小米YU7的价格马上就要公布了，但是今天咱们不探讨价格，我们来聊聊颜色。究竟哪个颜色，会是小米YU7卖得最好的颜色？ 不过在探讨我们未来的"家庭伙伴"YU7之前，我们必须先复盘一下它的"前辈大哥"——小米SU7，那台被戏称为"米时捷"，搅动了整个车圈风云的"现象 级"产品。SU7的成功，不仅仅是技术和价格的胜利，更是一场精准的"色彩营销"的胜利。 海湾蓝（The "Lei Jun" Blue）： 这不只是一种颜色，这是一种"社交货币"。当雷总亲自驾驶着海湾蓝的SU7，在发布会的聚光灯下缓缓驶出，这个颜色就 被注入了灵魂。它代表着首发、C位、科技感和一种"我就是焦点"的自信。开着海湾蓝的SU7，你仿佛不是在开车，而是在进行一场移动的行为艺术，车 友见面会自动被归为"嫡系部队"。它的畅销，是"创始人IP + 顶流设计 + 社交需求"三位一体的必然结果。 雅灰（The "Understated Flex" Gray）： 如果说海湾蓝是给世界的"宣言"，那雅灰就是给自己的"独白"。选择雅灰的车主，内心OS通常是："我懂它的好， 但我不需要所有人都懂我。" 这是一种更内敛的奢华，一种"高级感"的代名词。它像是穿着高级定 ...

Group 1 - The core idea of the articles revolves around the concept of "patience business," which emphasizes long-term customer relationships and community engagement over short-term profits [1][6][7] - The "Lion Mountain" community brand is leveraging various activities, such as paddleboard camps and pickleball summer camps, to attract families at affordable prices, fostering a sense of community and loyalty [1][4] - The integration of a points system for community activities, such as donating old clothes for restaurant meals, creates a trust loop among local businesses and residents, enhancing community ties [2][3] Group 2 - Community businesses like "Yang Tai" restaurant adopt unique pricing strategies, such as offering meals at a low margin to encourage frequent visits and deeper community interaction [3][5] - The "service loop" concept is highlighted, where user engagement leads to a transformation of customers into partners, enhancing the overall community experience [4][5] - The articles illustrate various examples of "patience business" across different sectors, including handmade workshops and sports training, showcasing a new commercial ecosystem that blends business with community and culture [5][6] Group 3 - The economic logic behind "patience business" is explained as a shift from traditional quick-return marketing to a model that values long-term customer relationships and community building [6][7] - Businesses are encouraged to maintain calm during market fluctuations by focusing on long-term investments in customer relationships, which can lead to sustainable growth [7] - The essence of "value marketing" is emphasized, where businesses prioritize emotional investment and community participation over immediate profit margins [7]

以下文章来源于南风窗 ，作者荣智慧 南风窗 . 冷静地思考，热情地生活。 唯物的中国芯片产业深度观察。 文 ｜ 荣智慧 编辑 ｜ 向现 来源｜ 南风窗（ ID：SouthReviews） 封面来源 ｜ IC photo 美国总统"特朗普"牌手机，499美元。特朗普本人认证：买不了吃亏，买不了上当。 只是中国和德国消费者有点伤脑筋，毕竟手机背面一个斗大的"T"字，容易让人误会是锤子手机或者T-Phone。好在这两个国家的人不一定想买。 6月16日，美国总统唐纳德·特朗普家族企业推出一款价值499美元的智能手机，叫"特朗普手机"，通体土豪金色，背面印有特朗普姓氏首字母"T"。 特朗普T1手机，"爱国主义"符号拉满 特朗普儿子小唐纳德·特朗普和埃里克·特朗普"深谋远虑"，无论是手机发布地点特朗普大厦，还是"616"父亲竞选总统十周年纪念日，乃至暗含总统任职序号 的47.45美元月费服务，都是"爱国主义"营销典范。 特朗普家族做"爱国主义买卖"也不是一天两天了。没买过特朗普手机，好歹也听说过特朗普伏特加、特朗普牛排、特朗普床垫、特朗普冰泉水…… 特朗普手表就更有名了。 男表"战斗战斗战斗红"和"战斗战斗战斗银"两款， ...

