Core Insights - The article highlights the growing popularity of Shennongjia Forest District as a summer tourist destination, particularly for visitors from Hubei Province and beyond, due to its unique climate and natural beauty [1][2][3] Group 1: Tourism Development - Shennongjia Forest District, known for its average altitude of 1,700 meters and a forest coverage rate of 91.1%, has become a favored spot for summer tourism, with average summer temperatures around 20°C [1] - Muyu Town serves as the main tourist reception center, accounting for over 80% of the total tourist reception in the Shennongjia area, featuring various attractions and facilities [1][2] - Muyu National Tourism Resort has been upgraded to a national-level tourism resort, enhancing its management and operational capabilities [2] Group 2: Economic Impact - The tourism industry is a key driver of economic growth in Muyu Town, with 32 star-rated hotels and over 776 homestays, accommodating more than 30,000 visitors daily [2] - Local government is focusing on improving night-time activities to retain tourists, as evidenced by the launch of the Muyu Creative Free Market, which features cultural events and local products [2][3] Group 3: Future Plans - The Shennongjia Forest District aims to increase tourist numbers and revenue by 10% and 10.4% respectively in 2024, with a target of 5.3 million visitors by 2025 [3][4] - Plans include promoting a balanced development of tourism, integrating various tourism sectors, and developing a snow economy to attract younger consumers [4]

Group 1 - The core viewpoint of the articles highlights a significant increase in demand for summer vacation trips due to high temperatures across various regions in China, with a notable rise in "cooling travel" searches and bookings [1][3][4] - The report from Tongcheng Travel and Moji Weather indicates that long-distance travel orders have increased by over 10% compared to the same period last year, driven by the heatwave affecting central and eastern China [3] - Popular summer vacation destinations include Hebei's Qinhuangdao, Liaoning's Dalian, and Guizhou's Guiyang, with the top ten destinations reflecting a strong preference for cooler climates [3][4] Group 2 - Indoor snow parks and water parks have emerged as popular choices for nearby travel, with significant increases in search volumes for water parks and rafting activities, indicating a shift in consumer preferences [4][5] - The Taicang Alps International Resort has seen a more than 50% increase in visitor numbers compared to June, with weekend attendance surpassing 5,000, showcasing the growing popularity of indoor snow activities [5] - The "Travel to Yunnan" initiative aims to promote Yunnan as a summer retreat destination, with plans to develop 100 high-quality travel residence projects across the province [6][7] Group 3 - Guizhou is also focusing on developing summer vacation and wellness tourism projects, with policies in place to support the construction of vacation residences and promote "Travel to Guizhou" initiatives [7]

Group 1 - The core viewpoint of the article highlights the vibrant development of the Northeast Night City in Meihekou, Jilin Province, which has become a significant driver for local economic growth and tourism [2][4][6] - The Northeast Night City covers an area of 40,000 square meters and consists of five main sections, featuring over 200 businesses in dining, intangible cultural heritage, and entertainment since its operation began in 2021 [4][6] - The success of the Northeast Night City reflects the local government's efforts to innovate and enhance the night economy, transforming "night vitality" into a new driving force for county development [6] Group 2 - The bustling atmosphere of the Northeast Night City has positively impacted nearby attractions such as Zhibei Village and Hailong Lake Park, contributing to their rapid development [6] - As a national all-area tourism demonstration zone, Meihekou City has implemented a "22°C summer retreat" theme, organizing unique events like the college student music competition and the Meihe Summer Festival to create a new ecological experience for summer tourism [6]

