Core Viewpoint - Qilu Bank is actively cultivating and promoting a distinctive financial culture in China, integrating cultural elements into its core competitiveness to achieve high-quality development [1][2][5] Group 1: Cultural Development - Qilu Bank emphasizes the importance of deep learning to enhance ideological motivation, focusing on the internalization and transformation of financial culture [2] - The bank has established the "Qilu Lecture Hall" to improve employees' political literacy, professional skills, and innovative thinking, thereby supporting strategic implementation [2] - A strong atmosphere for promoting Chinese financial culture has been created internally through various activities and initiatives [2][6] Group 2: Practical Implementation - Qilu Bank is committed to practical actions that yield effective results, aligning with national financial service directives in areas such as technology, green finance, and inclusive finance [3][4] - The bank has launched innovative financial products like research loans and sustainable development-linked loans to support local economic growth and green transformation [4] - It has developed a comprehensive service system for enterprises, integrating various financial services to enhance digital finance capabilities [4] Group 3: Cultural Innovation - Qilu Bank focuses on creativity and innovation in its cultural initiatives, establishing a corporate culture system centered on "home culture" [5] - The bank has defined seven core cultural concepts and seven functional cultural principles to guide decision-making and service delivery [5] - It has achieved recognition in various competitions, reflecting its commitment to enhancing the public's understanding and trust in the financial industry [5]

Core Viewpoint - In 2024, the company achieved a consolidated operating income of 24.735 billion yuan, a year-on-year increase of 15.04%, and a net profit of 6.251 billion yuan, up 14.16% year-on-year, demonstrating stable and positive operational performance [1] Group 1: Business Development and Strategy - The company focuses on integrating business development with national strategic services, optimizing financing structures, and supporting the development of new productive forces [3] - It aims to enhance value discovery capabilities and improve project identification, valuation, and underwriting skills, while also supporting mergers and acquisitions [3] - The company has maintained its leading position in the New Third Board and ranked second in the Beijing Stock Exchange for underwriting and fundraising [3] Group 2: Asset Management and Client Services - The company emphasizes wealth management, achieving sales of financial products totaling 591.227 billion yuan, a growth of 25.08% year-on-year [4] - It has accelerated the transformation towards automated and public asset management, focusing on diversified product offerings [4] - The number of new clients increased by 763,600, with client securities custody value growing by 21.88% compared to the previous year [6] Group 3: Risk Management and Compliance - The company has received the highest A-class rating in investment banking business quality evaluation for 2024, indicating strong risk management capabilities [3] - It emphasizes compliance and governance, integrating party leadership with corporate governance to enhance operational effectiveness [8] Group 4: Investor Relations and Returns - The company has implemented a mid-term profit distribution plan for the first time in 2024, with cash dividends totaling 1.578 billion yuan, a year-on-year increase of 12.55% [9] - It has maintained a consistent cash dividend policy over the past ten years, with cumulative cash dividends amounting to 17.2 billion yuan [9] - The company has been recognized for its investor relations management and education efforts, receiving multiple awards for best practices [10] Group 5: Future Outlook - In 2025, the company will continue to follow the guiding principles of Xi Jinping's thought, focusing on enhancing core competitiveness and maintaining a risk-free operational environment [10]

3月12日，上海证券交易所正式向行业机构发布《关于进一步发挥交易所功能 引导行业践行中国特色金融 文化的行动方案》（以下简称《行动方案》）。此举旨在引导以证券公司和基金公司为主体的行业机构坚 持以人民为中心的价值取向，深刻把握资本市场的政治性、人民性，大力弘扬中华优秀传统文化，正确践 行"五要五不"中国特色金融文化，正确处理好功能性和盈利性的关系，助力资本市场高质量发展。 《行动方案》立足交易所功能发挥，聚焦弘扬和践行中国特色金融文化，围绕引领诚实守信的道德观、培 育以义取利的义利观、厚植稳健审慎的风险观、激发守正创新的发展观、强化依法合规的治理观，引导行 业机构把牢文化建设正确方向,坚守金融报国担当和为民情怀，将"五要五不"与主责主业有机融合，做中国 特色金融文化的践行者、引领者和传播者。 证券时报记者从行业机构获得的《行动方案》全文显示，在引领诚实守信的道德观方面，《行动方案》要 求行业机构自觉履行服务承诺，不逾越底线，自觉抵制欺诈发行、财务造假、内幕交易、操纵市场等违规 违法行为。行业机构要将诚信文化和自律监管要求有机融入公司治理体系，营造诚实守信的良好环境。要 切实履职担责，在保荐承销、财富管理、证券 ...

Core Viewpoint - Recently, Shenwan Hongyuan received honors for its commitment to volunteerism and financial culture, highlighting its dedication to the "finance for the people" philosophy [1]. Group 1 - The China Financial Ideological and Political Work Research Association and the China Volunteer Association announced the 2024 financial system Lei Feng activity demonstration points and model list, with Shenwan Hongyuan recognized for its contributions [1]. - Shenwan Hongyuan actively promotes and practices Chinese financial culture, organizing various volunteer service activities across its units and departments [1]. - The company encourages its employees to continue promoting the spirit of Lei Feng and participate in volunteer services as the 62nd National Lei Feng Memorial Day approaches [1].

今后，公司将继续培育中国特色金融文化，积极践行社会责任，通过创新宣传教育活动 形式，强化行业文化建设。持之以恒，久久为功，推动中国特色金融文化在本单位落地生 根，形成与推动金融高质量发展相适应的文化生态，坚定走好中国特色金融发展之路。 本内容最终解释权归申万宏源证券有限公司所有。 近日，中共上海市金融工作委员会发布了《关于表彰中国特色金融文化海报大赛获奖作 品和获奖单位的通知》，对主题鲜明、设计精美、创意独特、感染力强、传播效果佳的优秀 作品以及积极组织参与比赛的机构进行了表彰。申万宏源荣获优秀组织奖，申万宏源上海分 公司参赛人员张吟霜荣获三等奖。 ...