人民网罗马6月14日电 （记者谢亚宏）近日，圣马力诺大学孔子学院以"中医养生·回归自然"为主题举办建院 十周年中医药文化交流系列活动，包括中医药国际研讨会、非遗诊法与制剂专题讲座、中医文化体验工作坊等。 活动特别邀请北京城市学院中医及中药非物质文化遗产传承人团队，进一步推动中医药文化在欧洲的传播与融 合。 其中，中医药国际研讨会于圣马力诺大学主会场举行，吸引了来自圣马力诺大学、北京城市学院、乌尔比诺 大学、美国国际医学院等多所高校与研究机构的中医药专家和学者参会。研讨会围绕"传统中医与现代健康""营养 与自然疗愈""五行理论与身心调养"等议题展开深入探讨，分享学术成果，交流实践经验，共同探讨中医药在当代 健康管理体系中的应用价值与国际传播路径，为中医药在欧洲的进一步传播与本土融合提供了理论支持与实践方 向。 在随后的巡讲活动中，中医文化讲座及工作坊分别走进圣马力诺孔子学院、维琴察中医药文化推广合作单 位、帕多瓦大学孔子学院波代诺内孔子课堂、帕多瓦大学及威尼斯大学等地。活动以深入浅出的方式向听众介绍 中医基础理念、传统诊疗方法及经典中药制剂的制作工艺。200余名当地听众踊跃参与，反响热烈。 工作坊现场，来宾们亲 ...

Group 1 - The article highlights the celebration of intangible cultural heritage in Shanghai, particularly through various events and markets showcasing traditional crafts and cultural practices [1][2] - The "Follow the Intangible Cultural Heritage in Life" themed market in Baoshan District features traditional crafts such as Luojing Cross-Stitch and Wusong Noodle Sculpture, aiming to promote cultural heritage [1] - The event includes a series of activities like the "Cultural and Natural Heritage Day" and the "Traditional Chinese Medicine Culture Benefit Activities," emphasizing the integration of traditional crafts with modern aesthetics [1][2] Group 2 - The event in Xuhui District showcases ten representative intangible cultural heritage projects, including hand-spun cotton weaving and traditional Chinese clothing techniques, enhancing community engagement [2] - Interactive experiences such as herbal medicine demonstrations and traditional Chinese medicine tastings are provided, making cultural heritage accessible and engaging for the public [2] - The "Haipai Memory" cultural exhibition presents over ten intangible cultural heritage projects, reinforcing the idea that cultural heritage is an integral part of daily life in the community [2]

Core Viewpoint - The initiative to bring traditional Chinese medicine (TCM) into universities aims to address students' health issues and promote wellness through innovative outreach methods [2][4]. Group 1: TCM Outreach and Engagement - TCM experts are visiting multiple universities in Shanghai to provide free consultations and health advice to students and faculty [1][2]. - The initiative includes a mobile TCM cultural promotion vehicle that offers herbal teas and educates students about TCM principles [1][4]. - The approach is designed to resonate with younger audiences, moving away from traditional didactic methods to more engaging formats [2]. Group 2: Health Issues Addressed - Common health concerns among students include anxiety, sleep problems, and menstrual discomfort, often exacerbated by stress and lifestyle choices [2][3]. - TCM practitioners are teaching students techniques to alleviate these issues, such as acupressure for eye strain and dietary recommendations for menstrual health [3][4]. - The emphasis is on developing healthy habits early in life to prevent future health problems [3]. Group 3: Student Reception and Feedback - Students have shown a strong interest in TCM, with many expressing a desire to learn more about its benefits and practices [3][4]. - Positive testimonials highlight the effectiveness of TCM treatments, such as acupuncture for pain relief and herbal remedies for skin conditions [3][4]. - The mobile TCM promotion vehicle has garnered significant attention, indicating a high level of engagement from the student body [4].

