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海州“夜经济”澎湃城市活力
Xin Hua Ri Bao· 2025-06-21 23:17
Core Viewpoint - The night economy in Lianyungang, particularly in the Haizhou District, is thriving, showcasing a blend of cultural activities and innovative business models that attract significant consumer engagement and employment opportunities [1][2][3] Group 1: Night Economy Development - The Haizhou District has successfully created a "street economy + night economy" model, leading to the establishment of 7 unique night markets and 8 brand night markets, generating an annual revenue of 2 billion yuan and creating over 10,000 jobs [1] - The "Old New Pu Historical Style Commercial Street" has been recognized as one of Jiangsu Province's 50 night consumption gathering areas, highlighting the area's cultural and economic significance [1] Group 2: Cultural and Entertainment Activities - Regular performances such as the "Journey to the West" themed shows and intangible cultural heritage markets have significantly increased daily foot traffic in the commercial areas [1] - The immersive light and shadow performance "Mirror Flower Dream" at the Shuanglongjing Scenic Area has maintained an over 90% attendance rate, with 65% of the audience being young viewers, establishing it as a cultural hotspot [2] Group 3: Innovation in Business Models - New business formats are emerging, including creative markets and themed performances, which enhance consumer experiences and diversify the night economy [3] - The Haizhou District is focusing on quality and digital transformation in the night economy, aiming to create more unique consumption scenarios to meet the diverse needs of consumers [3]
京口区健康路街道:特色文化商业街区构建多元消费场景
Zhen Jiang Ri Bao· 2025-06-20 23:41
Core Viewpoint - The development of the Su Ning business district in the Jingkou District is enhancing community engagement and satisfaction through the integration of historical culture and modern commercial activities [1][2][4] Group 1: Cultural and Community Development - The Su Ning business district is positioned as an important urban window to improve public happiness and satisfaction with life [1] - The area features a blend of historical and modern elements, creating a vibrant consumer landscape that stimulates commercial vitality [1][2] - The transformation of streets into interactive art corridors enhances community identity and fosters a sense of belonging among residents [2][4] Group 2: Economic and Commercial Growth - The introduction of trendy dining establishments and entertainment options aims to attract younger consumers and revitalize the local economy [3] - The development of a night economy is expected to increase the liveliness of the old town and improve residents' quality of life [2][3] Group 3: Civic Engagement and Social Responsibility - Initiatives like shared discussion platforms and volunteer services are being implemented to promote community governance and social responsibility [4] - The establishment of "bench classrooms" for theoretical discussions and community service activities aims to integrate civility and charity into daily life [4]
2025购在吉林·盛夏消费季全面启动
Sou Hu Cai Jing· 2025-06-20 16:01
Core Viewpoint - The event aims to stimulate market vitality and unleash the potential of the "night economy" through a series of summer consumption activities in Jilin Province, promoting steady economic growth [3][9]. Group 1: Event Overview - The "2025 Purchase in Jilin: Summer Consumption Season and Night Economy Activation" event was launched on June 20 in Changchun, organized by multiple provincial departments [1]. - The event will last for 80 days, from June 20 to September 6, featuring a comprehensive activity matrix called "643N," which includes 6 major activity sections, 4 monthly themes, 3 key events, and numerous special activities [9]. Group 2: Activities and Features - The event includes the launch of three major activities: the selection of "Top 10 Hot Business Circles and City Landmark Business Circles," a special section for "Meituan's Summer Consumption Season," and a series of promotional activities for "Jilin's Agricultural Products" [5]. - Various consumer engagement activities are set up, including a special product exhibition area, trunk markets, classic movie car displays, movie promotion areas, and e-commerce live streaming zones, aimed at creating new consumption growth points [7]. Group 3: Economic Impact - The initiative is designed to enrich summer consumption activities, create vibrant summer consumption scenarios, and continuously play a leading role in consumption, thereby driving economic growth in the province [3][9]. - The provincial commerce department emphasizes the importance of organizing these summer consumption activities to further release new economic vitality and showcase new commercial dynamics in cities [9].
