文旅消费
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迎新年,沈阳准备了80余项文体旅活动
Xin Lang Cai Jing· 2025-12-26 22:03
Group 1 - The core theme of Shenyang's winter activities is "Winter Snow Warm Sun, Meeting in Shenyang," integrating resources from ice and snow, culture, tourism, sports, and commerce to attract tourists for New Year celebrations [3] - Shenyang has prepared over 80 key cultural and tourism consumption activities, offering a mix of traditional and modern experiences to cater to diverse visitor preferences [3] - Various events include the sixth New Year’s Eve gala with online streaming and offline interaction, and activities at the Liaoning Art Museum providing immersive artistic experiences [3][4] Group 2 - Ice and snow activities are combined with competitive sports and local culture to create a comprehensive experience, featuring projects like "Koala 100" Ice and Snow Park and various ice and snow carnivals across the city [3] - The Peace District's Taiyuan Street Wanda has planned four modules focusing on experience, companionship, good fortune, and benefits to enhance cultural tourism consumption [4] - The Dadong District's Zhongjie Wuyue Plaza is set to host a large-scale paper airplane wishing event and indoor snowfall to create social media buzz [4]
北京湾里项目开业:商场火爆、酒店预订火热,副中心文旅再添新引擎
Bei Jing Shang Bao· 2025-12-26 11:56
Core Insights - The Bayli project in Beijing's urban sub-center officially opened on December 26, featuring three main components: Bayli Wangfujing WellTown, Bayli Tingyun Town, and Bayli NuoLan Hotel, targeting diverse consumer groups including families and young people [1][4] - The project is expected to enhance the cultural tourism market in the area, leveraging a "rail + cultural tourism" model in conjunction with the Beijing Universal Resort [1][11] Group 1: Project Overview - The total construction area of the Bayli project is approximately 500,000 square meters, designed to cater to various demographics such as families, young people, and discerning travelers [4] - On its opening day, the project experienced a significant influx of visitors, with 110,000 guests recorded during the trial operation and a total of 310,000 visitors over the first weekend [4][5] Group 2: Hotel Performance - The NuoLan Hotel has seen over 40% of its rooms booked for the upcoming New Year holiday, with expectations to reach over 60% before the holiday [6][10] - The hotel primarily attracts leisure travelers, with a notable proportion of female guests, and guests typically book their stays more than seven days in advance [6] Group 3: Future Development - The cultural tourism area in Beijing's urban sub-center aims to accelerate its development into a world-class tourist destination, with several new projects like Ferrari World and Mars City announced to be established in the vicinity [11] - The Bayli project is strategically located near the Beijing Universal Resort and is expected to benefit from the spillover effects of the resort, enhancing its overall commercial and tourism offerings [12][15]
中新网:元旦假期武汉120余项活动掀文旅热潮
Zhong Guo Xin Wen Wang· 2025-12-26 10:32
Core Viewpoint - Wuhan is set to launch over 120 activities themed "Cross-Year Welcoming Tour in Wuhan" during the New Year holiday, featuring the "Wuhan Cross-Year Light Show" and the "Wuhan Cross-Year Welcoming Cultural and Tourism Consumption Season" to provide a cultural and tourism feast for citizens and tourists [1][2]. Group 1: Wuhan Cross-Year Light Show - The "Wuhan Cross-Year Light Show" includes the Jianghan Pass Cross-Year Light Show, Yangtze River Starry River Show, and City Landmark Cross-Year Light Show [1]. - The Jianghan Pass Museum will host a New Year celebration featuring a symphony, countdown, and New Year bell ringing [1]. - A colorful laser show will be performed on 12 buildings along the Yangtze River, with various landmarks participating in the light show [1]. Group 2: Wuhan Cross-Year Welcoming Cultural and Tourism Consumption Season - The season includes five main themes: New Year Park Activities, Food Experiences, Performances and Shows, Cultural Exhibitions, and Intangible Cultural Heritage Sales [2]. - "New Year Park Activities" feature attractions like Happy Valley and Polar Ocean Park, while "Food Experiences" include seasonal shrimp and Wuhan stew [2]. - "Performances and Shows" encompass New Year concerts, star performances, and community cultural events [2]. Group 3: Innovations in Cultural and Tourism Products - The activities reflect three innovations: new product offerings, refreshed consumption scenarios, and enhanced experience [3]. - Eight thematic travel routes have been launched, including Yangtze River tours and flower viewing [3]. - Upgrades to consumption scenarios include the transformation of the Hankou Riverside "Zhiyin Movie Night Market" and various exhibitions in parks [3].
