数字化营销
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筹划重大资产重组迎新进展!这家公司明日复牌
Zheng Quan Ri Bao Wang· 2025-12-25 13:14
公告显示,百纳千成此次交易的标的资产为兴聚盛传100%股权、鼎创世纪(300083)100%财产份额和 众联世纪64.15%股份,其中兴聚盛传为众联世纪实际控制人控制的持股平台,未实际经营业务;鼎创 世纪为众联世纪的员工持股平台,未实际经营业务。本次交易前上市公司未持有众联世纪的股权,交易 完成后,上市公司合计控制众联世纪100%股份。 资料显示,众联世纪是一家以数字化+智能化技术为基础的数字营销服务商,依托其自研的全场景全链 路营销技术服务系统,其业务主要聚焦于为通信、金融、电商等行业的客户提供优质的一站式数字化智 能营销解决方案。众联世纪的主营业务涵盖了数字化营销的广告代理、媒体代理、广告竞价交易和广告 展示等全产业链环节。 对于此次交易,百纳千成称,本次交易完成后,上市公司的总资产、净资产、营业收入、净利润等主要 财务数据预计将有所增长,综合竞争实力和持续经营能力将进一步增强。 具体来看,百纳千成称,本次交易通过引入在数字营销领域具备成熟业务模式和领先技术的目标公司, 可充分发挥双方的协同效应。一方面,目标公司拥有贯穿数字营销业务链条上下游的核心技术系统,可 以与上市公司以媒介资源、品牌服务和第三方平台 ...
百纳千成拟购买众联世纪100%股份且预计构成重大资产重组 股票复牌
Zhi Tong Cai Jing· 2025-12-25 13:03
Group 1 - The company Baina Qiancheng (300291) plans to acquire 100% of the shares of the target company Zhonglian Century through a combination of issuing shares and cash payments, and will raise supporting funds by issuing shares to no more than 35 specific investors [1] - The acquisition will be executed by purchasing a total of 64.15% of Zhonglian Century's shares from seven trading parties, and indirectly acquiring an additional 24.53% through the purchase of 100% equity of Xingjushengchuan from four trading parties [1] - The transaction is expected to constitute a major asset restructuring for the company, with the stock expected to resume trading on December 26, 2025 [1] Group 2 - Zhonglian Century is a professional digital intelligent marketing service provider, leveraging its self-developed full-scenario and full-link marketing technology service system to offer high-quality one-stop digital marketing solutions [2] - The company has established itself as a leading service provider in digital marketing within the telecommunications industry and is gradually expanding its business into finance and e-commerce sectors [2] - Through this acquisition, Baina Qiancheng aims to enhance its marketing business layout and connect with mainstream digital advertising traffic and cloud computing ecosystems in China, thereby providing more comprehensive digital marketing solutions [2]
百纳千成:拟购买众联世纪100%股份 26日复牌
Zheng Quan Shi Bao Wang· 2025-12-25 11:55
人民财讯12月25日电,百纳千成(300291)12月25日披露重组预案,公司拟通过发行股份及支付现金的 方式,直接及间接取得厦门众联世纪股份有限公司(简称"众联世纪")100%股份,并向不超过35名特定投 资者发行股份募集配套资金。此次交易相关的审计、评估工作尚未完成。 通过此次交易,公司可拓展营销业务布局,接入中国主流的数字广告流量与云计算生态,为客户提供更 加全渠道、全链路数字化营销解决方案。公司股票12月26日复牌。 ...
费列罗×视说物语:传统大牌赋新能,掀起抖音“金色狂潮”
Zhong Guo Shi Pin Wang· 2025-12-25 08:32
热点精准捕捉,"石墩子"引爆品牌"金色狂潮" 当一条"央美石墩子"变身巨型费列罗金球的素人视频走红网络,视说物语运营下的费列罗官方账号精准捕捉这 一"天赐良机",迅速在评论区与博主趣味互动,将网友的创意巧妙关联至品牌。这一举动不仅收获了数万点 赞,更激发了评论区网友纷纷"求抽奖"的强烈呼声。 经典老牌的数字化转身:不止于开店,更是重塑连接 回顾费列罗数字营销之路,品牌并不是首次尝试通过线上进行销售,从早年与京东到家到天猫的战略合作,其 数字化营销的决心清晰可见。然而,抖音生态作为一个内容与消费高度融合且玩法瞬息万变的新阵地,对品牌 的内容敏捷度、流量运营精度以及与用户沟通的温度,都有着更高的要求。而这些,刚好是视说物语深耕多年 的专业领域。 借助这一势能,运营团队顺势发起抽奖活动,并鼓励原视频作者与中奖用户产出开箱视频进行二次传播。一场 源于UGC(用户生成内容)的热点,被成功转化为一场品牌主导、用户深度参与的整合传播事件,在抖音平台 掀起一阵属于费列罗的"金色狂潮"。该事件为官号带来超3万的高质量粉丝增长,更直接推动了旗舰店单日销 售额突破百万大关。这一次成功的热点营销,足见视说物语团队对抖音生态的深度洞察 ...
