Core Insights - The Chinese ice and snow industry is expected to exceed 1 trillion yuan by 2025, reaching 10,053 billion yuan, marking a significant growth phase driven by increased participation in ice and snow sports [1] - The industry is transitioning from a policy-driven phase to a high-quality development stage, focusing on structural optimization and expansion [1] Industry Growth and Trends - The popularity of ice and snow tourism is rising, with regions like Harbin and Changchun attracting more visitors from southern China during peak seasons [1][2] - The 2025-2026 snow season is anticipated to see a 50% to 70% increase in hotel bookings in areas with ski resorts, indicating strong demand [2] - The North Dake Lake Ski Resort reported over 1 million visitors for the 2024-2025 season, with pre-sale activities for the upcoming season exceeding 100 million yuan [2] Competitive Landscape - Ski resorts are enhancing their competitiveness through refined services, such as direct bus routes from airports and beginner-friendly ski packages [3] - The emergence of indoor ski resorts in southern China, like the world's largest indoor ski center in Shenzhen, is expanding the market and attracting diverse demographics [4] Industry Ecosystem - The ice and snow economy is creating a comprehensive industrial chain that includes equipment manufacturing, event operations, training services, and cultural tourism integration [5] - Consumers are increasingly seeking multifaceted experiences, leading ski resorts to offer combined activities like snow parties and cultural events [6] Challenges and Innovations - The industry faces challenges such as homogenization and safety management, with many ski resorts still focusing on basic skiing experiences [8][9] - To address these issues, new ice and snow projects are being developed, integrating local culture and technology to enhance visitor experiences [8] - Safety measures are being implemented, including reservation systems and smart monitoring to manage visitor flow and enhance safety [9] Future Outlook - The ice and snow economy is evolving from a focus on scale expansion to value creation, necessitating improvements in product differentiation and operational management [8] - The industry is moving towards a more sustainable model, appealing to a broader audience and promoting a healthy lifestyle [7]

Core Insights - The launch of the Changxing Badujia Ski Resort, with a total investment of 320 million yuan and covering over 50,000 square meters, adds a new dimension to Zhejiang's ice and snow economy, featuring four professional ski trails and a 3,500 square meter snow play area for local tourists [5][6] Group 1: Industry Development - Zhejiang has developed a unique "snow-making" path through technological breakthroughs and scene innovation, despite lacking natural snow resources [5] - The province has seen the emergence of over 10 ice and snow recreational facilities since the establishment of its first outdoor ski resort in 2006, significantly boosting public interest in ice and snow sports [5] - The expected number of ski visits in Zhejiang for the 2024-2025 season is projected to reach 1.29 million, ranking sixth nationally and first in southern China [5] Group 2: Economic Impact - The ice and snow industry in Zhejiang has formed a comprehensive industrial chain, with over 500 related enterprises covering research, production, and sales, contributing to a year-round thriving ice and snow economy [6] - Ningbo Ninghai is recognized as the "Hometown of Sports Poles," producing about 60% of global ski poles, with domestic orders expected to grow by over 50% this year [6] - Taizhou Luqiao is known as the "Hometown of Snow Boots," accounting for one-third of national production, with an annual output value exceeding 1 billion yuan [6] - The ice and snow industry clusters in regions like Huzhou, Ningbo, Jinhua, and Jiaxing are creating a full industrial chain ecosystem that integrates experience, equipment manufacturing, and business innovation [6]

在哈尔滨冰雪大世界近120万平方米的冰雕玉砌园区内，来自南京的游客举着手机与高达40余米的"冰雪 之冠"合影；不远处的冰滑梯旁，孩子们正排队等候；非遗代表性传承人现场用冰雪雕琢传统纹样…… 这片冰雪筑就的童话世界，正是中国冰雪经济升温的生动切片。 《中国冰雪产业发展研究报告（2025）》显示，2025年中国冰雪产业规模预计首次突破万亿元大关，达 到10053亿元。 近年来，随着"带动三亿人参与冰雪运动"成果的不断巩固和扩大，冰雪产业已从政策引导的起步阶段， 迈入规模扩张、结构优化的高质量发展新阶段。 元旦假期即将到来，"冰雪游"热度持续提升。哈尔滨、长春等地不断吸引南方游客北上赏雪玩冰。但同 时，同质化等问题制约着相关产业的提质升级，只有破解这些痛点，才能让"冰雪世界"垒得更高、持续 更久。 临近傍晚，吉林北大湖滑雪度假区的售票大厅里暖意融融，排队换雪具、雪服的游客摩肩接踵，工作人 员忙着帮游客调试雪鞋、固定雪板。 "这儿的雪质特别好，粉雪蓬松柔软。"游客宋先生告诉《证券日报》记者，这是他首次体验夜滑，度假 区完善的照明和安全保障让他印象深刻，而且滑完雪还能就近泡温泉。 去哪儿旅行数据显示，2025—2026 ...

