烈日当头，一名美国父亲正在家里烧烤，汗水止不住地沿着脖子往下淌。 他贴心的女儿见状，送上了一份特别的礼物——一顶带太阳能风扇的户外遮阳帽。"其他人都在烈日下灼烧，而我感觉很好！"戴上帽子的大叔就像个孩子一 般手舞足蹈起来。 "这顶帽子是在TikTok上买的，只要不到40美元，还是太阳能供电，这样你就可以戴着干院子里的活、做户外烧烤，所以我想趁着父亲节买给你。" 在义乌深耕运动户外防晒产品15年，江泳滔和企业团队最注重的，就是如何以产品刺激市场需求痛点。 "简单说，消费者想要什么样的东西，我们就去造，就去迭代更新，才能在千变万化的市场当中生存立足。"近年来，单单男士遮阳帽，森外就推出了多个版 本，从最朴实无华的头部遮阳，到后来颈部带帘子的款式，再到后来兼具功能性、美观、透气材质等各方面。 今年，森外又把研发的目光投向给予消费者更好的使用体验和情绪价值，把风扇和新能源融入产品，并投放到一直以来销路最稳定的美国市场。 父亲节临近，美国一名TikTok女博主在社交平台晒出一则父亲节礼物推荐视频，该内容在平台上收获超900万播放量并引发购买热潮。 而这款太阳能供电、能提供清凉一夏体验的神奇帽子，正产自"世界超市"浙江义 ...

Group 1 - Shein's planned IPO in London has not received approval from Chinese regulators, leading the company to focus on a listing in Hong Kong instead [1] - Shein intends to submit a draft prospectus to the Hong Kong Stock Exchange in the coming weeks and aims to go public within the year [1] - The complications surrounding Shein's London IPO include allegations of using cotton from China's Xinjiang region and potential legal challenges from NGOs against the listing [1] Group 2 - The European Union is accelerating its investigation into Shein for potential violations related to product safety and consumer protection laws [3] - A joint position document from the European Commission and national regulators is expected to be released soon, furthering the investigation into Shein's compliance with EU consumer protection regulations [3] - If Shein fails to rectify any identified violations, it could face fines of at least 4% of its annual sales in EU countries [4]

全球生意不好做。 作者 | 黄昱 编辑 | 周智宇 来源 | 全天候科技 （ID：iawtmt） 过去十年，跨境电商草莽掘金，一夜暴富的神话，正在迅速退潮。 王 策 （ 化 名 ） ， 一 位 在 跨 境 浪 潮 中 摸 爬 滚 打 了 近 八 年 的 舵 手 ， 曾 经 动 辄 爆 单 、 利 润 丰 厚，日赚斗金，然而如今他的店销量仅能勉强维持在高峰期的三分之一，全球开店的浪 漫想象也已被现实的骨感击碎。 过去两年多，TEMU携大量拼多多商家汹涌出海，分食了原本偏小众的跨境电商生意， 美国在2025年4月悍然取消中国商品的 "小额免税" 政策，又成为最后一根稻草，随后 关税飙升，让那些高度依赖直邮小包模式的中国玩家遭遇直接冲击。 不仅是个体商家，以TEMU为代表的跨境平台，也被迫从过去依赖免税小单、极致低价 和高效供应链，为海外消费者营造"像亿万富翁一样购物"的幻梦中惊醒。 随后的中美经贸会谈带来喘息之机，但政策的钟摆效应远未平息——欧盟对入境小包裹 拟征费用的传闻旋即又起。这清晰地昭示着，不确定性，已是跨境电商必须时刻面对的 新常态。 对于高度依赖政策红利的跨境玩家而言，每一次风向变动，都挤压着本已微薄 ...

Core Insights - The opening of the "Ezhou-New York-Halifax" cargo route marks the first direct cargo flight from Ezhou Huahu International Airport to Canada and is the 100th cargo route for the airport [1][4] - Huahu Airport, operational for only 34 months, is rapidly expanding its cargo network, having introduced 100 cargo routes and connecting to 53 cities across 31 provincial regions in China, as well as extending its reach to Europe, North America, the Middle East, Asia, and Africa [3][4] Cargo Network Expansion - Since its opening, Huahu Airport has established a robust cargo network, attracting 35 airlines and significantly enhancing its cargo capacity, with a projected increase in air cargo throughput from 245,000 tons in 2023 to 865,000 tons in 2024, ranking it 5th in China and 25th globally [4][10] - The airport's cargo routes now cover 15 Asian countries, 10 European countries, 4 American countries, and 1 African country, reflecting its growing international connectivity [4] Cross-Border E-commerce Development - The establishment of the Ezhou Cross-Border E-commerce Comprehensive Pilot Zone has facilitated a surge in cross-border e-commerce activities, with over 30,000 customs declarations made since its approval [7] - The "9610" customs clearance model has enabled rapid processing of goods, allowing for next-day global delivery from Huahu Airport [7][8] Fresh Produce and High-Value Goods Transportation - Huahu Airport has implemented temperature monitoring systems for the transportation of fresh produce, ensuring quality and freshness during transit [11] - The airport is set to open new routes for seasonal fruits and has plans to establish overseas warehouses in Hong Kong and Milan, enhancing its global logistics capabilities [12] Economic Impact - In the first quarter of the year, Ezhou's foreign trade volume surged by 60.2%, with Huahu Airport contributing over 40% to this growth [10] - The airport's import and export value is expected to exceed 102.36 billion yuan in 2024, marking a significant increase and positioning it among the top 14 air ports in China [10]

