Core Viewpoint - The development of housing in China has shifted from quantity to quality, with an increasing demand for better living conditions and services from the public [1] Group 1: Housing Quality Standards - The implementation of the "Residential Project Standards" aims to address daily living pain points and enhance housing quality [1] - Safety is the primary goal of residential projects, with comprehensive requirements for structural integrity, earthquake resistance, fire safety, and emergency preparedness [2] Group 2: Design and Comfort Enhancements - New residential buildings must have a minimum ceiling height of 3 meters, an increase of 0.2 meters from previous standards, to improve natural lighting and ventilation [2] - Elevators are now required for buildings with four or more floors, facilitating easier access for residents and accommodating aging populations [2] Group 3: Noise Control Measures - New regulations will strictly control noise from elevators, water pumps, and drainage systems to enhance living comfort [3] - Sound insulation standards for walls, windows, and floors will be improved, with specific limits set for noise levels in living areas [3] Group 4: Accessibility for All Ages - The standards include provisions for "age-friendly" housing, addressing the needs of both the elderly and children [4] - Requirements for barrier-free access, non-slip surfaces, and safety features in bathrooms are included to support elderly residents [4] - The standards will be mandatory for urban residential construction, with local adaptations based on regional conditions and market demands [4]

安居乐业是人们自古以来的追求。随着人民群众对于住房的需求从"有没有"转向"好不好"，加大高品质 住房供给、建设"好房子"成为房地产行业发展的新方向。 今年《政府工作报告》首次提出，推动建设安全、舒适、绿色、智慧的"好房子"。5月1日，国家标准 《住宅项目规范》(以下简称《规范》)正式实施，为"好房子"建设定下底线要求。 《规范》落地已一月有余。近期，《证券日报》记者实地探访北京市多个房地产项目后发现，目前已有 大批房企竞相涌入"好房子"赛道，且以"第四代住宅""好房子"为卖点的新房项目也开始入市。当 前，"好房子"建设已进入实践阶段，房地产行业已踏上由"量"转"质"的高质量发展之路。 "好房子"项目渐次落地 步入北京市昌平区住总清樾府项目(以下简称"清樾府")的实景园林，盎然的绿意映入眼帘，与不远处正 在施工的一排排四层建筑交相映衬。绕过园林水系即可直接进入已封顶楼栋中的实景样板间。 "3米以上的层高、低密度低总高的洋房是我们主要的卖点。"在清樾府建设现场，销售人员告诉《证券 日报》记者，项目从层高规划到室外景观的设计，都是为了提升住户的居住体验。 相较于2011年版《住宅设计规范》规定的"住宅层高宜为2.8 ...

Core Insights - The concept of "Good Housing" has gained prominence, with the government aiming to enhance housing quality and promote green and smart transformations [2] - The rise of "Fourth Generation Housing" is closely linked to policy direction, with expectations for future properties to focus on low density, high usable area, and larger units [2][10] - The introduction of supportive policies in over 50 cities, including Beijing and Chongqing, is accelerating the implementation of Fourth Generation Housing [3] Market Trends - The supply of Fourth Generation Housing is projected to grow, with over 70 new projects expected by 2025, particularly in cities like Nanjing and Xi'an [7] - The premium of Fourth Generation Housing over surrounding properties in 15 core cities has reached 16%, indicating strong market demand [8] - The average absorption rate for newly launched Fourth Generation Housing is 43%, surpassing the overall absorption rates of 25%-42% in core cities [8] Construction and Cost - The construction cost of Fourth Generation Housing is approximately 650-700 yuan per square meter higher than traditional housing, but its high premium and rapid sales can mitigate cost pressures [9] - Innovative features such as high ceilings and outdoor spaces are contributing to higher usable areas, with some projects achieving over 90% usable space [4] Industry Dynamics - The shift from concept trials to widespread adoption of Fourth Generation Housing is being driven by both policy incentives and market demand [10] - The emergence of Fourth Generation Housing is expected to disrupt the existing market, particularly affecting the second-hand housing sector [10][11] - Real estate companies that can continuously innovate their products are likely to gain a competitive edge in the market [11]

当住房市场从"规模扩张"转向"质量时代"，一场关于居住价值的深层变革正在发生——由住房和城乡建设部主导的"好房子"政策体系已进入全面实施阶段， 成为住房品质的核心度量衡。北京房地产业协会副会长兼秘书长陈志在接受北京商报记者专访时指出，"好房子"政策正通过安全标准升级、功能弹性设计、 价值体系重构三大维度，系统性重塑住宅评价体系，推动房地产转向"居住价值创造"。他强调，高品质住宅业主满意度较传统项目的提升，也印证了"以质 破局"的转型可行性。当政策将适老接口预埋等细节纳入规范，行业才能真正破解"高周转后遗症"，实现从"居者有其屋"到"居者优其屋"的历史跨越。 从"住有所居"到"住有优居"的时代必然 在房地产行业转型的关键期，"好房子"概念的提出绝非偶然。陈志指出，随着人均住房建筑面积的显著提升，居民需求已从"有没有"转向"好不好"，政策引 领成为行业升级的核心驱动力。"当城镇居民住房自有率超过90%，存量住宅规模突破300亿平方米，提升居住品质已成为民生改善的必然要求。" 政策的必要性首先体现在消费升级的迫切需求上。陈志以北京、上海等一线城市为例，改善型购房需求占比已过半，消费者对住宅的要求从"满足基本居 住" ...

