农文旅融合
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建行广东省分行:金融活水润乡野 农业文旅绘就振兴新图景
Zhong Guo Jin Rong Xin Xi Wang· 2025-12-16 13:06
Core Insights - The integration of agriculture, culture, and tourism is being actively supported by financial institutions, particularly by the China Construction Bank (CCB) in Guangdong Province, which is providing targeted financial assistance to enhance rural revitalization efforts [1][2][3][4][5][6][7] Group 1: Financial Support for Agricultural Development - CCB has provided over 7 million yuan in loans to a dragon fruit plantation in Guangzhou to support its production scale expansion and product diversification, including the development of a theme leisure facility [2] - The CCB's Qingyuan branch has issued a 5 million yuan loan to a tea plantation to support the construction of tourism facilities and enhance the integration of tea culture with tourism [3] - CCB has granted over 1.2 billion yuan in credit and 300 million yuan in loans to support the annual Chrysanthemum Festival in Zhongshan, which features 300,000 pots of chrysanthemums and nearly 1,000 varieties [5] Group 2: Cultural and Tourism Integration - The integration of cultural heritage, such as the national intangible cultural heritage of Guangxiu embroidery, is being supported by CCB through a 4.42 million yuan loan to help modernize production and meet market demands [4] - The "Zhenxiang" platform, initiated by Southern Rural News, aims to integrate rural tourism resources and provide discounts to cardholders, with CCB facilitating the entry of quality merchants into the platform [6] - Live streaming has emerged as a vital link for connecting rural production and sales, with CCB providing 1.18 million yuan in loans to a media company to enhance its live streaming capabilities, boosting local economic growth [7] Group 3: Overall Impact on Rural Revitalization - The financial support from CCB is crucial in transforming rural resources into sustainable development advantages, enhancing the vibrancy of agriculture, culture, and tourism in Guangdong [1][2][3][4][5][6][7]
整活!50名黑龙江名厨用清远西牛麻竹笋+黑土优品打造“冰雪笋宴”
Nan Fang Nong Cun Bao· 2025-12-15 08:34
整活!50名黑龙 江名厨用清远西 牛麻竹笋+黑土 优品打造"冰雪 笋宴"_南方+_南 方plus 12月15日上午, 哈尔滨金春大酒 店的宴会厅后厨 格外热闹,50余 位来自黑龙江各 地的名厨正围着 操作台忙碌,他 们手边的食材, 既有熟悉的东 北"黑土优品" , 还有一份跨越千 里从岭南而来的 新鲜——西牛麻 竹笋。 50名大厨用西牛麻竹笋与黑土优品"同题竞技"。 香气奇妙交融, 一种全新的"南 北融合"风味正 在诞生。这 是"清远西牛麻 竹笋+黑土优 品"融合菜烹饪 创新大赛的决赛 现场。 59名黑龙江名厨用西牛麻竹笋与黑土优品碰撞新型融合东北菜。图为用西牛麻竹笋做的东北"锅包笋"。 随着这场充满烟 火气的竞技进入 高潮,"天赋风 土 自在清 远"2025广东·清 远暖冬消费季主 题系列活动之清 远西牛麻竹笋区 域公用品牌"走 出去"黑龙江哈 尔滨专场推介品 鉴活动也正式拉 开帷幕。继去年 秋季首次探路 后,清远西牛麻 竹笋此番再 度"闯关东",迈 出的步伐更实、 落点更深。活动 通过烹饪创新大 赛锻造"冰雪笋 滚油激发出笋片 独有的清香,与 东北酱汁的醇厚 宴"金牌菜单、 揭牌成立直供仓 深化渠道、联动 ...