湖北天门:侨乡文化与城市更新共舞,夜经济点亮新生活
Huan Qiu Wang· 2025-06-20 08:57
Core Perspective - The establishment of the Overseas Chinese Cultural Pavilion marks a significant development for the city of Tianmen, positioning it as a key attraction for both domestic and international visitors [1] Urban Renewal - The North Lake area has undergone a transformation from a "zombie zone" with reduced water bodies to a vibrant urban space, with 125 hectares of lake area restored and 1845 acres of parkland created since the initiation of the comprehensive renovation project in 2018 [3] - The project has improved urban aesthetics and has become a new engine for city development, with enhanced transportation infrastructure and the emergence of new residential and commercial areas [3] Cultural Heritage - Tianmen has integrated local cultural elements into the North Lake Park, featuring the Overseas Chinese Cultural Pavilion and various cultural symbols, while also restoring the ecological environment by dredging 420,000 cubic meters of silt and constructing a 19.77-kilometer rainwater and sewage separation network [5] - The water quality of the lake has improved to levels III-IV, supporting a resurgence of aquatic plants and bird populations, thereby blending cultural heritage with ecological beauty [5] Night Economy - The North Lake Night Market has become a popular destination, featuring over 300 stalls and covering more than 10,000 square meters, contributing to the local economy and enhancing community engagement [6] - The park's management ensures a safe and orderly operation of the night market, which has become a significant part of the local tourism landscape, showcasing Tianmen's vibrant culture and lifestyle [6]
山东解码“夜经济”流量密钥 点燃消费新引擎
Sou Hu Cai Jing· 2025-06-17 14:31
Core Viewpoint - The "night economy" in various regions of Shandong, particularly in Heze, is being actively developed to stimulate local consumption and tourism, showcasing cultural heritage and modern entertainment [1][3][4]. Group 1: Night Economy Development - The night economy in Walnut Garden Town, Heze, is enhancing the tourism market with vibrant activities and cultural performances, attracting numerous visitors [1][3]. - The Le Yuan Night Market in Yao Wang Road, Juye County, has a daily foot traffic of over 1,000 people and a monthly revenue exceeding 500,000 RMB, becoming a significant driver of local consumption [3][4]. - The integration of cultural elements into night markets, such as performances and outdoor movies, is aimed at enriching the cultural experience for visitors [3][4]. Group 2: Cultural Integration - The ancient county of Shan County is leveraging its rich cultural resources, including longevity and revolutionary culture, to enhance nighttime activities and attract visitors [4]. - The Dongwan Garden Scenic Area in Liaocheng is focusing on local characteristics and cultural elements to expand nighttime tourism, offering diverse experiences under themes like "night tours" and "night dining" [4][6]. - Zhangdian District in Zibo is developing 22 pilot night economy districts and various cultural projects to inject cultural vitality into the night economy [6][7]. Group 3: Future Plans - Zhangdian District plans to enrich its business formats by attracting at least 30 brand flagship stores to enhance the night economy [7]. - The district aims to integrate consumption resources and develop a diverse night consumption market, with a target of hosting at least 100 consumption events within the year [7].
