除夕这天，来自四川大凉山的史加尔且，早早和家人守在电视机前，收看中央广播电视总台春节联欢晚 会。"舞台上那些卡牌就是我们生产的！我很多朋友都知道。"这位彝族青年的语气中带着几分骄傲。 史加尔且上班的工厂，位于钱江之源——浙江省衢州市开化县，是浙江卡游动漫有限公司（以下简称卡 游）的卡牌生产基地。今年登上总台春晚的"骐骥驰骋典藏卡"，以及去年火遍全球的哪吒卡牌，都出自 这里。 "我的小众爱好也是'出息'了！"上海静安大悦城是国内"二次元浓度"最高的地方之一，正在卡游专柜挑 选卡牌的李宇轩说，没想到卡牌能登上春晚，"这是国家年度文化盛典和我们年轻人情绪消费的双向奔 赴"。 在总台春 晚后台，主持人宋宇豪（右一）领取集卡任务。受访者供图 方寸卡牌成为春节邀约 2月5日，中央广播电视总台宣布，卡游成为总台2026年春节联欢晚会独家卡牌合作伙伴。 马年的美好寓意，如何与一张小小的卡牌产生"化学反应"？据中央广播电视总台总经理室工作人员介 绍，此次春晚与卡游携手创作出的"骐骥驰骋典藏卡"，不仅是对青春潮流文化的拥抱，更是一份面向年 轻一代的春节邀约——让方寸卡牌成为传递祝福、连接亲情、传承文化的温情纽带。 情绪消费重塑消 ...

记者 吴桐 大年初四晚，上海文化广场外排起长队，上海脱口秀演员"71"的沪语单口喜剧专场《小巴辣子》即 将开场。一个人、一支麦克风，从初四演到初七，近8000张门票刚开票便一售而空。 "听71的沪语脱口秀，就好像邻里间'嘎讪胡'一样亲切。""95后"观众李悦和表姐相约而来，"在年夜 饭、豫园灯会之外，和家人朋友看一场脱口秀，在欢笑中过年，也算是一种年轻人的'新年俗'。" 今年春节，上海脱口秀演出市场火爆，其中最热门的当数沪语脱口秀。除了《小巴辣子》，沪语脱 口秀《310集合》先后在九棵树未来艺术中心和云间剧场上演。上海滑稽剧团在兰心大戏院上演的《马 踏祥云闹新春》则将独脚戏、上海说唱与脱口秀融为一体。亲切感十足的沪语、鲜活幽默的段子，为上 海的春节增添了笑声与暖意。 传统春节以家庭团聚、走亲访友为主，但随着现代家庭结构缩小、社交半径收缩，"走亲戚"的仪式 感逐渐减弱。而脱口秀、Livehouse、沉浸式演出等，提供了高参与度、强社交感的新场景，自然成为 年轻人的节日新选择。 在71的"特别秀"上，上半场由其他演员热场，观众扫码提交五花八门的人生烦恼，他则在后台快速 筛选题材。下半场他登台，随机抽取几个问题便即 ...

除夕这天，来自四川大凉山的史加尔且，早早和家人守在电视机前，收看中央广播电视总台春节联欢晚 会。"舞台上那些卡牌就是我们生产的！我很多朋友都知道。"这位彝族青年的语气中带着几分骄傲。 史加尔且上班的工厂，位于钱江之源——浙江省衢州市开化县，是浙江卡游动漫有限公司（以下简称卡 游）的卡牌生产基地。今年登上总台春晚的"骐骥驰骋典藏卡"，以及去年火遍全球的哪吒卡牌，都出自 这里。 "我的小众爱好也是'出息'了！"上海静安大悦城是国内"二次元浓度"最高的地方之一，正在卡游专柜挑 选卡牌的李宇轩说，没想到卡牌能登上春晚，"这是国家年度文化盛典和我们年轻人情绪消费的双向奔 赴"。 方寸卡牌成为春节邀约 2月5日，中央广播电视总台宣布，卡游成为总台2026年春节联欢晚会独家卡牌合作伙伴。 马年的美好寓意，如何与一张小小的卡牌产生"化学反应"？据中央广播电视总台总经理室工作人员介 绍，此次春晚与卡游携手创作出的"骐骥驰骋典藏卡"，不仅是对青春潮流文化的拥抱，更是一份面向年 轻一代的春节邀约——让方寸卡牌成为传递祝福、连接亲情、传承文化的温情纽带。 "我们期待，这方寸之间的艺术，能让生肖文化更可亲可感，让春晚的记忆更可触可藏； ...

