以下文章来源于霞光社 ，作者李小天 霞光社 . 赋能企业全球化 来源丨 霞光社（ID：Globalinsights） 作者丨李小天 图源丨Midjourney 2023年10月，准备再度开启创业征程的许超，跟随中东考察项目来到沙特首都利雅得。在此之前， 他已经考察了英国、欧盟、日本、东南亚等多个区域，在全球市场寻觅商机。彼时，出海沙特热潮方 兴未艾，商务考察团络绎不绝，但走马观花者十之有九，落地生根者屈指可数。但许超却在此次行程 中，发现了不可多得的商机。 在利雅得考察期间，许超一行人所居住的艾美酒店（Le Méridien Riyadh），一晚费用高达6000人 民币，远超迪拜、阿布扎比的同星级酒店。这还仅是平日的价格，在有中东 "数字达沃斯"之称的 LEAP峰会举办期间，利雅得酒店入住率达 100%，酒店住宿价格甚至飙升至每晚9000美元以上，堪 称一房难求。 沙特，这一中东地区第一大经济体，正在改革开放进程之中。商业展会层出不穷、体育赛事频繁密 集、对外开放大刀阔斧，吸引商旅人士接踵而至。随着越来越多的外企将利雅得作为其中东区域中 心，利雅得也越发展现出包容开放的世界主义，而人流、信息和资本的涌动汇集， ...

在利雅得考察期间，许超一行人所居住的艾美酒店 （Le Méridien Riyadh） ，一晚费用高达6000人 民币，远超迪拜、阿布扎比的同星级酒店。这还仅是平日的价格，在有中东 "数字达沃斯"之称的 LEAP峰会举办期间，利雅得酒店入住率达 100%，酒店住宿价格甚至飙升至每晚9000美元以上，堪 称一房难求。 以下文章来源于霞光社 ，作者李小天 霞光社 . 赋能企业全球化 本文来自微信公众号： 霞光社 ，作者：李小天，题图来自：视觉中国 2023年10月，准备再度开启创业征程的许超，跟随霞光社中东考察项目来到沙特首都利雅得。在此 之前，他已经考察了英国、欧盟、日本、东南亚等多个区域，在全球市场寻觅商机。彼时，出海沙特 热潮方兴未艾，商务考察团络绎不绝，但走马观花者十之有九，落地生根者屈指可数。但许超却在此 次行程中，发现了不可多得的商机。 沙特，这一中东地区第一大经济体，正在改革开放进程之中。商业展会层出不穷、体育赛事频繁密 集、对外开放大刀阔斧，吸引商旅人士接踵而至。随着越来越多的外企将利雅得作为其中东区域中 心，利雅得也越发展现出包容开放的世界主义，而人流、信息和资本的涌动汇集，必然带来房价的迅 速 ...

Core Viewpoint - Saudi Arabia is experiencing a significant rise in real estate prices due to its ongoing reforms, increased foreign investment, and a growing expatriate population, particularly in Riyadh, which is becoming a global business hub [1][8][14]. Group 1: Real Estate Market Dynamics - The hotel prices in Riyadh have surged, with rates reaching up to 9,000 USD per night during major events, indicating a booming hospitality sector [1]. - The demand for premium office spaces has increased, with rental prices projected to rise by 19% in 2024 due to multinational companies establishing regional headquarters in Riyadh [8]. - The apartment prices in Riyadh have increased by nearly 11%, equating to approximately 1,500 USD per square meter, leading to a decline in first-time homebuyer demand from 40% in 2023 to 29% in 2025 [18]. Group 2: Government Initiatives and Foreign Investment - The Saudi government plans to enhance foreign investment by limiting business operations to companies with regional headquarters in the country, aiming to reduce economic outflow [8]. - The introduction of the "white land tax" aims to curb land speculation and increase housing supply, with tax rates on undeveloped land rising from 2.5% to 10% [10]. - Foreigners can now invest in real estate through Saudi-listed companies in Mecca and Medina, reflecting the government's efforts to attract foreign capital [14]. Group 3: Urban Development and Infrastructure - The Riyadh Metro, spanning 176 kilometers and covering 85 stations, is set to transform the city's transportation landscape, significantly reducing commute times for residents [12][15]. - The King Abdullah Financial District (KAFD) is envisioned as a catalyst for economic diversification and is attracting major global corporations [25]. Group 4: Expatriate Population and Rental Market - The influx of expatriates, including professionals from various countries, is driving rental demand, with many opting to rent rather than buy due to high property prices [18][19]. - The SmartOasis project targets the growing expatriate population, focusing on long-term rental solutions in strategic areas of Riyadh [20][24]. Group 5: Future Outlook and Investment Potential - The Saudi Vision 2030 aims to increase the housing ownership rate among citizens to 70% by 2030, necessitating the construction of 115,000 housing units annually [10]. - The rental yield in Riyadh is approximately 6.93%, significantly higher than major cities like Beijing and Shanghai, indicating a favorable investment environment [30].

