第23届南海（阳 江）开渔季启动 在即，农文旅盛 宴抢"鲜"看→_ 南方+_南方plus 8月8日，广东省 新闻办举行第二 十三届南海（阳 江）开渔季新闻 发布会。 记者在会上获 悉，第二十三届 南海（阳江）开 渔季活动将于8 月15日至17日在 阳江市海陵岛拉 开帷幕。届时， 3400余艘阳江渔 船将有序驶向丰 饶的南海渔场， 是历届开渔季出 动渔船最多的一 次。 千帆竞发，阳江 向海"逐鲜" 此外，祭海活 动、渔家婚嫁习 俗、沙滩音乐 节、世界模特大 赛、夜光风筝嘉 年华、西海岸滨 海摄影大赛、大 角湾烟花秀等13 项配套文化活动 将同步举办，在 沉浸式呈现传统 民俗之外，也为 开渔季注入时尚 活力。 一年一度的开渔 活动，既是我省 沿海各地"千帆 竞发"的"发令 枪"，也是展示 渔业文化、推动 农文旅融合的重 要平台。自首届 开渔活动起，阳 江市委、市政府 就确定了"以活 动促产业、以产 业兴旅游"的模 式，经过多年的 实践探索，活动 已成为广东省内 引爆旅游热点、 撬动关联消费和 塑造文旅品牌 的"顶流" 。 发布会上，阳江 市人民政府副市 长关天表表示， 今年开渔活动亮 点可以用"南海 千帆竞发、疍 ...

Core Viewpoint - The article highlights the development of Xinxing County in Yunfu City, focusing on its integration of Zen culture, tourism, and modern industries, which has led to significant economic growth and increased recognition as a tourist destination [5][6][49]. Tourism Development - Xinxing County has introduced various tourism brands such as Zen culture tours, hot spring wellness tours, and beautiful countryside tours, attracting over 400,000 visitors and generating a tourism revenue of 285 million yuan [5][3][4]. - The county aims to position itself as a "world Zen tourism and wellness destination," transforming Zen culture into a consumable industry [49][50]. Industrial Growth - Xinxing County's stainless steel products have seen an export value of 1.42 billion yuan in the first half of the year, marking a year-on-year growth of 3.8%, with the county being a major player in this sector [11][12]. - The county has over 130 stainless steel enterprises, with an annual output value nearing 10 billion yuan, and holds a 45% market share in the European and American markets [12][13]. Agricultural and Cultural Integration - The county is focusing on the integration of agriculture, culture, and tourism, with initiatives to enhance the quality of life and economic prosperity through the "Hundred Million Thousand Project" [15][27]. - Xinxing County has developed a balanced industrial structure, with projected agricultural output reaching 15.39 billion yuan in 2024, and a significant contribution from the food processing industry [40][44]. Community Engagement and Events - The county has hosted various events to promote local products and culture, such as the Xinxing Fragrant Lychee Industry Development Conference and other agricultural festivals, enhancing the visibility of local specialties [62][64]. - Sports events like marathons and dragon boat races are utilized to promote tourism and local products, creating a cycle of development that benefits both agriculture and tourism [66][68]. Media and Brand Development - The establishment of the "Media+" alliance aims to enhance the branding and marketing of local agricultural products, facilitating their entry into broader markets [88][95]. - The county is leveraging media partnerships to promote its products and cultural heritage, thereby increasing their market value and visibility [98][102].