（来源：上观新闻） 大年初四晚，上海文化广场外排起长队，上海脱口秀演员71的沪语单口喜剧专场《小巴辣子》即将开 场。一个人、一支麦，从初四演到初七，近8000张门票刚开票便一售而空。 "听71的沪语脱口秀，就好像邻里间'嘎讪胡'一样亲切。""95后"观众李悦和表姐相约而来，"在年夜饭、 豫园灯会之外，和家人朋友看一场脱口秀，在欢笑中过年，也算是一种年轻人的'新年俗'。" 今年春节，上海脱口秀演出市场火爆，其中最热门的当属沪语脱口秀。除了《小巴辣子》，沪语脱口秀 《310集合》先后在九棵树未来艺术中心和云间剧场上演。上海滑稽剧团在兰心大戏院上演的《马踏祥 云闹新春》则将独脚戏、上海说唱与脱口秀融为一体。亲切感十足的沪语、鲜活幽默的段子，为上海的 春节增添了浓浓的笑声与暖意。 大年初四晚，71沪语单口喜剧专场《小巴辣子》在上海文化广场上演 "小巴辣子"开麦，听见上海的烟火气 71的沪语脱口秀能火起来，离不开他的"特别秀"——门票几乎场场秒空，观众来自全国各地，甚至海 外。"特别秀"之所以特别，在于其即兴与鲜活，如同开盲盒一般。他就像个"现场炒菜"的大厨，从不提 供"预制菜"，观众给他什么"食材"，他就炒什么"菜" ...

Core Viewpoint - The article highlights the robust consumer activity and effective supply management during the Spring Festival in Xinjiang, showcasing a vibrant economic atmosphere and the successful implementation of various promotional activities to stimulate consumption [2][10]. Group 1: Consumer Supply and Price Stability - During the Spring Festival, Xinjiang's various supermarkets and markets experienced a peak in consumer activity, focusing on ensuring sufficient supply and stable prices for essential goods [2][4]. - The Xinjiang Nine Ding Agricultural Products Wholesale Market initiated a holiday supply plan a month in advance, emphasizing supply stability, price control, and food safety [4][5]. Group 2: Promotional Activities and Consumer Engagement - The Twelve Division's "Welcome the New Year Consumption Season" encouraged merchants to participate in promotional activities, offering discounts through the "Cloud Flash Payment" app, enhancing consumer experience [3][10]. - Diverse promotional activities, including the introduction of "horse-themed" products, attracted significant consumer interest, reflecting cultural engagement and modern trends [6][7]. Group 3: Cultural and Recreational Events - The Spring Festival saw a shift towards experiential consumption, with various cultural and recreational activities being organized, such as traditional performances and ice sports, enhancing the festive atmosphere [8][9]. - Events like the "Sports Welcome the New Year" theme in Beitun City provided entertainment and engagement for both residents and tourists, contributing to the overall economic activity [9][10].

以下文章来源于定焦One ，作者定焦One团队 定焦One . 深度影响创新。 来源丨定焦One 作者 | 雷晶 编辑 | 金玙璠 新春佳节 ， 寺庙香火鼎盛，然而， 有些 年轻人选择了一种更为便捷、私密的祈福方式——"AI算 命"。他们不再执着于烧头香或求见命理大师，而是 把自己 的 焦虑、困惑、迷茫，通通喂给AI算 法， 寻求指引和慰藉。 应届毕业生佳瑜 在求职的迷茫期，尝试 用AI测算职业方向 。她 只输入了生辰八字，AI便 分析出 她 " 细腻敏感 " 的性格特质，并 给出了 相应的 职业 建议，让她感叹 " 像是被看穿了 "。 另一位用户 晓华 ， 则 对 AI 预判她 新工作 将面临 "温水煮青蛙"的 处境感到惊讶 ， 因为这 与 她的 实际体验 高度契合 。 更让她 意外 的是，AI对她感情走向的分析，竟与家人请线下命理师测 算的结果相近。 社交平台上，围绕AI 算命 的讨论不断升温。从求职、跳槽到感情走向，年轻人把它当作倾诉出口， 也当作决策参考。 艾媒咨询数据显示，玄学已成为国内消费者情绪消费的重要偏好之一， 有 18.29%的消费者对玄学及相关的好运经济产品表现出消费偏好，而其中18至30 ...

Core Insights - The rise of emotional spending among young consumers is reflected in the popularity of collectible blind boxes, with 62.5% of surveyed youth indicating they purchase them to address emotional needs [4][5] - The trend highlights a shift in consumer behavior where young people seek emotional fulfillment through material goods, particularly during times of stress or loneliness [5][6] Group 1: Emotional Spending Behavior - 55.6% of young consumers buy blind boxes when feeling down, while 49.0% do so when happy to prolong their joy [4][6] - Other emotional triggers for purchasing include feelings of loneliness (41.6%), seeing new products (40.7%), and experiencing work or study pressure (33.7%) [4][6] - Only 3.3% of respondents reported rarely buying blind boxes due to emotional reasons [4] Group 2: Consumer Profiles and Motivations - Young consumers, particularly those who felt restricted in their childhood regarding toy purchases, are now drawn to blind boxes as a form of self-reward and collection [3][5] - The average price point of blind boxes is perceived as affordable, making them an accessible form of emotional relief for many [3][5] - The enjoyment derived from unboxing and the thrill of potentially receiving rare items contribute to the appeal of blind boxes [6][7] Group 3: Cultural and Psychological Insights - The popularity of blind boxes reflects unmet cultural and emotional needs among youth, as traditional educational systems often prioritize academic performance over holistic development [5][6] - Experts suggest that the emotional connection to these products serves as a substitute for deeper social and emotional engagement, highlighting a need for better cultural offerings that resonate with young people's experiences [5][6] - There is a call for fostering critical thinking among youth to distinguish between genuine needs and consumerist pressures, emphasizing the importance of rational consumption [7]

