Core Insights - The "Digital Commerce Empowering Agriculture" event was launched on October 16, 2025, in Laixi City, Qingdao, aiming to explore new paths for digital commerce to empower agricultural modernization and facilitate urban-rural circulation [1][3][7] Group 1: Event Overview - The event was co-hosted by the Shandong Provincial Department of Commerce, Qingdao Municipal Government, and Shandong Radio and Television Station, gathering over 300 representatives from e-commerce platforms, rural anchors, agricultural enterprises, and government departments [1][3] - The event included the release of a list of 25 outstanding agricultural anchors, 26 excellent e-commerce enterprises, and 25 exemplary e-commerce live broadcast bases, showcasing successful case studies [6] Group 2: Digital Commerce Development - Digital technology has accelerated the empowerment of agriculture and rural areas, with e-commerce serving as a "new bridge" connecting urban and rural markets [3][4] - Shandong Province is actively responding to national strategies for developing digital villages and promoting high-quality rural e-commerce, focusing on improving the rural e-commerce ecosystem, strengthening digital infrastructure, and cultivating local e-commerce talent [3][4] Group 3: Economic Impact - The online retail sales of agricultural products in Shandong Province are expected to continue growing in 2025, with significant improvements in express delivery service coverage in rural areas [4] - The event marks a significant step in promoting high-quality rural e-commerce development and supporting comprehensive rural revitalization in Shandong Province [7]

Core Points - The "Digital Commerce Promotes Agriculture and Celebrates Harvest" e-commerce live streaming competition was launched in Shaoguan City to enhance local agricultural products and promote e-commerce as a means to support rural development [1][9] - The competition attracted 20 local e-commerce live streaming teams and established a dedicated product library featuring Shaoguan's specialty agricultural products [3][9] Group 1 - The event was organized by multiple local government departments, including the Municipal Bureau of Commerce and the Municipal Agricultural and Rural Affairs Bureau, and was held at the Zhou Tian E-commerce Town [3][9] - During the 3-hour competition, the total number of sales reached 6,345, generating a total sales revenue of 387,500 yuan [8][9] - The competition showcased the natural beauty, industrial growth, and cultural richness of Shaoguan through product introductions and storytelling by participants [6][8] Group 2 - The judging panel consisted of experts from various e-commerce bases and associations, evaluating participants based on their live streaming performance, sales data, and interaction effects [8] - The competition aims to discover outstanding live streamers and integrate high-quality Shaoguan agricultural products for better promotion and sales across the country [9]

在我看来，此刻入局"我店"不仅不算晚，反而恰是踩准政策的黄金风口期—— 八部门新政落地为行业 托底，县域等市场仍存大量空白。 近段时间，几乎每天都有不同背景的从业者找到我咨询系统开发—— 既有深耕行业的企业家、资深操 盘手、行业大佬，也有手握实战经验与核心资源的创业团队（懂行的人自然明白这份资源的分量）。 说实话，面对这些常年扎根市场一线的实践者，我始终更相信他们的判断：他们对市场趋势的感知本就 比我们更敏锐，也更清楚自己真正需要什么样的系统来落地业务。 最近很多朋友加我微信问我："现在全国到处都是仿'我店'模式的平台，现在再做是不是已经晚了？" 下面咱们就好好聊聊：为什么说此刻着手做"我店"不仅不晚，反而正好站在了黄金窗口期上。 一、窗口期核心支撑：政策与市场双向发力 1.政策端：八部门新政释放红利 2025 年，商务部等八部门出台《关于大力发展数字消费共创数字时代美好生活的指导意见》，明确支 持智能零售、数智供应链两大方向，还提供贷款贴息等扶持措施。其中"数商兴农"政策已见实效，某县 域创业者借此仅 3 个月便获得 20 万元补贴，验证了政策落地的实际价值。 2.市场端：千亿赛道仍有空白 县域市场中，80 ...

省商务厅电子商务处相关负责人表示，当前，电商已成为激活农村消费、助力乡村振兴的关键引 擎，希望更多农产品企业、商贸主体主动拥抱电商新业态，借助直播、社群等多元渠道拓展业务版图， 以数字化手段提升产品竞争力与市场覆盖面，共同为"数商兴农"工程落地见效、推动陕西乡村产业高质 量发展注入更强动能。 9月26日，记者从西安市商务局获悉：由省商务厅、西安市商务局指导，西安市电子商务协会主办 的数商兴农"双节礼链·双向直通"选品精准对接会日前在西安举办。 此次活动为行业搭建了双向沟通合作平台。在产品展示区，聚小美参展商通过现场试吃、包装演 示，吸引众多采购商驻足了解；在一对一洽谈区，专业主播开展直播推介，助力产品精准触达渠道。 此次活动是落实"数商兴农"工程、夯实"互联网+"农产品出村进城工程的具体实践，也是推动电子 商务向农村纵深发展的重要举措。抖音电商、抖音本地生活、新浪政务、丝路会客厅及社区团购运营 方、私域电商企业、线下连锁门店、内容电商网红主播等选品企业、参展供应商等代表齐聚现场，共话 合作，并从平台运营、渠道拓展、主播培训等不同角度分享经验，为参会企业提供实用指引。 "未来，西安市电子商务协会将持续搭建政企服 ...