Core Insights - The 2025 Cross-Border E-commerce Industry Development Exchange Conference was held in Zhengzhou, focusing on exploring new opportunities and solutions for the cross-border e-commerce sector [1][3] - Experts emphasized the importance of establishing and maintaining a global multilateral trade rule system, with a call for active participation and leadership from businesses [3] - Zhengzhou is recognized as a core area for global cross-border e-commerce, showcasing innovative regulatory models and significant trade volume growth [4][6] Group 1: Industry Development - Zhengzhou has developed a unique "1210 regulatory model" for cross-border e-commerce, which has become a Chinese solution for global trade [4] - The city has established a multi-modal transport system integrating smart stations and digital trains, with over 10,000 trips of the China-Europe Railway Express from Zhengzhou [4] - The cross-border e-commerce transaction volume in Zhengzhou has surpassed 100 billion, solidifying its leading position in Central China [4][6] Group 2: Future Goals and Initiatives - Zhengzhou aims to build a global cross-border e-commerce supply chain center, focusing on a "four-in-one" new development ecosystem to address uncertainties [6] - The conference initiated the preparation for the China Cross-Border E-commerce Association and launched AI-enabled initiatives to support Chinese enterprises in global markets [6] - Projects for the construction of a China-Europe green channel and cross-border trade cooperation with Thailand were signed at the event [6] Group 3: Industry Trends and Discussions - A roundtable discussion featured industry leaders addressing new characteristics and changes in international trade, as well as strategies to enhance logistics competitiveness in cross-border e-commerce [8] - The conference highlighted the need for intelligent solutions for digital trade, with companies like Poly Cloud World providing comprehensive digital services to over 5,000 enterprises nationwide [6][8] - The insights and ideas shared during the conference are expected to propel the cross-border e-commerce sector into a new era [10]

"让中原大地深度嵌入全球产业链价值链，跨境电商已从贸易通道升级为带动产业发展的重要引擎。" 2025郑州跨境电商大会暨外贸优品中华行（河南站）活动于5月29日—31日在郑州举办。自2016年以 来，全省跨境电商年进出口额从760多亿元，增长到2024年的2600多亿元，年均增长24%以上。进出口 额持续跃升的背后，是制度创新与产业生态的双重突破，河南对外开放蹄疾步稳。 开放是世界繁荣发展的重要动力。河南地处中原腹地，虽不沿边、不靠海，但交通枢纽优势明显。以郑 州为中心，河南已形成1小时覆盖全省省辖市、2小时连通周边省会城市及京津冀、3小时通达长三角、4 小时通达成渝地区、5小时通达粤港澳大湾区等全国主要经济区的"12345"高铁出行圈。对内，推动高铁 成网、畅通出海新通道；对外，"空陆数海"丝绸之路协同并进，行达天下、货畅其流。河南这些可喜的 变化，不仅深刻影响着区域发展，也成为"买卖全球"的强大底气。 跨越山海者，终与世界共振。这是内陆省份发展破局的不懈探索，更是高水平对外开放向纵深推进的缩 影。以更宽的视野主动融入新发展格局，在更大的舞台上经风雨、壮筋骨、见世面，中原大地必将以更 开放的姿态，在跨境电商浪 ...

本报讯(记者王梦然)中美经贸会谈敲定90天"窗口期"后，跨境贸易市场热度飙升，美国商家掀起"抢货 潮"。5月28日，记者从南京锐意国际贸易有限公司了解到，企业近期周均对美跨境出货量较今年4月前 暴增3倍，业绩增长十分亮眼。 在深耕欧美市场的同时，锐意国际早已将目光投向东南亚。针对印尼偏好"热带色系"、泰国钟情马卡龙 色等需求，开发适配款式，线上线下（300959）同步推广，在泰、越、印尼广揽新客户。"不少企业'触 网'只关注表面，忽视了供应链、研发和品牌建设。"席阳认为，跨境电商需长期投入，构建品牌护城 河。 在跨境电商领域，锐意国际的成功源于一套"组合拳"策略，企业每年投入超千万元用于线上业务。为应 对线上消费者近乎"苛刻"的新品迭代需求，团队通过数据分析消费趋势，曾在30天内完成"渐变色化妆 刷"从设计到上架的全流程，首月销量突破5000套。在流量运营端，其刀具产品通过"核心关键词+长尾 场景词"的矩阵策略，实现自然搜索排名稳居前位，复购率很高。而位于美国西海岸的海外仓提前储备 的约100万美元货品确保了订单交付率，让企业在"断货潮"中仍然保持竞争力。 据南京海关统计，1—4月，我省跨境电商平台进出口同比 ...

