入境游

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政策赋能+场景创新 文旅市场迎蓬勃发展
Sou Hu Cai Jing· 2025-06-25 08:52
Core Insights - The Chinese cultural and tourism market is experiencing robust growth due to various policies and initiatives aimed at boosting domestic and inbound travel consumption [1][2][8] Policy Initiatives - The government has implemented a series of policies to stimulate cultural and tourism consumption, including the issuance of consumption vouchers and promotional activities during peak travel seasons [2][4] - The "Notice on Further Cultivating New Growth Points to Prosper Cultural and Tourism Consumption" outlines measures for organizing diverse cultural and tourism consumption activities throughout the year [2][4] Domestic Travel Growth - Domestic travel has seen significant increases in both the number of travelers and total spending, with data showing 5.01 billion domestic trips during the Spring Festival, a 5.9% year-on-year increase, and total spending of 677 billion yuan, up 7.0% [4] - The May Day holiday recorded 3.14 billion domestic trips, reflecting a 6.4% increase, with total spending reaching 180.27 billion yuan, an 8.0% rise [4] Innovative Consumption Scenarios - Various regions are innovating consumption scenarios by integrating cultural, sports, and tourism sectors, enhancing the overall visitor experience [5][7] - New tourism products and experiences, such as rural tourism routes and cultural events, have gained popularity among tourists [5] Inbound Tourism Policy Optimization - The optimization of inbound tourism policies has led to a significant increase in inbound travel orders, with a reported doubling of overall inbound travel orders for the New Year period [8][9] - Specific countries, such as South Korea and Japan, have seen substantial increases in inbound travel orders, with growth rates of 215% and 145% respectively [8] Inbound Travel Growth Metrics - Inbound travel ticket orders increased by 180% during the Spring Festival compared to the previous year, with hotel bookings rising over 60% [9] - The May Day holiday saw a 130% increase in inbound travel orders, with major cities like Shanghai and Beijing becoming popular destinations [9][10]
提升入境游发展水平 让更多“头回客”变“回头客”
Si Chuan Ri Bao· 2025-06-18 08:30
Group 1 - The core viewpoint is that Sichuan's inbound tourism is experiencing rapid growth, with over 2 million inbound tourists expected in 2024, representing a year-on-year increase of 170% [1] - The Sichuan Tourism Investment Group plans to enhance inbound tourism by focusing on product supply, service quality, and external promotion [2] - High-quality products are essential for attracting inbound tourists, as demonstrated by the popularity of the "Panda Special Train" which has a ticket price exceeding 50,000 yuan, with nearly 60% of passengers being international tourists [2] Group 2 - To convert the increase in inbound tourist numbers into consumption growth, three strategies are proposed: increasing the number of tax refund stores, expanding product categories, and enhancing services for tourists [2] - Chengdu is implementing payment facilitation measures, including the installation of foreign card POS machines in over 7,000 stores [3] - Sichuan Tourism College plans to expand small language programs to address the demand for multilingual tour guides, enhancing communication for inbound tourists [3]
山东各地密集出台“入境游”政策引客来
Qi Lu Wan Bao· 2025-06-16 21:19
记者孙远明济南报道 又印发《入境旅游服务提升专项行动(2025-2026年)》,推出十项举措,涵盖打造优质产品线路、强化通关 服务保障、优化入境支付环境、提升外语服务能力、改善入境旅游消费环境等方面,力求优化入境环 境、打通入境旅游堵点。比如统筹开发各市优质入境产品线路,推出跨市域专项产品线路;争取24小时 直接过境免办查验手续政策,进一步优化入境游客口岸签证申办流程;每年新开或加密8条以上国际航 线;争取每年运营国际邮轮达到30艘次;支持济南、青岛、烟台、威海申报口岸进境免税店,推动离境 退税"即买即退"试点等。 热度持续攀升的 "入境游" 近日,"入境游"频传利好消息。6月9日起,中方对沙特、阿曼、科威特、巴林持普通护照人员试行免签政 策,适用单方面免签政策来华国家扩展至47个。6月12日起,印度尼西亚公民可适用240小时过境免签政策 便捷来华,中国240小时过境免签政策适用国家增至55国。"单免政策适用国家的持续增加,将对入境游有 越来越大的促进作用",山东旅游职业学院资深旅游专家张晓国表示。 6月初,正值端午小长假,来自德国的研学团一行入境山东,在青岛、曲阜、泰安、济南等地进行研学游。 从黄金海岸到岱 ...
