文旅融合

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回国·入乡·兴村(千行百业看海归)
Ren Min Ri Bao Hai Wai Ban· 2025-06-11 22:56
Core Viewpoint - The article highlights the efforts of Jing Mountain Town in Hangzhou, Zhejiang Province, to attract and retain young talent, particularly returnees and entrepreneurs, to promote rural revitalization and common prosperity through innovative agricultural and cultural tourism initiatives [3][4][11]. Group 1: Talent Attraction and Rural Revitalization - Jing Mountain Town has successfully attracted diverse talent groups, including returnees and agricultural entrepreneurs, to support rural revitalization [3][4]. - The stories of returnees like Liu Yang and Ma Kuan illustrate the significant role of young professionals in driving rural development through innovative projects [4][8]. Group 2: Agricultural and Cultural Tourism Development - Liu Yang has integrated agricultural production with cultural tourism in Qianxi Village, leading to the establishment of a rice wine museum and generating over 500,000 yuan in revenue from rice wine sales in 2024 [5][6]. - The development of a complete agricultural-cultural-tourism industry chain is emphasized as essential for enhancing the value of traditional agricultural products [5][6]. Group 3: Innovative Projects and Community Engagement - The Jing Mountain High-Efficiency Ecological Agriculture Demonstration Park hosts various tourism events, significantly benefiting local farmers and engaging over 300 volunteers during festivals [6][10]. - Ma Kuan has revitalized the tea industry in Jing Mountain Village by combining tea production with cultural tourism, attracting over 300,000 visitors annually and generating an additional 2 million yuan in tourism revenue [10][11]. Group 4: Future Directions and Recommendations - Liu Yang emphasizes the importance of market validation and continuous innovation in agricultural and cultural tourism products to sustain rural development [7][14]. - Both Liu Yang and Ma Kuan advise potential rural entrepreneurs to conduct thorough market research and adapt successful foreign models to local contexts [16].
赵一德在西安调研文化建设工作时强调促进文化事业文化产业繁荣发展 推动文化强省建设迈出更大步伐
Shan Xi Ri Bao· 2025-06-11 22:39
Group 1 - The core viewpoint emphasizes the importance of cultural development and the need to innovate while adhering to socialist core values, aiming to enhance the cultural industry and promote a culturally strong province [1] - The focus is on the reform and development of state-owned artistic troupes, prioritizing social benefits while balancing economic benefits, and fostering a talent cultivation system to enhance market adaptability [1] - The creation of high-quality stage works that resonate with the public's needs is highlighted, with an emphasis on storytelling that reflects the people's experiences [1] Group 2 - The integration of film and tourism is recognized as a new model for cultural and industrial revitalization, with a call for innovative consumer experiences and personalized products [2] - The importance of leveraging digital technology to enhance creativity and upgrade the entire film industry chain is stressed [2] - The need for comprehensive planning in the cultural sector and the enhancement of public cultural services to ensure equitable access is underscored [2]
高原菜籽油 飘香销四方
Jing Ji Ri Bao· 2025-06-11 22:18
夏季的柴达木盆地绿意盎然,走进青海省海西蒙古族藏族自治州德令哈市柯鲁柯镇莲湖村,百亩油菜美 如画,白墙红瓦的屋舍错落有致,勾勒出乡村全面振兴的蓬勃景象。 "多亏了铁路部门和驻村工作队帮助,2023年和2024年榨油厂累计营业额达200多万元,纯利润30万元, 真是选对了增收致富的好路子!"莲湖村党支部书记刘斌说。 在产业融合和文旅融合的大背景下,莲湖村以油菜籽产业为主线,大力发展乡村游。青藏集团公司常态 化开行西宁至德令哈动车组,方便游客到莲湖村及周边地区观光旅游,采摘果蔬,亲身体验农业生产的 乐趣。村里推出农家乐,提供住宿餐饮、露营烧烤、儿童游乐等一站式服务,在游客易见的地方摆放菜 籽油、枸杞等土特产,提升产品知名度和影响力,拉动菜籽油产业和旅游业融合发展。 在菜籽油生产加工车间内,机器轰鸣,蒸汽升腾,浓郁的油香味扑鼻而来,60岁的尚朝寿和员工们在操 作间忙碌着。清杂、炒制、压榨、精炼、过滤、灌装……一桶桶菜籽油在流水作业线上完成喷码、压 盖、贴标等工序后,被整整齐齐地码放在成品间。 在铁路部门的倾力帮扶下,莲湖村集体经济收益从2018年的7万元增至2024年的28万元,今年有望突破 30万元。"下一步,我 ...
