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5000万超额认购引爆350亿赛道!飞扬集团「山河宇宙计划」背后的投资逻辑与长期价值
Zhong Jin Zai Xian· 2025-12-29 10:09
12月28日,飞扬国际控股集团(港股上市01901.HK,以下简称"飞扬集团")与中国青年报联合发起的"山 河宇宙计划"启航盛典在弥勒博物馆圆满落幕。现场,"山河·青年"首弹卡牌全面售罄、超额认购超5000 万元,单卡公益拍卖最高成交价达1.1万元,一系列亮眼数据不仅印证了"文旅+潮玩"模式的市场爆发 力,更让资本市场看到飞扬集团从传统文旅服务商向文化消费平台转型的清晰路径。从投资视角来看, 这场盛典的核心亮点、赛道布局与长期价值,正重构文旅与文化IP领域的投资逻辑。 一、盛典三重核心亮点:验证投资确定性,筑牢价值根基 中国卡牌市场正以56.6%的年复合增长率高速扩张,预计2026年规模将达350亿元。该赛道毛利率普遍 超60%、净利润率约30%,属于典型高盈利领域。更关键的是,赛道正处于结构性调整期,传统玩家依 赖外部IP授权、炒作型模式难持续,而飞扬集团聚焦"本土文化+实体权益"的"良币"逻辑,精准切入市 场空白,抢占文旅卡牌细分赛道头部位置。 2. 产业协同构建核心壁垒,形成独特竞争优势 1. 市场热度即期兑现,商业潜力肉眼可见 作为生态首个核心载体,"山河·青年"系列卡牌首发即达成5000万元超额认购 ...
山西五寨:文化赋能打通多元融合发展“快车道”
Xin Lang Cai Jing· 2025-12-29 09:59
Group 1 - The core strategy of Wuzhai County focuses on leveraging historical culture, red gene, and ecological cultural tourism to transform cultural resources into development momentum, promoting deep integration of culture with industry, livelihood, and urban development [1][3] - Since 2025, Wuzhai County has prioritized enhancing public cultural services to meet the spiritual and cultural needs of the populace, organizing various themed activities and achieving significant outreach through free performances and cultural events [3][4] Group 2 - Wuzhai County has made substantial progress in public reading services, adding over 1,100 physical books to the library, launching a "cloud reading" platform, and engaging the community through various reading activities [4] - The county has implemented a comprehensive approach to cultural heritage protection, completing a national survey of immovable cultural relics and establishing a management system to ensure their safety and public awareness [5][6] Group 3 - A thorough survey of tourism resources has been completed, identifying 1,233 resource points and laying the groundwork for future development, while safety measures and regulatory actions have been taken to ensure the orderly operation of cultural and tourism venues [7] - The integration of health and tourism has shown significant results, with the establishment of a wellness tourism base that combines traditional Chinese medicine services with tourism, enhancing rural tourism [8]
宁夏银川:古韵新生 宜居宜游正当时
Xin Lang Cai Jing· 2025-12-29 08:55
中新网记者 李佩珊 与夜市的烟火气相映成趣的,是老城街巷里的古韵新生。在城市另一角,鼓楼—玉皇阁历史文化街区的 青砖灰瓦在灯光映衬下更显韵味。"一带一轴五巷"的规划将葡萄酒、咖啡等现代元素植入百年老街,让 古街巷焕发新活力,也成了年轻人青睐的Citywalk打卡地。 中新网银川12月29日电 题:宁夏银川:古韵新生 宜居宜游正当时 刚刚过去的周末,宁夏银川文旅地标怀远文旅观光夜市依旧人声鼎沸。尽管气温走低、寒意阵阵,但怀 远辣条、羊肉小串、牛肉饼等宁夏特色小吃香气扑鼻,此起彼伏的吆喝声与游客的欢笑声交织,勾勒出 一幅热气腾腾的市井画卷。 "小时候这里就是路边摊,现在带着外地朋友来,他们都说没想到西北城市的夜市这么有味道。"家住怀 远夜市附近的市民海晶晶常带亲友来打卡。在她眼中,如今的怀远夜市不只有美食,还有非遗手作、文 创潮品和葡萄酒品鉴等多种业态:"好吃又好玩,更有城市的味道。" 20世纪80年代末,这里还只是棉纺厂周边散落的烧烤摊、小百货摊;如今,怀远夜市已跻身国家级旅游 休闲街区、国家级夜间文化和旅游消费集聚区序列。通过统一规范售卖亭、推进食品标准化管理,这片 夜市完成了从"路边摊"到"文旅名片"的蜕变 ...