Core Viewpoint - The "Farmhouse Cooking Competition" in Chengdu Metropolitan Area aims to showcase the integration of rural culture and tourism through culinary competition, promoting the upgrade of rural tourism industries in Chengdu, Deyang, Meishan, and Ziyang [1][3]. Group 1: Competition Structure and Participation - The competition introduces a "Golden Partner" mechanism, requiring each team to consist of a chef and a marketing presenter, emphasizing both cooking skills and cultural storytelling [3]. - Participants must submit a 1-minute video showcasing their business features, culinary skills, and the story behind their dishes [3][4]. - The competition will proceed through three stages: preliminary selection, regional finals, and a metropolitan final, with support from professional filming teams for advancing teams [3][4]. Group 2: Government Support and Promotion - The event has received strong support from government departments across the four cities, with plans to launch a "Chengdu Metropolitan Area Rural Food Map" to promote award-winning entities [3][4]. - Winners will be recognized as "Rural Food Promotion Ambassadors" and will receive policy support and promotional opportunities [5]. Group 3: Value and Impact - The competition is expected to enhance market competitiveness for participants through official recognition and significant media exposure, potentially reaching millions [4]. - It aims to integrate rural tourism resources and promote shared customer bases among the four cities, fostering a positive industrial synergy [4]. - The event is seen as a vital tool for promoting the integration of agriculture, culture, and tourism, contributing positively to rural revitalization strategies [5].

Core Insights - Sichuan province aims to build 2 million acres of "ton grain fields" this year, focusing on areas with suitable agricultural characteristics such as Chengdu, Deyang, and Meishan [4][7] - The "Tianfu Rural" public brand aims for a 3% increase in the number of brand entities and a 5% increase in product quantity compared to last year, with a sales target of over 20 billion yuan [4][9] - The province is enhancing rural living conditions through digital management and environmental improvements, with a total investment of 171.75 billion yuan for various projects [11][12] Group 1: Agricultural Development - The average yield of rice and wheat in the Chengdu Chongzhou area has reached 1015 kg per mu, showcasing the success of the "ton grain field" initiative [4][5] - The province plans to implement 49 high-standard farmland projects and promote innovative agricultural machinery to increase crop yields [8] - A total of 1.2 million agricultural technicians will assist farmers in optimizing crop management and pest control [8] Group 2: Brand Promotion and Sales - The "Tianfu Rural" brand has seen a 20% year-on-year increase in sales, with 4055 brand entities and 20548 products contributing to a total sales volume of 9.597 billion yuan [9][10] - Live streaming sales by community leaders have emerged as a significant method for promoting local agricultural products, with some villages achieving sales exceeding 9 million yuan [10] Group 3: Rural Environment Improvement - The province has implemented 60 key projects for rural living environment improvement, achieving a 95% sanitation rate for rural toilets and a 77% effective management rate for rural wastewater [11] - The "Hundred-Thousand-Ten Thousand" project aims to enhance rural living conditions through digital management and environmental upgrades, with 2000 shortfall villages targeted for improvement [11][12]

Core Insights - Ulanqab City is leveraging its unique agricultural resources, particularly beef cattle breeding and corn planting, to drive economic growth and rural revitalization [1][3][7] Group 1: Beef Cattle Industry - The introduction of automated feeding systems in beef cattle farming has significantly improved efficiency, allowing farmers to focus on more skilled tasks [3] - The central kitchen model in beef cattle farming has led to a breeding stock of 11,500 cattle and an annual output of 10,000 fattened cattle, creating over 40 jobs with an average annual income of 16,000 yuan per person [3][5] - The integration of tourism with the beef cattle industry has resulted in the establishment of the "Cattle Village Tribe," attracting over 70,000 visitors in 2024 and generating diverse income streams for local communities [5] Group 2: Corn Planting and Agricultural Innovation - The implementation of efficient water-saving irrigation systems in corn farming has enhanced crop yields, with 1,100 acres divided between sweet corn and seed corn [7][8] - The dual-crop strategy of sweet corn for direct sales and seed corn for livestock feed has created a closed-loop system that benefits both crop and livestock sectors, ensuring food security and increased farmer income [8] - Ulanqab's agricultural model emphasizes the synergy between crop cultivation and livestock farming, promoting ecological balance while boosting local economies [8]