Core Insights - The Chinese ice and snow industry is expected to exceed 1 trillion yuan by 2025, reaching 10,053 billion yuan, marking a significant growth phase driven by increased participation in ice and snow sports [1] - The industry is transitioning from a policy-driven phase to a high-quality development stage, focusing on structural optimization and expansion [1] Group 1: Industry Growth and Trends - The popularity of "ice and snow tourism" is rising, with cities like Harbin and Changchun attracting more visitors from southern regions during peak seasons [1][2] - The 2025-2026 snow season is anticipated to see a 50% to 70% increase in hotel bookings in regions with ski resorts, indicating strong demand [2] - The North Dake Ski Resort reported over 1 million visitors for the 2024-2025 season, with pre-sale activities for the upcoming season exceeding 100 million yuan [2] Group 2: Competitive Landscape and Consumer Preferences - Ski resorts are enhancing their competitiveness through refined services, such as direct bus routes from airports and beginner-friendly ski packages [3] - Consumers are seeking more than just sightseeing; they desire integrated experiences combining skiing with culture, social activities, and wellness [6] - The North Dake Ski Resort has expanded its offerings to include entertainment parks and cultural events, increasing its commercial facilities to 50 [6] Group 3: Industry Ecosystem and Supply Chain - The ice and snow economy is creating a comprehensive industry chain that includes equipment manufacturing, event management, training services, and cultural tourism [5] - The demand for ice and snow activities is boosting the growth of the upstream equipment manufacturing sector, with companies reporting order volumes three times higher than previous years [7] - The industry is evolving from a niche market to a more mainstream health-oriented lifestyle, supported by the integration of various industry segments [7] Group 4: Challenges and Innovations - The industry faces challenges such as homogenization and safety management issues, with many ski resorts still focusing on basic skiing experiences [8][9] - To address these challenges, new ice and snow projects are being developed, and safety measures are being enhanced through technology [8][9] - The shift from "scale expansion" to "value creation" is essential for the sustainable growth of the ice and snow economy, requiring improvements in product differentiation and operational management [8][9]

在冰雪经济成为消费增长新引擎的背景下，专业户外服饰品牌TANBOER坦博尔凭借"与雪共舞 雪舞山 巅"整合营销活动，斩获2025年财经网新消费·新经济年度评选"年度影响力品牌传播案例"奖项。这场贯 穿2025年末的营销行动，以崇礼云顶与新疆阿勒泰将军山两大顶级雪场为核心场景，联动天猫、抖音两 大平台IP，实现了"专业赛事背书+大众场景渗透+线上线下（300959）联动"的全链路传播，既强化了品 牌科技与品质基因，更推动冰雪运动文化向大众深度渗透，成为户外服饰行业品牌传播的典范。 传播热度的持续转化，依赖于产品硬实力与渠道深布局的双重支撑，这也是坦博尔营销活动斩获影响力 奖项的核心逻辑。在产品层面，活动主推的全新滑雪系列以"科技+文化"构建差异化竞争力：核心采用 DERMIZAX防风防水科技面料，搭配90%高品质鹅绒与TECH HEAT FLOW"汽流盾"热湿管理系统，实 现"保暖-透气"的动态平衡；4D动态裁剪基于人体工学数据，适配各类滑雪姿态。同时，系列与阿勒泰 联名，从"人类滑雪起源地"的雪山肌理、朝霞光影中汲取设计灵感，将自然元素转化为服饰语言，使产 品成为"科技防护"与"文化载体"的结合体，为传播提供 ...

Group 1 - Urban-rural coordinated development is a key engine for promoting Chinese-style modernization, with various regions adapting to local conditions to stimulate endogenous motivation and achieve integrated development [2] - Shanghai's "ice and snow economy" is gaining traction in shopping malls, transforming cold resources into a vibrant winter economy by linking markets and brand consumption [4] - Yiwu, known as the "world supermarket," is preparing for the next Christmas season, exporting nearly 80% of global Christmas supplies across over 100 countries and regions [5][9] Group 2 - In Cangzhou, Hebei, a unique market event is set to launch on December 27, 2026, featuring interactive and experiential activities that celebrate traditional culture [7] - Heilongjiang's Suiling County is enhancing agricultural facilities, with a vegetable industry park yielding over 21,000 pounds of produce and generating a net income of 60,000 yuan [9] - The province's facility agriculture area reached 427,000 acres by the end of Q3 2025, marking an 11% year-on-year increase, contributing significantly to farmers' income [9]