Core Insights - Yulin City has emerged as a popular summer tourist destination due to its unique natural scenery and rich folk customs, attracting visitors seeking cool summer experiences [1][2] - The city has a temperate semi-arid continental monsoon climate, with an average summer temperature of 23 degrees Celsius, making it a natural "summer resort" [1] - Yulin has been enhancing its cultural tourism products and infrastructure, focusing on an "ecology + culture + tourism" integrated development model [1] Group 1: Tourism Development - Yulin City has seen a 45.6% year-on-year increase in tourist visits, with 150,000 visitors in the first half of the year [1] - The Red Qian Nao Scenic Area has introduced new attractions such as water go-karts and upgraded beach facilities to enhance visitor experience [1] - The nearby Wave Valley Scenic Area has received 53,200 visitors in the first half of the year, benefiting from its cooler temperatures and unique geological features [1][2] Group 2: Cultural Events - Yulin hosts a large-scale cultural tourism series every summer, initiated in 2016, featuring various themes including culture, sports, and leisure [2] - The first Great Wall Rock Music Festival took place on July 19, showcasing local music and attracting a lively audience [2][3] - The city is organizing 151 activities and 8 deep experience routes this summer to activate the cultural tourism market and present the diverse charm of "Cool Yulin" [4]

Core Viewpoint - The article highlights the rising popularity of summer tourism in China, particularly focusing on "cooling tourism" in mountainous regions, which has seen a significant increase in search interest and visitor engagement during the summer months [7][9]. Group 1: Summer Tourism Trends - The keyword search volume for "cooling tourism" increased by nearly 200% in the first half of July, indicating a strong demand for summer getaway options [7]. - Mountainous scenic areas are actively developing "cooling tourism+" by integrating outdoor activities, night tours, music festivals, and intangible cultural heritage experiences to provide diverse experiences for both domestic and international tourists [7][9]. Group 2: Specific Destinations - Mogan Mountain is recognized as a cooling destination, offering high-altitude rafting experiences that attract a daily average of about 2,000 visitors, with peak days reaching up to 3,000 [8]. - Emei Mountain, a UNESCO World Heritage site, is experiencing a surge in hiking tourism, with various trails catering to different skill levels, and is also hosting educational summer camps for youth [10][11]. - Wugong Mountain is branded as an "outdoor paradise," attracting over a million outdoor enthusiasts annually, with activities such as hiking, camping, and stream tracing [12][13]. Group 3: Innovative Activities and Experiences - Mogan Mountain has launched a comprehensive night tourism system, featuring a variety of events such as music festivals and art exhibitions, enhancing the summer experience for visitors [9]. - Emei Mountain's summer camp programs allow students to engage in hands-on learning about biodiversity and local ecology, enriching their educational experience while enjoying the cool climate [11]. - Wugong Mountain is set to host the 2025 National University Outdoor Sports Culture Festival, promoting international exchange and outdoor activities among students [13].

Core Viewpoint - The article highlights the emergence of summer tourism driven by high temperatures, with various cooling experiences becoming popular among consumers, reshaping the summer consumption market [1] Group 1: Cooling Tourism Experiences - The "Walnut Tree Under" homestay in Li Jia Jian Village offers a refreshing escape with an average summer temperature 10°C lower than urban areas, attracting city visitors seeking relief from the heat [2][4] - The homestay has developed diverse family-friendly activities, including hiking, flower picking, and cultural experiences, enhancing visitor engagement and satisfaction [4][6] - During peak summer weekends, the homestay can accommodate over 500 visitors in a single day, contributing significantly to local employment and agricultural income [6] Group 2: Cultural and Educational Attractions - Museums and art exhibitions in Xi'an have become popular summer destinations, providing a variety of cultural experiences for citizens looking to escape the heat [7] - The Xi'an Civil Air Defense Science Education Museum has seen a surge in visitors, offering interactive learning experiences that combine education with a cool environment [9][11] - The newly opened Shaanxi Intangible Cultural Heritage Experience Center features over 2,000 exhibits, attracting families and enhancing cultural appreciation through immersive displays [11][13] Group 3: Indoor Recreational Activities - Indoor skiing has gained popularity in Xi'an as a new summer trend, with facilities maintaining a constant temperature of -6°C, providing a stark contrast to the outdoor heat [14][15] - Ski resorts are attracting significant foot traffic, with daily visitor numbers averaging around 300, making them a favored choice for summer leisure activities [15] - The combination of cultural experiences, skill learning, and family interaction is transforming the concept of summer cooling into a multifaceted tourism model in Shaanxi [15]