民营企业进京郊 唤醒乡村“沉睡资产”——北京市工商联“万企兴万村”京郊行助力农文旅融合
Sou Hu Cai Jing· 2025-06-11 14:10
在西山沟村,越野赛道从田野间穿过。(超选集团供图) 黄土飞扬间,一辆辆越野车用引擎发出嘶吼,一气跃上了数米高的坡道,在赛道上飞驰;入夜后,车手 们到附近的驿站驻车休息,放松精神,为第二天的比赛做好准备……这是近日发生在北京市延庆区西山 沟村的一幕,也是北京市工商联"万企兴万村"京郊行活动为乡村带来的变化之一。 6月6日,"万企兴万村"京郊行延庆专场在北京中关村延庆园举行,吸引了百余位企业、商协会与政府部 门代表参与。如何将乡村的"沉睡资产"转变为产业发展的"活力之源"?多位企业家给出了答案。 "西山沟村有一条天然形成的越野车赛道,但开发不充分,配套也不成熟。我们要把赛道的'稀缺性'挖 掘出来,然后放大。"北京市光彩会理事、超选集团董事长江龙亮表示,过去一年来,公司不仅帮助西 山沟村修整赛道、完善配套,还通过与永宁镇共建创服中心、确立村集体保底收益、带动工商联企业联 动共建等方式,形成了利益联结机制,确保项目稳步推进。 除了天然的越野赛道,京郊乡村还有"隐藏财富"。利用延庆区地势高的良好条件,猎户座(北京)文化旅 游发展有限公司将露营、徒步与观星相结合,以位于延庆区井庄镇的山野户外运动基地为中心,串联起 周边箭 ...
山东曹县:古邑新姿绽华彩 汉服经济领风潮
Xiao Fei Ri Bao Wang· 2025-06-11 10:03
Core Insights - The article highlights the cultural and tourism development model of Caoxian, Shandong, which is leveraging its rich historical heritage to promote cultural transmission and industrial upgrading through the "Hanfu+" strategy [1] Cultural and Tourism Integration - Caoxian is constructing a cultural tourism development framework characterized by "one core leading, three belts linking," focusing on Shang Tang culture, red culture, and intangible cultural heritage [1] - The county has established one 4A-level scenic area and one 3A-level scenic area, with three provincial-level tourism strong towns and eleven characteristic tourism villages, receiving over 3 million visitors annually [1] Development Strategies - The county is implementing a "Cultural Gene Decoding Project" to identify and industrialize cultural elements, aiming to attract investment and cultivate leading cultural tourism enterprises [2] - Key initiatives include upgrading scenic areas, expanding the research travel market, and creating a series of cultural tourism festivals to enhance brand recognition [2] Hanfu Industry - Caoxian's Hanfu industry accounts for a significant portion of the national market, with 2,753 enterprises forming a complete ecosystem covering design, manufacturing, and application [3] - The projected sales for Hanfu in 2024 are expected to reach 8.75 billion, with a 90% market share in the ancient-style scenic area Hanfu supply market [3] Market Expansion - The county is capitalizing on the "Hanfu craze" by creating new cultural tourism scenarios that integrate Hanfu with makeup and photography [4] - Collaborations with well-known ancient-style scenic areas across the country have been established, achieving a 90% market share for Caoxian Hanfu in 72 5A-level ancient-style scenic areas [4] Promotion Activities - A series of promotional activities have been organized to enhance the visibility of Hanfu culture, including themed events and exchanges in various scenic areas [5] - The county's promotional video has gained national attention, further expanding the reach and influence of Caoxian Hanfu [5]
2025年广州增城荔枝文化旅游季将火“荔”全开
Nan Fang Du Shi Bao· 2025-06-11 08:38
Core Viewpoint - The "2025 Guangzhou Zengcheng Lychee Cultural Tourism Season" aims to integrate agriculture, culture, and tourism, promoting economic and social development in Zengcheng through a series of events centered around lychee [1][4][8]. Group 1: Cultural and Historical Significance - Zengcheng, known as the "Lychee Capital of China," has a lychee cultivation history of over 2000 years, with famous varieties like "Zengcheng Hanging Green" and "Crystal Ball" [2][3]. - The region has over 15,000 ancient lychee trees, with 286 out of 290 administrative villages cultivating lychee [2]. Group 2: Economic Impact and Development - By 2025, Zengcheng's lychee planting area is expected to reach approximately 200,000 acres, with around 61,400 households involved and a total production of about 50,000 tons [2][8]. - The cultural tourism season is part of a broader initiative to enhance rural revitalization and high-quality development, aligning with national policies [8][9]. Group 3: Events and Activities - The cultural tourism season spans from June to August, featuring a main event and various sub-activities that promote lychee culture and tourism [1][4]. - Activities include lychee tasting events, cultural exhibitions, and interactive experiences, such as the "Longan Lychee" interactive check-in point [4][6]. Group 4: Technological and Agricultural Innovation - The Zengcheng Agricultural Technology Promotion Center announced five new lychee varieties under development, aiming to enhance the quality and appeal of local lychee products [8]. - The integration of technology in agriculture is seen as a way to upgrade the lychee industry and boost local economic development [8][9].
