以客户为中心
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工行南通崇川支行营业室成功为境外客户解决证件过期账户管控难题
Jiang Nan Shi Bao· 2025-11-20 02:24
Core Insights - The article highlights the exceptional customer service and internal collaboration demonstrated by the Industrial and Commercial Bank of China (ICBC) Nantong Chongchuan Branch in resolving a critical issue for an overseas client whose account was restricted due to expired identification documents [1][2][3] Group 1: Customer Service Excellence - The branch utilized innovative methods, such as WeChat video authentication, to verify the client's identity and intentions, thereby simplifying the process and successfully lifting the account restriction [1][2] - The branch's leadership prioritized the client's needs, ensuring that all possible solutions were explored while maintaining compliance with risk management protocols [2] Group 2: Internal Collaboration - The branch coordinated efforts among various departments, including the operations department and personal banking department, to address the client's issue effectively [1][2] - A thorough review of relevant regulations and procedures was conducted to identify potential solutions, demonstrating the branch's commitment to customer service [2][3] Group 3: Future Implications - The incident serves as a valuable service practice, emphasizing the importance of internal collaboration and innovative service models in enhancing customer experience [3] - The branch aims to continue integrating a customer-centric approach into every service detail, reinforcing its market reputation and core competitiveness [3]
“任正非很高深,我根本学不会”:其实任正非所说都是基本的常识
Sou Hu Cai Jing· 2025-11-19 06:55
Core Insights - The essence of Ren Zhengfei's philosophy is grounded in basic common sense, emphasizing the importance of customer-centricity and product relevance in business [3][4][11] - Companies must aim for a correct direction while maintaining organizational vitality to adapt to changing market conditions, particularly in the context of emerging technologies like AI [5][11] - The concept of "Red-Blue confrontation" within Huawei promotes self-criticism and diverse perspectives in decision-making, which is crucial for strategic preparedness and adaptation [7][11] Group 1 - The importance of having a product and customer focus in business operations, as without customers, there is no commercial existence [4] - Companies should recognize that while the direction may be broadly correct, specific strategies must be adaptable to changing circumstances [5] - The necessity of organizational vitality to adjust and refine business direction in response to market dynamics [5][11] Group 2 - The "Red-Blue confrontation" mechanism serves as a tool for self-criticism and encourages a multi-faceted approach to decision-making, enhancing strategic resilience [7] - Effective management should focus on leveraging employees' strengths rather than attempting to rectify their weaknesses, fostering a culture of development [9] - Huawei's approach to employee compensation balances short-term rewards with long-term company interests, ensuring sustainable growth and investment in R&D [11]
房企“客关”真正职责是什么?业内呼吁“以客户为中心”应成共识
第一财经· 2025-11-18 13:19
Core Viewpoint - The article highlights the importance of customer relationship management (CRM) in the real estate industry, especially during the property delivery phase, emphasizing the need for high-quality service and after-sales support to enhance customer satisfaction [2][9]. Group 1: Customer Relationship Management - The role of customer relationship (CRM) personnel is crucial in real estate, as they directly interact with clients during the pre-sale and post-sale phases, particularly in the context of pre-sold properties [2][4]. - CRM departments are responsible for managing customer complaints, crisis handling, and risk management, which are essential during the property delivery process [5][9]. - Companies like Vanke have established dedicated CRM departments to enhance customer satisfaction and manage complaints effectively, indicating a trend towards prioritizing customer relations in the industry [8]. Group 2: Challenges and Industry Trends - The real estate market is shifting from an "incremental" to a "stock" phase, leading to increased awareness among homeowners regarding their rights and a rise in collective complaints, making property delivery a critical test for brand reputation [9]. - The industry faces challenges such as low delivery rates, quality issues, and frequent customer complaints, necessitating a focus on perfect delivery and comprehensive after-sales care to build a positive market reputation [9]. - The article suggests that as product homogeneity increases in the real estate sector, the ability to manage customer relationships effectively will be a key competitive advantage [9].