近年来，农村直播电商（以下简称"村播"）在我国迅速兴起，已成为推动乡村产业升级的重要力量。一 部手机、一个支架、一方屏幕，串联起田间地头与消费市场，不仅为农产品开辟了新销路，也为乡村振 兴注入了强劲数字动能。 （文章来源：经济日报） 数据显示，我国农村电商正迈向高质量发展阶段。今年1月份至7月份，农村网络零售额同比增长 6.4%，全国农村网商数量超过1950万家，同比增长6.4%。在抖音、快手、淘宝等平台，"村播"已成为 流量增长最快的板块之一。例如，2023年9月份至2024年9月份，抖音电商农特产品销量达71亿单，平均 每天有1740万个农产品包裹发往全国各地，年销售额超百万元的农货商家达3.3万个。 然而，"村播"也面临诸多挑战。基础设施与人才方面仍有短板，部分农村地区网络信号不稳定、物流成 本高、冷链覆盖率低，导致消费体验打折扣。同质化竞争与品控存在隐忧，部分地区一窝蜂直播同类产 品，陷入低价竞争。同时，由于缺乏标准化生产意识和品牌建设，产品质量不稳定、售后体验差等问题 频发，影响行业声誉。流量红利见顶与运营困境：平台算法规则多变，流量获取成本逐渐升高，不少中 小农户内容创作能力有限、私域运营薄弱，难 ...

Core Points - The event "Digital Commerce Promotes Agriculture and Celebrates Harvest" was successfully held in Wuhan, aiming to deepen the integration of digital commerce and agriculture, and enhance the online sales of high-quality agricultural products in Hubei [1][2] - The event gathered nearly 300 participants, including leaders from various government departments, e-commerce platforms, agricultural e-commerce companies, and representatives of new farmers [1] Group 1: Event Overview - The event was organized by the Hubei Provincial Department of Commerce, with the goal of empowering rural revitalization through digitalization [1] - A joint initiative titled "Digital Commerce Promotes Agriculture" was launched by major e-commerce platforms including Taotian Group, JD.com, and Douyin, focusing on enhancing brand building and service capabilities [2] Group 2: Key Discussions and Insights - Experts shared insights on policy guidance, association support, platform empowerment, and county-level practices, highlighting opportunities for Hubei under the national strategy [6] - Innovative models for assisting farmers were discussed, including the "Association + Base + Supply Chain + Influencer" approach [6] Group 3: Resource Matching and Collaboration - The event featured three main matching zones for direct negotiations between e-commerce platforms, agricultural suppliers, service providers, and new farmers, fostering collaboration [9] - The successful execution of the event marks a new phase for Hubei's "Digital Commerce Promotes Agriculture" initiative, enhancing the digital sales channels for agricultural products and boosting brand value [9] Group 4: Future Activities - Various counties in Hubei are planning additional activities such as live-streaming sales events and competitions to further promote agricultural products and digital commerce [10][11]

Core Viewpoint - SAIC Maxus has launched the "Interstellar Plan," a dedicated agricultural assistance initiative aimed at supporting farmers, marking a significant step in corporate social responsibility within the automotive industry [2][3]. Group 1: Agricultural Assistance Initiative - The "Interstellar Plan" includes a 15 million yuan fund to support agricultural projects, with the first initiative located in Lanping County, Yunnan [2]. - This plan is the first systematic agricultural assistance project initiated by SAIC Maxus, building on previous philanthropic actions [3]. - The initiative aims to create a comprehensive agricultural assistance system that encompasses funding, tools, capacity building, and channel integration [2][3]. Group 2: Target Audience and Market Strategy - The target audience for the "Interstellar Plan" includes farmers and young entrepreneurs who struggle to promote their products effectively [3]. - The plan leverages SAIC Maxus's media matrix to connect automotive products with agricultural products, enhancing brand visibility for rural entrepreneurs [3]. Group 3: Implementation and Expected Outcomes - The initiative will utilize a network of dealers covering 80 cities and 150 towns in central and western China, focusing on high-quality agricultural products from key rural revitalization counties [4]. - SAIC Maxus plans to conduct over 150 live-streaming events and 300 training sessions, aiming for over 1.2 billion online exposures and an additional income of 15 million yuan for farmers [4]. - The "Interstellar Pickup," equipped with a 2.0T diesel engine and a 3-ton payload capacity, is designed to address the transportation challenges faced by farmers [4]. Group 4: Long-term Vision - The "Interstellar Plan" is not intended for short-term sales boosts but aims to establish a long-term agricultural assistance system through digital empowerment and collaboration between government and enterprises [6]. - The initiative is expected to evolve into a well-known agricultural assistance brand over the coming years [6].