Core Viewpoint - Beijing Tongrentang Technology Development Co., Ltd. is actively participating in cultural tourism events to enhance consumer experiences through its creative fragrance products, emphasizing the integration of traditional Chinese medicine with modern lifestyle aesthetics [1][8]. Product Offerings - The company’s creative fragrance products are based on the "medicinal fragrance origin" concept, combining traditional pharmaceutical techniques with intangible cultural heritage of incense-making, featuring over 100 products across seven series, including incense, bracelets, pendants, sachets, and essential oils [3][8]. - Notable products include the "Anping Fragrance" and "Ankang Fragrance" sachets, which are designed to offer blessings for health during the Dragon Boat Festival, and seasonal incense products aimed at providing natural protection against summer ailments [10]. Market Engagement - The company’s booth at the event attracted numerous visitors, showcasing a variety of creatively designed fragrance products that appealed to different age groups, particularly younger consumers [3][10]. - The innovative liquid fragrance products, such as "Xinyue" and "Wuyu," have gained popularity for their modern interpretations of traditional scents, facilitating a transition from time anxiety to a state of tranquility [8]. Cultural Integration - The company’s products reflect a blend of traditional Chinese medicine and contemporary lifestyle, aiming to make traditional culture more accessible and relevant to modern consumers [8][10]. - The "Four Seasons Combined Fragrance" incense gift box is designed based on traditional Chinese medicine principles, aligning with seasonal changes and promoting a connection to nature [10].

Core Insights - The company has successfully launched a new line of medicinal bread products, which has gained popularity among consumers, particularly young people, due to its convenience and health benefits [1][2]. Group 1: Product Development - The medicinal bread concept was inspired by the need for convenient health food options for busy young individuals experiencing sub-health symptoms [1]. - The development process involved extensive experimentation with traditional Chinese medicine ingredients, referencing classic texts such as "Jin Kui Yao Lue" and "Ben Cao Gang Mu" to select appropriate herbs [1]. - The first batch of medicinal bread included ingredients like Codonopsis, Poria, and Angelica, which have been well-received in the market [2]. Group 2: Market Response - The medicinal bread has gained significant traction in Yangzhou, appealing especially to the younger demographic [2]. - The company has expanded its product offerings to include medicinal mung bean cakes, vitality teas, and light meals, all of which are in high demand [2]. Group 3: Cultural Impact - The initiative aims to increase public acceptance of medicinal foods and promote awareness of traditional Chinese medicine culture [3].

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Core Viewpoint - Germany is becoming a significant hub for traditional and complementary medicine, with an increasing number of locals opting for Traditional Chinese Medicine (TCM) treatments, indicating a growing acceptance and integration of TCM in the healthcare system [1][2]. Group 1: TCM Adoption in Germany - Germany ranks first in Europe for the use of traditional and complementary medicine, with a notable rise in the popularity of TCM among the population [1]. - The Quedlinburg Hospital, established in 1991, is the only TCM hospital in Europe that accepts inpatients with over 90% of costs covered by public health insurance [1]. - Patients from Germany, Austria, Switzerland, and the Czech Republic are increasingly applying for hospitalization at TCM facilities, with an average of 2,000 applications received annually, but only half can be accommodated [2]. Group 2: Patient Experiences and Treatment Efficacy - Patients report significant improvements in their health conditions through TCM, with one patient experiencing relief from gastrointestinal issues after acupuncture and herbal treatments [2]. - The integration of TCM with Western medicine is seen as beneficial, with practitioners noting that TCM can effectively complement Western medical practices [4][5]. Group 3: Institutional Development and Education - The Hamburg University Affiliated Eppendorf Hospital's Hansa Mei An TCM Center has treated over 30,000 patients since its establishment in 2010, highlighting the institutional support for TCM in Germany [4]. - The center collaborates with Shanghai University of Traditional Chinese Medicine for research and education, offering a master's program for Western medical doctors in TCM [5]. Group 4: Quality Control and Market Opportunities - The German-Chinese Hall has developed a comprehensive quality control system for TCM products, ensuring compliance with both Chinese and European standards [6][7]. - There is a growing market opportunity for Chinese pharmaceutical companies to enter the European market, as TCM is increasingly recognized for its potential benefits [5][6].

