2月15日，去哪儿旅行发布《2026春节假期首日出行报告》，数据显示，当日使用非中国护照预订国内 航班的数量同比增长近两成。外国游客热门目的地仍以一线城市为主，上海、北京、成都位列前三，但 一批宝藏小城也迎来"洋面孔"，如济宁、鄂尔多斯、琼海、北海、阿勒泰等。从入境游增幅来看，三亚 表现尤为抢眼，使用非中国护照飞赴三亚的同比增幅超过3倍，显示出免税购物和热带度假的强大吸引 力。从客源地看，来中国过年的外国游客中，澳大利亚、越南、新加坡、俄罗斯、英国、阿联酋、印 尼、美国等国家排名靠前。其中，一些远道而来的外国游客，增长尤为明显，澳大利亚和西班牙游客同 比增长均超3倍，法国、意大利等欧洲国家游客预订量也实现2倍以上增长。 ...

Group 1 - The inbound tourism sector in China is experiencing a surge during the traditionally low season around the Spring Festival, with a notable increase in bookings for 2026, projected to rise by over 10% year-on-year, primarily from European countries [3] - The inbound tourism business of the company is expected to nearly double in 2025 compared to 2024, with key source markets including Poland, Japan, and Germany, covering 51 countries and regions [3] - The increase in visa facilitation, including the rise in the number of countries with unilateral visa exemptions and mutual visa agreements, has significantly boosted inbound tourism, with 30.08 million foreign visitors expected in 2025, marking a 49.5% increase year-on-year [3] Group 2 - Foreign tourists are increasingly interested in diverse shopping options in China, moving beyond traditional souvenirs to include popular items like blind boxes, headphones, and smartphones, reflecting a shift in consumer preferences [5] - The company reported that in 2025, the sales volume of duty-free shopping in Wangfujing is expected to reach nearly 11,000 transactions, with a total consumption amount exceeding 34 million yuan, significantly surpassing the previous year's figures [5] - Clothing items, including women's, men's, and sportswear, are among the most popular categories for foreign tourists, with these categories accounting for approximately 23%, 15%, and 15% of the total duty-free sales, respectively [5]

□四川日报全媒体记者 王晋朝 四川国际传播中心 郑松 曾泓力 成都天府国际机场T2航站楼内，国际到达厅的落地灯洒下暖黄光晕，将凌晨的清冷揉成一团柔 和。 2月11日23时，记者一行在国际到达口等待来自马来西亚的31人旅行团。作为负责四川国际传播中 心"PandaGuide熊猫指南"外籍人士"一站式"咨询服务平台的记者，这并非我们第一次"带团"—— 自China Travel（中国游）爆火以来，我们已和国际旅行社合作带团超过1000人次，但每次都有新 变化。 随着四川旅游的海外影响力日渐提升，"到四川温暖地看雪"成为越来越多马来西亚人的共同选 择。"很多朋友把四川作为他们人生第一次冰雪之旅的首选地。"哈尼斯说。数据印证了她的观 察，2025年，来川的境外人员住宿登记超340万人次，同比增长38.52%，东南亚等地成为四川入 境旅游的主要客源地。 2月12日23时，送走马来西亚客人，再次走出天府机场时，记者作为入境游"导游"的一天结束了。 此时，几个背着硕大登山包的欧洲游客正快步走向网约车停靠点，欢笑中，他们的四川故事，正 悄然开篇。 大熊猫是四川入境游中当之无愧的明星。此次马来西亚游客的四川之旅，于次日9时抵达 ...

酒店入住数据更直观印证了入境游的火爆。业内人士透露，今年春节境外游客预订周期明显提前。截至 目前，春熙路、太古里商圈多数酒店春节期间入住率已过半，入境客源成为春节住宿市场的重要支撑。 业内人士分析，免签政策便利、国际航线加密、文旅品牌持续破圈，多重利好让"来川过大年"成为东南 亚入境游新热点。从都市商圈到古巷老街，从灯会庙会到雪山乡野，成都正以开放包容的姿态，向世界 展示独具魅力的中国春节。 本报讯 （成都日报锦观新闻记者 余力） 春节临近，全国旅游市场迎来高峰，入境游热度持续攀升。越 来越多的外国游客不远万里来到中国，沉浸式体验传统年俗、感受烟火年味，"来中国过春节"已然成为 全球旅游新风尚。作为西部重要旅游枢纽，成都凭借浓郁年味、多元文旅场景与国际便利政策，吸引着 全球游客前来打卡，成为境外游客感受中国年味的热门目的地。 携程发布的《2026马年春节旅游市场预测》显示，外国游客最偏爱目的地包括上海、北京、广州、深 圳、成都、重庆、珠海、厦门、哈尔滨、杭州等城市，形成了覆盖国际都市、文化名城、特色景区 的"中国年味地图"。从客源国来看，来自马来西亚、韩国、新加坡、日本、俄罗斯的订单量位居前列。 飞猪数据同时 ...