Group 1 - Saudi Arabia has become a focal point for Chinese entrepreneurs and businesses in 2023, driven by its wealth and evolving market dynamics [1][2] - The U.S. has shifted its Middle East strategy under President Trump, emphasizing stronger ties with Saudi Arabia, which is crucial amid ongoing U.S.-China tensions [1] - The Saudi market is experiencing significant changes, including a reduction in traditional cultural practices and an increase in Chinese presence, such as the rise of Chinese restaurants and businesses [2][3] Group 2 - The Saudi Vision 2030 initiative has transformed local perceptions of foreign businesses from service providers to collaborators, enhancing operational efficiency [4][6] - The Public Investment Fund (PIF) now requires foreign companies to not only provide technology but also financial investments, favoring partnerships with leading firms [6][7] - Small and medium enterprises (SMEs) are advised to focus on integrated solution services that address local needs, as operational costs in Saudi Arabia can be significantly higher than in China [8][9] Group 3 - Establishing a foreign-owned retail company in Saudi Arabia requires a minimum capital of 30 million SAR (approximately 60 million RMB), which poses a barrier for many SMEs [9][10] - Collaborating with local partners can reduce costs and facilitate business operations, although this approach carries risks related to trust and partnership dynamics [10][12] - Understanding local cultural nuances is essential for building trust and successful business relationships in Saudi Arabia [14][15] Group 4 - The Saudi job market is characterized by high employee turnover, with many locals seeking better opportunities, which can complicate workforce stability for foreign companies [28][29] - The labor market is influenced by cultural factors, including strong family ties and a preference for public sector jobs, which affects local employment dynamics [30][33] - The introduction of the Vision 2030 initiative has led to a notable increase in female employment, with the female employment rate reaching 31.3% as of May 2025 [31] Group 5 - Companies looking to enter the Saudi market should conduct thorough market research to understand local consumer behavior and competition, as the market is already saturated with established brands [39][40] - It is crucial to manage expectations regarding profitability, as the average net profit margin for leading companies in Saudi Arabia is around 7%-10% [40] - Businesses should focus on leveraging their strengths and replicating successful domestic models rather than starting from scratch in unfamiliar sectors [40]

2023年10月，准备再度开启创业征程的许超，跟随霞光社中东考察项目来到沙特首都利雅得。在此之前，他已经考察了英国、欧盟、日本、东南亚等多个 区域，在全球市场寻觅商机。彼时，出海沙特热潮方兴未艾，商务考察团络绎不绝，但走马观花者十之有九，落地生根者屈指可数。但许超却在此次行程 中，发现了不可多得的商机。 在利雅得考察期间，许超一行人所居住的艾美酒店（Le Méridien Riyadh），一晚费用高达6000人民币，远超迪拜、阿布扎比的同星级酒店。这还仅是平 日的价格，在有中东 "数字达沃斯"之称的LEAP峰会举办期间，利雅得酒店入住率达 100%，酒店住宿价格甚至飙升至每晚9000美元以上，堪称一房难 求。 沙特，这一中东地区第一大经济体，正在改革开放进程之中。商业展会层出不穷、体育赛事频繁密集、对外开放大刀阔斧，吸引商旅人士接踵而至。随着 越来越多的外企将利雅得作为其中东区域中心，利雅得也越发展现出包容开放的世界主义，而人流、信息和资本的涌动汇集，必然带来房价的迅速攀升。 在这里，聚集了来自华尔街的美国金融家，寻求低税率的欧洲人，从新加坡迁徙而来的职业经理人，带着大把钞票来做贸易的印度人，送外卖的巴基斯坦 ...