永安期货:实盘大赛为期货行业注入多元发展动能
Qi Huo Ri Bao Wang· 2025-11-17 01:20
Core Insights - The 19th National Futures (Options) Live Trading Competition has successfully concluded, with Yong'an Futures actively responding to customer participation requests and providing professional services to support customer growth in practical trading scenarios [1] Group 1: Customer Engagement and Insights - The live trading competition serves as a platform for customers to showcase their trading abilities and as a window for the company to gain insights into customer needs, enhancing recognition of the company's professional capabilities [2] Group 2: Service Efficiency Improvement - Yong'an Futures utilized its self-developed "Timely Rain" system during the competition to enhance customer registration efficiency, allowing for automatic assignment of follow-up tasks to corresponding account managers and real-time tracking of follow-up progress [3] Group 3: Industry Development and Future Outlook - The live trading competition plays a significant role in investor education, talent discovery, and promoting a healthy market environment, helping investors understand leverage risks and validate personal trading strategies [4] - The company anticipates an accelerated expansion of the product system towards "strategic adaptation," with potential new products in green low-carbon and high-end manufacturing sectors, as well as the introduction of foreign exchange futures [4] - The market's focus will increasingly shift towards serving the real economy, with applications of futures tools extending beyond simple hedging to comprehensive scenarios like inventory management and cross-border trade risk hedging [4] - The industry is expected to move towards high-quality development, with a shift in competition logic from low-level competition to a focus on service professionalism, risk management capabilities, and customer value creation [5] - Yong'an Futures is deepening its customer-centric reforms, optimizing internal service systems, and enhancing business development vitality while launching new industry service divisions and online financial initiatives [5]
换位思考:如何通过“反向定位”洞察客户视角
3 6 Ke· 2025-11-07 06:36
Core Insights - The article emphasizes the importance of reverse positioning for businesses, particularly in B2B contexts, to understand how customers perceive them and their competitors, which is crucial for developing effective market strategies [1][2][12] - Reverse positioning involves analyzing customer perceptions and the roles assigned to suppliers, which can significantly influence purchasing decisions [2][4][5] Group 1: Understanding Reverse Positioning - Reverse positioning focuses on the effects of market segmentation, target market selection, and positioning on customer perceptions [2] - It requires companies to adopt a customer-centric approach, actively listen to customer feedback, and be open to understanding their views on suppliers [2][11] - The process helps businesses identify their competitive position and develop stronger differentiation strategies [1][2] Group 2: Supplier Roles and Customer Perception - Customers categorize suppliers into roles such as key technology providers, capacity providers, and relationship suppliers, which influences their purchasing strategies [4][5] - Understanding how customers assign roles to suppliers can reveal competitive dynamics and help businesses identify their key competitors [5][6] Group 3: Steps for Implementing Reverse Positioning - The first step is to create a matrix of supplier roles and levels to clarify the competitive landscape and the company's position relative to competitors [6][8] - The second step involves analyzing customer spending trends and predicting how purchasing strategies may evolve, which is essential for making informed forecasts [8][9] - The final step is to develop sales strategies based on the analysis, which may include deepening current roles, elevating supplier status, or transforming supplier roles to align with customer expectations [9][11] Group 4: Key Considerations for Successful Reverse Positioning - Companies should cultivate a learning mindset to gather necessary information from customers, as insights are often not readily provided [11] - Establishing an understanding-oriented culture is crucial, as reverse positioning is more about organizational mindset than just technology [11] - Integrating cross-departmental insights can help create a comprehensive view of customer perceptions, enhancing strategic decision-making [11][12]
多少企业家、商人、网红都忘了一个常识:你做生意,就是讨饭吃!
Sou Hu Cai Jing· 2025-11-06 06:47
Core Viewpoint - The article emphasizes the importance of humility and respect towards customers in business, highlighting that success should not lead to arrogance or a sense of superiority over clients [5][6][10]. Group 1: Customer-Centric Philosophy - Businesses must recognize that customers are the foundation of their existence, and treating them with respect is crucial for survival [5][10]. - The article critiques the self-centered mentality of some entrepreneurs and influencers who forget their roots and the importance of customer relationships once they achieve success [4][7][10]. - Companies like Huawei exemplify a strong customer-centric culture, which has contributed to their sustained success over the years [8][9][13]. Group 2: Consequences of Arrogance - Losing humility and respect for customers can lead to market punishment and business decline [6][11]. - The article reflects on the real estate industry, noting that many companies failed to respect customers during prosperous times, leading to their downfall when the market changed [7]. - The narrative illustrates that businesses should avoid becoming complacent and should continuously strive to meet customer needs [12]. Group 3: Business Principles - The fundamental principle of business is to create value for customers, and this should guide all actions and decisions [10][12]. - The article stresses that businesses should focus on discovering and fulfilling customer needs, which is the essence of all commercial activities [12]. - It warns against the pitfalls of opportunism and unethical practices that can arise from neglecting customer relationships [11].
