针对行业最近几年出现的盗款、仿款、抄袭等老大难问题，淘宝将通过打击AI假图、加强知识产权保 护、打造风格趋势、运营独立频道等方式，加大对原创商家的支持，保障商家知识产权安全。 随着短视频平台陷入流量内卷，淘宝迎来一波站外红人"入淘潮"。除了为他们落地淘宝提供配套资源， 包括现金补贴、返广告券和流量反哺等优惠政策外，今年淘宝还会引入机构支持，为红人提供设计团 队、电商运营、供应链搭建等配套服务，让红人在淘宝不只能卖货，还能建立品牌，进阶为"主理人"。 "红人入淘的最佳时机是10年前，其次就是现在。"看山表示，近两年，已有近600位站外新红人涌入淘 宝开店，实现品牌主理人的梦想，他们大都是95后、00后的新生代红人，其中包括8uioio、Lilylikes、 黑有染、周白子、华吉言、有洧Youwei、醋哥等，其中不少人入淘不足两年，年成交就超过一个亿。 （闫妍） 新浪科技讯 3月31日上午消息，在"2025淘宝红人之夜"，淘宝服饰负责人看山透露，今年将投入10个 亿，人均1000万，全力打造百大新生代红人。近两年，淘宝上崛起了一批新红人，他们大多是95后、00 后的新生代，其中不少开店仅半年，已成交破千万。 据介 ...

Core Insights - The rise of AI is reshaping the influencer economy in China, with the market expected to exceed 8 trillion yuan by 2025 [1] - The application of generative AI is changing the rules of the game, allowing content creators to produce high-quality content in bulk, thus democratizing algorithms and providing opportunities for grassroots creators [2] - The advertising industry is transitioning from a model where 50% of ad spend is wasted to a more precise marketing approach, potentially increasing the effectiveness of advertising and reducing costs [3] Industry Changes - AI is expected to significantly alter the budget allocation in advertising, with creators currently earning only 5-10% of global ad budgets despite producing over 90% of online content [3] - The emergence of virtual AI influencers is anticipated, which will enhance the efficiency of content creation and allow for greater income opportunities for creators [4] - The future of the influencer economy will see a shift in business models, with approximately 70% of existing models becoming obsolete, but new opportunities arising from human-machine collaboration [5][6] Creator Adaptation - Content creators must develop three core competencies: mastering AI tools, managing data assets, and finding optimal points for human-machine collaboration [6][7] - The ability to analyze user data and adapt content strategies will be crucial for creators to thrive in an AI-driven environment [6] - The relationship between AI and creators is symbiotic, where those who effectively utilize AI will dominate the influencer economy [7]