的"洞天福地·花海毕节"主题花车,将百里杜鹃、织金洞、九洞天、阿西里西等毕节景区元素巧妙 融合,演员们手持特色道具,展示毕节文旅魅力。 本报电(记者朱金宜)日前,贵州省毕节市2025年"多彩非遗 魅力毕节"民族非遗大巡游在七星关区举 行。活动现场,10个特色方阵1100余名非遗传承人及演员身着绚丽的民族服饰,迈着整齐的步伐,将彝 族莫轰(唢呐)、大方漆器、金钱棍舞等非遗以极具创意的形式一一呈现,让广大市民和游客近距离感 受毕节非遗的独特魅力。 本次巡游全程3.2公里,巡游队伍自深圳路启程,当街开展文艺演出。市民和游客纷纷掏出手机拍照, 十字路口一时成了欢乐的海洋。"我早上8点起来散步,到这里看到这么多人,也跟上去看看,没想到这 么精彩。"来自广东的避暑游客陈先生看着表演,情不自禁鼓起掌来。 火把熊熊,月琴声声,男女老少伴随着悠扬的芦笙翩翩起舞,多姿多彩的民族文化在这里交流交融,各 族同胞在这里携手展示昂首奋进的时代新姿。 此次巡游活动是毕节市2025避暑旅游季的配套活动之一。今年避暑旅游季活动以"自然凉·毕燃嗨"跟 ...
湖北竹溪:好生态激活林下“凉经济”
Jing Ji Guan Cha Bao· 2025-08-04 09:13
Group 1 - Hubei Province's Zhuji County has strengthened ecological protection and restoration of forest resources, focusing on land greening, forest quality improvement, and the development of forest tourism and health industries to boost local economic growth [1] - Zhuji County has a forest coverage rate of 82.6% and a vegetation coverage rate of 87.3%, making it a natural oxygen bar and summer resort [2] - The county has developed various eco-tourism projects, including camping bases, water tours, and unique accommodations, integrating forest economy with rural tourism [2] Group 2 - Zhuji County has hosted various cultural and tourism activities, showcasing its cultural charm and ecological appeal, contributing to the "cool economy" [3] - From January to June this year, the county received 10.7486 million tourists, generating a total revenue of 5.571 billion yuan [3]
夏日花样消暑玩法“暑”实精彩 “避暑+文化+夜游”跨界联动多业态消费热力十足
Yang Shi Wang· 2025-08-03 05:41
Group 1 - Yunnan Weixin has become a representative of local night economy with its food camp featuring unique services like charcoal grilling and tea boiling, attracting numerous tourists who enjoy food, scenery, and music under the night sky [1][4] - The summer night economy is thriving in various regions, with activities designed to enhance the nighttime experience for visitors [4] Group 2 - In Zhejiang Tongxiang, the "Summer Festival" in the water town of Wuzhen has gained popularity, featuring sunset pool parties and cultural markets that immerse tourists in different cultural elements of summer night tourism [5][9] - The introduction of a 240-hour visa-free transit policy is expected to significantly increase the number of foreign tourists visiting Wuzhen by the summer of 2025 [11] Group 3 - Hubei Shennongjia is leveraging its geographical advantages to create a unique "mountain summer night economy," becoming a new choice for tourists seeking cool summer experiences [15][16] - The Shennongjia night market features over 30 barbecue stalls offering a distinctive "mountain delicacy + honey" grilling technique, creating a recognizable local flavor [19] - The summer season in Shennongjia has introduced various new service policies, including concert ticket discounts and special travel packages, effectively attracting more tourists [22] Group 4 - The traditional "Washing Street" activity in Huigang Village, Hangzhou, involves using mountain spring water to cool and clean the stone streets, symbolizing peace and joy, and has attracted many visitors [23][27] - The scale of the "Washing Street" event is set to expand in 2025, creating a complete water street scenic area with diverse cultural and culinary experiences for participants [28] - Local specialties such as rice cakes, sesame cakes, and fermented steamed buns are highly popular among visitors [29]
不止有冷空气,更有烟火气——东北避暑游“清凉”出圈
Xin Hua She· 2025-08-03 01:31
Core Viewpoint - The Northeast region of China, particularly Heilongjiang Province, is experiencing a resurgence in summer tourism, leveraging its unique resources and diversified experiences to attract visitors, especially in the context of rising temperatures across the country [2][8]. Group 1: Tourism Highlights - The Heihe morning market has become a popular destination for tourists, offering a variety of Chinese and Russian breakfast options for around 20 yuan, along with the experience of bilingual bargaining [2][6]. - Tourists can enjoy unique experiences such as boat rides on the Heilong River and performances of Chinese and Russian folk songs, enhancing the cultural appeal of the region [2][3]. - The Five Great连池 area features natural therapeutic experiences with its volcanic landscape, attracting both domestic and international visitors seeking wellness tourism [3]. Group 2: Regional Development - The Changbai Mountain area is promoting a "slow city" concept, attracting visitors interested in leisurely exploration and local cuisine, contributing to the revitalization of previously underdeveloped areas [4]. - The Dapingou Forest Park in Benxi City offers a unique summer experience with its "ice waterfall" phenomenon, drawing tourists looking for a cool retreat [5]. - The local government is actively working on revitalizing idle tourism projects to enhance the overall tourism infrastructure and experience in the region [4]. Group 3: Economic Impact - The implementation of policies to promote coordinated tourism development in the Northeast aims to capitalize on the region's favorable climate and natural resources, enhancing the "Northeast Travel" brand [7]. - The shift from resource-dependent tourism to new business models is expected to attract more visitors, with a focus on unique experiences and quality offerings [8].