Core Insights - The report by Fliggy indicates that outbound tourism will continue to experience high-quality growth in 2025, with double-digit year-on-year growth in orders for various travel products, including tours, local experiences, and cruise services [1][3] - Inbound tourism is witnessing a significant surge, with overseas users' inbound flight orders more than doubling compared to last year, particularly for flights to Shanghai, which saw nearly a sixfold increase [1][7] Outbound Tourism Trends - Different consumer segments are showing increasingly personalized and diverse travel spending preferences, with family travelers preferring comfortable services like cruises and Z-generation consumers focusing on unique experiences [3] - Free independent travel remains the mainstream mode for outbound tourism, with a notable increase in self-booking of flights, hotels, and activities [3] - The demand for group tours has not disappeared but has evolved, with a significant rise in small group tours that offer better value and more personalized experiences [3][4] Experience-Driven Travel - There is a noticeable shift from destination-oriented travel to experience-oriented travel, with many travelers now prioritizing unique experiences over merely visiting specific locations [6] - Local experience packages have seen substantial growth during peak travel periods, with some long-haul destinations experiencing a doubling in order fulfillment for local activities since 2025 [6] Emerging Destinations - New emerging long-haul destinations such as Germany, Sweden, Iceland, and Morocco are leading the growth in outbound tourism [7] - Inbound tourism is also experiencing robust growth, with popular source countries including Thailand, South Korea, and the United States, and favored Chinese cities for overseas tourists including Shanghai and Guangzhou [7]

新华网河内12月16日电（记者邹学冕 刘颍）中国冬季旅游推广活动"你好！中国"近日在越南河内 举行。活动由河内中国文化中心联合中国国航系各航司共同举办。 国航、深航、澳航、山航驻河内总经理分别介绍了各航司2025年发展成果和2026年航线拓展与服务 升级规划，并表示将持续优化越南河内、胡志明市至中国北京、上海、广州、成都、深圳等多地的航线 网络，为越南游客赴华旅游、商务、探亲构建更加高效、顺畅的空中通道，为推动双方民心相通和旅游 合作迈上新台阶提供坚实的交通保障。 此次活动生动展现了中国冬季旅游资源的多样性，通过资源整合与多方联动，进一步点燃了越南游 客赴华旅游的热情。 张德山在活动中推介了中国北方冬季旅游风光和"入境游"便利政策。他表示，近年来，中国冬季旅 游产品异彩纷呈，冰雪旅游、文艺体育、民俗节庆、休闲体验、特色美食不断融合创新。他诚邀越南朋 友到中国赴一场冰雪之约。 河内中国文化中心主任张德山、中国国际航空公司、深圳航空公司、澳门航空公司、山东航空公司 四家航空公司驻河内负责人以及越南当地旅行商、旅游机构、行业协会相关人员等共100名左右嘉宾出 席活动。 活动当天，会场外"冰雪梦、华夏行"中国冬季旅游 ...

海南日报全媒体记者 王程龙 摄 据统计，今年前11月，三亚接待游客3260.58万人次，同比增长6.46%，游客总花费921.03亿元，同比增 长8.8%，其中入境游客92.46万人次，同比增长42.92%，入境游客总花费8.11亿美元，同比增长67.11%。 12月10日，外籍旅客在三亚中央商务区三亚湾壹号购买日用品。 ...