春节临近，全国各大出入境口岸迎来双向客流高峰。在便利入境政策与浓厚年味吸引下，多国游客来华体验地道中国年。各地密集推出冰雪盛宴、非遗展 演、民俗大集等特色文旅活动，口岸边检部门优化通关服务，让入境游客感受热气腾腾的新春氛围。 通关顺畅年味浓郁 京沪入境游热度高涨 目前，北京、上海等大型口岸已经迎来了出入境高峰。北京边检总站发布的数据显示，预计2月15日至2月23日春节假期期间，北京口岸出入境人员量将达到 53.1万人次。其中首都机场口岸预计出入境人员达38.7万人次，日均4.3万人次；大兴机场口岸预计出入境人员达14.4万人次，日均1.6万人次。 今年春节，北京围绕入境游客推出系列文旅活动与服务，覆盖非遗体验、中轴线游览、冰雪娱乐、亲子嘉年华等主题，结合京津冀文旅联动等5000余项新春 活动，以沉浸式年味与国际化服务迎接入境游客。 比利时旅客：在我来中国的这三天里，我要第五次去长城，尝遍各种美食，逛故宫、天坛，跟大家讲各地的特色小吃，还会住胡同里。我就是想让大家看到 最真实的中国。 今年春节，上海以"乐游上海过大年"为主题，面向入境游客打造国际化、沉浸式中国年体验。共推出七大板块共2570项文旅商体展联动活动 ...

春节临近，全国各大出入境口岸迎来双向客流高峰。在便利入境政策与浓厚年味吸引下，多国游客来华 体验地道中国年。各地密集推出冰雪盛宴、非遗展演、民俗大集等特色文旅活动，口岸边检部门优化通 关服务，让入境游客感受热气腾腾的新春氛围。 通关顺畅年味浓郁 京沪入境游热度高涨 目前，北京、上海等大型口岸已经迎来了出入境高峰。北京边检总站发布的数据显示，预计2月15日至2 月23日春节假期期间，北京口岸出入境人员量将达到53.1万人次。其中首都机场口岸预计出入境人员达 38.7万人次，日均4.3万人次；大兴机场口岸预计出入境人员达14.4万人次，日均1.6万人次。 今年春节，北京围绕入境游客推出系列文旅活动与服务，覆盖非遗体验、中轴线游览、冰雪娱乐、亲子 嘉年华等主题，结合京津冀文旅联动等5000余项新春活动，以沉浸式年味与国际化服务迎接入境游客。 比利时旅客：在我来中国的这三天里，我要第五次去长城，尝遍各种美食，逛故宫、天坛，跟大家讲各 地的特色小吃，还会住胡同里。我就是想让大家看到最真实的中国。 今年春节，上海以"乐游上海过大年"为主题，面向入境游客打造国际化、沉浸式中国年体验。共推出七 大板块共2570项文旅商体展联 ...

Group 1 - The core viewpoint is that China's recent expansion of visa-free entry policies for 48 countries and optimization of transit visa policies will significantly boost inbound tourism and related consumption [1][2] - Since the second half of 2023, China has implemented a unilateral visa-free entry policy for 48 countries, allowing stays of up to 30 days, and has established visa exemptions with 28 countries, enhancing the convenience of entry for tourists and business travelers [1][2] - The report indicates that there is over 30% growth potential for inbound tourist flows in China, as the country has historically played a role as a source rather than a destination for tourists [2] Group 2 - Domestic airlines are expected to see a significant increase in international flight capacity, with monthly turnover growth exceeding 20% compared to 2019, driven by the ongoing effects of the visa-free policies [2][3] - The report forecasts that the compound annual growth rate (CAGR) for international passenger flow for Chinese airlines could reach up to 15% over the next three years, as foreign airlines struggle to restore capacity [2] - Major Chinese airlines, including China Eastern Airlines, China Southern Airlines, and Air China, are recommended for investment due to their significant international route capacity and expected benefits from the growing inbound tourism market [3]