Core Viewpoint - The article highlights the successful launch of a live-streaming e-commerce competition in Huaiji County, aimed at promoting local agricultural products and enhancing the county's market presence through innovative marketing strategies [3][4][31]. Group 1: Event Overview - On August 2, a live-streaming competition took place in the Wangjing Ecological Park, featuring twenty live-streaming rooms where new farmers showcased Huaiji's unique agricultural products [2][3]. - The event was part of the "12221" market system construction project, which aims to deepen the high-quality development of rural areas as per provincial directives [6][31]. - The competition involved 20 teams of new farmers, integrating local cultural resources to broaden the marketing channels for Huaiji's agricultural products [7][8]. Group 2: Sales Performance - The live-streaming event generated nearly 70,000 yuan in sales, demonstrating the effectiveness of the e-commerce approach in promoting local products [9][24]. - The winning team, "Ah Mei Zuo Xiang Cun," achieved a remarkable single-session sales figure of 47,700 yuan, showcasing the potential of live-streaming as a sales channel [30][29]. Group 3: Marketing Strategies - The competition featured expert judges who evaluated participants based on their marketing techniques, including flow conversion and live-streaming performance [16][17]. - Participants effectively utilized traceability marketing techniques and creatively integrated local cultural IP, significantly enhancing brand value [18][21]. Group 4: Future Implications - The event is seen as a crucial step in implementing the "12221" market system in Huaiji, marking the first deep integration of cultural IP with agricultural marketing in the province [31][36]. - The county plans to continue developing the e-commerce live-streaming industry chain, aiming to expand the reach of Huaiji's agricultural products nationwide [39].

Core Insights - Hainan province is leveraging its cultural and natural resources through innovative models like "intangible cultural heritage + ecology" to stimulate rural economies and explore deep integration of agriculture, culture, and tourism [1][8] Group 1: Cultural Heritage and Economic Growth - The traditional Li pottery technique, with over 3,000 years of history, is being revitalized in Changjiang Li Autonomous County, where local artisans are trained to preserve this intangible cultural heritage, leading to increased local employment and income [2][3] - The pottery training programs have successfully engaged over 150 local villagers, with average annual incomes ranging from 20,000 to 30,000 yuan [2] - The integration of Li pottery into educational programs has fostered a new generation of cultural heritage transmitters among students [3] Group 2: Ecotourism and Community Development - Wuzhishan's Yahu Terraces, the largest in Hainan, have become a focal point for agritourism, generating over 6 million yuan in tourism revenue and providing stable employment for 16 locals [4] - The Red Canyon cultural tourism area in Wuzhishan is projected to attract 320,000 visitors in 2024, showcasing diverse recreational activities and yielding significant economic, ecological, and social benefits [5] Group 3: Revitalization of Historical Villages - The ancient volcanic stone village of Sanqing, with an 800-year history, is promoting cultural tourism by integrating heritage experiences with modern amenities, attracting around 300 visitors daily [6][7] - The village's unique offerings, such as the Spring Breeze Non-Heritage Experience Courtyard, create a vibrant cultural space that enhances visitor engagement and supports local artisans [6][7] - Hainan's approach to integrating agriculture, culture, and tourism is transforming its ecological and cultural assets into sustainable economic opportunities, exemplifying the principle that "green mountains and clear waters are invaluable assets" [7][8]

Core Viewpoint - The article highlights the transformation of Nanmiyuan from a desolate area during the war to a thriving agricultural and tourism hub, showcasing the resilience and development of the local community over the decades [2][7]. Group 1: Historical Significance - Nanmiyuan played a crucial role during the Chinese resistance against Japanese invasion, where soldiers transformed barren land into productive agricultural fields [2]. - By the end of 1944, the cultivated area reached over 260,000 acres, yielding 37,000 stones of grain and contributing 10,000 stones to the local government [3]. Group 2: Current Developments - The local economy has significantly improved, with the village of Mafang seeing an increase in per capita income to 23,000 yuan last year, and collective economic growth expected to surpass 1 million yuan this year [6][7]. - The establishment of a national wetland park and modern agricultural demonstration zones has enhanced the region's appeal, with plans for Nanmiyuan to be recognized as a national 4A scenic area in 2024 [7][8]. Group 3: Tourism and Cultural Impact - The integration of agriculture, culture, and tourism has been a focus, with over 1.4 million visitors expected in 2024, reflecting the area's historical significance and its ongoing appeal as a site of red tourism [8]. - The local community continues to honor the legacy of the 359th Brigade, emphasizing the importance of hard work and perseverance in their development narrative [8][9].