Core Insights - The inbound tourism market in China is experiencing significant growth due to the implementation of various facilitation measures, making travel more convenient for foreign visitors [1][2][3] Group 1: Inbound Tourism Growth - The expansion of visa-free policies and direct flights has made it easier for foreign tourists to visit China, leading to increased travel and spending [2][3] - The trend of "China Travel" and "China Shopping" has gained popularity on international social media platforms, highlighting the appeal of Chinese products and experiences [2][3] - The optimization of tax refund policies and payment systems has further enhanced the shopping experience for foreign tourists, encouraging higher spending [3] Group 2: Cultural Appeal - The World Tourism Alliance's report indicates that foreign tourists are increasingly seeking deeper cultural experiences rather than short visits, with longer stays becoming more common [4] - The popularity of Chinese cultural IPs, such as games and films, is driving interest in specific destinations, contributing to the growth of inbound tourism [4][5] - The shift from sightseeing to immersive cultural experiences is a key driver of the inbound tourism market's growth, with tourists exploring diverse cultural offerings across various regions [5] Group 3: Market Potential - Inbound tourism consumption currently accounts for approximately 0.5% of China's GDP, indicating significant potential for growth compared to the 1% to 3% range seen in other major countries [6] - The "14th Five-Year Plan" emphasizes enhancing the internationalization and convenience of inbound tourism, guiding the sector towards high-quality development [7] Group 4: Strategic Development - Experts suggest that developing international tourism products and experiences that resonate with foreign visitors is crucial for future growth [7][8] - The integration of cultural elements into tourism offerings and the development of new tourism formats, such as outdoor activities and community experiences, are recommended strategies [7] - Building a comprehensive international tourism framework centered around major cities like Beijing, Shanghai, and Guangzhou is essential for attracting diverse international markets [8]

Group 1: Winter Sports Events and Participation - The Milan Winter Olympics will take place from February 6 to February 22, 2026, with several top international winter sports events currently being held in China as part of the qualification process [2][4] - The Chinese team has sent 24 athletes to participate in the U-shaped venue World Cup at the Yunding Ski Park, marking the largest delegation in history [4] - In a previous large jump World Cup event, 14 Chinese athletes competed, with 3 standing on the podium [6] Group 2: Economic Impact of Winter Sports - The hosting of high-level international events has significantly increased foot traffic to the event locations, contributing to the growth of the winter sports economy [10] - The unique viewing experience offered by hotels near the competition venues has led to full bookings during the events, indicating strong demand [16] - Over 100 winter sports events and activities are scheduled in Chongli this winter season, highlighting the integration of winter sports into economic development and consumer spending [16] Group 3: Inbound Tourism Trends - Inbound tourism has seen a significant increase, with many popular destinations reporting over a 90% rise in visitor numbers since the beginning of the year [19] - The number of non-Chinese passport holders booking domestic flights has increased by 13.58% this winter season, with Harbin, Dalian, and other northern cities becoming popular destinations [20] - The introduction of immersive cultural experiences, such as AR-guided tours, has attracted foreign tourists seeking deeper engagement with Chinese culture [23][25] Group 4: Shopping Trends Among Foreign Tourists - The trend of "China shopping" has gained popularity, with foreign tourists encouraged to bring empty suitcases to fill with affordable goods during their visits [26] - In Shenzhen, the daily average of foreign visitors to Huaqiangbei has doubled, indicating a strong interest in purchasing technology and daily necessities [28] - The facilitation of tax refund processes for foreign tourists has led to a 285% increase in the number of travelers benefiting from these services, along with a 98.8% rise in sales and tax refund amounts [28]

Group 1: Upcoming Events and Participation - The Milan Winter Olympics will take place from February 6 to February 22, 2026, with several top international ice and snow events currently ongoing in China as part of the qualification process [1] - Starting in 2023, multiple ice and snow events have been hosted in China, leveraging the facilities built for the Beijing Winter Olympics, with 24 Chinese athletes participating in the upcoming U-shaped venue World Cup, marking the largest delegation ever [3] - In a previous large jump event, 14 Chinese athletes competed, with 3 standing on the podium, showcasing the growing competitiveness of Chinese athletes in winter sports [5] Group 2: Economic Impact and Tourism - The hosting of high-level international events has significantly increased foot traffic to the venues, contributing to a booming ice and snow event economy [9] - The unique viewing experience offered by hotels near competition venues, including free access to events for guests, has led to high occupancy rates during the competitions [15] - This winter season, over 100 ice and snow events and activities are taking place in Chongli, indicating the integration of the ice and snow event economy into broader economic development [15] Group 3: International Tourism Trends - There has been a 13.58% year-on-year increase in the number of non-Chinese passport holders booking domestic flights, with popular destinations including Harbin and Dalian [17] - The "China Purchase" trend has gained popularity, with foreign tourists coming to China specifically for shopping, as evidenced by the significant increase in foreign visitors to places like Huaqiangbei [23][25] - The introduction of convenient tax refund services for foreign tourists has further stimulated cross-border shopping, with a 285% increase in the number of travelers benefiting from these services [25]

央视网消息：在线旅游平台数据显示，自今年以来，多个热门目的地入境游客量增幅均超90%，入境游 市场热度攀升。 ...

