山东枣庄：辣子鸡的产业变革与百亿"雄心" 中新网枣庄10月13日电(沙见龙 魏永胜)家家会做、店店能炒，却始终难以形成规模效应和品牌优势。作 为"中国辣子鸡之乡"的金字招牌，枣庄辣子鸡历经数百年传承后，正通过一场深刻的产业变革，从家常 餐桌走向规模化产业集群，成为资源型城市转型的生动范例。 枣庄市构建"龙头企业+基地+园区+家庭农场+养殖大户"的产业化联合体，不仅实现孙枝鸡的标准化供 应，还配套建立枣庄皱皮辣椒繁育中心，年育苗量突破1000万株，并与中国农科院联合攻关新品种研 发。在配料环节，拥有600余年酿造史的抱犊调味品等本土老字号通过标准化生产，成为辣子鸡专用配 料的稳定供应源。 "政府引导+企业主导+农户参与"的发展路径让农民深度受益，鸡苗、饲料统一供应，出栏时企业保底 收购，每亩地的收益比过去种粮食翻了两番。目前，枣庄已形成从鸡苗孵化到辣椒种植的完整原料供应 体系，所有核心原料实现自主可控与标准统一。 二产赋能：从灶台到工厂的规模化跃迁 走进枣庄辣子鸡云厨可视工厂，自动化生产线正有条不紊地运转。这里日加工整鸡1500只、工业化炒制 8000斤，通过全程锁鲜技术，将保质期从传统的1天—2天延长至15天 ...

中秋国庆双节期间，位于上海市普陀区大洋晶典·天安千树购物中心的"好品山东优特农品"上海推广中心人气火爆，成为沪上市民品尝、 选购正宗山东特色农产品的热门目的地。自试运营以来，该中心以丰富的齐鲁物产、沉浸式的文化体验和便捷的消费模式，迅速赢得了 上海消费者的青睐。 推广中心汇聚了山东省16地市的千余款优质特产，从胶东海参、莱阳梨、潍坊萝卜、枣庄辣子鸡，到鲁花粮油、龙大肉食、日照绿茶、 福牌阿胶等知名品牌产品一应俱全，全面展现出"从海洋到陆地、从田间到餐桌"的山东全链条农业物产体系。双节期间，不少市民专程 前来选购节日礼品和家常食材，现场试吃、采购气氛热烈。 展厅以"四色齐鲁"为设计主题，通过蔚蓝、碧绿、赤焰、金穗分别象征山东的海产、蔬果、肉禽和粮油物产，将地域文化与产品展示有 机融合，打造集文化展示、体验消费于一体的综合空间。此外，中心还设有专业直播区，通过线上带货、产品推介等方式，进一步扩 大"好品山东"品牌影响力，助力山东农企拓展长三角市场。 作为山东省政府在沪设立的唯一直属省级农产品推广平台，该中心不仅承担展示销售功能，更致力于构建"上海市场＋山东产品"的深度 对接机制，精准捕捉消费需求，反馈山东产地，推 ...

Core Insights - Zaozhuang Spicy Chicken is a significant cultural brand and a representative of the new commercial logistics industry chain in Zaozhuang, with the local government actively promoting its development [1] Group 1: Industry Development - Zaozhuang has integrated the new commercial logistics industry chain into its "6+3" modern industrial system, focusing on nurturing enterprises, launching projects, and establishing brands to strengthen the industry chain [1] - The annual consumption of meat chickens in Zaozhuang is 40 million, leading to a total sales revenue of over 5 billion yuan for the entire industry chain [1] Group 2: Key Players and Initiatives - Zaozhuang Spicy Chicken Industry Investment Development Group plays a pivotal role in the industry, having invested 30 million yuan to revitalize the former Swan Carpet Factory into the Zaozhuang Spicy Chicken Food Culture City, covering an area of approximately 26,000 square meters [3] - The group has developed over 20 products, including traditional chicken and self-heating pots, and is actively promoting the "Zaozhuang Spicy Chicken" brand nationwide through various marketing strategies [3] Group 3: Traditional Enterprises Transformation - Ding Sheng Brewing, a century-old enterprise, has successfully transformed by developing specialized sauces for spicy chicken, achieving sales of 35 million yuan in the first half of the year, with spicy chicken-related products accounting for over one-third of this figure [5] - The company plans to invest over 300,000 yuan to establish five new live streaming studios to enhance its online sales channels [5] Group 4: Cultural and Standardization Efforts - The Palace Family Restaurant is working on standardizing the production process of Zaozhuang Spicy Chicken and is investing in a non-material cultural heritage museum to promote traditional cooking methods [7] - The museum will serve as both an exhibition space and an experiential venue for visitors to learn about and cook spicy chicken [7] Group 5: Digital Marketing and Sales - Shuguang Yixian Media Technology Company is leveraging digital marketing to enhance the visibility of Zaozhuang Spicy Chicken, achieving a high approval rating of 99% for its spicy chicken sauce [9] - The company is expanding its product line and aims to convert online traffic into sales through various marketing strategies, including participation in multiple trade shows [10]

