文旅融合

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怀柔文旅局推出一系列避暑消费活动
Sou Hu Cai Jing· 2025-07-23 09:01
Core Viewpoint - Huairou District's cultural and tourism bureau has launched a series of summer cooling consumption activities aimed at creating a refreshing and enjoyable summer leisure destination for citizens and tourists [6] Group 1: Activities and Attractions - The summer activities include natural scenery exploration, cultural experiences, and family interaction, integrating local characteristics with modern consumption trends [2][7] - Popular attractions like Yanqi Lake and Qinglong Gorge have introduced unique projects such as water parks and night light shows, enhancing the summer experience for visitors [2][7] - The activities also feature rest areas with complimentary tea and sunshades to ensure visitors can relax while enjoying their time [2] Group 2: Cultural Experiences - Cultural experience activities include traditional handicraft displays and folk culture performances at ancient villages near the Mutianyu Great Wall, allowing tourists to appreciate local culture [4] - The "Night Tour Huairou" project offers a new nighttime tourism experience with light shows and musical fountains, transforming the area into a dreamlike setting [4] Group 3: Family-Oriented Activities - A series of parent-child interaction activities have been designed, such as kayaking and rock climbing at Huanghuacheng Water Great Wall, promoting physical activity and family bonding [4] - Rural tourism spots offer parent-child farming experience courses, allowing children to plant vegetables and pick fruits, fostering a connection with nature [4] Group 4: Consumer Incentives - To stimulate consumer activity, Huairou District has partnered with various businesses to offer summer consumption coupons and discounts, enhancing the value of the summer experience for tourists [5][7] - These initiatives not only boost visitor spending but also contribute to the prosperity of Huairou's cultural and tourism market [7] Group 5: Future Development - The cultural and tourism bureau aims to continue promoting cultural and tourism integration, developing more market-oriented and locally distinctive tourism products [5][7] - Future efforts will focus on enhancing cooperation with surrounding regions to foster collaborative development in the cultural and tourism industry [5][7]
世界美食之光‖文旅融合创新品牌成功宴
Zhong Guo Chan Ye Jing Ji Xin Xi Wang· 2025-07-23 08:57
Core Insights - The "Success Banquet" is a culinary IP rooted in the cultural heritage of Nan'an, aiming to integrate culture and tourism with innovative dining experiences [1][2][3] - The banquet creatively connects historical narratives with local cuisine, offering dishes that symbolize the spirit of national hero Zheng Chenggong [1][2] - The initiative serves as a model for the integration of food and culture, demonstrating how to revitalize traditional culture through modern consumer experiences [3] Group 1: Cultural Integration - "Success Banquet" utilizes local historical context, such as Zheng Chenggong's legacy, to enhance the dining experience with culturally significant dishes [1][2] - The restaurant environment is designed to immerse guests in the historical era, featuring thematic decor and interactive elements that educate diners about local history [2] Group 2: Innovative Experience - The banquet transcends traditional dining by creating multi-dimensional experiences, including historical storytelling and cultural activities [2] - A range of cultural products has been developed, such as tableware featuring Zheng Chenggong's poetry and traditional gift boxes, catering to modern consumer preferences [2] Group 3: Tourism and Economic Impact - The "Success Banquet" collaborates with local attractions and accommodations to offer comprehensive packages that enhance the overall tourist experience [2] - This initiative contributes to the broader goal of establishing Quanzhou as a World Food City, showcasing the potential of culinary tourism to drive economic growth [3]
萧山浦阳:让文化空间在乡村诗意“生长”
Hang Zhou Ri Bao· 2025-07-23 02:12
Core Insights - The article highlights the transformation of rural cultural spaces in Pu Yang, focusing on the revitalization of old houses into cultural landmarks that promote local heritage and community engagement [5][6][10] Group 1: Cultural Revitalization - The Pu Yang Non-Material Cultural Heritage Exhibition Hall is the first of its kind in Xiaoshan District, showcasing ten non-material cultural heritage projects from national to local levels [6][10] - The renovation of the exhibition hall preserved the original architectural style while incorporating modern elements, creating a space for cultural education and community interaction [6][7] - The initiative aims to enhance cultural services in rural areas, bridging the gap in grassroots cultural development [5][10] Group 2: Community Engagement - The exhibition hall includes areas for