Core Insights - Ningxia Guyuan City Jingyuan County is experiencing a tourism boom during the summer season due to its pleasant temperatures, making it a popular "summer resort" for visitors [2][4][6][8][10][12][14] Tourism Industry - Jingyuan County is located in the heart of the Liupan Mountains and is recognized as an important water conservation forest base in Northwest China, contributing to its appeal as a tourist destination [2][4][6][8][10][12][14] - The region's beautiful scenery and cool climate are key factors attracting tourists, enhancing its reputation as a desirable getaway [2][4][6][8][10][12][14]

Core Insights - The article highlights the transformation of "cool resources" into a "hot economy" in Qujing, Yunnan, driven by the integration of culture and tourism, particularly in the context of summer tourism [1][5]. Group 1: Tourism Growth - Qujing's cool climate and unique tourism resources have attracted a significant number of visitors, with a reported 33.96 million tourists expected from May to September 2024, generating a total tourism expenditure of 36.436 billion yuan [2]. - The number of tourists staying for more than 15 days has notably increased, indicating a shift towards longer-term stays [2]. Group 2: Service Optimization - Qujing has enhanced visitor experiences by optimizing service offerings and introducing diverse cultural tourism products, such as community dining options tailored to various regional tastes [3]. - The city has developed over 90,000 travel accommodations, capable of hosting more than 400,000 visitors simultaneously, with some facilities designed to meet the needs of elderly tourists [3]. Group 3: Cultural Integration - Qujing has organized various cultural and recreational activities, including concerts, educational tours, and sports events, to create vibrant consumer experiences and boost local economic activity [5]. - The city aims to shift from short-term tourism to seasonal residency, enhancing the overall experience for summer visitors and contributing to sustained economic growth [5].

Core Insights - The Shandong cultural tourism market is leveraging diverse "cooling offerings" to provide new summer travel experiences for tourists [1][2][4] Group 1: Summer Attractions - The Dongwan Garden Scenic Area in Linqing City combines natural landscapes and recreational facilities, attracting many visitors seeking a cool retreat [1][2] - The Qinglong Mountain Resort, covering 2000 acres, is a family-friendly destination featuring water slides and pools, while the Baitushan Tianchi has become a new consumption hotspot with its ice and snow world [2][4] - The Zui Dongfeng Country Art Studio in Linyi has introduced various "cooling projects" and offers discounts to attract visitors during the summer [4][5] Group 2: Cultural and Community Initiatives - The library in Juancheng County provides a cool and enriching environment for readers, with an average of 300 visitors daily during the summer [4] - The Sanliujiu International Wholesale City in Heze transforms into a bustling "barbecue city" at night, while the nearby community center offers a cooling oasis with air conditioning and unlimited green bean soup [4][8] Group 3: Tourism Promotions - Shandong has launched four themed tourism ticket products, allowing travelers to explore multiple cities with a single ticket, enhancing the convenience and affordability of summer travel [8]

Core Viewpoint - The article highlights the emergence of a vibrant "cooling economy" driven by ecological and cultural resources, supported by government policies, which stimulates consumer spending during the summer months [2][3][4]. Group 1: Development of Cooling Economy - Various regions are leveraging their unique ecological resources to create distinctive summer vacation spots, enhancing competitive advantages through differentiation [3]. - The "cooling economy" is being actively promoted through policies such as ticket discounts for scenic spots and adjustments in high-speed rail services to connect tourism resources [2][3]. Group 2: Policy Support and Market Activation - Government initiatives, such as the promotion of energy-efficient appliances, have significantly boosted the sales of air conditioning units, with over 80% of sales in Chongqing being high-efficiency models [4]. - The introduction of a 20% subsidy for purchasing energy-efficient appliances under the 2025 policy is expected to further encourage green consumption [4]. Group 3: Night Economy and Cultural Integration - Cities are enhancing their night-time economies by creating integrated consumption ecosystems that combine dining, entertainment, and shopping, as seen in Beijing's "Night Beijing" initiative [5]. - Innovative cultural experiences, such as immersive performances and themed events, are attracting more visitors and enriching the night economy, with some venues reporting over 30% growth in night-time attendance [5].