抖音发布2025文旅数据报告 酒旅团购订单量同比增42%
Zheng Quan Shi Bao Wang· 2025-12-26 03:07
Group 1 - The core viewpoint of the articles highlights the significant growth in travel and tourism consumption on Douyin, with a 42% year-on-year increase in group purchase orders for travel services [1] - Immersive tourism has become mainstream, with diverse user interests leading to popular travel themes such as event tourism, ice and snow tourism, concert tourism, intangible cultural heritage tourism, and IP tourism [1] - The "Heartfelt Hotel List" for 2025 shows a 152% increase in orders for listed hotels, while overall hotel and homestay orders on the platform grew by 63% [1] Group 2 - Major cities like Shanghai, Beijing, and Chengdu ranked among the top ten popular travel destinations, while lesser-known cities like Luoyang and Huzhou emerged as hidden gems [1] - Douyin's scenic spot group purchase orders increased by 32%, with popular attractions including Wansui Mountain Wuxia City and Shanghai Disneyland [1] - Rural tourism is thriving, with a 102% increase in group purchase orders for ancient villages and towns, highlighting destinations like Wuyuan and Taierzhuang Ancient Town [1] Group 3 - The intangible cultural heritage tourism sector is gaining traction, with a 45% increase in related group purchase orders, focusing on popular categories such as heritage sites, food, and performances [1] - The fan economy is thriving, with concert group purchase orders increasing by 78%, and cities like Shanghai and Beijing being hotspots for popular concerts [2] - Douyin's sports events garnered over 62.6 billion exposures, significantly boosting local consumption in participating cities [2] Group 4 - The platform has launched various marketing campaigns and seasonal promotions to enhance user experience and drive local consumption, including initiatives like "Follow Su Chao to Tour Jiangsu" and "Discover Hidden Cities" [3] - Douyin's efforts to connect quality online content with offline consumer experiences aim to convert traffic into economic growth, benefiting local businesses [3]
西域旅游:公司聚焦文旅消费需求变化深挖消费潜力
Zheng Quan Ri Bao Zhi Sheng· 2025-12-25 11:12
Core Viewpoint - The company is closely monitoring national policies aimed at expanding domestic demand and promoting consumption, focusing on changes in cultural and tourism consumption needs [1] Group 1 - The company plans to enhance its operations by tapping into consumer potential and continuously optimizing its scenic product and service offerings [1] - The company aims to enrich visitor experiences by providing high-quality and innovative tourism products [1]
牵牢消费“牛鼻子”,激活投资“强引擎”
Sou Hu Cai Jing· 2025-12-25 07:43
牵牢消费"牛鼻子",激活投资"强引擎" 今年国庆中秋假期,日照海滨国家森林公园新增"东海上人姜子牙"演艺、森林小火车等新业态,荣登山东省国庆中秋假期追景指数热点景区。如何进一步 提升国家级旅游度假区的品牌吸引力?日照山海天旅游度假区党工委书记申淑清说,"将坚持以发展文旅新质生产力为目标,切实贯彻会议部署的各项任 务,推进'文旅体康'融合发展。在推动经济提质增效的同时,也将始终坚守生态底线、夯实民生根基。" 消费和投资,是扩大内需的"双引擎"。"十四五"以来,我省在持续释放消费市场活力的同时,在投资领域同步发力。这五年,我省紧扣扩大内需不松劲, 围绕优化供给结构、提升基础设施、改善公共服务,每年谋划实施15000个省市县三级重点项目,在扩大有效投资上不断取得新成效。今年1—5月,全省 固定资产投资同比增长1.3%。其中,国企投资"压舱石"作用稳,成效显著。1—11月,省属企业完成固定资产投资1650亿元、同比增长20.7%。 ——聚焦省委经济工作会议 12月23日,山东省委经济工作会议在济南举行,会议明确要以更大力度抓好八项重点任务。其中,"更大力度推进全方位扩大内需"被置于首位。接下来, 将如何用好消费与投资 ...