Core Insights - The article discusses the challenges faced in traditional marketing strategy recording methods and introduces an AI tool, "TingNai AI," that enhances efficiency in recording, organizing, and collaborating on marketing strategies [2][3][9]. Group 1: Challenges in Traditional Methods - Traditional note-taking methods result in incomplete records, with fast note-takers capturing only 60% of the content, while slower ones may only note titles [3]. - Common recording tools lead to a plethora of audio files, making it difficult to locate specific information, akin to "finding a needle in a haystack" [3]. - Basic transcription tools often misinterpret marketing terminology and fail to distinguish between speakers, resulting in unstructured text that complicates information retrieval [3][9]. Group 2: AI-Driven Solutions - TingNai AI offers high-accuracy transcription, achieving a 98% accuracy rate for marketing-specific terminology, significantly outperforming traditional tools [9]. - The AI can automatically identify and categorize speakers during meetings, allowing for easier organization of viewpoints [9]. - Real-time transcription capabilities enable immediate access to structured notes, reducing the time spent on post-meeting reviews [9][10]. Group 3: Enhanced Organization and Collaboration - TingNai AI organizes transcribed content into predefined modules, such as "target user profile" and "budget allocation," streamlining the process of extracting actionable insights [10][11]. - The tool can automatically generate action item lists with assigned responsibilities and deadlines, enhancing accountability within teams [11][16]. - Online sharing features allow for real-time collaboration, reducing the confusion associated with version control and ensuring that all team members have access to the latest information [16][19]. Group 4: Practical Applications - The AI tool has been effectively used in various scenarios, such as client interviews, where it generates actionable insights within 20 minutes, compared to the traditional method that took 3 hours [19][20]. - In cross-departmental meetings, the AI categorizes discussions into relevant modules, significantly reducing the time required for confirmation of meeting notes from one day to two hours [20][21]. - During online training sessions, the AI captures key points and case studies, allowing for immediate application in strategy development [21]. Group 5: Implementation Steps - Companies are encouraged to select tools that are specifically optimized for marketing scenarios, such as TingNai AI, which includes a dedicated marketing vocabulary and customizable templates [23][24]. - Setting up templates based on common discussion topics can enhance the AI's categorization efficiency over time [24]. - Promoting team-wide adoption of the tool can facilitate better collaboration and ensure that all members are aligned on action items and updates [25][26]. Group 6: Efficiency Gains - The use of TingNai AI has led to a 90% increase in efficiency for organizing marketing meeting notes, reducing the time from an average of 4 hours to just 25 minutes [26][27]. - The information omission rate has decreased from approximately 15% to less than 2%, indicating a significant improvement in the quality of recorded data [27]. - The completion rate for action items has risen from 60% to 95%, showcasing the tool's impact on team accountability and execution [27].