Core Viewpoint - The article highlights the innovative use of live streaming by university students to promote local culture and agricultural products, enhancing rural revitalization efforts through digital engagement and education [1][2][6]. Group 1: Live Streaming Initiatives - University students are leveraging live streaming to showcase traditional Chinese medicine practices and local specialties, effectively engaging audiences and promoting cultural heritage [1][6]. - The "Three Going to the Countryside" social practice teams from various universities are integrating live streaming into their community service projects, focusing on rural e-commerce and tourism [2][3]. Group 2: Impact on Local Economy - The live streaming efforts have successfully increased the visibility of local products, such as the wind-dried pepper chicken from Nanyang, leading to expanded sales channels for farmers [2]. - In Hunan, live streaming has significantly boosted local tourism, with one event resulting in over 200 tickets being claimed for a scenic area, demonstrating a direct impact on visitor numbers [3][4]. Group 3: Educational Contributions - Students are not only promoting products but also providing training for local merchants on effective live streaming techniques, addressing gaps in their digital marketing skills [2]. - The practice teams are creating promotional materials, such as hand-drawn maps and scripts, to leave behind for local communities, ensuring sustainable knowledge transfer [5]. Group 4: Cultural Engagement - The live streaming sessions have fostered a deeper appreciation for local cultural practices, such as traditional medicine, with interactive elements that engage viewers and highlight the craftsmanship involved [6][7]. - The average viewership for the non-heritage themed live streams has been stable at around 1,000 participants, indicating a growing interest in local culture beyond geographical boundaries [7].

Core Viewpoint - The implementation of the "Promoting Agricultural Product Consumption Implementation Plan" aims to effectively expand agricultural product consumption, optimize supply, innovate circulation, and activate the market to release diverse and quality consumption potential, leading to an upgrade in supply-demand structure [2]. Group 1: Enhancing Product Quality - The plan prioritizes optimizing the supply of green and high-quality products to meet multi-level consumer demands, including enhancing the "Three Products and One Standard" (green, organic, high-quality, and geographical indication products) [3]. - It emphasizes improving production and raw material base levels for "Three Products and One Standard," promoting variety improvement, quality enhancement, brand building, and standardized production [3]. - The initiative aims to guide production away from low-price competition, promoting quality differentiation and price stratification, which can help farmers increase income and stimulate more agricultural product consumption [3]. Group 2: New Product Development - The plan supports the development of new processing products by encouraging food companies to collaborate with research institutions to innovate new food ingredients such as artificial starch, microbial protein, functional sugars, and probiotics [4]. - It highlights the importance of developing convenient, nutritious, and healthy ready-to-eat products, addressing the growing market demand for quick and healthy food options [5][6]. Group 3: E-commerce and Digital Transformation - The plan aims to leverage e-commerce platforms to enhance online consumption quality and efficiency, focusing on tapping into online sales potential and improving live-streaming e-commerce [7]. - It outlines the need for a comprehensive approach to "Internet + Agricultural Products" to facilitate the movement of products from rural areas to urban markets, enhancing user experience on e-commerce platforms [8]. - The plan recognizes the significant role of e-commerce in transforming agricultural consumption, emphasizing the need for platforms to support agricultural standards, branding, and organization [8]. Group 4: Addressing E-commerce Challenges - The plan identifies three main challenges in e-commerce for agricultural products: lack of precise services, an incomplete ecosystem, and unfair rules [10]. - It suggests that platforms should shift from a traffic-oriented approach to a value-oriented one, creating a supportive system for rural e-commerce and fostering local talent [11]. - The plan encourages e-commerce platforms to provide systematic support for farmers and optimize algorithms to promote quality products while avoiding unfair competition [12].

Core Viewpoint - The recent release of the "Implementation Plan for Promoting Agricultural Product Consumption" by ten departments, including the Ministry of Agriculture and Rural Affairs, aims to enhance agricultural product consumption through optimizing supply, innovating circulation, and activating the market, thereby unlocking diverse, high-quality, and differentiated consumption potential [1][2]. Group 1: Optimizing Supply - The plan emphasizes the improvement of green, organic, and high-quality agricultural products, as well as geographical indication products, to enhance production and raw material base levels [1]. - It aims to promote superior varieties, quality enhancement, brand building, and standardized production, which are crucial for ensuring agricultural product quality [1]. - By improving the standards of "three products and one standard," the plan seeks to achieve quality grading of agricultural products, allowing for better pricing and increased income for farmers [1]. Group 2: Innovating Circulation - The plan focuses on expanding offline consumption channels through innovative platforms like the China Farmers' Harvest Festival and various themed activities to enhance the presence of quality agricultural products in urban areas [2]. - It also aims to improve online sales effectiveness by tapping into the potential of e-commerce and live streaming, promoting the integration of agricultural products with the "Internet+" concept [2]. - The initiative includes enhancing urban and rural consumption facilities, supporting the development of modern circulation networks such as agricultural markets and cold chain distribution centers [2]. Group 3: Activating the Market - The plan proposes multiple measures to stimulate market activity, including organizing educational campaigns to promote healthy consumption and strengthening brand leadership to boost consumer confidence [2]. - It encourages the integration of agriculture with culture and tourism to expand new consumption spaces and accelerate the integration of domestic and foreign trade [2]. - The focus is on enhancing the agricultural value chain and increasing the added value of products to meet diverse consumer demands, thereby contributing to economic and social development [2].