北赏冰雪、南观花开!元旦假期临近旅游市场升温 各地特色文旅点燃冬日消费新热点
Yang Shi Wang· 2025-12-25 03:15
Group 1 - The tourism market is gradually warming up as the New Year holiday approaches, with northern regions showcasing ice and snow attractions while southern regions feature blooming flowers [1] - In Jilin, a large area of rime scenery has attracted many visitors to the Songhua River, creating a winter wonderland experience [3] - Inner Mongolia has opened the "Ice and Snow Glamour" theme park, featuring large ice and snow sculptures and interactive attractions for tourists [5] Group 2 - In Inner Mongolia, a themed lantern festival with 40 large light displays has been set up along the Gui River, illuminating the winter nights [7] - In Dali, Yunnan, over ten thousand winter cherry blossoms are in full bloom, drawing tourists and photography enthusiasts from across the country [8] - In Nanning, Guangxi, the purple flower bell tree is in full bloom, creating a stunning pink flower sea that attracts many visitors [8]
上海各区如何打开元旦假期?这些亮点活动抢先看
Xin Lang Cai Jing· 2025-12-24 13:49
元旦假期将近,上海各区将如何开启新一年的篇章? 12月24日,智通财经(www.thepaper.cn)记者从上海多个区了解到,各大景区、商业街已备好一场兼具 潮流范儿与烟火气的沉浸式盛宴,将用丰富多元的特色活动邀请市民游客共度一个温暖、充实、有特色 的新年。 金山:多点联动开启全域狂欢 从滨海到古刹,从商圈到田园,金山跨年夜多点联动、全域狂欢。作为Bilibili跨年干杯夜线下联动场地 之一,金山城市沙滩将从12月31日18:00起持续至次日零点,打造年轻人专属跨年仪式感场域。现场不 仅设置专属舞台,联动B站跨年晚会推出Coser互动、UP主现场表演等特色活动,还将架设高清大屏同 步直播B站跨年晚会,让市民游客沉浸式感受线上线下联动的跨年氛围。 美食米鱼馄饨 金山区供图 "非遗+" 市 集和渔村非遗漫游,糖画传承人将现场演绎传统技艺 金山区供图 "渔村手作· 妙绘跃马"活动 金山区供图 此外,与乐高乐园毗邻的爱琴海·缤纷里商业街将于12月31日下午迎来5支高校乐队开唱。随后五月天歌 迷会将开启沉浸式应援现场。商业街整点还将开启多轮幸运抽奖,联动场内商户推出缤纷消费福利,观 众12月31日20:30后离场可免 ...