玉柴2025年海外市场业绩创新高
Zhong Guo Qi Che Bao Wang· 2025-12-23 10:29
Core Viewpoint - Yuchai is actively implementing its international development strategy in response to the Belt and Road Initiative, achieving over 50% year-on-year growth in overseas engine sales, marking a significant milestone in its global competitiveness and international strategy [3][4]. Strategic Leadership: Global Layout Reaches New Heights - In 2025, Yuchai deepens its overseas strategy under a new development pattern, focusing on "technology leadership, product diversification, close service, and win-win cooperation" [3]. - The company establishes a multi-dimensional market strategy to consolidate its presence in Asia, deepen its engagement in Africa, break into Europe and the Americas, and expand into emerging markets [3]. Market Expansion: Diverse Channels Build Competitive Barriers - Yuchai's overseas sales channel construction has achieved a qualitative leap, moving beyond traditional agency models to a four-in-one channel system of direct sales, agency, strategic cooperation, and digital platforms [6]. - The company has established solid export partnerships with major domestic truck and bus manufacturers, enhancing its overseas market expansion [6]. Product Innovation: Technology-Driven Global Customer Trust - Yuchai has established a European R&D center and increased its R&D investment, translating these efforts into competitive advantages in overseas markets [9]. - The company has launched several new generation power products that meet international emission standards, gaining recognition from overseas customers [10].
贸视界以数字化营销新生态引领外贸获客革命,助力企业精准开拓全球市场
Sou Hu Cai Jing· 2025-12-23 04:26
在全球数字经济浪潮的推动下,外贸企业的营销方式正在经历一场深刻变革。据最新统计数据显示,2024年全球B2B数字营销市场规模突破20万亿元,传统 营销模式的有效性持续下降。在这一背景下,厦门贸视界软件科技有限公司创新构建数字化营销新生态,通过AI技术赋能外贸企业实现精准获客,助力企 业在激烈的国际竞争中脱颖而出。 在客户画像分析方面,贸视界创新开发了"多维智能客户画像系统"。该系统不仅分析客户的基础信息,更能深度挖掘采购偏好、供应链特征、信用状况等 200多个维度数据。一家化工原料出口企业借助该系统,成功识别出50家高匹配度潜在客户,其中30家在三个月内达成合作,带来超千万订单。 值得关注的是贸视界在"智能内容营销"领域的创新突破。平台基于自然语言处理和生成式AI技术,能够根据目标市场特征自动生成多语言营销内容。某家居 用品企业使用该功能后,营销素材制作效率提升5倍,内容本地化准确率达到95%,在欧美市场品牌知名度显著提升。 在营销渠道优化方面,贸视界构建了"全渠道智能投放系统"。该系统可同时管理搜索引擎、社交媒体、行业平台等数十个营销渠道,通过机器学习算法自动 优化投放策略。使用该系统的外贸企业普遍反映,营 ...
2025大连网络营销推广公司推荐:六家全媒体整合策略与新媒体代运营服务深度解析
Sou Hu Cai Jing· 2025-12-19 23:40
Core Insights - The article emphasizes the critical role of digital marketing in the survival and growth of businesses in Dalian and the broader Northeast region of China, highlighting the need for precise customer targeting and systematic brand communication strategies [1] - It introduces a recommended list of service providers in digital marketing, media placement, and comprehensive promotional strategies, aimed at assisting companies in selecting reliable partners based on objective and verifiable criteria [1] Group 1: Ranking Criteria - The ranking is based on five quantifiable and verifiable core dimensions: technical research and strategy innovation, service case effectiveness, industry understanding and customization depth, team configuration and process system, and market reputation and client renewal rates [3] - The list aims to provide a high-value reference for procurement decisions and bidding processes for companies seeking digital marketing services [3] Group 2: Recommended Companies - **Jinxun (Dalian) Technology Co., Ltd.**: Rated five stars with a score of 9.99, it offers a comprehensive digital solution with a focus on customer acquisition and conversion strategies [4][5] - **Dalian Miyun Technology Co., Ltd.