央视马年春晚分会场落地 春晚的聚光灯打过来了,宜宾如何亮相?
Si Chuan Ri Bao· 2025-12-29 07:04
12月28日,中央广播电视总台2026年春节联欢晚会分会场发布,四川宜宾和黑龙江哈尔滨、浙江义 乌、安徽合肥成为分会场。不到1小时,#2026春晚分会场发布#登上微博热搜,四川宜宾被频频提及。 春晚作为国家级文化IP,缘何花落宜宾?宜宾如何接住这个IP,转化为打造国际旅游城市的助力? 缘何花落宜宾? 城市文旅吸引力持续增强 春晚作为全球华人庆祝春节重要的文化符号,是连接五湖四海、凝聚民族情感的桥梁。春晚分会场 是展示不同城市形象、文化特色和风土人情的重要窗口。从中央广播电视总台官宣信息来看,今年的4 个分会场,哈尔滨主打冰雪文化和城市活力,义乌展现"丝路欢歌"元素,合肥呈现"科里科气"的科技气 质,宜宾展现西南地区文化特色和发展活力。 "又可以在春晚看到属于四川人的年味了!"在#2026春晚分会场发布#热搜词条下,和宜宾相关的微 博里,这条评论得到了高赞。 近年来,央视春晚分会场不仅是展示城市的重要窗口,也带动了当地旅游,更衍生出"跟着春晚去 打卡"等文旅热潮。正在建设国际旅游城市的宜宾,如何接住这波流量?在省委党校经济学教研部主任 许彦看来,春晚分会场落地宜宾,其意义远超一次普通的文艺演出安排。"这是宜宾向 ...
陈刚前往望城区调研文旅融合发展情况并督导安全生产和食品安全工作
Chang Sha Wan Bao· 2025-12-29 01:59
12月25日,市政协主席陈刚前往望城区铜官老街、靖港古镇调研文旅融合发展情况并督导检查安全 生产和食品安全工作。市政协副主席李舜,秘书长郑力虎参加相关活动。 在调研铜官老街IP场景打造、周边环境改善等情况后,陈刚指出,要进一步优化设计和布局,坚持以人 为本,聚焦精细精美,下足"绣花功夫",注重虚实结合,提升游客体验感、群众满意度,持续唱响"我 有方寸心、铜官不止窑"文化IP。在调研靖港古镇文旅融合发展情况后,陈刚强调,要坚定信心、保持 定力,立足资源禀赋,瞄准打造"写生小镇""戏窝子"等融合发展思路持续发力,不断创新消费场景,深 度做好老街水巷文章,为古镇文旅多元化、高质量赋能,积极助力构建"望一江两岸,花开靖港火红铜 官"文旅新格局。陈刚叮嘱两个景区负责同志,一定要统筹发展与安全,以高水平安全保障高质量发 展。 在望城区靖港古镇调研期间,陈刚还出席了"民建文旅之家"揭牌仪式。 来到湖南大旺食品有限公司,陈刚深入旺旺Special体验馆项目现场,调研项目建设情况并督导检查安全 生产工作。他勉励企业持续深耕本土,严格落实安全生产主体责任,加强现场管理;提升员工安全意 识,规范操作流程,采取"人防+技防"相结合的 ...