为应对资金压力，沙特阿美近年来积极拓展国际业务，包括投资中国炼油厂、智利燃料零售商Esmax以 及美国液化天然气公司MidOcean。 沙特阿美正考虑出售部分资产以筹集资金，以应对低油价冲击并支持其全球扩张战略。此举反映了沙特 经济在预算压力下的转型努力。 沙特阿拉伯国家石油公司（沙特阿美）正计划通过出售资产筹集资金，以应对国际油价低迷并支持其全 球业务扩张。 据路透社报道，两位知情人士透露，沙特阿美已委托投资银行提出资产处置方案，但具体资产和涉及银 行的细节尚未披露。公司发言人对此拒绝置评。 本文是阿中产业研究院"沙特生意经"系列第351篇，深度介绍中阿投资、贸易和工程建设领域的产业政 策、法律法规、产业趋势、市场需求、竞争格局和潜在交易机会。 作为全球最大的石油生产商，沙特阿美是沙特政府的主要收入来源。 然而，受全球经济不确定性和贸易紧张局势影响，国际油价近期持续低迷，布伦特原油价格徘徊在每桶 60美元左右，远低于国际货币基金组织（IMF）估计的沙特平衡预算所需的每桶90美元以上。 受此影响，沙特阿美2025年第一季度净利润下降4.6%，至975.4亿里亚尔（约260.1亿美元），并计划将 年度股息削减近 ...

当40岁的C罗为葡萄牙国家队捧起欧国联冠军奖杯，世界足坛再次见证了一位传奇球员的坚韧与不朽。 而在荣耀时刻落幕后，他却在赛后的新闻发布会上说出了一个出人意料的决定——留在利雅得胜利，继续自己的沙特联赛生涯。 这份留队的表态，在沙特联赛顶级球星逐步退场、热度冷却的当下，不仅是对其个人职业生涯的确定，更意味着这场国家体育战略中的「超级叙事」仍在 被书写。 沙特的「宏伟蓝图」从C罗开始 将时间拉回2022年末，C罗正式加盟利雅得胜利，在那一刻，沙特阿拉伯通过这位世界足坛最大牌的IP向全球宣告： 我们要成为「足球中心」。 利雅得胜利几乎是一夜之间，从亚洲二流球队变成了世界足坛焦点。C罗，也被认为是沙特足球迈向国际化的开山巨星。 数据不会说谎。 亮相仪式在全球多个电视台同步播出，C罗加盟不到一个月，利雅得胜利俱乐部Instagram粉丝从86万爆涨至1250万，沙特联赛转播权首次 卖到欧美市场，在不到一年的时间内，与130多个国家和地区达成了转播协议，是此前赛季转播权总收入的四倍。 而这还只是开始——本泽马、马内、坎特、内马尔等一批欧洲球星先后登陆中东，沙特联赛成了转会市场的超级买家。 图源：GOAL 在官方叙事中， ...

