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从文旅到消费,成都消费中心引力十足
Jing Ji Guan Cha Wang· 2025-05-20 04:41
每到黄金周和小长假,成都便沸腾如火锅,"成都人"冲出家门,走向四野八乡去寻觅巴适的滋味,来到 成都的人却排着众多打卡条目,要抓紧时间去一一走到。于是,你眼见着大街小巷里挤满了人,收银台 前的导购和火锅店老板忙得团团转。 今年"五一"假期,成都的消费数据蓬勃向上,以545.3亿元的线上线下(300959)消费总额、13.3%的同 比增长率,交出了一份亮眼的消费答卷。这座兼具历史底蕴与现代活力的城市,通过文旅场景创新、政 策精准发力、消费生态优化等举措,再次验证了其作为国际消费中心的强劲韧性。 "五一"小长假,成都共接待游客1551.6万人次,旅游收入129.1亿元,同比分别增长6.2%、11.6%,接待 入境游客同比增长40.7%。 我们欣喜地看到,"哪吒出海"向海外输出了一波文化和产业制作的实力,而文化输出与商业引流相互赋 能,使成都不仅成为外资进入西部的"首选地",更化身国际消费的"引力场"。 外籍游客来了! 从成都的文旅消费各项数据来看,今年的入境游显著攀升。 数据显示,今年"五一"假期前三日成都入境外籍人员同比增长170%。今年第一季度,成都市离境退税 商品销售额及退税额同比增长270%。 随着中国过境 ...
宁波再开30家首店,鄞州环宇城冲上第一!
3 6 Ke· 2025-05-20 02:46
Economic Performance - In the first quarter, Ningbo's GDP reached 442.05 billion yuan, with a year-on-year growth of 5.6% [1] - The total retail sales of social consumer goods in the city amounted to 133.25 billion yuan, showing a slight increase of 0.7% year-on-year [1] New Store Openings - A total of 30 new stores were opened in Ningbo in the first quarter, which is a slight decrease compared to the previous year [2] - Among the new stores, 3 high-level stores accounted for approximately 10% of the total, including the national flagship store of bebe de pino and the Zhejiang flagship store of Dr.Vranjes [5][2] - The majority of the new stores (22 out of 30) were classified as C-level brands, indicating room for improvement in brand quality [7] Commercial Districts - The Fan Sanjiangkou business district remains the leading area for new store openings, introducing 10 new stores [12] - The Ningbo Yinzhou Huanyu City emerged as a standout performer, bringing in 4 new city-first stores [10] Industry Trends - The restaurant sector was the most active, with 19 new restaurant openings, accounting for 63.3% of all new stores [15] - Retail openings saw a decline, with fragrance brands becoming particularly popular, including the introduction of Dr.Vranjes and a Shanghai original fragrance brand [17] Notable New Stores - TABIO, a well-known Japanese sock brand, opened its first store in Ningbo at Ningbo Hankyu [21] - bebe de pino, a top Korean children's clothing brand, launched its national flagship store in Ningbo Hankyu [23] - Dr.Vranjes, an Italian high-end home fragrance brand, opened its Zhejiang flagship store in Ningbo New World THE PARK by K11 Select [26] - The first store of Wuwei Shushi, a high-end vegetarian restaurant, opened in Qita Zen Temple [27]
武汉五一消费图鉴:国际大牌与黄金热卖背后的城市商业密码
Sou Hu Cai Jing· 2025-05-19 06:59
Group 1 - The commercial performance in Wuhan during the May Day holiday was notably strong, with luxury goods and gold jewelry being the top choices for tourists [1][2] - Long queues were observed at luxury brand counters, with significant purchases reported, such as a customer buying multiple high-end items in a short time [2][3] - Gold counters became popular, resembling tourist attractions, with customers queuing for gold jewelry and significant purchases being made, including a high-value custom order [3] Group 2 - The WS Dreamland in Wuhan attracted families, with long wait times for attractions, indicating a successful family-oriented marketing strategy [5][7] - The integration of extreme sports events in shopping centers has proven effective in attracting young consumers, leading to impulsive purchases [8][10] - New store openings, such as a popular hamburger shop, generated significant consumer interest and social media buzz, highlighting the importance of experiential marketing [11][13] Group 3 - Innovative financing options, such as interest-free installment plans, have encouraged higher spending among consumers, particularly in luxury and digital products [14] - The transformation of commercial spaces into cultural and experiential venues, like flower exhibitions, has attracted diverse customer demographics, enhancing the shopping experience [17]
开一家火一家,优衣库如何解码成都消费基因?