“八小时外”消费火热 夏日经济“夜动力”撬动消费“夜”态新引擎
Yang Shi Wang· 2025-06-17 07:00
央视网消息:6月15日晚,来自全国各地的15000名夜跑爱好者汇聚在江西南昌,在奔跑的同时感受南昌"夜经济"活力。 此次,夜跑活动核心赛道设在洪州大桥,串联起红谷滩区与南昌县两地地标。创新采用双向出发形式,全程约13公里,临近开跑,两个出发地 点集结区热闹非凡。来自五湖四海的参赛跑友满怀热情与期待,互相加油打气。随着发令枪响,跑友们奔跑在桥上,在感受运动快乐的同时, 饱览两岸的秀美风景。 赛道上,跑友勇往直前、全力冲刺;赛道旁,各式极具地方特色的表演展示了南昌独特的民俗文化。在完赛区出口还设置了西瓜畅享补给站, 万斤西瓜供跑友免费畅吃。 此外,活动创新融合文化、旅游、体育元素,在两个起跑地分别打造了集市,让跑友们在挥洒汗水的同时,深度体验南昌的美食和城市魅力。 上海动物园开启"动物奇妙夜"游览活动 暑期临近,上海动物园上新了夜间游玩体验活动——"动物奇妙夜",计划开设40场活动,将会一直持续至10月7日。 夜幕降临,在上海动物园里,白天躲起来的黑豹探出脑袋,好奇地向外张望;小熊猫静静地趴在树枝上休憩;水獭也开始活动起来。此时,动 物园的夜游活动也开始了。游客们跟着园内领队,借助非强光手电可以观察到动物们的夜间 ...
江苏50个夜间消费集聚商圈名单出炉 熙南里等榜上有名
Sou Hu Cai Jing· 2025-06-16 10:57
记者从江苏省商务厅获悉,近日,江苏省商务厅印发《关于公布江苏省夜间消费集聚商圈(步行街)名单的通知》,公布南京市悠享24H-玄武长江路夜 间消费集聚区等50个"江苏省夜间消费集聚商圈(步行街)"名单。 其中,南京市的夜间消费集聚商圈包括悠享24H-玄武长江路夜间消费集聚区、门东历史文化街区、熙南里历史文化休闲街区、新街口文商旅融合商圈、 百家湖商圈&百家湖1912街区、南湖记忆街区等。 发展夜经济不仅能激发消费活力,增加就业机会,还能塑造城市新形象,对经济增长有明显的促进作用。夜间消费集聚商圈(步行街)作为具有一定消费 力、集聚力和辐射力的商业区域,对放大消费品牌、提升业态品质、创新服务方式将发挥积极作用。为大力提振消费,全方位扩大国内需求,江苏省商务 厅等15部门制定印发了《江苏省繁荣夜经济激发消费活力若干措施》,提出在全省打造50个业态丰富、辐射带动能力强的夜间消费集聚区,此工作已被列 入2025年度省政府12类45件民生实事。 下一步,全省各级商务主管部门将积极引导集聚商圈(步行街)抓住暑期夜间消费旺季的契机,整合夜食、夜购、夜宿、夜游、夜娱、夜演、夜展、夜 读、夜健等,将各领域的夜消费纳入夜经济内容, ...
谁还在商场买东西?我们在北京有了新发现
Sou Hu Cai Jing· 2025-06-16 07:45
Core Insights - The article highlights the transformation of commercial spaces in China, focusing on the shift from traditional shopping environments to experiential and culturally rich venues that cater to the evolving preferences of consumers, particularly the younger generation [42][44]. Group 1: Commercial Space Trends - Increasingly, commercial spaces are adopting themes such as "park-style," "cultural arts," and "pet-friendly" to attract consumers, reflecting a deeper understanding of target market needs [1][20]. - The "first store + first launch" strategy is being implemented in various shopping centers, introducing designer brands and lifestyle stores to enhance consumer experience [12][10]. - The pop-up store industry is projected to exceed 800 billion yuan by 2025, indicating a growing trend towards limited-time experiences that create excitement and higher price premiums [3]. Group 2: Consumer Engagement and Experience - Shopping centers are integrating art and local culture, as seen in exhibitions and installations that draw in visitors and enhance the shopping experience [6][8]. - The rise of "night markets" and themed events in commercial areas is contributing to increased foot traffic and consumer engagement, with night-time spending accounting for a significant portion of overall retail sales [33][37]. - The integration of diverse activities, such as pet-friendly spaces and family-oriented attractions, is becoming essential for attracting a broader audience [20][22]. Group 3: Market Dynamics and Consumer Behavior - The report indicates that the number of urban pets in China has surpassed 120 million, with the pet-related market exceeding 300 billion yuan, reflecting a growing consumer segment [24]. - The "Z Generation" is becoming the dominant consumer group, showing a preference for high-quality, trendy, and experiential shopping environments [19]. - The shift in consumer habits, driven by the rise of e-commerce, is prompting shopping centers to innovate and adapt their offerings to remain competitive [43][44]. Group 4: Future Outlook - The article suggests that the boundaries of commercial spaces are continuously expanding, with a focus on creating immersive experiences that blend culture, technology, and retail [45][46]. - Government initiatives aimed at boosting consumption and enhancing the shopping environment are expected to further stimulate market growth [44].