中信银行长沙分行上门服务 解客户燃眉之急
Chang Sha Wan Bao· 2025-11-05 12:55
Core Viewpoint - The article highlights a recent incident where Citic Bank's Changsha branch provided urgent financial assistance to a customer in need, demonstrating the bank's commitment to customer service and its "customer-centric" philosophy [1] Group 1: Customer Service Initiative - A customer contacted Citic Bank's Changsha branch for urgent financial assistance due to a family member's hospitalization and the need for medical payment [1] - The bank's staff quickly activated an emergency service mechanism and established a "green channel" to provide door-to-door service for the customer [1] - Bank employees verified the patient's condition and business details before promptly visiting the hospital with mobile devices to complete the necessary transactions [1] Group 2: Customer Experience - The customer expressed deep gratitude for the bank's timely assistance, emphasizing the importance of the service provided during a critical moment [1] - The incident reflects Citic Bank's dedication to its brand promise of "making wealth warm" and its ongoing efforts to deliver convenience and care to customers in need [1]
跨越山海送服务,建行温暖“零时差”
Chang Sha Wan Bao· 2025-10-30 11:35
Core Points - A heartfelt story emerged from China Construction Bank's Changsha Huda branch, where staff assisted a nonagenarian living in Canada with the complex process of losing and replacing a social security card [1][2] - The bank's proactive approach included establishing a special coordination mechanism and maintaining communication with various parties involved, showcasing their commitment to customer service [1][2] Group 1 - The bank received a request from a customer whose elderly father in Canada lost his social security card and forgot the password, preventing him from accessing his pension [1] - The branch prioritized this case and initiated a specialized service process, demonstrating a customer-centric approach [2] - Staff utilized multiple communication methods, including face-to-face meetings, phone calls, and video conferencing, to guide the customer through the necessary steps [1] Group 2 - The bank's efforts resulted in the successful completion of the social security card loss report, account closure, new card application, and activation [1] - The experience provided practical insights for the bank in addressing the financial service needs arising from an aging population and increased mobility [2] - The elderly customer expressed gratitude through a video call, highlighting the warmth and support felt from their home country [1]
湖南人保寿险首届“宠粉节”启动,开启服务新篇章
Chang Sha Wan Bao· 2025-10-27 10:29
Core Points - The first "Pet Fan Festival" launched by China People's Life Insurance Hunan Branch aims to upgrade insurance services from "product delivery" to "emotional connection" [1][3] - The company emphasizes that "pet fan" is a sincere return of trust to customers, focusing on high-net-worth clients, dedicated services for enterprises, and special care for the elderly [3][5] - The festival introduces innovative service measures to meet modern demands, including wealth preservation planning for high-net-worth clients and customized risk protection for enterprises [5] Group 1 - The event features three main themes: wealth preservation for high-net-worth clients, dedicated support for enterprises, and special protection for the elderly [3] - Activities such as public lectures, health salons, and wealth sharing meetings are organized to transform "pet fan" into visible services [3][5] - The company integrates quality resources in healthcare, elderly care, legal, and tax services to offer multiple value-added services [5] Group 2 - The initiative aims to break traditional barriers in the insurance industry, shifting from "one-way product delivery" to "two-way emotional resonance" [3] - The company is committed to continuously enhancing service quality and expanding service boundaries to contribute to Hunan's economic and social development [5]
建行烟台经发支行:风雨无阻“上门办”,大行温度暖人心
Qi Lu Wan Bao· 2025-10-24 08:33
Core Insights - The article highlights the proactive approach of the Bank of China Yantai Economic Development Branch in providing financial services during adverse weather conditions, specifically through the establishment of a "Mobile Service Team" to assist customers at their homes [1][2] Group 1: Service Adaptation - The bank adjusted its service model to alleviate customer inconvenience and reduce pressure on physical branches by sending mobile teams to communities [1] - The mobile team effectively assisted elderly and mobility-impaired customers with banking needs, such as card renewal and account activation, directly at their residences [1] Group 2: Customer Engagement - The service team not only handled transactions but also engaged with customers to understand their needs, providing education on preventing telecom fraud and explaining online banking services [2] - Customer feedback indicated appreciation for the bank's efforts, with many expressing gratitude for the timely and thoughtful service [2] Group 3: Corporate Responsibility - This initiative reflects the bank's commitment to a customer-centric philosophy, demonstrating responsibility and care in financial service delivery, especially during challenging weather conditions [2]