Sou Hu Cai Jing· 2025-05-17 06:44
Core Insights - Uniqlo's first city flagship store in Southwest China opened in Chengdu, featuring a new two-story layout and exclusive products tailored for local consumers [1][4][5] - The store's opening day saw high consumer enthusiasm, with special limited-edition items, including a panda-embroidered dumpling bag, gaining significant popularity [1][15] Group 1: Store Opening and Consumer Engagement - The Chengdu flagship store represents a milestone in Uniqlo's regional strategy, enhancing its presence in Southwest China and catering to local consumer preferences [4][5] - The store's design incorporates local cultural elements, such as bamboo art and traditional Sichuan motifs, creating a unique shopping experience [27][15] - Uniqlo aims to provide a one-stop shopping service with a wide range of products, including exclusive items that resonate with Chengdu's culture [6][20] Group 2: Market Potential and Consumer Demographics - Chengdu has attracted over 1.56 million young talents in the past three years, with more than 500,000 expected to move there in 2024, highlighting its vibrant consumer base [5][30] - The city ranked among the top five domestic tourist destinations during the recent holiday, receiving over 15.5 million visitors, indicating strong consumer spending potential [5][30] Group 3: Product Strategy and Local Customization - The flagship store features three exclusive Chengdu-themed products, including a mini dumpling bag and a special UT series that reflects local culture [8][20] - Uniqlo's product offerings are tailored to the local climate and lifestyle, with items designed for the humid and variable weather typical of Southwest China [13][17] Group 4: Community Engagement and Future Plans - Uniqlo is committed to community engagement, exemplified by its collaboration with local artists and environmental initiatives, such as a plastic reduction campaign [32][34] - The company plans to open two more stores in Chengdu by the end of May, expanding its footprint in the region to 46 stores, with 33 located in Chengdu [34]
推动原创 联动文商旅 北京商业民企让“中国品牌”走得更远
Bei Jing Shang Bao· 2025-05-15 05:42
Core Insights - The article highlights the transformation of Xiushui Street into a hub for original brand incubation, attracting both domestic and foreign consumers with its focus on traditional culture and intangible cultural heritage elements [2][3] Group 1: Business Development - Xiushui Street has successfully accumulated over a thousand customers within a year, with hundreds continuing to repurchase, showcasing the potential of custom clothing and quality service [1] - The street's president, Dong Qing, mentioned the establishment of a 20-member brand incubation team to promote brands and intangible cultural heritage representatives, providing