Core Viewpoint - The company plans to enhance its competitive edge in the internet marketing sector by acquiring a 60% stake in Guangzhou Fengteng Network Technology Co., Ltd. for a maximum consideration of RMB 28.8 million, aiming to integrate the target company's capabilities in intelligent advertising systems and data algorithms to expand its marketing operations [1][3][19]. Transaction Overview - The acquisition involves the company's wholly-owned subsidiary, Shanghai Zhongyan Information Technology Co., Ltd., purchasing the stake from Song Ruiyin and Song Ruijin [1][3]. - The total market value of the target company's equity is assessed at RMB 65.3 million, reflecting an increase of RMB 37.8 million, or 137.07%, compared to the audited owner's equity [2][10]. - The purchase price is based on a valuation of RMB 48 million multiplied by the 60% equity stake, resulting in a transaction price of RMB 28.8 million [2][10]. Purpose of the Transaction - The transaction aims to strengthen the company's position in the internet marketing field by leveraging the target company's core competencies in intelligent advertising and data analytics, thereby enhancing marketing capabilities across multiple platforms [3][19]. - It is expected to deepen collaboration with upstream e-commerce platforms, enhancing the company's service capabilities in the e-commerce ecosystem [3][19]. Financial and Performance Metrics - The transaction includes performance assessment clauses, with specific profit and revenue targets set for the years 2025 to 2027 [5][15]. - The performance targets are as follows: - 2025: Net profit of no less than RMB 5 million and revenue of no less than RMB 50 million - 2026: Net profit of no less than RMB 6 million and revenue of no less than RMB 60 million - 2027: Net profit of no less than RMB 7 million and revenue of no less than RMB 70 million [5][15]. Approval and Compliance - The transaction does not constitute a major asset restructuring or related party transaction and has been approved by the company's board of directors without the need for shareholder approval [2][3]. - The completion of the transaction is subject to approval from relevant authorities, and the agreement will automatically terminate if such approval is not obtained [2][3][6]. Target Company Overview - Guangzhou Fengteng Network Technology Co., Ltd. was established in April 2017, with a registered capital of RMB 20 million and operates in digital marketing and user growth across various sectors [8][9]. - The company has established partnerships with leading internet firms such as Alibaba, JD.com, and Meituan, focusing on performance marketing and advertising services [8][9]. Valuation and Pricing - The valuation of the target company was conducted using both the income approach and asset-based approach, with the income approach yielding a higher valuation of RMB 65.3 million [10][12]. - The difference in valuation methods highlights the importance of considering future earnings potential and intangible assets in determining the fair market value [12][13]. Impact on Company Operations - The acquisition is expected to positively influence the company's consolidated net profit if the target company performs well, while underperformance could negatively impact financial results [19]. - The transaction may also lead to the creation of goodwill, which could be subject to impairment risks in the future [19].

2025.06. 26 本文字数：1311，阅读时长大约2分钟 作者 | 第一财经 武子晔 6月26日晚间，小米汽车旗下第二款产品YU7正式上市。随后，该公司官微称，3分钟YU7大定突破 20万台。 截至晚上22:45左右，小米美股ADR涨幅约8.24%。 据介绍，小米YU7长宽高分别为4999mm、宽1996mm、高1600mm，轴距为3米，标准版价格为 25.35万元，PRO版27.99万，Max版本32.99万元。从定价来看，YU7主攻方向是中大型SUV市 场。雷军在发布会上称，Model Y已经连续多年取得细分市场销冠，他将YU7各项参数与Model Y进 行了详细对比。不过他也表示，在能耗和FSD上特斯拉仍领先很多。 与SU7上市类似，在新车上市前，雷军通过社交平台就不断发声，为YU7造势。6月25日，雷军发文 称，小米YU7将是小米汽车的一场关键大考，因为SUV是汽车行业真正的主战场，YU7即将迎来最 残酷的竞争。 在20万～30万元级纯电SUV市场，除了特斯拉Model Y外，这一细分领域还有小鹏G9、蔚来ES6等 产品。此外，理想、问界、智界等推出的增程电动车也位于这一价格区间。这意味着，小米 ...

继SU7奠定轿车市场地位后，小米YU7的价格正式揭开神秘面纱。 在6月26日晚"小米人车家全生态"发布会上，雷军表示，"小米YU7定位是豪华高性能SUV，配置超高、产品力超强。"夜间21：30左右，雷军宣布起步 价：25.35万元起，比Model Y起步价便宜1万元。此外，小米YU7Max版32.99万元。 雷军自己也曾明确表示，"这次YU7上市，相比去年SU7，我们的信心确实更足了。YU7的用户留资量是SU7同期的3倍，预计YU7和SU7会一样火爆。"此 前，小米首款汽车SU7发布时，北汽、蔚来、小鹏等掌舵者悉数坐在观众席，被媒体称为"半个车圈捧场"。 雷军短视频平台同步直播，观众持续维持在10万+。在插件中，还专门添加了小米YU7预约咨询链接。由于发布会开始时，小米手机、空调等13款新品发 布占据较多时间，"车子几点，我只关心这个""别总是把汽车放压轴""上雷军"等评论区呼声极高。 从小米决定造车以来，全民竞猜价格成为小米汽车营销的常规动作。 有市场人士将此形容为"发布会前预热抬高价格预期-发布会中强调配置高成本高-突然爆出一个比预期低的价格"三级跳。在这个营销链路下，往往能够实 现"全网欢呼"，但回归理 ...