experiential learning, a tea house, and a marketplace for cultural products, fostering a vibrant community space for both locals and visitors [6][7] - The local government and cultural organizations are collaborating to support innovative projects that enhance cultural experiences and promote local traditions [9][10] - The establishment of a community art school has attracted over 1,000 participants, demonstrating the growing interest in cultural activities [10] Group 3: Economic and Social Impact - The revitalization efforts have led to the activation of approximately 5,000 square meters of idle rural space, benefiting over 80,000 people [10] - The "Xie Jing An Rural Dreamer" initiative has established a 10 million yuan fund to support 100 rural innovation projects over five years, indicating a strong commitment to sustainable rural development [9][10] - The integration of various cultural and artistic endeavors is creating a new narrative for rural areas, blending traditional heritage with modern creative expressions [8][10]
潍坊|文旅狂欢点燃城市夏日激情
Da Zhong Ri Bao· 2025-07-23 00:46
Core Insights - The article highlights the vibrant cultural and sports activities in Weifang City during July, showcasing events like the Weifang New Youth Music Festival, Qingdao Beer Festival, basketball leagues, and the "V Super" football match, which collectively attracted over 100,000 participants and garnered billions of online views [2][3][4] Group 1: Cultural and Sports Events - The Weifang New Youth Music Festival featured 24 artists and attracted 61,000 music fans, demonstrating the city's cultural appeal [2] - The Qingdao Beer Festival and the third basketball league in Weifang contributed to a lively atmosphere, while the "V Super" football match showcased competitive sports [2] - The combination of these events reflects the city's rich cultural heritage and modern entertainment offerings, enhancing community engagement [3] Group 2: Economic Impact - From January to June, the number of lodging enterprises in Weifang increased from 11 to 20, with a year-on-year revenue growth of 30.2% [3] - The restaurant sector also saw significant growth, with a 44.3% increase in revenue during the same period [4] - Local businesses experienced a surge in sales, with notable examples including a doubling of revenue for a local restaurant during the music festival and over 10,000 liters of beer sold at the beer festival [3][4] Group 3: Community and Cultural Integration - The events served as a platform for social integration, bringing together diverse groups, including local residents and visitors, fostering a sense of community [4] - The innovative "three-in-one" support mechanism involving government coordination, business operations, and volunteer assistance contributed to the success of these events [3] - The cultural activities not only enriched urban life but also supported rural revitalization, creating a cultural anchor for the community [4]
“苏超”的独白:我的热度,从何而来|年中观察
Mei Ri Jing Ji Xin Wen· 2025-07-22 12:37
Core Viewpoint - The rise of the Jiangsu Urban Football League, known as "Su Chao," has transformed from a local event to a nationwide sensation, driven by cultural consumption trends and community engagement [2][6][44]. Group 1: Cultural Consumption Trends - The first half of the year saw "Su Chao," "Ningbo Super," and "LABUBU" emerge as top cultural consumption trends, highlighting the importance of spectacle, topic engagement, and emerging consumer sentiments [2]. - "Su Chao" has captivated audiences, with its appeal rooted in the excitement of local rivalries and community pride, reflecting a deeper cultural connection beyond just sports [6][9]. Group 2: Key Events and Milestones - The inaugural Jiangsu Football Development Key Cities Competition took place on November 17, 2024, marking the beginning of "Su Chao" [19]. - The league officially launched on May 10, 2025, with the first match attracting 18,000 spectators, indicating strong local interest [19][20]. - By the third round of matches, attendance surged, with a record 60,396 spectators at a match on July 5, 2025, showcasing the league's growing popularity [40]. Group 3: Marketing and Sponsorship - The league's marketing strategy included a low ticket price, making matches accessible and appealing to a broader audience, which contributed to its initial success [20]. - Major sponsorship deals were secured, with companies like JD.com and Yili becoming official sponsors, further enhancing the league's visibility and commercial viability [31]. Group 4: Community Engagement and Cultural Impact - The league has become a platform for local cultural expression, with events incorporating regional traditions and community participation, thus fostering a sense of belonging among fans [26][42]. - The narrative surrounding "Su Chao" emphasizes not just competition but also the celebration of local identity and community spirit, resonating with a wide audience [44][45].