四川不断创新文旅体验和旅游产品,优化入境游服务 让更多外国游客迷上四川爱上中国
Si Chuan Ri Bao· 2025-06-16 00:36
"连玩两天,我迷上了这里!要是条件允许,我甚至想搬来四川定居。"6月7日,来自比利时的游客 卢迪在四川开展深度游后,对宜人的景色和完备的配套服务赞不绝口,她直言,在四川游玩的每一天都 充满惊喜,其中九寨沟之行让她印象深刻:"湖水随着阴晴雨雪变换色彩,景区建设也特别好,支付便 捷、服务完善。" 卢迪的感受,是2025年四川入境游持续火热的生动写照。 入境游客的良好体验得益于景区多项有力举措。九寨沟管理局副局长郭晓敏介绍,面对近两年全球 游客量快速增长的态势,九寨沟景区以全方位创新举措破解入境游客"了解难、沟通难、订票难、支付 难、入沟难、咨询难"等难题。比如,智慧票务革新,实现护照信息直连官网及各大OTA平台在线实名 制购票;支付无障碍,支持全球主流信用卡、支付宝国际版"碰一碰"支付及东南亚本地App扫码支付; 构建多语言服务体系,覆盖导览、标识与咨询。同时,通过"科学管理+智慧赋能"保障游客游览体验, 严格执行预约错峰限量,上线门票候补机制。 2024年,九寨沟景区接待入境游客达38.3万人次,同比增长286%,创历史新高;2025年1月至6月 初,入境游客接待量超18万人次,同比增长74%。郭晓敏表示,"接 ...
申万宏观·周度研究成果(6.7-6.13)
赵伟宏观探索· 2025-06-14 09:49
Core Insights - The article discusses the transition into a "new phase" of transformation and a "reform period" for policies, questioning whether external shocks are obstacles or opportunities [5] - It highlights the end of the "American exceptionalism" narrative as a significant expectation gap in the first half of the year [8] - The impact of tariffs on the U.S. economy is identified as a major contradiction for the second half of the year, with a focus on inflation trends [9] Deep Dive Topics - The mid-year outlook emphasizes the need for new changes in policies, particularly regarding U.S. tariffs, tax cuts, and monetary policy, as domestic export data enters a "verification period" [11] - The article explores the emergence of new policy financial tools aimed at stabilizing growth, suggesting that these tools are becoming increasingly relevant [12][14] - The booming inbound tourism sector is analyzed, noting the expansion of visa-free access for additional countries, which is expected to have significant macroeconomic implications [15] High-Frequency Tracking - The article notes a shift in export strategies, with a transition from targeting emerging markets to focusing on the U.S. market [17] - It identifies three characteristics of stabilizing core CPI based on May inflation data [19] - The upcoming second round of U.S.-China trade negotiations is highlighted, with stronger-than-expected U.S. non-farm employment data [22] Policy Updates - Recent communications between Chinese President Xi Jinping and U.S. President Trump emphasize the importance of maintaining a cooperative relationship and mutual respect [27][28] - The article discusses the implications of ongoing trade negotiations with various countries, including Canada, the EU, and Mexico, and their potential outcomes [23]
免签名单再拉长,山东各地密集出台“入境游”政策引客来
Qi Lu Wan Bao Wang· 2025-06-13 11:42
齐鲁晚报.齐鲁壹点记者孙远明 单方面免签国增至47个、240小时过境免签适用国增至55个……近日,随着中国持续扩大免签国家范围,越来越多的外国人喜欢来华旅 游,"入境游"成为文旅市场发力的主要方向。 用好免签政策,山东丰富入境游产品供给,各地密集出台政策引客来,齐鲁大地正成为国际游客的"诗与远方"。 热度持续攀升的"入境游" 近日,"入境游"频传利好消息。6月9日起,中方对沙特、阿曼、科威特、巴林持普通护照人员试行免签政策,适用单方面免签政策来华 国家扩展至47个。6月12日起,印度尼西亚公民可适用240小时过境免签政策便捷来华,中国240小时过境免签政策适用国家增至55 国。"单免政策适用国家的持续增加,将对入境游有越来越大的促进作用",山东旅游职业学院资深旅游专家张晓国表示。 6月初,正值端午小长假,来自德国的研学团一行入境山东,在青岛、曲阜、泰安、济南等地进行研学游。从黄金海岸到岱岳之巅,德国 游客一路醉心于山东的迷人景色,感受着齐鲁大地的深厚文化与端午习俗,留下了美好的中国之行记忆。5月下旬,300余名韩国游客搭 乘华东明珠8号客轮在威海荣成市石岛港陆续下船,开启为期3天的威海滨海休闲之旅。 "7月初 ...
国内高频|美西航线运价涨幅扩大(申万宏观 · 赵伟团队)
赵伟宏观探索· 2025-06-13 01:27