rental fee reductions for certain brands [1][2] - The brand Karen Living has evolved from a small home textile shop to a recognized brand, collaborating with embassies and Fortune 500 companies [1] Group 2: Market Performance - Since the project update, the proportion of foreign consumers visiting Xiushui Street has reached 70%, with a significant increase in inbound tourist numbers expected in 2024, up 245% compared to 2023 [2] - Sales at Xiushui Street are projected to reach approximately 1.6 billion yuan, marking a 60% year-on-year increase, with foot traffic expected to hit around 7 million, a 65% increase [2] - During the 2025 May Day holiday, inbound tourists are anticipated to rise by 53%, with sales increasing by 67% [2] Group 3: Cultural and Economic Impact - The rise of brands like Guanghe Haute Couture and Taiwan Impression is seen as a driving force for China's original economic ecosystem, integrating local cultural elements into product design [3] - The Blue Harbor project aims to enhance the cultural economy along the Liangma River, creating a multi-functional consumption landscape [3] - The introduction of a multi-layered payment system by Blue Harbor, in collaboration with Ant Group, addresses payment challenges for foreign tourists, leading to increased visitor numbers [3] Group 4: Policy and Future Outlook - The relaxation of transit visa policies has significantly boosted inbound tourism, with experts suggesting that open policies will further stimulate consumption growth [4] - Recommendations for Beijing include expanding its international network and enhancing the consumer experience to attract more foreign visitors [4]
老商街“圈粉”年轻人(消费视窗·一条街一座城)
Ren Min Ri Bao· 2025-05-13 22:31
长春市红旗街鸟瞰。 红旗街吸引来不少小朋友。 市民观看红旗街商圈"街BA"篮球赛。 以上图片均为长春市朝阳区委宣传部提供 上午10点半,伴随一声清脆锣响,吉林长春市红旗街新的一天开始了。 游客们举起手机,记录下这一具有仪式感和新鲜感的时刻;来自天南海北的游客穿行在这条老街,感受 时代的脉动。 位于长春市城区核心位置的红旗街,是一条承载近百年历史的老街,也是一个充满青春活力的商圈。在 这条始建于1933年的老街上,历史与现代交织,商业和文化融合,拥抱年轻人、集聚年轻人,老商圈焕 发出新的生机。 工业基因,融入商业血脉 红旗街1118号,长影旧址博物馆。 步入馆内,一帧帧光影扑面而来,唤起每个时代特有的记忆,这是一场穿越时光之旅。 长春电影制片厂被誉为"新中国电影的摇篮",自1945年成立以来,80年间累计创作拍摄译制各类影片 3600多部,其中一大批经典影片影响几代中国人,创造中国电影半个世纪的辉煌。 曾经,《白毛女》《刘三姐》《英雄儿女》等电影从这里诞生,一盒盒电影胶片经由红旗街,送往全国 各地,承载着全国人民对电影、对艺术的追求和期盼。 随着技术革新,长春电影制片厂老厂区虽已不再承担摄制电影的职能,但演绎光 ...
长春文旅创新热潮涌动:打造“不落幕”的冰雪奇缘
Zhong Guo Xin Wen Wang· 2025-05-13 08:51
总投资40.6亿元的长春市影视文创孵化园二期项目正在如火如荼地建设。记者近日采访获悉,该项目建 设主体主要包括影视研学基地、冰雪体验摄影基地和室外配套三大部分,深度呈现了地方文旅特色元 素。 "长春市影视文创孵化园二期项目建成后,将直接带动首店经济、文旅经济、夜间经济等主要消费要 素,全面提升区域消费市场的品牌、人气和流量。"长春净月高新区商务局局长轩大鹏说。 另据记者了解,总投资33.4亿元的长春净月高新区文化创意产业园也在加紧施工。"产业园以'文化传承 +绿色生态乐园+数字光影城市活力带'为特色,将城市文化、文化创意、长春历史和商业产业集群等 有机串联,拓展影视创作、文旅休闲、文艺展演等消费场景。"长春净月高新区文化旅游和体育局文化 旅游科科长陈盛楠介绍,该项目建成后,将与长春市影视文创孵化园二期项目、国际影都酒店群及影视 拍摄基地形成产业联动,打造都市新文旅消费中心。(完) (文章来源:中国新闻网) 地处东北地区中部的长春,是中国老牌冰雪旅游城市。近年来,当地基于传统冰雪项目不断探索新的可 能,逐渐形成"冰雪+文旅""冰雪+研学""冰雪+体育""冰雪+商务"等具有长春特色的冰雪产品体系。 建设中的冰雪体 ...