陈博彰在望城区宣讲党的二十届四中全会、省委十二届九次全会精神并开展调研
Chang Sha Wan Bao· 2025-12-15 02:09
Group 1 - The Deputy Mayor emphasized the importance of focusing on cutting-edge fields such as artificial intelligence and quantum information to attract quality projects through industrial funds, ensuring efficient aggregation of capital, technology, and talent [3][5] - The need to establish a "production, learning, research, application, and funding" platform to facilitate precise matching and efficient transformation of innovation supply and industrial demand was highlighted [3] - The Deputy Mayor called for strengthening agricultural modernization by enhancing collaboration with local experts and research institutions to improve product quality and extend the industrial chain [3][5] Group 2 - The development of the micro-short drama industry was discussed, with an emphasis on improving the entire industry chain, including script creation, IP incubation, content production, and distribution [4] - The importance of safety management during the production of micro-short dramas and the support for creating high-quality short dramas that reflect local culture and appeal to the public was stressed [4] - In the electric machinery and equipment manufacturing sector, the need for companies to expand into emerging application markets and increase R&D investment to build core competitiveness was noted [5]
买南药?找“云城”! |大湾区农交会“云城好物”推介活动
Nan Fang Nong Cun Bao· 2025-12-13 03:33
买南药?找"云 城"! |大湾区农 交会"云城好 物"推介活动_南 方+_南方plus 这个巴戟天怎么 吃?""西洋参膏 能直接饮用 吗?""芡实吃了 对身体好 吗?"…… 12月12日,广交 会展馆B区10.1 场馆,2025大湾 区农交会盛大启 幕。在C15、 C16展区,不少 采购商和市民被 云城区的南药产 品所吸引,纷纷 咨询食用功效。 "南药之乡" 所谓的南药是指 长江以南、南岭 以北地区所产的 道地药材,具有 极高的药用价 值。 目前,云浮有药 用植物1152种, 约占广东的 44.3%,南药规 模化种植面积达 135多万亩,约 占全广东五分之 一;种植品种58 种,种植面积、 品种数量均为全 省之最;建有南 药种植示范基地 143个,其中广 东省中药材产业 12月12-14日, 云城区携"云城 好物"组团参展 大湾区农交会, 旨在通过这一农 业B2B权威展 会,进一步推 动"云城好物"融 入粤港澳大湾 区,助力建设全 国统一大市场。 而作为云浮南药 的重要产区代 表,云城区更 将"看家宝贝"带 到现场,展现了 云城南药发展的 新成果,让"云 字号"南药走向 世界。 化种植基地16 个,为全省数量 ...
“土特产”变“金招牌”撬动农文旅消费 书写乡村振兴“特色答卷”
Yang Shi Wang· 2025-12-12 06:17
Group 1 - The core idea of the news is the launch of the "Special Products and New Year Flavor" consumption promotion activity by the Ministry of Agriculture and Rural Affairs, aimed at boosting agricultural product consumption during the peak holiday season [1] - The activity includes the release of a directory of "local specialty" brand New Year goods and supports the establishment of dedicated sections for these products in fresh supermarkets and live e-commerce platforms [3][7] - Various local specialty agricultural products were showcased at the National Agricultural Exhibition, with notable examples including the Liangping pomelo from Chongqing, which has an annual output value of around 3 billion yuan, and fresh corn from Heilongjiang with an output of over 3,000 ears per mu [3] Group 2 - The initiative emphasizes the integration of agriculture, culture, and tourism, promoting traditional customs and intangible cultural heritage through the display and sale of specialty agricultural products [5] - The Ministry of Agriculture and Rural Affairs has proposed five categories of consumption promotion activities to enhance agricultural product consumption, including organizing themed consumption events and increasing the supply of quality products [7]
小红书上架“云城甘薯”!富硒、高钙,等你来品尝!
Nan Fang Nong Cun Bao· 2025-12-11 14:35
Core Viewpoint - The launch of "Yuncheng Sweet Potato" on the Xiaohongshu platform signifies a new approach for local agricultural brands to leverage social e-commerce for storytelling and direct consumer engagement [9][10]. Group 1: Product Launch and Features - Xiaohongshu officially launched "Yuncheng Sweet Potato," marking a significant connection between high-quality agricultural products and the young consumer market [9]. - The product lineup includes five varieties: Yidianhong, Xigua Hong, Purple Sweet Potato, Mashali, and Durian Honey Sweet Potato [15]. - Yuncheng Sweet Potatoes are rich in selenium, calcium, vitamins, and proteins, earning the nickname "Southern Ginseng" due to their health benefits [21][22]. Group 2: Nutritional Analysis - A third-party testing agency found that the selenium content in Mashali sweet potatoes reached 41 micrograms per kilogram, with high vitamin C levels [23]. - The Xigua Hong variety has a high dietary fiber content of 12.02 grams per 100 grams of fresh sweet potato, indicating superior nutritional value compared to other regions [24][25]. Group 3: Marketing and Events - The "Hundred Thousand Project" in Yuncheng has shown initial success, with the eighth annual Sweet Potato Festival set to run until March 2026, featuring over 20 new products and various cultural activities [26][29]. - The sweet potatoes are sold in 5-kilogram packages, priced between 15 to 40 yuan depending on the variety [30]. - Consumers interested in Yuncheng sweet potatoes can taste them at the 2025 Greater Bay Area Agricultural Fair from December 12 to 14 [32].
用好东西部协作!农业农村部部署2026年元旦春节促消费工作
Nan Fang Nong Cun Bao· 2025-12-11 07:01
用好东西部协 作!农业农村部 部署2026年元旦 春节促消费工作 _南方+_南方 plus 近日,农业农村 部部署开展2026 年元旦春节"品 特产 寻年味"消 费促进活动,要 求各地进一步落 实《促进农产品 消费实施方 案》,抓住"两 节"消费旺季, 谋划出台促消费 务实举措,推动 供需精准适配、 创新消费场景、 拓展消费空间, 有力有效扩大农 产品消费,更好 满足城乡居民节 日消费需求。 今年6月,2025年粤黔协作助农促消费产销对接活动在黔西南州兴义市启幕。广东惠州荔枝得到当地市民追捧,被抢购一空。 活动重点围绕五 个方面开展。发 布一批"土特 产"品牌年货目 录,支持生鲜商 超、直播电商等 设立"土特产"品 牌年货专区,引 导企业加强节日 产品创新,推出 一批营养健康、 年味十足的农副 产品,满足消费 者多元化、品质 化年货采购需 求。组织一批节 日主题消费活 动,开展"土特 产"进社区、进 景区、进街区等 活动,支持批发 市场、农贸市场 举办年货大集, 联动主流电商平 台举办线上年货 万户。提升一批 农文旅融合消费 活动,结合传统 年俗、非物质文 化遗产和"村字 号"群众性文体 活动,展示展销 特色 ...