Group 1: Industrial Production - Industrial production remains stable, with a slight year-on-year decrease in blast furnace operating rates by 0.2 percentage points to 2.1% [2][5] - The chemical chain shows resilience, with soda ash operating rates increasing by 2.7 percentage points, while PTA and polyester filament operating rates are stable compared to the previous week [2][15] - The automotive semi-steel tire operating rate has significantly decreased, down 4.4 percentage points to 6.7% year-on-year [2][15] Group 2: Construction Industry - The construction industry is experiencing weak performance, with a slight year-on-year decline in grinding operating rates by 0.1 percentage points to 1.9% [2][25] - Cement shipment rates have increased by 3.2 percentage points year-on-year, while asphalt operating rates have slightly risen by 0.8 percentage points to 4.3% [2][25] Group 3: Downstream Demand - New housing transactions have sharply declined, with average daily transaction area falling by 28.2% year-on-year [2][47] - Rail freight volume related to domestic demand has decreased by 2.4% year-on-year, while port cargo throughput and container throughput have also seen significant declines of 4% and 10.9% respectively [2][58] - The CCFI composite index has rebounded significantly, increasing by 3.3% month-on-month, with the West America route seeing a notable price increase of 9.6% [2][77] Group 4: Price Trends - Agricultural product prices are showing divergence, with pork and egg prices decreasing by 0.3% and 0.9% respectively, while vegetable and fruit prices have increased by 1.1% each [3][89] - The South China industrial product price index has decreased by 0.2% month-on-month, with energy and chemical prices down by 0.4% and metal prices down by 0.1% [3][100]
240小时过境免签国家再扩围,旅企抓紧备战暑期入境游市场
Bei Jing Shang Bao· 2025-06-12 12:07
Core Points - Indonesia has officially been included in China's 240-hour visa-free transit policy, increasing the number of eligible countries to 55, which is expected to boost inbound tourism significantly [1][3] - The policy allows citizens from the 55 countries to enter China visa-free for up to 10 days, promoting tourism and business activities [3][5] - There has been a notable increase in inbound travel, with over 16.5 million passengers recorded from January to May this year, representing a 25% year-on-year growth [5][10] Inbound Tourism Trends - Inbound tourists are increasingly favoring short-distance and deep-experience travel products, such as cultural experiences and unique shopping opportunities [7][10] - The introduction of new travel products, including "airport surrounding tours" and themed experiences, is aimed at enhancing the travel experience for short-term visitors [8][10] - Companies are preparing personalized deep travel products for the summer market, focusing on regions with rich cultural and tourism resources [10] Market Response - Following the announcement of the visa-free policy for Saudi Arabia and other Gulf countries, there was a 90% increase in flight search volume to China from these regions [4] - Inbound travel orders on platforms like Ctrip have seen significant growth, with a 100% increase year-on-year, and a 235% increase specifically from Saudi Arabia [4] - Travel agencies are adapting to the new trends by developing more diverse and targeted travel products to cater to the needs of tourists from Indonesia and the Middle East [10]