新华网2025乡村振兴实践案例征集启动
Xin Hua Wang· 2025-07-22 08:29
Core Viewpoint - The "2025 Rural Revitalization Practice Case Collection" initiative aims to gather representative, innovative, and leading rural development models, technologies, and services to promote sustainable practices and effective methods for rural revitalization in China [1][3]. Group 1: Collection Details - The collection period is from July 22, 2025, to November 30, 2025, encompassing 12 categories including industrial development, technological innovation, cultural tourism integration, brand development, rural construction, digital villages, green ecology, party building, cultural heritage, financial innovation, talent enhancement, and new entities [3][4]. - Various organizations, including government agencies, state-owned enterprises, private companies, and academic institutions, can submit cases, with each entity allowed to choose only one category for submission [3][4]. Group 2: Review Process - The review process consists of four stages: initial screening, preliminary review, re-examination, and final review, ensuring a scientific and effective evaluation of submissions [3][4]. - After the collection period, selected cases will be publicized and promoted through various channels, including a dedicated webpage and expert-led events [3][4]. Group 3: Submission Requirements - Submissions must demonstrate authenticity, innovation, effectiveness, sustainability, and representativeness, focusing on practical solutions to specific problems [12][13]. - Cases can be submitted in text, video, or audio formats, with specific requirements for each format regarding length, quality, and accompanying materials [13][14]. Group 4: Categories of Focus - **Industrial Development**: Focus on cultivating competitive and sustainable rural industries that enhance agricultural capabilities and employment [4][5]. - **Technological Innovation**: Emphasize modern agricultural technologies and practices, including smart agriculture and data-driven solutions [5][6]. - **Cultural Tourism Integration**: Promote the integration of local culture and tourism to enhance rural economic vitality [6][7]. - **Brand Development**: Strengthen regional agricultural brands to improve market recognition and consumer loyalty [6][7]. - **Rural Construction**: Improve rural infrastructure and public services to enhance living conditions and community well-being [6][7]. - **Digital Villages**: Advance digital infrastructure and services to support rural development and governance [7][8]. - **Green Ecology**: Promote sustainable agricultural practices and environmental protection [7][8]. - **Party Building**: Strengthen grassroots party organizations to support rural revitalization efforts [8][9]. - **Cultural Heritage**: Foster cultural values and heritage to enhance community identity and cohesion [8][9]. - **Financial Innovation**: Optimize financial services to support rural economic activities and development [9][10]. - **Talent Enhancement**: Build a skilled workforce to support rural industries and initiatives [10][11]. - **New Entities**: Support the development of new agricultural entities to enhance operational efficiency and farmer income [10][11].
吉林省:推动文化产业高质量发展,深化文旅融合
Zheng Quan Shi Bao Wang· 2025-07-22 04:06
Core Viewpoint - The implementation of the "Implementation Opinions" aims to promote high-quality development of the cultural industry in Jilin Province, enhancing its contribution to economic and social development and supporting the construction of a culturally strong province [1][2]. Group 1: Cultural Industry Development - Jilin Province plans to develop a "14th Five-Year" cultural industry development plan focusing on film, animation, and publishing, aiming to cultivate several cultural industry clusters and establish three leading industries with a scale of 10 billion [2]. - The province will implement a major cultural industry project strategy, establishing a provincial project database and promoting significant projects related to red culture, industrial culture, and aviation culture [2][3]. Group 2: Cultural Heritage and Technology Integration - The province will enhance the systematic protection of cultural heritage, including the application for World Cultural Heritage status for the Bohai Kingdom site and burial mounds [3]. - Jilin will develop an action plan to promote technology-enabled high-quality cultural development, including the establishment of a cultural technology integration service platform and support for high-tech enterprises in the cultural sector [3]. Group 3: Tourism and Cultural Integration - Jilin Province aims to deepen the integration of culture and tourism, implementing a trillion-level tourism industry initiative and promoting the development of various tourism sectors [4]. - The province will launch numerous educational tourism routes and courses, creating a brand for educational tourism in Jilin [4]. Group 4: Ice and Snow Industry Development - Jilin will enhance the entire ice and snow industry chain, organizing international events and creating a "Jilin Manufacturing" brand for carbon fiber ice and snow equipment [5]. - The province plans to cultivate internationally recognized ice and snow brands and implement marketing strategies to promote its ice and snow tourism [5].
单霁翔游历“京西福地门头沟” 4条微度假文旅线路发布
Xin Jing Bao· 2025-07-21 12:56
Core Viewpoint - The release of the second season of the documentary series "Old Single Tour in Western Beijing" aims to promote tourism in the Mentougou District through video guides showcasing four micro-vacation travel routes [2][3]. Group 1: Documentary Series Overview - The series is part of an initiative to enhance the district's image and promote the integration of various industries, including tourism, agriculture, and commerce [2]. - The second season features 20 episodes, with each set of five episodes focusing on a specific travel route, starting from July 22, airing daily at 11:42 AM on Beijing TV [2]. Group 2: Themes and Attractions - The documentary covers four main themes: pastoral, exploration, culture, and leisure [2]. - The pastoral journey connects attractions like Gushan Village, Sakura Spring Valley, and Shenquan Gorge, emphasizing agricultural culture and pet experiences [2]. - The exploration journey includes high-altitude adventures and cultural experiences in the region, featuring the longest zip line and the most agile scholar village [2]. - The cultural journey highlights historical sites such as Jietai Temple, Tanggu, and the former residence of Ma Zhiyuan, focusing on traditional arts [2]. - The leisure journey showcases Ming Dynasty military relics and local culinary experiences, emphasizing rural tourism [2]. Group 3: Strategic Development - The Mentougou District aims to leverage the opening of the Jingwei Expressway to enhance the integration of tourism and other sectors, promoting green and high-quality development [3]. - The district encourages residents and visitors to explore the unique micro-vacation opportunities presented in the documentary series [3].