音乐派对、萌宠互动……济南文旅集团多元活动开启跨年狂欢盛宴
Xin Lang Cai Jing· 2025-12-23 13:54
Group 1 - Jinan Cultural Tourism Group is preparing a series of activities for the New Year, including music, pet interactions, cultural science, folk experiences, and special consumption [1] - The activities aim to inject vitality into the city and provide a festive experience for citizens and tourists [1] Group 2 - The ONER "Universal Carnival Party Chill Party" concert will take place on January 1, 2026, at the Jinan Olympic Sports Center, focusing on an immersive music experience [2] - The concert will feature energetic performances and a market for fans to enjoy while waiting [2] Group 3 - The "Cute Tiger Welcomes the New Year" event will run from January 1 to January 3, featuring a meet-and-greet with a young tiger named "Tang Tang" at the Jinan Wild Animal World [4][5] - Visitors can participate in activities to win limited edition gifts by engaging with the tiger [5] Group 4 - The "Koi on the Shore" interactive check-in activity will be held from January 1 to February 1, 2026, at the Baotu Spring Tea House, promoting good fortune and attracting young visitors [10] - A special tea drink package will be offered alongside the event [10] Group 5 - The "Dragon Pool Seeking Blessings" stamp collection event will take place from January 1 to January 3, 2026, at the Five Dragon Pool Park, encouraging visitors to explore and engage with the park [13] - Participants can receive discounts by collecting stamps from designated points within the park [13][14] Group 6 - The "Ming Lake Coffee Festival" will run from December 20, 2025, to January 3, 2026, featuring coffee-related activities and cultural experiences [15] - The event will include competitions and interactive games, enhancing the festive atmosphere [15] Group 7 - A special New Year product package will be available from January 1 to January 3, 2026, at Baotu Spring, offering discounted tickets and creative products [16][17] - The package includes various options, such as guided tours and tea drink sets [16][17] Group 8 - The "Deer Ming Horse Leap · Colorful New Year" theme carnival will be held from December 31, 2025, to January 3, 2026, at Jinan Flower Port, featuring creative workshops and interactive experiences [18][19] - Activities will include painting trees and riding ponies, providing a festive and engaging environment for visitors [20] Group 9 - The "New Year's Eve Self-Service Feast" will take place on December 31, 2025, offering a luxurious buffet with a variety of dishes and drinks [24] - The event will include a countdown to the New Year, enhancing the celebratory experience [24] Group 10 - The "Non-Heritage New Year · Parent-Child Joy Gathering" will be held on January 1-2, 2026, featuring traditional crafts and family-friendly activities [25] - Families can participate in various cultural experiences and receive rewards for completing activities [25]
元旦假期武汉120余项活动掀文旅热潮
Zhong Guo Xin Wen Wang· 2025-12-23 13:23
Core Viewpoint - Wuhan is set to launch over 120 cultural and tourism activities during the New Year's holiday, themed "Cross-Year Welcome to Wuhan," featuring two main segments: the "Wuhan Cross-Year Light Show" and the "Wuhan Cross-Year Cultural and Tourism Consumption Season" [1][3]. Group 1: Wuhan Cross-Year Light Show - The "Wuhan Cross-Year Light Show" includes events at iconic locations such as the Jianghan Pass Museum, which will host a New Year symphony, countdown, and bell-ringing ceremony [3]. - A colorful laser show will be presented across 12 buildings along the Yangtze River, with various landmarks participating in a special light show for New Year's [3]. - Nine major city landmarks, including the Yellow Crane Tower and the East Lake Eye, will feature their own cross-year light shows [3]. Group 2: Cultural and Tourism Consumption Season - The "Wuhan Cross-Year Cultural and Tourism Consumption Season" encompasses five main themes: New Year park activities, food experiences, performances, cultural exhibitions, and intangible cultural heritage sales [3][4]. - Activities include visits to attractions like Happy Valley and the Polar Ocean Park, as well as food events focusing on seasonal delicacies such as winter shrimp and Wuhan stew [3][4]. - Performance offerings will feature New Year concerts, star-studded shows, and various cultural performances in scenic areas and urban theaters [3][4]. Group 3: New Product Offerings and Experiences - The activities reflect three innovations: new product offerings, refreshed consumption scenarios, and enhanced experiential activities [4]. - Eight thematic travel routes, including Yangtze River tours and flower viewing, will be introduced, along with special New Year events on river cruises [4]. - Upgrades to consumption scenarios include the transformation of the Hankou Riverside area and the creation of themed exhibitions in local parks [4]. Group 4: Safety and Management Measures - Wuhan will establish multiple supervisory teams to enhance safety inspections and develop emergency plans for holiday tourism [4].