以科技“神来之笔”赋能文旅融合新发展
Zhong Guo Jing Ji Wang· 2025-06-10 23:38
Core Insights - The integration of technology, media, and culture is essential for unlocking the contemporary value and economic potential of Chinese culture, with technology serving as a critical driver for high-quality development in the cultural and tourism sectors [1][3] Group 1: Technology Empowerment - The digital transformation completion rate for 5A scenic spots is 100%, while 4A scenic spots stand at 92.3%, indicating significant advancements in digitalization within the tourism industry [1] - New technologies such as VR, XR, and AI are creating innovative experiences for tourists, enhancing the engagement and interaction with cultural heritage [1][2] - The application of digital technology is breaking down barriers to cultural understanding, making historical and cultural resources more accessible to a broader audience [2] Group 2: Cultural Consumption Expansion - The concept of "digital accessibility" is expanding the potential cultural consumer base, transforming previously exclusive cultural resources into shared digital assets for millions of internet users [2] - Cultural heritage is evolving from mere museum exhibits to shared resources in digital spaces, acting as a catalyst for social interest and potential consumer engagement [2] Group 3: Experience Reconstruction - The shift from passive observation to active participation in cultural experiences is a key goal of cultural tourism integration, exemplified by interactive projects like the AI restoration of "Lady Xin Chai" at Hunan Museum [2] - The dual-channel model of "online virtual experiences + offline physical consumption" is reshaping the logic of cultural tourism integration [2] Group 4: Value Creation and Innovation - The use of digital technology is revitalizing ancient cultural symbols and enabling new forms of cultural products, thereby driving value reconstruction and vitality in traditional cultural elements [3] - Initiatives like "pay after visiting" in Huangshan and the cultural technology integration system in Shenzhen are examples of innovative digital cultural consumption scenarios [3] - The deep integration of technology into cultural practices is seen as a long-term strategic necessity for enhancing the innovation capabilities of the cultural tourism sector [3]
2025旅游业高质量发展创新样本
Bei Jing Shang Bao· 2025-06-10 14:50
Group 1: Airline Industry - China National Airlines has launched a cross-airline voluntary transfer service on the Beijing-Shanghai route, collaborating with Eastern Airlines and the airports in Beijing and Shanghai, breaking traditional transfer barriers in the aviation industry [2] Group 2: Cultural Industry - The "Digital Dunhuang + Physical Exhibition + Immersive Narrative" model has been introduced at the Dunhuang exhibition, utilizing high-precision digital replicas, holographic projections, and interactive light and shadow technologies to recreate the artistic treasures of Mogao