广安重点围绕三张名片,加快建设重庆都市圈北部文旅副中心 让好风景与新业态相互赋能
Si Chuan Ri Bao· 2025-07-21 08:16
Core Insights - Guang'an has officially opened the Huaying Mountain Happy Valley, attracting over 500 visitors on its first day, with plans to develop additional attractions such as a water park and themed accommodations to enhance its cultural tourism brand [1][3] - The local government emphasizes the importance of developing the cultural tourism industry as a strategic pillar, aiming to create a cultural tourism sub-center in the northern part of the Chongqing metropolitan area [2][10] Scene Development - The Happy Valley project has seen unexpected popularity, with previous operations only attracting over 50,000 visitors annually through a single rafting attraction, indicating significant untapped consumer potential [3][4] - Guang'an aims to retain tourists by diversifying its cultural tourism offerings, with new attractions like Wusheng County's ancient town and the Guang'an Night City [4] Visitor Statistics - During the Spring Festival, Guang'an received over 4 million visitors, generating a total tourism revenue of 8.65 billion yuan, both figures marking historical highs [5] - The "May Day" holiday saw a 44.48% year-on-year increase in visitors to major attractions, with Chongqing tourists increasing by 15.29% [5] Investment and Future Projections - The Happy Valley project is strategically located at the foot of Huaying Mountain, with expectations to attract over 200,000 visitors and generate annual revenue exceeding 30 million yuan within three years [6] - New projects, including boutique homestays and wellness tourism resorts, are set to enhance Guang'an's cultural tourism offerings [6] Cultural and Entertainment Integration - Guang'an is developing a unique cultural tourism complex centered around traditional performing arts, with the first project, the Quyi Hundred Flowers Garden, expected to open in October [7] - The project will feature multiple performance venues and interactive experiences, aiming to create a full-day tourism experience [7] Sports and Events - Guang'an is hosting various sports events, including the U16 National Youth Basketball International Challenge and the upcoming Guang'an Marathon, to enhance its cultural tourism appeal [8][9] Collaboration with Chongqing - Guang'an is strategically collaborating with Chongqing to develop the Bashu Cultural Tourism Corridor, with over 60% of its out-of-province tourists coming from Chongqing [10][11] - The region has established multiple cooperative agreements with Chongqing, focusing on cross-regional tourism routes and joint promotional efforts [11] - Recent incentives, such as free highway tolls for Chongqing vehicles, aim to boost visitor numbers, with the anticipated opening of the Xiyu High-Speed Railway further enhancing accessibility [11]
锈迹新生 看我国轻工业遗产的蜕变之路
Xiao Fei Ri Bao Wang· 2025-07-21 05:48
Core Insights - The transformation of industrial heritage sites in China is creating new cultural landmarks that reflect the shift from manufacturing to intelligent manufacturing [1] - Over 200 industrial sites nationwide have been repurposed, enhancing their economic value through cultural tourism and innovation incubation [1] Group 1: Case Study - Tao Xichuan Cultural and Creative District - The former porcelain factory in Jingdezhen has been transformed into a vibrant creative hub, winning 64 national and international awards [5] - The creative market has expanded from 55 stalls to over 1,200, attracting around 11.64 million visitors in 2024 [6] - The average age of artisans in the area is 28, highlighting the youthful energy and artistic atmosphere of the district [6] Group 2: Case Study - Zhongshan Canned Food Factory - The Zhongshan canned food factory has been repurposed into an "art garden," preserving its industrial heritage while catering to modern tastes [10] - The renovation involved an investment of approximately 120 million yuan, focusing on functional and safety upgrades without demolishing existing structures [11] - The site now serves as a cultural and creative tourism destination, integrating various functions such as dining, entertainment, and community spaces [11] Group 3: Case Study - Donghu Vinegar Garden - Donghu Vinegar Garden in Shanxi has become a national 4A-level tourist attraction, showcasing the rich history of Shanxi aged vinegar [15] - The garden features multiple exhibition halls that educate visitors about traditional vinegar-making techniques and cultural heritage [15][16] - The establishment of an innovation studio aims to blend traditional skills with modern design, creating new cultural products and enhancing the visitor experience [17]