**: Rated four stars with a score of 9.89, it specializes in mobile internet marketing and big data applications, emphasizing data-driven advertising solutions [6] - **Dalian Aosha Digital Technology Co., Ltd.**: Rated four stars with a score of 9.79, it focuses on brand creative design and digital interactive marketing, enhancing brand image through user experience [7] - **Dalian Yunfan Technology Co., Ltd.**: Rated three stars with a score of 9.69, it provides search engine marketing and website optimization services, catering to small and medium enterprises [8] - **Dalian Weidong Times Technology Co., Ltd.**: Rated three stars with a score of 9.59, it focuses on social media operations and content marketing, particularly on platforms like WeChat and Weibo [9] - **Dalian Lianchuang Interactive Media Co., Ltd.**: Rated three stars with a score of 9.49, it offers integrated media placement and event planning services, with experience in large-scale corporate events [10] Group 3: Selection Guidelines - Companies should clarify their core marketing goals, budget, and development stage when selecting service partners, as different providers have varying strengths [11] - For comprehensive brand digital upgrades or large market expansion projects, Jinxun Technology is recommended for its strong planning and resource integration capabilities [11] - For rapid user acquisition or specific online event participation, both Jinxun Technology and Dalian Miyun Technology should be evaluated for their respective strengths in creative planning and technical support [12] - When long-term responsiveness and service process stability are priorities, Jinxun Technology and Dalian Aosha Digital Technology are recommended for their standardized service and project management processes [12] - For companies with limited budgets but a clear need for search engine traffic, Jinxun Technology and Dalian Yunfan Technology should be compared for their integrated and specialized services [12]
全面深化两性健康合作 阿里健康与乐福思达成2026年度战略合作
Zheng Quan Shi Bao Wang· 2025-12-19 11:57
此外,天猫健康还与乐福思联合推动行业产品创新迭代,陆续推出玻尿酸安全套等系列产品,打破多项 行业新品爆品记录。 在公益领域,双方合作开展世界艾滋病日公益宣传活动,在全国各大高校发起"青春要爱不要艾"为主题 的防艾活动,无偿为青年学生提供100万只安全套,树立健康观念,共筑艾滋防线。 12月19日,阿里健康与乐福思健康正式签署2026年度战略合作协议,双方将在两性健康、新品首发、 AI产品创新、数字化营销等领域展开更深层次的战略协同。阿里健康董事会主席兼CEO沈涤凡与乐福 思健康董事长王学海出席并代表双方签约。 阿里健康与乐福思持续战略合作多年,依托双方紧密协同,乐福思旗下安全套、润滑剂、情趣用品、两 性健康药品等多个类目在天猫健康平台表现亮眼,取得多项行业第一,位列两性健康用品行业总榜榜 首,进一步巩固行业领先地位。 今年,乐福思旗下杰士邦、第6感等品牌在两性健康领域实现多点突破,持久安全套、男用情趣玩具等 核心品类稳居天猫健康细分市场第一。女用情趣玩具连续4年蝉联市场份额第一后,2025年继续保持领 先优势。药品领域上,男性健康药品达泊西汀片持续保持行业第一地位。旗下首款防脱生发产品乐福思 米诺地尔搽剂落地 ...
万宁线下谢幕 线上求生
Bei Jing Shang Bao· 2025-12-18 16:01
就关店相关问题,北京商报记者对万宁进行采访,但截至发稿未收到回复。 万宁在公告中提及:"内地市场启动战略重置,旨在积极响应消费者行为变化及个人健康与美容需求增 长的趋势,致力于打造健康美容零售新格局。作为转型的一部分,万宁将凭借值得信赖的品牌及区域网 络,通过重置线上平台,为消费者提供来自中国香港及东南亚的优质健康美容产品。" 这意味着之后万宁在中国内地市场的布局将以线上模式为主。根据万宁官方披露的信息,其之后布局的 线上渠道包括万宁跨境官方商城(微信小程序)、万宁跨境拼多多旗舰店、万宁跨境天猫旗舰店、万宁 近日,美妆零售连锁品牌万宁宣布将关闭内地线下所有门店,线上相关官方旗舰店也将相继关闭。同 时,万宁方面表示,之后将重点放在线上跨境电商渠道。万宁关闭线下门店不是个例。今年6月,另一 家美妆零售连锁品牌莎莎国际宣布关闭中国内地所有线下门店,将重心放在线上。不论是万宁还是莎莎 国际,都是较早布局中国内地市场的香港美妆零售品牌,随着电商以及新兴美妆集合店的不断发展,卖 场式线下模式难以满足当下消费者需求,而这也被认为是美妆集合店关闭的重要原因之一。 部分商品5折出售 根据万宁官方网站的信息,其内地市场线下门店最 ...
万宁关闭内地门店 香港美妆集合店撤退的背后
Bei Jing Shang Bao· 2025-12-18 13:30
近日,美妆零售连锁品牌万宁宣布将关闭中国内地线下所有门店,线上相关官方旗舰店也相继关闭。同时,万宁方面表示,之后将重点放在线上跨境电商渠 道。万宁关闭线下门店不是个例。今年6月,另一家美妆零售连锁品牌莎莎国际宣布关闭中国内地所有线下门店,将重心放在线上。不论是万宁还是莎莎国 际,都是较早布局中国内地市场的香港美妆零售品牌,随着电商以及新兴美妆集合店的不断发展,卖场式线下模式难以满足当下消费者需求,而这也被认为 是美妆集合店关闭的重要原因之一。 撤出线下市场,部分商品5折出售 根据万宁官方网站的信息,其内地市场线下门店最后营业日为2026年1月15日,之后将正式停止运营。线上万宁官方商城(小程序)将于2025年12月28日24 时停止运营,而天猫旗舰店、京东旗舰店、天猫保健品专营店则将在12月26日停止运营。 在美妆资深评论人、美云空间电商创始人白云虎看来,当时的万宁等香港美妆对于消费用户而言是有吸引力的,所以会在主流消费城市拥有一定的竞争力并 有着不错的业绩表现。但随着后来的发展,万宁等品牌的平价零售商特点在中国内地市场发展空间越来越小,尤其是在线上渠道蓬勃发展之际,其线下竞争 力逐渐下滑。据了解,2015年 ...