【大河财立方 记者 丁洋涛 司高妍 程帅星 文 洪昊旸 摄影】5月28日，主题为"跨越新境界"的2025跨境电商行业发展交流会（以下简称交流会） 在郑州E贸易博览交易中心举行。作为跨境电商企业及行业把握国际经贸趋势、了解国家政策、应对全球贸易壁垒、交流科技与制度创新、促 进产业合作的重要窗口，交流会已发展成为面向全球开放的国际交流平台。 "特朗普政府这一次推出的一揽子增税计划，给全球贸易带来了极大的混乱和不确定性。"中外企业家联合会联席主席、中国与全球化智库主席 龙永图说，美国毕竟是一个国家，并不是一个世界。我们要清楚意识到，现在全球的竞争已不再是企业和企业之间的竞争，而是产业链竞争。 因此要学会从全球产业链或区域产业链的角度去思考怎么破解在跨境电商中所遇到的困难。 原中国国际经济交流中心副理事长兼秘书长张大卫在主旨演讲中表示，针对现在我国外贸遇到的困难和问题，跨境电商行业的表现非常令人欣 慰。河南乃至全国跨境电商发展都不是小事，面对本轮冲击，跨境电商行业一定要保持定力，要坚信发展的方向是对的，前途是光明的，但要 克服跨境电商行业存在的问题。 郑州跨境电商的成长史，是一部以制度创新驱动产业跃升的奋斗史。 "如 ...

Group 1 - The Chongqing Municipal Government has released an action plan aimed at promoting high-quality development in digital trade and service trade, targeting an average annual growth of 10% in digital trade and 6% in service trade from 2025 to 2029 [1][2] - The plan includes the establishment of 2 to 3 national-level parks and 30 municipal digital trade industrial parks, with a focus on creating a recognizable and influential brand for Chongqing [1][2] - Emphasis is placed on developing a "cross-border e-commerce + industrial belt" model, supporting the growth of specific industries such as automotive parts, consumer electronics, and general machinery [1][2] Group 2 - The action plan encourages the improvement of the cross-border e-commerce ecosystem by attracting service providers in customs clearance, payment settlement, and big data analysis, among others [2] - It aims to enhance the integration of online and offline services, supporting the establishment of cross-border e-commerce offline service centers and smart parks [2] - The plan promotes the cultivation of DTC (direct-to-consumer) brands by cross-border e-commerce companies, leveraging social media and search engines for global brand promotion [2] Group 3 - The integration of industrial belts with cross-border e-commerce is expected to generate stable high-value-added goods, while digital supply chain collaboration can improve logistics efficiency [3] - By 2027, the plan aims to establish 30 smart factories and 300 digital workshops, focusing on upgrading and exporting products in high-tech fields such as smart connected vehicles and cloud computing [3] - The initiative also seeks to enhance international cooperation through the "Three Countries, Three Parks" model, aiming for a transition from product export to a model that includes "products + technology + standards" [3] Group 4 - Recent policies have been introduced to help local industries expand into overseas markets, including a plan to diversify automotive exports from a single model to multiple formats [4] - The city is positioning itself as a hub for smart connected vehicles, supported by a modern manufacturing cluster system to facilitate high-quality development in the automotive sector [4] - The focus on technological innovation and high-end brand development is seen as crucial for the future of the automotive industry in Chongqing [4]

Core Insights - The cross-border e-commerce market in China is projected to reach 17.66 trillion yuan in 2024, reflecting a 4.8% increase from 16.85 trillion yuan in 2023 [1] - Cross-border e-commerce transactions are expected to account for 40.27% of China's total goods trade import and export value of 43.85 trillion yuan in 2024 [1] - The penetration rate of cross-border e-commerce in China has increased from 38.86% in 2020 to 40.35% in 2023 [1] Industry Structure - The cross-border e-commerce industry consists of three main types: export cross-border e-commerce platforms (e.g., Amazon, eBay, TikTok), import cross-border e-commerce platforms (e.g., Tmall Global, JD International), and cross-border e-commerce service providers (e.g., Ant International, PingPong) [2] - In 2024, the export share of cross-border e-commerce is expected to be 77.6%, while imports will account for 22.4% [2] Market Dynamics - The rise of emerging platforms like Temu and TikTok has intensified competition in the cross-border e-commerce sector [1] - The industry is experiencing pressure due to the introduction of new models such as full-service management, impacting sellers' opportunities [1] - In 2024, there were 17 financing events in the cross-border e-commerce sector, a decrease of 22.73% year-on-year, with total financing amounting to 408 million yuan, down 97.4% from the previous year [2]