商圈上新 业态蝶变 体验升级 珠江夜色如画，灯火映照千年商都新韵。"十四五"征程上，广州以消费为笔，绘就城市活力新篇：社会 消费品零售总额与进出口总额一起，自2021年起双双"破万亿"，并逐年稳步增长，2024年社零总额较 2020年增长19.9%，首店经济、夜间经济、主题活动等新场景繁荣活跃，数字贸易、跨境电商、市场采 购等新业态活力迸发。 从北京路的千年古道到广州塔的璀璨夜色，从天河路商圈的时尚快闪到万博商圈的璀璨夜市，广州消费 新潮如珠江水奔涌不息，见证了千年商脉焕发全新光彩，持续激发现代商贸澎湃活力。 外国游客正在选购商品。 广州天河路商圈。 商脉绵延，千年商都深植消费根基 商圈"上新"不断，历史街区焕新步伐不停。千年古道北京路商圈2022年就入选首批全国示范智慧商圈， 近日步行片区改造提升项目二期更是焕新亮相，游客在感受厚重商贸历史的同时，还能体验现代消费的 时尚魅力。 同时，一些老广的"旧记忆"也正化身"新顶流"，陶陶居、王老吉等众多"老字号"在传承中创新，为传统 品牌注入了新的发展动力。 业态蝶变，珠江之畔迸发消费活力 广州的消费活力，根植于延续千年的商贸底蕴。从古代海上丝绸之路的"东方大港"， ...

Group 1 - The "Shopping in China 2025 Greater Bay Area Consumption Season" was launched in Guangzhou, showcasing the city's new consumption brand "Same Boat Crossing: Cantonese Rhythm Guangzhou" [1] - The event aims to create a multi-stop shopping experience in collaboration with Hong Kong and Macau, focusing on four themes: premium shopping, exquisite dining, exciting tourism, and fine performances [1] - Guangzhou will distribute consumption vouchers and expand the range of duty-free shops to enhance the experience for global tourists [1] Group 2 - During the Dragon Boat Festival, Guangzhou is extending the "Dragon Boat+" consumption chain, integrating cultural, commercial, and tourism elements to stimulate urban consumption [2] - Various promotional activities, including discounts and themed markets, are being organized to attract both residents and tourists [2] - The city will issue exclusive dining vouchers for the "Same Boat Crossing: Cantonese Rhythm Guangzhou" initiative, offering discounts up to 200 yuan [2] Group 3 - Over 20 traditional dragon boat cultural events will be organized during the festival, linking sports with tourism and shopping [3] - Guangzhou is enhancing cross-border consumption by expanding duty-free shop offerings and improving payment convenience for inbound tourists [3] - The city aims to establish itself as an international consumption center, with a focus on innovative cultural and commercial integration through the new consumption brand [3]