截至周二收盘，沙交所综合指数(Tadawul All Share Index)在5月份下跌了6.4%，是彭博追踪的92个股票 指数中跌幅最大的。该沙特全股指数也已连续第四个月下跌，这是自2014年以来持续下跌时间最长的一 次。这与更广泛的新兴市场指数形成了鲜明对比，后者正朝着自去年9月以来的最佳单月表现迈进，并 且是近一年来连续上涨时间最长的一次。 沙特阿拉伯股市的持续下跌预计将使其成为本月全球表现最差的股市之一，主要是由于油价的下跌引发 了人们对该国大型项目投资放缓的担忧。 目前，布伦特原油的交易价格约为每桶65美元，远低于沙特阿拉伯所期望的最低价格水平，以满足其各 项开支需求。据彭博的Ziad Daoud称，第一季度的数据表明，沙特政府需要原油价格达到每桶96美元才 能平衡预算，若将主权财富基金的国内支出计划计算在内，则需达到每桶113美元。这些价格门槛水平 均创下了至少自2016年沙特推出"2030愿景"以来的最高纪录。 Fiera Capital基金经理Dominic Bokor-Ingram表示，一些"雄心勃勃的大型项目"的启动时间可能会因资金 限制而推迟，这对他总体上对沙特股票市场的看涨观点构成了 ...

19日，粤港澳大湾区—非洲（埃及）经贸合作交流会在开罗举行，王伟中出席并作主题推介。他表示， 中国和埃及同为文明古国，两国人民友好交往源远流长。近年来广东与埃及经贸合作交流日益紧密，双 方进出口贸易额约占中埃贸易总额的1/5。建设粤港澳大湾区，是习近平主席亲自谋划、亲自部署、亲 自推动的重大国家战略。广东愿与包括埃及在内的非洲朋友一道，在共建"一带一路"倡议和中埃全面战 略伙伴关系框架下，共享发展机遇，深化投资贸易、先进制造、商业航天、绿色能源、数字经济、金融 投资、文化旅游等领域务实合作，努力为构建面向新时代的中埃命运共同体作出更大贡献。会上，香港 特区政府政制及内地事务局局长曾国卫、澳门招商投资促进局主席余雨生作推介发言；中国驻埃及大使 馆公参赵刘庆，埃奈因、贾迈勒丁、埃及投资和外贸部副部长穆罕默德·高扎基等致辞。交流会吸引了 当地政要、知名企业家、商协会代表等400多人参加，共达成合作项目30个、金额18.6亿美元，涉及农 业、新能源、电子信息等多个领域。 在埃期间，代表团前往友好省亚历山大省开展友好交流。在会见该省负责人时，王伟中表示，今年是广 东省与亚历山大省结好15周年，希望以友城为桥梁，进一步深 ...

Group 1 - The core viewpoint of the article highlights the significance of Trump's Middle East visit, focusing on economic cooperation and substantial investments from Saudi Arabia to the U.S. [1] - Saudi Arabia has committed to investing $600 billion over the next four years, with plans to increase this to $1 trillion, covering sectors such as energy, defense, and technology [1] - A historic military sales agreement worth $142 billion was signed between Saudi Arabia and the U.S., encompassing five key areas including air force capabilities and missile defense [1] Group 2 - Trump's first visit to the Middle East comes after the imposition of global tariffs, which has led to significant market volatility and criticism from various political figures [2][4] - The article discusses the retaliatory measures taken by countries like India and the EU in response to Trump's tariff policies, indicating a broader impact on international trade relations [5][6] - The strategic importance of the Middle East is emphasized, as it serves as a global energy hub and a critical area for U.S. geopolitical interests [7] Group 3 - The Middle East is increasingly viewed as a strategic location for global enterprises, driven by its financial resources and energy reserves, with oil and gas accounting for nearly 60% of global supplies [10] - Economic growth in the Gulf states, particularly Saudi Arabia and the UAE, is projected to be robust, with GDP growth rates of 4.4%-5.3% and 4.9% respectively [10] - The region is undergoing economic diversification, with Saudi Arabia's Vision 2030 reform plan aiming to reduce reliance on oil and promote sectors like renewable energy and digital economy [13] Group 4 - The demographic structure of the Middle East, with a significant portion of the population under 25, is driving new consumer trends in entertainment, e-commerce, and technology [14] - The e-commerce market in the region is expected to reach $82 billion by 2025, with a notable increase in online shopping during Ramadan [14] - Local e-commerce platforms like Souq and Noon are highlighted as key players in the market, alongside the growing presence of Chinese cross-border e-commerce [15]