Group 1 - The core theme of the event is "Flying to Milan," symbolizing the transition of China's ice and snow consumption towards the 2026 Milan Winter Olympics, showcasing the potential of the ice and snow industry in China [1][3] - The ice and snow industry in China is projected to exceed 1 trillion yuan by 2025, indicating a shift towards mass consumption and a vibrant economic landscape [3][8] - Tmall's immersive ice and snow show featured over 30 sets of winter fashion and ski gear, highlighting the integration of sports, brands, and consumer experiences [1][5] Group 2 - The event at Chongli not only serves as a platform for showcasing products but also aims to enhance the local ice and snow economy by attracting consumers and providing interactive experiences [3][5] - Tmall's role is evolving from a mere participant to a key influencer in defining consumer trends and meeting the needs of niche markets within the ice and snow sector [8] - The transformation of China's ice and snow economy is characterized by a shift from event-driven growth to a focus on brand innovation, cultural identity, and consumer experience [8]

Core Insights - Tmall is creating a grand ice and snow season event themed "Flying to Milan," showcasing the transformation of the Winter Olympics legacy into a consumer experience [1] - The Chinese ice and snow industry is projected to exceed 1 trillion yuan by 2025, indicating a shift towards mass consumption [2] - Tmall's role is evolving from a participant to a key influencer in defining consumer trends and meeting niche market demands [4] Group 1: Event Highlights - An immersive ice and snow show was held at the Chongli ski resort, featuring live orchestral performances and professional ski demonstrations [1] - The event included the launch of over 30 winter fashion and ski gear collections from 14 major brands, marking a significant promotional effort [1] - Olympic champions participated in the event, enhancing its appeal and credibility [1] Group 2: Economic Impact - Tmall's ice and snow season activities are revitalizing the local ice and snow economy, with a focus on creating a "Tmall Flying Airport" experience [2] - The event serves as a hub for winter sports enthusiasts, offering various interactive experiences and brand promotions [2] - The ice and snow industry is transitioning from event-driven growth to sustainable commercial opportunities, driven by brand innovation and consumer experience [4] Group 3: Future Trends - The Chinese ice and snow economy is on a path of transformation, moving from scale expansion to quality enhancement and from niche markets to mainstream fashion [5] - The 2025 China Ice and Snow Industry Development Report predicts the industry will grow to 1,005.3 billion yuan, more than tripling from 270 billion yuan in 2015 [4]

Core Insights - The ice and snow economy has evolved from a niche market to a trillion-yuan industry, transitioning from event-driven growth to a systematic and industrialized development phase [1] Group 1: Transformation of Ice and Snow Economy - The surge in ice and snow tourism is driven by a profound change in consumer behavior, moving beyond mere sightseeing to immersive experiences that resonate emotionally with visitors [1] - The integration of ice and snow with culture, sports, and technology has diversified offerings, allowing for better alignment with consumer demands [1] Group 2: Cultural Revitalization - Historical resources serve as valuable assets for the ice and snow economy, with innovative approaches transforming old cultural elements into new attractions [2] - The introduction of AR technology in historical sites, such as the ice and snow night tour in Luoyang, enhances visitor engagement by blending history with modern experiences [2] Group 3: Collaborative Development - The ice and snow economy thrives on collaboration, requiring a break from isolated development to create synergies across multiple attractions and regions [3] - The model of leveraging a central attraction, like the snow town in Heilongjiang, to benefit surrounding areas exemplifies effective regional cooperation [3] Group 4: Expanding Industry Boundaries - The development of the ice and snow economy must address existing gaps and leverage available resources to maximize value [4] - Initiatives such as enhancing transportation networks and developing snow equipment industries in regions like Zhejiang illustrate strategies to fill market voids and stimulate growth [4] - The rise of the ice and snow economy reflects broader trends in economic restructuring and the release of consumer potential in China [4]

新华社 博彩 重塑黄金消费 I p 作者：张梦洁、李海伟、肖雅 新华社音视频部制作 【纠错】 【责任编辑:施歌】 今年的中央经济工作会议提出"深入实施提振消费专项行动"。临近岁末，上海的消费市场提前升温，各大商圈的促消费活动轮番登场，处处 洋溢着热闹的迎新氛围。冰雪经济、宠物经济、情绪消费、首店经济……去上海市中心的BFC外滩金融中心看看各种各样的新业态、新模式、新 场景如何激发消费新活力。 新华 is DE t ur l ! E 40 2 0 Z TFS VALL F 9 lBK推荐 it is | Lei ● ...