育好首店,“尝鲜”变“长线”(提振消费一线观察)
Ren Min Ri Bao· 2025-05-12 22:09
Group 1 - The "Garlic Bird" toy has become a popular cultural phenomenon in Wuhan, attracting young consumers and generating significant sales, with daily revenue exceeding 100,000 yuan since its opening on March 28 [1] - Wuhan's government is actively promoting the "first store economy" by implementing policies to support the establishment of new brands and stores, aiming to boost local consumption [1][2] - The number of first stores in Wuhan surpassed 400 last year, indicating a substantial growth in high-quality brand entries into the market [2] Group 2 - To maintain consumer interest and avoid the closure of novelty stores, businesses are focusing on creating unique shopping experiences and activities to foster long-term customer loyalty [3] - Wuhan is enhancing its commercial infrastructure by upgrading core business districts and promoting the integration of commerce, culture, and tourism, which provides ample opportunities for new store openings [4] - The city aims to introduce over 300 new first stores this year, further solidifying its position as a hub for innovative retail experiences [4]
HOKA全球首家品牌体验中心开业 上海一季度新增首店173家
Sou Hu Cai Jing· 2025-05-12 17:05
Core Insights - The opening of HOKA's global flagship experience center in Shanghai marks a significant moment for the city's first-store economy, showcasing a blend of international brands and local innovation [2][5][6] - Shanghai has attracted over 7,300 first stores since 2018, with a notable increase in high-level stores, indicating strong market appeal for top brands [5][7] - The city's first-store economy is driven by a combination of openness and institutional innovation, with significant investments from international brands [7][10] First-Store Economy - Shanghai's first-store economy is a key strategy for enhancing its status as an international consumption center, with 1,269 new first stores added last year, a 4.5% increase from the previous year [5] - In the first quarter of 2025, Shanghai added 173 new first stores, including 7 global and Asian first stores, reflecting a growing trend in high-level store openings [5][6] - The presence of major international brands, such as LOEWE and BOSS, alongside local brands like Taiping Bird, highlights the competitive landscape of Shanghai's retail market [6][8] International and Local Brand Synergy - The synergy between international brands and local enterprises is evident, with new flagship stores and innovative concepts attracting diverse consumer demographics [6][8] - HOKA's experience center aims to cater not only to domestic consumers but also to the over 6 million international visitors to Shanghai each year, emphasizing the city's global appeal [8][13] Economic and Policy Support - Shanghai's economic growth is supported by favorable policies and a robust business environment, with the city aiming to enhance its attractiveness for high-level first stores through financial incentives [10] - The city's port trade is projected to reach 11.07 trillion yuan in 2024, reflecting a 3.9% growth and maintaining its position as a leading global city [7][10] Consumer Trends and Impact - The first-store economy has revitalized Shanghai's commercial landscape, meeting diverse consumer needs and driving new consumption dynamics [10][11] - Data indicates a significant increase in tax refund sales for international visitors, with a year-on-year growth of 81% in sales and 77% in refund amounts from January to April 2025 [11][13]
锐评|“尝鲜的流量”如何变为“长线的留量”
转自:北京日报客户端 来源:北京日报客户端 纵观北京消费市场的蓬勃发展,始终不乏首店的脉动。犹记1987年11月,全国第一家肯德基门店在北京 前门开张,虽然下着雪,但门口队伍宛如长龙,一排就是两个小时。彼时虽然没有"首店经济"的概念, 但消费对于"尝鲜"的需求清晰可见。如今,随着消费升级以及对生活品质的追求,人们更加注重消费的 新奇与个性。北京大力发展首店经济,其中蕴含着对于创新活力的重视,对消费热情的珍视,必将有助 于推动消费端扩容升级,带动整体产业链转型提质。 首店经济,某种程度上是品牌与城市的双向奔赴。品牌选择一座城市,看重的是消费规模、商业活力、 创新能力、开放程度等综合指标。在全国发展首店经济的热潮中,北京处于第一梯队,直观反映着这座 城市的吸引力。可以说,北京搭乘建设国际消费中心城市的东风,伴随China Travel的风潮,正逐渐成 为在国际上具有影响力的知名消费城市。当越来越多高品质品牌选择北京、落户北京,也将逐渐拉平北 京在品牌消费上存在的"国际时差"。 北京发展首店经济的优势之中,既有得天独厚的因素,也有用心耕耘的成果。多年来,北京积极培育便 利消费环境,着力打造消费地标与多元消费场景。比 ...