深蓝智库在北京中海·丽泽叁號院、保利朝观天珺、金茂璞逸丰宜、金茂满曜、招商云璟揽阅、招商璀 璨公元、金隅隅东序、金隅隅西颂、中海朝阳ONE、中海时光之境、中海丽金府等10余个新房售楼处 调研100名准购房者发现，86%受访者将物业服务列为购房Top1的决策因素，分年龄段看，"75后""80 后"准购房者对优质物业服务的需求占比达100%，"85后"、52岁及以上群体也分别达到92.86%、 87.6%。 多位接受调研的准购房者表示，房屋初始品质难以抵消时间损耗，一套住房往往承载几十年甚至终身的 居住需求，缺乏优质后期保障服务不但会显著降低居住舒适度，更影响了房子的保值升值。 在中国城市房地产研究院院长谢逸枫看来，购房者对于物业关注度的升高，与近年来物业与业主之间的 矛盾日益增多，涉及费用、管理、服务等多个方面的问题频发有关，所以也成了购房者关注的核心。 受访者李斌表示，现居住的小区因物业长期未履行楼道管理职责，导致业主私自堆放杂物阻塞通道，在 与物业多次沟通未果后，李斌被迫自行协调邻里关系，最终虽解决问题，却造成邻里矛盾的产生，使得 社区和谐度降低。而且，小区绿化、公共设施也多存在损坏等情况，极大影响了居住舒 ...

Core Insights - The increasing importance of property management services has emerged as the top factor influencing homebuyers' decisions, surpassing traditional metrics like usable area ratio [1][3][10] - There is a notable generational divide in homebuyer preferences, with younger buyers prioritizing price advantages over usable area, while older generations emphasize space efficiency [1][10] Group 1: Property Management Services - 86% of surveyed homebuyers ranked property management services as the most critical factor in their purchasing decisions, with 100% of buyers aged 75 and above expressing this preference [3][10] - The rising focus on property management is attributed to increasing conflicts between homeowners and property management companies regarding fees, management, and service quality [3][4] - Quality property management is now seen as essential for enhancing living conditions and maintaining property value, marking a shift from merely selling homes to providing comprehensive services [6][7] Group 2: Usable Area Ratio - 85% of homebuyers still consider the usable area ratio a significant factor, with younger buyers more willing to accept lower ratios for lower total prices [10][11] - The average usable area ratio in new projects in Beijing has risen from around 80% to over 90%, with some premium projects achieving ratios of 95% to 100% [10][11] - Recent regulations have set minimum area standards for residential units, which is expected to phase out poorly designed units and improve overall living quality [11]

Core Viewpoint - The implementation of the "Residential Project Standards" marks a new phase in China's residential construction, emphasizing high-quality development and the concept of "good housing" as a key focus for the real estate sector by 2025 [1][9]. Group 1: Standards and Requirements - The "Standards" set national requirements for residential construction, aiming for "safety, comfort, green, and smart" housing, with mandatory specifications such as a minimum ceiling height of 3 meters and sound insulation performance of at least 65 decibels [3][4]. - The introduction of these standards signals a shift from "extensive expansion" to "refined operation" in the industry, addressing long-standing issues like space constraints and noise disturbances [3][5]. Group 2: Design Philosophy - Companies are urged to move away from traditional "engineering thinking" that prioritizes construction efficiency and cost, and instead adopt a "residential thinking" approach that focuses on the actual needs of residents [5][6]. - Emphasis is placed on practical and human-centered design, including efficient space utilization and user-friendly features, to enhance the living experience [4][6]. Group 3: Technology and Innovation - The industry is criticized for equating high-tech features with high quality, leading to a disconnect between technological advancements and basic living conditions [6][7]. - Companies are encouraged to establish a "user demand database" to better understand and address the needs of different demographics, such as the elderly and young families [6][8]. Group 4: Lifecycle Assessment - The "Standards" provide a framework for balancing standardization and personalization in housing development, ensuring basic quality while catering to diverse needs [8]. - A comprehensive lifecycle assessment approach is advocated, covering all stages from planning to demolition, to enhance sustainability and resource efficiency [8][9]. Group 5: Market Strategy - The implementation of the "Standards" presents both challenges and opportunities, prompting companies to adopt a "long-termism" strategy to rebuild competitiveness in a market that can no longer rely solely on land advantages and scale expansion [9].