China Travel火爆,边检一线助力便捷通关
2 1 Shi Ji Jing Ji Bao Dao· 2025-06-11 12:00
6月11日,国新办举行"新征程上的奋斗者"中外记者见面会,围绕"守护国门边境 服务开放发展"与中外 记者见面交流。 随着我国持续优化入境政策,免签国家的范围不断扩大,目前单方面免签国家已提升到47个。在政策推 动下,"China Travel"火爆,作为边检一线的工作人员对此有切身感受。 广州边检总站白云边检站一级警长于童在见面会上表示,随移民管理领域制度型开放向纵深推进,这两 年中国出台了240小时过境免签等一系列便利外国人来华的政策措施,外国游客"中国游"热情持续高 涨,这一点自己在白云机场(600004)口岸感触非常明显。 2024年,经白云机场口岸入境的外国人来自195个国家和地区,总入境的外国人数达到了237万余人次, 同比增长92.6%。今年前5个月,经白云机场口岸入境的外国人已经超过了120万人次,同比增长 41.7%。 "我30多年前刚参加工作的时候,一年全上海也就两三千外国人办理签证,如今我们每年办理二三十万 人次。"上海市公安局出入境管理总队证件管理二支队二级高级警长蔡宝弟说。 外国旅客的持续增多,为国内旅游等消费市场注入了新活力的同时,也增进了外国人对中国文化、中国 故事的了解。 "当问 ...
热点思考|入境游“有多火”?(申万宏观 · 赵伟团队)
申万宏源宏观· 2025-06-11 10:22
Group 1 - The tourism market is experiencing a strong recovery, with inbound tourism showing particularly robust growth, as evidenced by flight execution and travel orders. In 2024, domestic travel has rebounded to 56.1% of historical trends, while inbound tourism has reached 81.9% of historical trends, with travel exports recovering to 138% of 2019 levels [2][10][83] - From the perspective of visitor demographics, tourists from Southeast Asia are showing significant recovery in inbound tourism, while recovery from regions like North America is slower. In 2024, the proportion of tourists from Southeast Asia in Shanghai increased to 22.5%, up 6.8 percentage points from 2023, while the proportion from North America decreased by 2 percentage points [2][17][83] - The recovery pace of China's inbound tourism market is accelerating after 2024, indicating that the tourism market's recovery is not solely dependent on scale expansion. By April 2025, inbound tourist numbers in Shanghai reached 115.3% of the 2019 average, surpassing countries like Thailand and Singapore [3][23][83] Group 2 - The increase in inbound tourism is attributed to the facilitation of visa policies and cultural exports, which effectively stimulate inbound demand. In 2024, the number of foreign visitors entering China through visa exemptions reached 20.12 million, a year-on-year increase of 112.3% [4][26][84] - Historical examples show that optimizing visa policies can significantly release inbound tourism demand. For instance, Japan's gradual relaxation of visa policies from 2013 led to a substantial increase in inbound visitors, from 8.358 million in 2012 to 31.882 million in 2019 [4][34][84] Group 3 - The current low export share of travel and entertainment services in China's GDP indicates significant potential for growth, as the service sector has been relatively closed off. In 2024, travel exports accounted for only 0.1% of GDP, compared to a global average of 1.6% [6][50][61] - The Chinese government is increasing its focus on opening up the service sector, which is expected to release substantial demand for inbound tourism. Recent policies emphasize the importance of service sector openness, which could lead to sustained growth in inbound tourism over the next decade [6][61][66]