作为复星旅文旗下核心品牌，私有化后Club Med如何发展备受关注。前不久，Club Med又正式任命法 国籍高管斯特凡纳·马凯尔为新任总裁兼首席执行官。 谈到Club Med的发展，鲍将军说道，到2035年，复星旅文计划在全球运营100家Club Med地中海俱乐 部、20个地中海·邻境度假村（Club Med Joyview）、5个超级文旅Mall（HiSphere），实现三条产品线 并行快速发展。而鲍将军所说的三条产品线则分别瞄准不同层次的度假市场。截至目前，复星旅文在全 球范围内共运营60余家Club Med地中海俱乐部。 复星国际 2035年拓展5个超级文旅Mall 作为复星旅文旗下核心品牌的Club Med地中海俱乐部，其占据复星旅文几乎九成的营收。据复星旅文 披露的2025年上半年营业数据，复星旅文运营营业额达102.3亿元，其中Club Med地中海俱乐部达92.5 亿元。 在Club Med地中海俱乐部之外，超级文旅Mall作为新的产品线也将在2026年开业。鲍将军还谈到，复星 旅文旗下超级文旅Mall明年将落地重庆，该项目总体量近50万平方米，包含沉浸式主题街区、宇宙主题 体验空间以及室内 ...

【东盟专线】2025四川省冬季旅游季启动 "蜀山暖雪"受东南亚游客青睐 成都乐道国际旅行社有限公司负责人王治力表示，四川凭借靠近东南亚的地理位置、灵活的短途高性价 比产品，以及"山上玩雪、山下回暖"的独特舒适体验，在入境游市场具有竞争优势。现有免签政策已有 效带动客流，若未来政策范围扩大，市场潜力将进一步释放。 编辑：郭晋嘉 广告等商务合作，请点击这里 中新社四川阿坝12月8日电 (单鹏)2025四川省冬季旅游季8日在四川阿坝州汶川县启动。在启动仪式上， 新加坡、泰国、马来西亚、越南等东南亚国家的旅行商协会与四川省旅行社协会签署入境游合作协议， 将为四川入境游市场注入新动能。 随着冬季游开启，一大批境外游客追着"蜀山暖雪"来到四川。当前，四川正通过完善"吃住行游购娱"全 链条国际化服务，吸引全球游客前来体验巴蜀风情，四川省内主要景区入境游客数量显著增长。截至12 月2日，今年以来成都边检站查验入出境外国人156万余人次，同比增长45.8%，入境外籍旅客排名前三 的国家是泰国、马来西亚、新加坡。 新加坡经典旅游集团董事长蒋慧君分析称，免签政策落地与社交媒体传播，促使中国成为新加坡游客热 门选择。四川独特的自然景 ...

在私有化后9个月，复星旅游文化集团（以下简称"复星旅文"）披露了2026年新战略，再次明确将轻资产化战略进行到底。近日，复星旅文CEO鲍将军在接 受北京商报记者专访时谈到，私有化后的复星旅文正以更"轻"的姿态加速全球布局。具体来看，计划到2035年，Club Med地中海俱乐部一价全包的度假村在 全球实现100家；继续推动亚特兰蒂斯独立上市；加速出清丽江、太仓等重资产项目。未来随着入境游红利的涌现，复星旅文也将迎来新的发展机遇。 2035年拓展5个超级文旅Mall 作为复星旅文旗下核心品牌，私有化后Club Med如何发展备受关注。前不久，Club Med又正式任命法国籍高管斯特凡纳·马凯尔为新任总裁兼首席执行官。 谈到Club Med的发展，鲍将军说道，到2035年，复星旅文计划在全球运营100家Club Med地中海俱乐部、20个地中海·邻境度假村（Club Med Joyview）、5个 超级文旅Mall（HiSphere），实现三条产品线并行快速发展。而鲍将军所说的三条产品线则分别瞄准不同层次的度假市场。截至目前，复星旅文在全球范围 内共运营60余家Club Med地中海俱乐部。 作为复星旅文旗下核心 ...