Core Viewpoint - The article discusses the comprehensive rural revitalization strategy in the Shizhong District of Zaozhuang City, focusing on the integration of planning, industry, ecology, and mechanisms to enhance rural development and improve the quality of life for residents [1][6]. Planning and Development - The overall planning is based on the resource endowment of Yong'an Nanshan, with a focus on creating functional areas for agricultural, cultural, and tourism integration [2] - The strategy emphasizes the importance of local characteristics, leveraging health and wellness, specialty agricultural products, and rural tourism to build a new rural industry system [2] - A collaborative governance model involving government, state-owned enterprises, and village collectives is being implemented to ensure sustainable development [2] Industry Foundation - The development of a distinctive agricultural brand system is prioritized, supporting 12 specialty picking parks to enhance infrastructure and operational scale [3] - Core industries such as pomegranate health drinks and food processing are being cultivated to create a complete value chain from production to sales [3] - A diversified approach to cultural and tourism integration is being adopted, with projects like the Zaozhuang Spicy Chicken Cultural City being developed to enhance regional appeal [3] Ecological Improvement - Actions are being taken to enhance the overall environment of beautiful villages, focusing on sanitation, infrastructure, and ecological value [4] - Infrastructure improvements include upgrading rural roads and sanitation facilities, achieving a 100% sewage treatment rate [4] - The creation of scenic areas and the planting of high-quality fruit trees are part of the ecological enhancement efforts [4] Mechanism Empowerment - A joint prosperity mechanism is being implemented to foster resource sharing and collective development among villages, resulting in over 2.2 million yuan in collective income [5] - State-owned enterprises are playing a crucial role in the overall design and execution of rural revitalization projects [5] - The establishment of grassroots party organizations is enhancing community engagement and addressing local issues through various projects [5] - The revitalization of idle resources, including over 100 vacant courtyards, is creating new employment opportunities and increasing villagers' incomes [6]

Group 1 - The core viewpoint of the news is the effective measures taken by the Shizhong District to stimulate consumption and enhance economic growth through various initiatives and activities [3][4][5] - In the first half of 2025, the total retail sales of consumer goods in the district reached 9.95 billion yuan, representing a year-on-year increase of 6.7% [3] - The district has implemented a consumption promotion plan that includes collaboration across multiple sectors such as commerce, education, and tourism to enhance market vitality [4][5] Group 2 - A series of diverse promotional activities have been organized, including shopping discounts and live-streaming sales, to maximize consumer engagement and spending [5][7] - The e-commerce sector has shown significant growth, with online retail sales reaching 1.26 billion yuan, a year-on-year increase of 6.5% [7] - The district has established a food industry association to promote the local specialty "Spicy Chicken," aiming for brand standardization and cluster development [8] Group 3 - The district is focusing on developing a circular economy, with the establishment of an international idle goods circulation digital economy industrial park to enhance the second-hand goods market [9] - The district has successfully attracted 85 quality enterprises to the park, which has been recognized as a provincial-level live-streaming base [9] - The district plans to continue enhancing the consumption environment and creating new growth points to support high-quality economic development [9] Group 4 - The county commercial system has been strengthened with the establishment of multiple commercial service centers and logistics facilities to enhance local consumption [11][12] - The district has implemented a dynamic management approach to ensure the effectiveness of commercial projects, with a focus on quality and timely completion [12] - Community initiatives have been launched to improve the consumer experience, including the creation of a "15-minute" convenience living circle [13][14]

Core Insights - The article highlights the transformation of the local chicken industry in Zaozhuang, particularly focusing on the development of the local breed, Sunzhi chicken, and its integration into modern automated farming practices [1][2][3] Group 1: Industry Overview - Zaozhuang's Sunzhi chicken is recognized for its firm meat quality and high disease resistance, making it a staple in local cuisine, particularly in the famous Zaozhuang spicy chicken dish [1] - The demand for Sunzhi chicken has surged nationally, leading to challenges such as long growth cycles and limited population, which hinder supply [1][2] Group 2: Technological Advancements - The establishment of the first fully automated welfare breeding house in the province marks a significant shift towards modern farming, allowing for better management and efficiency [2][3] - Automation in the breeding process includes real-time data management for temperature, humidity, and feeding, significantly reducing labor requirements from ten workers to one [2] Group 3: Economic Impact - The "Hundred Villages, Thousand Shelters, Ten Thousand Households" initiative promotes standardized operations, providing farmers with a "zero-risk" model for raising chickens, thus encouraging more local participation in the industry [2] - The investment of 1.5 billion yuan in a breeding base aims to produce 14.4 million chicks annually, transitioning from conservation efforts to industrial revitalization [3] Group 4: Genetic Resource Management - Sunzhi chicken has been included in the National Livestock and Poultry Genetic Resource Variety Catalog, emphasizing the importance of preserving this local breed [3] - A core breeding group of 8,000 purebred chickens has been established from a selection of 300,000, creating the largest gene bank for Sunzhi chicken in the province [3]