首发引擎点燃夜经济! 2025沈河首发季暨歇马东北首场必吃嘉年华盛大启幕
Sou Hu Cai Jing· 2025-06-15 04:40
6月14日,"首发引擎 消费跃动——2025沈河首发季暨歇马东北首场必吃嘉年华"在歇马夜市盛大启幕。此次活动创新融合"首发经济"与"夜经济"两大主 题,歇马夜市携手大众点评打造东北首场"必吃嘉年华",汇聚全国知名品牌、区域特色美食和沉浸式消费体验,既是对沈河商业魅力的集中展示,更是对 市民美好生活需求的积极回应。 今年的歇马夜市以"必吃季""好运季""碳水季""萌宠季"四大创意主题季打造全年龄段共享的潮流聚集地,以餐饮美食为锚点、文创文化为延展、社交体验 为主线,全面升级市民夜间消费方式,焕新生活场景。其中,第一季"必吃嘉年华"打造东北区域首场必吃嘉年华主题夜市,将于6月14日-15日、6月20 日-22日呈现,齐聚20+家大众点评全国必吃榜美食品牌,搭配沈阳本地必吃榜人气摊位,实现"热门美食一站式吃过瘾"。还有潮流文创、饮品甜点、非遗 手作等特色摊位和打卡集章赢周边、惊喜大奖免费送等精彩活动,全面提升夜市现场的参与度、互动感和可玩性。 区长石国琦,市商务局副局长冯亚赛,区委常委、副区长张成参加活动。 近年来,沈河区始终将"首发经济"与"夜经济"作为推动区域发展的重要抓手,中街、歇马、彩塔等夜经济街区先后荣获 ...
GO购西岗夏季促消费活动启幕 “面包+精酿”点燃城市烟火气
Sou Hu Cai Jing· 2025-06-14 10:17
在银沙滩举办的"浪包生活烘焙节"上,28家烘焙工坊带来了手工欧包、日式甜点等特色碳水美食,13家咖啡品牌 打造了"面包+咖啡"的黄金搭配。此外,文创手作、宠物互动、露营玩乐等跨界业态也纷纷加盟,雨山锯木头大 赛、旷野攻防箭挑战赛、乐队live演出、宠物主题互动等多重创意活动,形成了"日消费+夜体验"的连贯场景,带 动周边餐饮、住宿等关联消费环比增长20%,成功激活了海滨夜间消费活力。 半岛晨报、39度视频首席记者黄凤桐 首席摄影记者周蕾 6月13日,由大连市商务局指导、大连市西岗区人民政府主办的"GO购西岗夏季促消费系列活动"正式拉开帷幕。 本次活动以"第二届浪包生活烘焙节"和"酵醒大连精酿生活节"为核心,通过"面包+精酿"的双轮驱动模式,融合多 元消费场景,为市民和游客带来了沉浸式的消费体验。 东关街的"酵醒大连精酿生活节"则以"400+精酿品类"打造了城市夜消费IP。50余家国内外厂牌携大师杯冠军酒 款、首发特调齐聚百年街巷,搭配DJ音乐狂欢、厂牌主理人互动,构建了"饮酒+社交+文化"的沉浸式体验。20余 家街区商户推出了"精酿配餐"专属套餐,消费满减、打卡赠券等活动拉动了街区消费提升。 两大活动以"政府 ...