新会文旅体消费季持续火热!预计接待游客达300万人次
Nan Fang Du Shi Bao· 2025-12-11 05:17
入冬以来,葵乡大地,柑果飘香,温泉氤氲,港澳穗深等地大量游客涌入新会采柑果、赏美景、寻美 味。自2025年11月1日"乐购葵乡 畅游新会"文旅体消费季活动正式启动以来,从陈皮庄园到古兜温泉, 从梁启超故居到星光夜市,新会区这座千年古邑掀起一股全民参与、全域联动的文旅体消费热潮,带旺 了地方经济发展。 新会柑丰收 全国各地游客赶赴新会采柑 新会柑采摘季是新会区一年一度的传统盛会。每年秋冬之际,新会柑进入采摘旺季,全国各地的新会陈 皮爱好者纷至沓来。11月以来,"二红柑""大红柑"陆续迎来采摘旺季,全国各地的游客赶赴新会,进入 各个新会柑园,采摘柑果、体验开皮,品一杯陈皮茶香,感受独特的新会陈皮文化魅力。 "今年新会柑普遍丰收,果大皮靓,近期每天都有省内广州、深圳、佛山等地,以及外省的朋友和客人 来摘柑,每天差不多摘两千多斤鲜果。"谈及最近的客流量,新会柑种植户陈先生心里乐开了花。在茶 坑村的柑园里,种植户指导游客手持剪刀,采摘新会大红柑,享受摘果的乐趣。来自深圳的刘先生带着 家人驱车经深中通道抵达新会后,和朋友一起来到柑园,体验了摘果、开皮后,现场采摘了200斤新会 柑,准备回家后制作新会陈皮。 新会柑迎来采摘 ...
让“闲田”变“忙田” 农村创业新力量让冬日乡村“火”起来
Yang Shi Wang· 2025-12-11 04:35
Core Insights - The article highlights the vibrant development of rural industries during winter, traditionally a farming off-season, with over 14.3 million people returning to rural areas for entrepreneurship, leading to new business models and changing the rural industrial landscape [1] Group 1: Rural Entrepreneurship - The number of returnees starting businesses in rural areas has exceeded 14.3 million, indicating a growing trend in rural entrepreneurship [1] - Activities such as farming experience events and interactive games are being introduced to attract visitors and boost agricultural product sales [7][8] Group 2: Agricultural Innovation - In Zhejiang, innovative agricultural practices are being implemented, such as the integration of tourism and agriculture, exemplified by a successful orange orchard that attracts visitors for fruit picking [8][15] - The "Red Beauty" orange variety is highlighted for its high yield, with an annual production exceeding 5 million pounds and a total annual output value close to 100 million yuan [10] Group 3: Technological Advancements - The use of organic fertilizers and advanced technologies, such as automated monitoring systems in smart greenhouses, is enhancing the quality of agricultural products while reducing labor costs [12] - The integration of various facilities, including visitor centers and themed cafes, within orchards is creating multifunctional agricultural spaces that enhance visitor experience and drive local economic growth [15][17]
南农晨读 | 新会陈皮 人类共享
Nan Fang Nong Cun Bao· 2025-12-11 02:31
Group 1 - The article emphasizes the importance of accelerating the revitalization of the seed industry in China, focusing on technological self-reliance and the protection of seed resources [4][5][6] - It highlights the achievements of Guangdong's seed industry over the past five years, including the implementation of the "Yue Strong Seed Core" project and the "Hundred Million Thousand Project," which have led to significant advancements in seed quality and innovation [10][11][12][13] - The article discusses the ongoing comprehensive land reform in Guangdong, aimed at addressing challenges related to land use and promoting urban-rural integration and high-quality development [18][21][24] Group 2 - The upcoming Greater Bay Area Agricultural Trade Fair will showcase high-quality agricultural products from various provinces, highlighting the region's agricultural diversity and economic potential [28][30][31] - The article mentions a successful event in Qingyuan that integrates agriculture and tourism, demonstrating the potential for rural revitalization through cultural and agricultural synergy [34][39] - The Guangdong Zhongheng Mountain Forum focuses on the high-quality development of plant protection disciplines, bringing together experts to discuss advancements in agricultural science and technology [49][51][52]