Caves, transcending time and space limitations [3] Group 3: Online Travel Industry - Ctrip Group has initiated a free half-day tour in Beijing, responding to the "240-hour visa-free transit" policy, and has created the industry's first free one-stop inbound travel service product, showcasing China's charm through integrated resources like foreign language guides and mobile internet [4] - Mafengwo has achieved an industry-level leap from "users searching for travel guides" to "real-time travel companions," providing real-time itinerary planning services for travelers by integrating real travel data with the DeepSeek model [9] Group 4: Low-altitude Industry - EHang has introduced the EH216-S, the world's first commercially operable unmanned passenger aircraft, marking the beginning of the low-altitude economy's "manned era" and offering innovative sightseeing experiences across 16 cities and over 20 demonstration sites in China [5] Group 5: Visa Services - VFS Global has launched a door-to-door visa service, addressing the pain points of business and elderly groups regarding the difficulty of running errands, and has created the industry's first "full-process mobile visa service," breaking the limitations of traditional visa centers [7] Group 6: Hotel Industry - Shoulv Home has developed an AI digital store manager, breaking the traditional hotel management model by creating an intelligent management system that integrates multiple models, replacing 60% of repetitive tasks and significantly improving hotel operational efficiency [8] - Lvzhi Technology has introduced the first PMS system deeply integrated with AI models like DeepSeek and Tongyi Qianwen, transforming the labor-intensive management model of the hotel industry and promoting a shift from "process-driven" to "intelligent decision-making" [10]
新时代中国调研行之文化中华丨工业大区如何成长为文化强区
Bei Jing Ri Bao Ke Hu Duan· 2025-06-10 02:21
由江氏客 家围屋改建而成的长守戏剧谷(无人机照片)。新华社记者 梁旭 摄 空间活化:客家老宅与先锋戏剧"长守" 位于深圳坪山的长守村是一座典型的城中村。深圳市坪山长守股份合作公司董事长江锦武介绍,20世纪 八九十年代后,村民们陆续迁出,老围屋逐渐荒废沉寂,部分民居甚至坍塌破败。"坪山区推动围屋修 缮工作,全村人百分之百赞成,我们都想保护好这片承载着共同记忆的历史家园。"江锦武说。 2023年,深圳坪山龙马社长守戏剧公社成立。"我们和坪山一起把近乎荒废的古宅修缮改造,推出新的 剧目,仿佛为它注入新的生命,这种'穿越感'妙不可言。"剧团负责人张国立对记者说,在坪山种下戏 剧的种子,让戏剧之花在粤港澳大湾区开得更加灿烂。 转自:北京日报客户端 新华社深圳6月9日电坪山,是深圳这座"创新之城"的产业大区。2024年,全区规上工业增加值对全市规 上工业增长贡献率达14%,"智能车、创新药、中国芯"成为享誉全球的支柱产业。近年来,该区以戏剧 为支点,在"工业重镇"基础上向"文化强区"迈进。随着文化基础设施的崛起和知名文化机构的落地,坪 山区不仅成为粤港澳大湾区戏剧版图的新高地,更以独特的文化营城理念,为超大型城市的精神文 ...
湖北“村耕村跑”激发乡村游新引擎
Zhong Guo Chan Ye Jing Ji Xin Xi Wang· 2025-06-10 00:21
终场哨响,一筐筐鲜亮的辣椒在田埂列队。随之而来的辣椒运输混合接力赛更是热火朝天。队员们手提 沉甸甸的辣椒竹篮奔跑、交接,既要速度,又要稳当——辣椒不慎掉落,需立刻拾回。加油声与欢笑声 在田间碰撞、升腾。 赛后,带着晨露的鲜椒被迅速装车,发往各大卖场。订单的提示音与田间的余欢共振,竞技的热度正转 化为产业跃动的蓬勃心跳。来自武汉的市民曾红站在塘边看得兴致盎然:"真没想到这么有趣!从武汉 开车来不过一小时,周末一定带孩子来玩。"据团风县副县长彭哲介绍,赛事巧妙嵌入当地特色产业, 不仅比拼传统技艺,更为团风辣椒产业注入活力,带火了乡村游,一条"农文旅"融合的路径正因"泥土 味"的体育赛事而日渐清晰。 今年已是湖北省连续第三年举办农耕趣味健身大赛。湖北省农民体育协会成员魏元林表示:"所有项目 设计都紧扣举办地的乡村产业特色,通过模拟农事劳作,既展现协作拼搏精神,更以趣味形式搭建平 台、凝聚人气,切实促进地方产业发展,推动农文旅融合与乡村全面振兴。" 不只是健康跑,活动前一天还举办了农耕趣味健身大赛,蔬菜大棚、鱼塘、田埂均化身成为欢乐的竞技 场。同时,现场还设立了健康咨询台、农产品展示区,全方位展示乡村发展的成果和魅力 ...