Group 1 - Traditional New Year goods growth has slowed to 8%, while "emotional New Year goods" have surged by 35% [1] - Young consumers are increasingly opting for emotional and experiential products over traditional gifts like alcohol and red gift boxes [2] - The electronic pet market is seeing a significant rise in interest, with search volumes on e-commerce platforms skyrocketing [2] Group 2 - 58.7% of electronic pet buyers are aged 25 to 35, with a significant female demographic [3] - Electronic pets are being purchased for various reasons, including stress relief for adults, companionship for parents, and as AI playmates for children [4] - The introduction of AI pets is seen as a solution for social situations, providing a way to deflect personal questions during family gatherings [5] Group 3 - The design logic of these electronic pets focuses on "growth-type companionship," allowing them to develop unique personalities based on user interactions [5] - The technology behind these products is advanced, featuring AI models and multi-modal sensors, showcasing the latest achievements in Chinese manufacturing [2] - Major players in the market include both startups and established companies like Huawei and UBTECH, with significant investment backing from firms like Sequoia and Hillhouse [8] Group 4 - Over 60% of "emotional orders" during the Spring Festival are gifts that young people buy for themselves [9] - Electronic pets serve as a medium for emotional connection, especially for those who are single or living alone [11] - The market for these products is expanding beyond niche experiments, indicating a growing acceptance and demand for technology that provides emotional value [8]

Group 1: Cultural Trends and Consumer Behavior - The Lunar New Year is becoming a significant cultural phenomenon globally, with various countries embracing Chinese traditions in innovative ways, leading to diverse consumer experiences [1] - In Vietnam, the character "Ma Xiao Ye" has gained popularity among young people, reflecting their emotional struggles and resilience, which has resulted in increased sales of related merchandise [2][3] - Thai consumers are drawn to new year-themed blind boxes that align with their cultural preferences for auspicious symbols, indicating a blend of Chinese and local traditions [3] Group 2: Technological Integration and Experiences - The integration of technology in cultural celebrations is evident, with service robots enhancing operational efficiency in restaurants during the Lunar New Year, showcasing China's technological advancements [4] - In Malaysia, a robot experience center combines traditional cultural elements with modern technology, providing visitors with interactive experiences that celebrate the festive atmosphere [4] - An immersive exhibition in Australia utilizing holographic technology has attracted significant interest, allowing visitors to experience Chinese heritage in a modern context, highlighting the fusion of technology and culture [5][6]

Core Viewpoint - Post-pandemic, consumerism in China is overtaking nationalism, with consumers focusing more on quality and value rather than national origin, despite ongoing diplomatic tensions with Japan and the U.S. [2] Group 1: Consumer Behavior Changes - The rise of consumerism over nationalism is evident as consumers prioritize quality, cost-effectiveness, and emotional value in their purchasing decisions [2][8] - The younger generation and urban middle class are increasingly making purchasing decisions based on rationality rather than nationalism, indicating a shift in consumer identity [8][21] - The demand for affordable luxury products has surged, with brands like Xiaomi thriving by offering high-quality products at reasonable prices [20][21] Group 2: Impact of Diplomatic Tensions - Recent diplomatic disputes between China and Japan have not led to widespread boycotts of Japanese products, as seen in the sales growth of Toyota and Sushi restaurants [9][12] - Despite official warnings against travel to Japan, many consumers continue to visit, showing a disconnect between government sentiment and consumer behavior [9][12] - The success of Japanese brands in China, such as Toyota and Sushi restaurants, highlights the diminishing impact of nationalism on consumer choices [9][12] Group 3: Cultural Influence - American cultural products remain popular among Chinese consumers, with Disney's "Zootopia 2" achieving record box office success in China, indicating that cultural ties can transcend political tensions [14] - The appeal of brands like Ralph Lauren is growing among urban consumers, who value quality and brand image over nationalistic sentiments [16] Group 4: Emotional Consumption Trends - Emotional consumption is becoming a significant trend, as consumers seek products that provide emotional comfort and align with their lifestyles, regardless of the brand's origin [21] - The shift towards emotional consumption reflects a broader societal change, where consumers are less influenced by nationalist sentiments and more by personal values and experiences [21]