在信息爆炸的时代，购房决策成了众多购房者面临的难题。58安居客研究院院长张波对此深有感触，每次政策出台或土地拍卖，他的咨询电话便响个不 停。如今，面对购房咨询，他愈发谨慎。 58同城国内业务总裁李子健 58同城国内业务总裁李子健表示：当前中国房地产市场呈现企稳筑底回稳态势，行业向更健康的趋势发展。这一判断不仅源于市场大环境，还体现在行业 从业者的数据上，从58同城、安居客平台数据来看，今年全国房产经纪人从业者数量以及从事房地产行业的新增企业数较去年均明显增长，市场乐观情绪 渐显。 ━━━━ 政策与市场双轮驱动 好房子标准逐渐明晰 在房地产市场调控政策持续深化的背景下，"好房子"概念正从模糊走向清晰。从中央到地方，一系列政策出台为"好房子"建设指明方向。58安居客研究院 在交流会上深入剖析政策相时指出，"好房子"标准不仅涵盖安全、舒适、绿色、智慧等基本要素，还延伸至好小区、好社区、好城区的系统化打造，形 成"全盘大棋"。 5月1日正式施行的国家标准《住宅项目规范》，更是将公众对"好房子"的关注推向高潮。住房城乡建设部标准定额司司长姚天玮在6月5日新闻发布会上表 示，该规范实现了对原有标准的继承与创新提升，技术要 ...

"好房子"已成当前民生领域热门话题。今年的政府工作报告明确提出，适应人民群众高品质居住需要， 完善标准规范，推动建设安全、舒适、绿色、智慧的"好房子"。 随着5月份房地产市场进入传统淡季，部分城市楼市交易活跃度小幅下滑。但业内人士指出，与去年相 比，在"好房子"等产品升级、政策支持的提振下，房地产市场乐观情绪渐显。 58同城国内业务总裁李子健日前在一场媒体交流会上表示，当前中国房地产市场呈现企稳筑底回稳态 势。这一判断不仅源于市场大环境，还体现在行业从业者的数据上，从58同城、安居客平台数据来看， 今年全国房产经纪人从业者数量以及从事房地产行业的新增企业数较去年均明显增长，市场乐观情绪渐 显。 6月5日，北京，58同城国内业务总裁李子健在一场媒体分享会上发言。(58同城供图) 58安居客研究院院长张波认为，在市场亟需新动能驱动的背景下，"好房子"为房地产行业发展提供了新 思路。他表示，好房子将推动房企从产品提供者向服务提供者转型，包括为项目提供全生命周期管理， 更好实现智慧社区运营、物业增值服务，来提升长期收益；同时，也更好瞄准产业人口住房需求，来开 发职住平衡社区；更好嵌入智能安防、能源管理等系统，实现科技 ...

Group 1: Market Overview - The Chinese real estate market is experiencing a slow recovery, with the top 100 real estate companies' sales declining by 10.8% year-on-year from January to May 2025 [1] - Vanke ranked seventh in sales with a total of 57.04 billion yuan, maintaining a stable performance amidst market challenges [1] Group 2: Vanke's Performance - Vanke launched 10 new projects from January to May, achieving significant sales success in various locations, including Wenzhou and Chengdu [1] - The Wenzhou project sold out 179 units, setting a record for the number of units sold in the first launch in five years [1] - The Chengdu project achieved the highest number of units sold and sales amount in its area [1] Group 3: Innovative Community Development - Vanke's Guangzhou project, Ideal Huadi, covers approximately 1 square kilometer and integrates various amenities, achieving 161 unit sales worth 775 million yuan, making it the top-selling project in the first quarter of 2025 [2] - The project emphasizes community engagement and lifestyle integration, enhancing the perception of quality housing [2][4] Group 4: Product and Service Innovation - Vanke focuses on transforming living experiences from merely "sufficient" to "high-quality" by introducing functional community spaces [5] - The Chengdu project incorporates innovative features like a 24-hour study room and social gathering spaces, enhancing community interaction [5] Group 5: Speed and Credibility in Delivery - Vanke has improved its delivery speed, exemplified by the Hangzhou project, which opened just 99 days after land acquisition, setting a new record [8] - The company has also enhanced the quality of its delivery process, ensuring that projects meet high standards before handover [10] Group 6: Community Engagement and Operations - Vanke is advancing its community operations to ensure high-quality living post-delivery, as seen in the Changzhou project, which offers diverse amenities for different age groups [12] - The Guangzhou Huangpu New Town project has successfully engaged the community through various events, maintaining its position as a top seller [15] Group 7: Customer Acquisition Strategies - Vanke is innovating its customer acquisition strategies through new media, achieving 21% of total sales from self-generated traffic from January to May [16] - The company has a strong referral system, with over 20% of sales coming from customer recommendations, highlighting the effectiveness of community engagement [16]