产业趋势研究，从中国劲酒如何实现逆势增长看年轻人消 费趋势和酒业破局 20250625 摘要 劲酒通过线上（如抖音、直播）和线下（餐饮渠道、终端店主培育）相 结合的营销策略，成功吸引年轻消费者，尤其注重饮酒的仪式感和时尚 氛围，并根据市场反馈调整产品口感。 劲酒通过终端门店反馈（每月拜访 300 家以上门店）和市场走访数据评 估营销效果，发现年轻消费者显著增加，尤其在商场和酒吧等场所，月 销量从百件增至 200 件以上，表明策略初见成效。 劲酒的宣传策略包括线上新媒体推广（朋友圈、抖音等）和线下知识营 销（培训营销代表、餐饮店活动），以及终端店主和服务员的培育，提 升产品认知度，并尝试"劲酒加冰"、"中国人的威士忌"等创新广告 语。 劲牌公司渠道结构以 B 端（零售和餐饮）为主，占比约 80%，C 端占比 约 20%。餐饮渠道是培育阵地，最终销售依赖零售终端。消费者触达方 式包括线上宣传和餐饮店推荐，以及针对年轻人配制混合饮料和概念式 营销。 Q&A 劲酒在疫情期间和之后采取了哪些措施来应对市场变化，并实现逆势增长？ 疫情期间，劲酒通过团购、社区家庭店的打造以及挖掘小区内部的买菜购物平 台等渠道，实现产品销售 ...

Core Viewpoint - *ST返利 plans to acquire 60% equity of Guangzhou Fengteng for a consideration of no more than 28.8 million yuan, aiming to enhance its competitive edge in the internet effect marketing sector [1][3]. Group 1: Acquisition Details - The acquisition will be funded by the company's own funds without any fundraising or financing arrangements [1]. - Guangzhou Fengteng, established in 2017, has received various government qualifications and has a strong presence in digital marketing and user growth across multiple industries [1]. Group 2: Business Operations of Guangzhou Fengteng - Guangzhou Fengteng's operations include performance marketing, information flow advertising agency, and game publishing and operation [2]. - The company acts as a primary agent for major platforms like ByteDance and UC, providing media account opening, recharge, and advertising design services [2]. Group 3: Strategic Intent of the Acquisition - The transaction aims to integrate Guangzhou Fengteng's capabilities in intelligent advertising systems, data algorithms, and refined operations to enhance *ST返利's marketing capabilities across multiple traffic platforms [3]. - This acquisition is expected to deepen *ST返利's collaboration with upstream e-commerce platforms, thereby enhancing its e-commerce ecosystem service capabilities [3].

Core Viewpoint - *ST Fanli (600228) announced that its wholly-owned subsidiary, Shanghai Zhongyan Information Technology Co., Ltd., plans to acquire 60% equity of Guangzhou Fengteng Network Technology Co., Ltd. from Song Ruijin and Song Ruijin for a consideration not exceeding 28.8 million yuan. The transaction aims to enhance the company's advantages in internet effect marketing and expand its marketing capabilities across multiple traffic platforms [1]. Summary by Relevant Sections - **Transaction Details** - The acquisition price is set at a maximum of 28.8 million yuan [1] - After the transaction, Shanghai Zhongyan will hold 60% equity in Guangzhou Fengteng [1] - **Valuation and Performance** - The total equity of Guangzhou Fengteng was valued at 65.3 million yuan as of the assessment benchmark date, reflecting an appreciation rate of 137.07% [1] - **Strategic Intent** - The transaction is intended to strengthen the company's position in the internet effect marketing sector and to increase the scale of its effect marketing business [1] - The payment for the transaction will be made in installments and will include performance assessment clauses [1]