Core Insights - The National Immigration Administration predicts that during the 2026 Spring Festival holiday, the average daily inbound and outbound passenger flow at national ports will exceed 2.05 million, representing a 14.1% increase compared to the 2025 Spring Festival holiday [1] - Major airports are expected to see significant growth in outbound passenger flow, with peak outbound travel concentrated on February 15 and peak inbound travel on February 22-23 [1] Group 1: Inbound and Outbound Travel Trends - Beijing and Shanghai have already experienced a peak in inbound and outbound travel, with Beijing's ports expected to handle 531,000 passengers during the holiday, including 387,000 at the Capital Airport and 144,000 at Daxing Airport [3] - Shanghai anticipates attracting 1.067 million inbound and outbound travelers during the Spring Festival, a 10.9% increase from 2025, with 12 cruise ships expected to bring in 48,000 passengers [7] - Heilongjiang Province is promoting a series of cultural and tourism activities for inbound tourists, expecting a total of 45,000 inbound travelers during the holiday, with a 29.7% year-on-year increase in the previous month [9] Group 2: Regional Initiatives and Activities - Shandong Province is leveraging its visa exemption policy and international direct flights to attract inbound tourists, expecting 93,000 travelers during the holiday, a 40% increase [11] - Hainan is set to welcome its first Spring Festival since the implementation of its free trade port policy, with an expected 80,000 inbound travelers, a growth of over 24% compared to 2025 [13] - Fujian Province is launching over 1,500 cultural and tourism activities along with more than 120 promotional measures to create an immersive experience for inbound tourists [15]

Investment Rating - The report recommends a "Buy" rating for China Eastern Airlines, China Southern Airlines, and Air China, highlighting their potential to benefit from the growth in international travel demand [2][3]. Core Insights - The growth in inbound tourism demand is expected to become a long-term trend, with significant opportunities for Chinese airlines to expand their international capacity, particularly in Europe, the Middle East, and Central Asia [2][15]. - The report predicts a compound annual growth rate (CAGR) of up to 15% for international passenger flow for Chinese airlines over the next three years, driven by the gradual recovery of inbound tourism and the slow recovery of foreign airlines' capacity [12][13][15]. Summary by Sections 1. Policy: Visa Relaxation and Local Support - The report discusses the expansion of visa-free entry policies, with China implementing unilateral visa exemptions for 48 countries and optimizing transit visa policies to enhance the convenience of inbound travel [11][24]. - The ongoing policy support is expected to significantly boost inbound tourism, with a focus on improving travel experiences and product offerings for foreign visitors [39][42]. 2. Market Potential: Growth Projections - The report estimates that there is over a 30% growth potential for inbound tourist flows in China, comparing the current contribution of inbound tourism to GDP (0.3%) with that of other major economies (1.2%) [12][13]. - The analysis indicates that the international passenger flow for Chinese airlines could see a CAGR of up to 15% due to the increasing demand from both outbound Chinese travelers and inbound foreign tourists [12][15]. 3. Airline Capacity and Passenger Flow Outlook - Chinese airlines are expected to capture a larger share of the inbound passenger flow, with significant increases in flight frequencies and new routes planned for 2025 [2][15]. - The report highlights that the recovery of international passenger traffic is primarily driven by the growth in inbound tourism, with foreign tourist entry numbers expected to increase significantly [12][39]. 4. Investment Recommendations - The report emphasizes the importance of positioning in the international market, recommending investments in leading airlines such as China Eastern Airlines, which has a strong base in Shanghai and is expected to benefit the most from international route expansions [2][15].

"这次特意赶来体验春节的热闹氛围。""我爱中国！这是我第3次来中国。"……随着春节将至，入境游 订单激增，春运洋面孔扎堆，成为2026年马年春节一道特殊的风景线。 这个春节，来华过年的外国游客格外多。从哈尔滨的雪场到江南的园林，从北京的庙会到三亚的海滩， 都不乏金发碧眼的身影，裹着红围巾、举着"福"字在拍照。他们不满足于走马观花式的打卡，而是沉浸 体验中华春节民俗：在西安回民街抢购年货，在景德镇体验拉坯制瓷，住进老胡同学包饺子吃糖葫 芦……越来越多的外国游客在春节各种场景中流连忘返。 其实，老外来华过年这波热潮早有征兆。早在几个月前，海外社交平台上就掀起过一阵"成为中国人"的 模仿潮：一些外国友人煲汤、喝热水、穿汉服、写毛笔字、打八段锦的视频动辄获得百万点赞。如今， 外国人对中国的向往被国内政策与产业的双重助力牢牢"接住了"。 2025年中国单方面免签国家增加至48国，240小时过境免签政策适用口岸增至65个，为外国游客打开了 入境的第一道门。叠加航班加密、多语种服务上线，让"说走就走来中国过年"成为可能。再如，在各项 支付便利化政策推动下，我国外卡支付覆盖率已超95%，"即买即退"等离境退税服务让消费环节愈 ...