强优势 增动能 激活力 奋力推动经济社会高质量发展
Zheng Zhou Ri Bao· 2025-12-29 00:36
Core Viewpoint - The meeting emphasizes the importance of aligning economic work for 2026 with the directives from Xi Jinping and various central and provincial meetings, focusing on high-quality economic development and the "1+7+7+7" work deployment strategy [1][2] Group 1: Economic Strategy - 2026 marks the beginning of the "14th Five-Year Plan," necessitating unified thought and action towards Xi Jinping's important directives [2] - The focus will be on implementing new development concepts and supporting the construction of a new development pattern, with an emphasis on high-quality development [2] - Major project construction will be leveraged to achieve qualitative improvements and reasonable quantitative growth in the economy [2] Group 2: Innovation and Industry Development - Mechanisms and platforms will be established to promote deep integration of technological and industrial innovation, with increased support for high-tech enterprise cultivation [3] - Plans include the construction of zero-carbon factories and parks, aiming to develop a modern industrial system and accelerate the establishment of a new industrialization center [3] - The development of science and technology finance will be prioritized, with efforts to facilitate more quality enterprises going public and enhancing the operation level of regional financial centers [3] Group 3: Market Integration and Consumption Growth - There will be a strong push for deep integration into the national unified market, alongside comprehensive reforms for market-oriented resource allocation [3] - The initiative aims to create a national-level cross-border e-commerce innovation demonstration hub and accelerate the establishment of a Silk Road hub [3] - Efforts will be made to promote integrated development of domestic and foreign trade, fostering new consumption growth points and establishing an international consumption center [3] Group 4: Cultural and Tourism Development - The integration of culture and tourism will be promoted, with a focus on developing new economies such as micro-short dramas and performance events [3] - Plans include the establishment of a demonstration center for the inheritance of Chinese civilization [3] Group 5: Governance and Efficiency - High-efficiency governance will be advanced, with improvements to the party-led grid governance system and the establishment of an innovative practice center for urban governance [3] - The goal is to enhance the interaction between high-quality development and high-level safety through effective governance [3]
一起“潮”前走——回望安阳2025(上)
He Nan Ri Bao· 2025-12-29 00:03
用三个词概括安阳的2025:好逛、好暖、好出圈!从殷墟博物馆里三千年大邑商的厚重遗存持续刷屏社 交圈,到八路军老战士李登月的赤诚故事感动中国;从红旗渠红色文旅微短剧在红果平台强势破圈,到 微光书苑的点点书香浸润人心,更有无数凡人善举的暖新闻在街巷里悄然流淌……这座千年古都正以新 潮灵动的年轻态,圈粉无数,活力绽放。 这一年,河南日报社安阳分社紧扣创新要求,接连推出二十四节气甲骨文海报、微短剧、短视频、"周 一早安"等全媒体组合拳,持续讲好安阳文旅高光与民生温情故事,汇成这座城市最动人的温度,让古 都魅力在指尖流转。 2025年的安阳,把厚重的历史酿成了可感可触的文旅盛宴。殷墟以数智之光唤醒殷商文明,《再现·大 邑商》沉浸式演出让游客穿越三千年时光;红旗渠畔,大型实景演出《太行·红日》重现奋斗豪情,红 色研学与山水风光交织成夏日清凉记忆;老城古街灯火、洹河夜游,让古城在夜幕中焕发新潮活力。从 中国文字博物馆的甲骨寻根到曹操高陵的汉魏风云,从太行大峡谷的雄奇风光到道口古镇的非遗烟火, 安阳以"一高地一区三中心"建设为引领,让文旅融合的种子长成参天大树。 这一年,记者扎根景区一线,用镜头捕捉演出的震撼瞬间,用文字记 ...