Core Points - The Chinese government emphasizes the importance of protecting, inheriting, and promoting traditional culture, particularly in the context of the Yellow River and Yin Shang culture [1][5][8] - Recent initiatives have focused on enhancing cultural tourism and integrating it with local economies to foster community engagement and cultural pride [5][17] Group 1: Yellow River Culture - The Yellow River Museum has seen an increase in visitors, with over 420,000 visits and nearly 6,300 group visits from September 2019 to the end of 2024, indicating growing interest in Yellow River culture [4] - The museum has implemented various educational programs and community outreach to raise awareness about the importance of protecting the Yellow River [4][5] - New exhibitions, such as the "Happy Yellow River" exhibit, showcase recent river management practices and aim to enhance the international visibility of Yellow River culture [4][5] Group 2: Yin Shang Culture - The Yin Ruins in Anyang have yielded significant archaeological discoveries, including large-scale structures and roads, contributing to the understanding of Shang civilization [8][9] - The newly opened Yin Ruins Museum has attracted 2.3 million visitors, showcasing archaeological findings and emphasizing the continuity and innovation of Chinese civilization [9][10] - Future plans include enhancing the museum's offerings and participating in international exhibitions to promote Shang culture globally [10] Group 3: Traditional Chinese Medicine - The establishment of the Medical Saint Cultural Park in Nanyang aims to promote traditional Chinese medicine and its cultural heritage, attracting over 1 million visitors since its opening [11][12] - The park integrates various facilities, including a museum and educational institutions, to enhance the understanding and appreciation of traditional Chinese medicine [11][12][13] - Future developments will focus on industrial growth related to traditional medicine, aligning with cultural preservation efforts [13] Group 4: Longmen Grottoes - The Longmen Grottoes have seen a significant increase in visitor numbers, with projections of 7.7 million visitors in 2024, a 31% increase from 2023 [17] - The site is actively exploring digital preservation techniques and educational programs to engage the public and enhance cultural transmission [16][17] - The integration of cultural tourism with local economic development is a key focus, as highlighted by government initiatives [17]

Core Viewpoint - The "Traditional Chinese Medicine Night Market" event in Malta successfully showcased the unique charm of traditional Chinese medicine, attracting many locals and promoting cultural exchange between China and Malta [1][2]. Group 1: Event Overview - The event took place on May 20 in Spinola Bay, St. Julian's, Malta, organized by the 20th medical team from the Mediterranean region [1]. - It featured one-on-one health consultations, where medical team members provided personalized treatment plans based on traditional Chinese medicine principles [1]. - Activities included experiences of guasha, cupping, and massage, which drew significant interest from the public [1]. Group 2: Public Reception - Participants expressed positive feedback, with individuals like Edward Grech reporting relief from shoulder pain after experiencing TCM massage [2]. - Doris Zammit, a fan of acupuncture, praised the convenience and enjoyment of the "Night Market" format, hoping for its wider promotion [2]. - The event saw a continuous flow of attendees, indicating strong community interest in traditional Chinese medicine [2]. Group 3: Future Prospects - The medical team leader, Yang Libai, emphasized the goal of increasing awareness of traditional Chinese medicine through innovative formats like the Night Market [2]. - The event is part of a broader effort to enhance cultural exchange and strengthen ties between China and Malta, contributing to the Belt and Road Initiative [2].

Core Viewpoint - The article highlights a community health initiative led by a local medical team in Shaya County, aimed at promoting traditional Chinese medicine (TCM) and enhancing public health awareness among grassroots populations [1][3][4] Group 1: Event Overview - A free medical consultation event titled "Traditional Chinese Medicine Regulations Entering Thousands of Homes" was conducted in a bustling local bazaar, demonstrating the commitment of local representatives to serve the community [1][3] - The event attracted a large number of attendees seeking consultations and experiences with TCM treatments, showcasing the public's interest in traditional health practices [3] Group 2: Medical Services Provided - The medical team utilized traditional diagnostic methods such as pulse diagnosis and the "four examinations" (observation, listening, inquiry, and palpation) to assess patients' conditions [3] - Health professionals provided blood pressure and blood sugar measurements, along with distributing informative brochures on TCM, disease prevention, and health maintenance [3] Group 3: Community Engagement and Impact - The initiative reflects the "people-centered" development philosophy and aims to enhance health services accessibility, effectively bridging the gap in healthcare delivery [3][4] - The event also served to strengthen the relationship between local representatives and the community, emphasizing their role in addressing health needs [3][4] Group 4: Future Plans - The local representative expressed a commitment to continue addressing the health needs of grassroots populations and to promote the expansion of quality medical resources [4] - Shaya County plans to regularly conduct similar public health activities to deepen community engagement and improve health security networks [4]