Core Viewpoint - The integration of agriculture, culture, and tourism ("Agriculture + Culture + Tourism") is a key path for promoting industrial transformation and upgrading, contributing to economic growth and cultural heritage [1][2] Summary by Sections Basic Situation - The "Agriculture + Culture + Tourism" integration serves as a modern rural industry development model, facilitating interaction between urban and rural elements, and is crucial for consumption promotion and rural revitalization [2] - BaiShan City, located in the Changbai Mountain area, has rich agricultural resources and natural beauty, making it well-suited for this integration [2] - By the end of 2024, BaiShan had 1 national 5A tourist attraction, 8 4A attractions, and 18 3A attractions, with a total of 673 leisure tourism operating entities generating revenue of 392 million yuan [2] Financial Support and Policies - The People's Bank of China BaiShan Branch has implemented policies to support the integration of "Agriculture + Culture + Tourism," focusing on financial resource allocation and innovation [3] - Since 2024, 57 "Agriculture + Culture + Tourism" enterprises have received preferential loans totaling 46.0985 million yuan, saving over 500,000 yuan in financing costs [3] Loan Models and Trends - BaiShan's "Agriculture + Culture + Tourism" loans include four models: leisure vacation loans, agricultural tourism loans, historical site tourism loans, and ecological restoration loans, with a total loan balance of 4.914 billion yuan as of June 2025, up 18.51% year-on-year [4] - The increase in loan balance is attributed to supportive government policies and rising consumer demand for tourism [4] Innovative Practices - BaiShan has developed various innovative financial models, including "whole village credit + online micro-loans + credit" to promote rural tourism [5] - The "smart scenic area + scenic area fee pledge + A-share stock pledge" model has been introduced to enhance the "One Mountain, Two Rivers" brand strategy [6] - The "PPP project loan + third-party guarantee" model is being used to promote "red tourism + research" integration [7] Constraints - There is an imbalance in resource allocation, with a significant concentration of loans in popular tourist areas, leaving smaller agricultural tourism projects underfunded [9] - The lack of systematic planning and deep integration in "Agriculture + Culture + Tourism" projects hinders sustainable development [10] - Financing channels are limited, with a heavy reliance on bank loans, which do not meet the diverse funding needs of the industry [11] Development Strategies - Recommendations include optimizing resource allocation, promoting systematic planning, expanding financing options, and improving the financial ecosystem to support the integration of "Agriculture + Culture + Tourism" [12][13][14][15]

Group 1 - The article discusses the potential for significant mountain flood disasters in central and western Guangdong, with a red warning issued for specific regions [4][6][7] - The warning indicates a high likelihood of mountain floods in Hebei's western region, central and western Guangdong, eastern Guangxi, southern Gansu, eastern Qinghai, and central Ningxia [5][6][8] - Authorities are advised to implement real-time monitoring, flood prevention alerts, and evacuation measures to mitigate risks associated with heavy rainfall [8][9][10] Group 2 - The "True Village" platform is expected to significantly impact the integration of agriculture, culture, and tourism in Guangdong [11][12] - The initiative aims to cultivate a new generation of village leaders, referred to as "village CEOs," who are skilled in technology, management, and operations [13][14][17] - The goal is to transform ecological resources into economic benefits, promoting sustainable rural development [18][20] Group 3 - The "2025 Gaozhou Longan" brand promotion event is set to take place in Xiamen, focusing on enhancing agricultural collaboration among Fujian, Guangdong, and Taiwan [22][24] - The event aims to achieve dual objectives of industry upgrading and increasing farmers' income through market integration [25][27] - A previous promotional event in Shenzhen attracted over 160 buyers, emphasizing the importance of expanding Gaozhou Longan's market presence in the Guangdong-Hong Kong-Macao Greater Bay Area [31][32]