镇江文旅集团以品牌引领谱写高质量发展新篇章
Sou Hu Cai Jing· 2025-12-28 23:25
20,000 A BOOK BOOK OF DEP 2000 - the Re 4 19 L 0000 07 F P TI ITT HE 4 1 2017 E the state the same FFUIT LOS SE ITA article is " 3833 2 2 BARTH FOTOGE 1948 Pre Host anil W g (113311) 15 The Manufacture e STER EST C t WEST THE 12 W 图 | C 16 x and - 10 14 4 L 1 u t Cours 3 I 过去一年,镇江文旅集团在市委、市政府的坚强领导下,锚定高质量发展目标,攻坚克难、锐意进取, 整体工作呈现"稳中有进、亮点纷呈"的良好态势。尤为关键的是,2025年3月,集团成功获评AAA主体 信用等级,成为江苏省内首批、镇江市目前唯一一家获此殊荣的"双非"文旅产业类企业。这一里程碑式 成果,标志着集团资本信誉与市场竞争力跃升至全新高度,更为文旅品牌塑造与市场拓展注入了强劲动 能。 品牌引领聚合力 文旅融合绽华彩 集团紧扣市场脉搏,以品牌建设为核心引擎,推动文旅体商深度融合 ...
文旅流量变消费增量 新乡潮玩凭实力圈粉
He Nan Ri Bao· 2025-12-28 23:20
Core Viewpoint - The city of Xinxiang is transforming its image through innovative cultural and tourism consumption, attracting visitors with diverse and engaging experiences that blend local culture and modern entertainment [1][2]. Group 1: Cultural and Tourism Consumption - Xinxiang is experiencing a surge in cultural and tourism consumption, characterized by creative new business models and experiences that resonate with various demographics [1]. - The integration of cultural elements into everyday life is evident in places like Tongmeng Ancient Town, where traditional crafts and local cuisine attract visitors [3]. Group 2: Retail and Consumer Experience - The opening of the third store of Pang Donglai in Xinxiang has drawn significant crowds, highlighting its reputation for exceptional service and a unique shopping culture [2]. - Pang Donglai is recognized as a "6A scenic area" in the retail sector, contributing to the city's strategy of merging cultural tourism with retail to enhance consumer engagement [2]. Group 3: Economic Impact and Growth - In the first 11 months of the year, Xinxiang achieved a retail sales total of 14.224 billion yuan, reflecting a year-on-year growth of 4.2%, with an increasing share of cultural tourism consumption [4]. - The city has seen the establishment of over 110 new cultural tourism-related enterprises, indicating a steady growth in the accommodation and dining sectors [4].
“村舞”每个人都是主角
Xin Lang Cai Jing· 2025-12-28 22:35
贵州日报天眼新闻记者 李允凤 12月27日,因彝族"姑娘出嫁舞"闻名、因整乡搬迁焕发新生的土地——晴隆,迎来了2025贵州"村舞"系 列活动的开幕。 这并非一场普通的演出,而是一次以大地为舞台、邀全民为主角的深情呼唤,旨在让每个人成为主角, 用舞步盘活家乡美景,诠释文旅融合的深刻内涵。 "自从报名'村舞',孩子每天练习,变得更自信开朗。"陪同孩子参与"村舞"的市民谢丽感慨道,"村 舞"不仅带动了文化传播,更让人们亲身感受到民族舞蹈的独特魅力。 活动现场,彝族百褶裙旋如彩云,苗族银饰随芦笙脆响,各民族舞者用肢体诉说着故事,共同谱写成乡 村振兴的欢乐颂。 晴隆县第二中学教师王来洪带领团队表演的舞蹈《苗绣》,灵感源自苗族刺绣。他们用"插针""拉线"等 动作模拟工艺细节,让观众直观感受文化内涵。当《转场舞》旋律响起,舞者与观众携手跃动,瞬间打 破舞台界限。 "活动不限年龄、舞种和专业,只要热爱舞蹈。"晴隆县委宣传部副部长鄢娇表示,活动旨在为布依族、 苗族、彝族等民族文化提供展示平台。 在12月28日《阿妹戚托》专场上,小镇居民车王艳与上千人齐跳这支传统舞蹈。"以前只在村里、姑娘 出嫁时跳,如今舞台延伸到全国,我们还走 ...