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完善生产性服务链,促进非遗高质量发展
Xin Hua Ri Bao· 2025-08-13 21:54
Core Viewpoint - The article emphasizes the importance of intangible cultural heritage (ICH) as a vital part of Chinese traditional culture, highlighting the need for innovative development while preserving its authenticity and cultural integrity [1][3]. Group 1: Challenges in ICH Development - There is a contradiction between the preservation of authenticity and the need for transformation and innovation, requiring a balance between maintaining aesthetic and practical values while avoiding excessive commercialization [3]. - The traditional transmission methods face risks of loss due to insufficient social participation, necessitating innovative approaches to transmission and broader communication channels [3]. - The tension between local knowledge and universal standards requires careful management to ensure ICH aligns with broader public preferences while retaining its unique regional characteristics [3]. - The reliance on government-led protection highlights a lack of intrinsic motivation for social resource participation, indicating an underdeveloped professional service chain for ICH [3]. Group 2: Enhancing ICH through Productive Service Chains - Productive service chains are essential for improving the efficiency and value of ICH, involving various specialized service components throughout the lifecycle of economic and cultural production [4]. - Research indicates that many ICH practitioners lack awareness of their projects' market potential, leading to ineffective transformation and development strategies [4]. - The need for skilled creative, design, and research talent is critical, as many ICH projects currently operate as individual workshops with insufficient integration of productive service resources [4]. Group 3: Recommendations for High-Quality ICH Development - Innovation in productive service chains is necessary, focusing on digitalization, research and design, market research, supply chain management, quality control, brand marketing, and e-commerce [5]. - A collaborative approach involving government, ICH stakeholders, social organizations, and enterprises is essential to establish a market-oriented mechanism and resource clusters for effective ICH revitalization [5].
文旅融合,怎样做到“津”韵悠长
Zhong Guo Jing Ji Wang· 2025-08-12 09:06
Group 1 - The cultural and tourism economy in Tianjin is experiencing significant growth, with domestic tourist arrivals reaching 134.84 million and spending totaling 143.76 billion yuan in the first half of the year, marking a 3.9% and 12.1% increase year-on-year respectively [1] - A series of policies have been introduced to stimulate cultural and tourism consumption, including 18 specific measures aimed at fostering new growth points in the sector [1] - The focus is on nurturing consumer demand in cultural tourism, emphasizing the importance of integrating culture into travel experiences to enhance cultural confidence and achieve both social and economic benefits [1] Group 2 - The principle of "guarding tradition while innovating" is crucial for the integration of culture and tourism, as exemplified by the Yangliuqing woodblock New Year paintings, which combine traditional techniques with modern aesthetics [2] - The application of new technologies such as big data and virtual reality is transforming cultural tourism projects, enhancing visitor experiences and making historical culture more engaging for younger audiences [2] - The shift in consumer expectations is evident, with a growing interest in experiential and immersive cultural activities rather than traditional sightseeing, as seen in the interactive presentations at historical sites like the Ji Hongchang Former Residence [3][4] Group 3 - The continuous innovation in the cultural tourism market is expected to enhance consumption quality and expand the market, contributing to a richer and more fulfilling lifestyle for consumers [4]
守正创新+油电共进,一汽奥迪剑指智能出行新赛道
Core Insights - The article highlights the launch of the FAW Audi Q6L e-tron family and the A5L, marking a significant technological showcase for Audi in collaboration with Chinese partners like Huawei and CATL, emphasizing a strong return to the market [1][18]. Group 1: Technological Innovations - The FAW Audi Q6L e-tron introduces several industry-first technologies, including the use of "hairpin" windings on the rotor and stator, the E3 1.2 electronic architecture, and silicon carbide semiconductor materials, leading to improved energy density and efficiency [6][9]. - Audi's approach to innovation is characterized by a focus on safety and reliability, with extensive testing protocols involving over 1,000 complex crash tests and 20,000 virtual accident simulations annually [3][9]. - The Q6L e-tron features an advanced sensor suite, including 2 laser radars, 5 millimeter-wave radars, 13 cameras, and 12 ultrasonic radars, enhancing its perception capabilities [9][10]. Group 2: Strategic Collaborations - The partnership with Huawei, initiated in 2019, aims to develop a customized driving assistance system that meets Audi's high standards, achieving EMC Level 5 for driving assistance technology [12][16]. - Collaborations with local companies like CATL and SIBIRCH have led to breakthroughs in core areas such as chassis control, vehicle safety, and luxury interiors, creating a new paradigm for luxury brand localization in China [22][18]. Group 3: Market Positioning and Sales Strategy - The pricing strategy for the A5L ranges from 239,800 to 289,800 yuan, while the Q6L e-tron family is priced between 348,800 and 398,800 yuan, reflecting a shift in marketing approaches to enhance customer experience [22][18]. - Audi's dual-platform strategy, with the PPE luxury electric platform and PPC luxury fuel-efficient platform, aims to cover the B to D segment of the market, demonstrating a commitment to both electric and internal combustion engine vehicles [18][22].
学好用好新时代改革方法论 推进主流媒体系统性变革
Jing Ji Ri Bao· 2025-08-07 22:26
Group 1 - The core viewpoint emphasizes the necessity of continuous reform and innovation to adapt to new challenges and opportunities in the context of China's modernization [1][19] - The article outlines the importance of adhering to major principles and scientific methods for deepening reforms, ensuring that reforms yield effective results [2][4] - It highlights the need for a problem-oriented approach to identify and address significant issues hindering development, such as technological innovation and income disparity [4][7] Group 2 - The concept of a systematic perspective is crucial for enhancing the overall effectiveness and coordination of reforms, addressing various economic and social relationships [5][6] - The article stresses the importance of balancing the processes of breaking old systems and establishing new ones to ensure steady and deep reform progress [6][14] - It discusses the role of mainstream media in reform, emphasizing the need for a robust media mechanism to adapt to the evolving communication landscape [8][12] Group 3 - The article underscores the significance of talent development in media organizations to enhance their capabilities in a competitive environment [13][17] - It points out the necessity for media to engage in proactive narrative-building to counter negative perceptions and promote positive economic stories [18][19] - The need for a strong ideological foundation in media work is highlighted, ensuring alignment with the central political direction and enhancing public confidence in reforms [15][16]
中国酒协调研点赞四特酒:深耕赣鄱筑根基,特香标杆谋破局
Sou Hu Cai Jing· 2025-08-06 04:08
Core Viewpoint - The visit by the China Alcoholic Drinks Association to Si Te Jiu Company highlights the industry's support for local enterprises during a challenging period, emphasizing the need for regional liquor companies to focus on their home markets and leverage local advantages to achieve sustainable development [4][22]. Group 1: Industry Challenges and Opportunities - The white liquor industry is transitioning from an incremental market to a shrinking market, posing severe challenges for regional small and medium-sized enterprises [4][21]. - The current market dynamics require liquor companies to adapt to changing consumer values, moving from "enterprise-led" to "consumer-defined value" [21]. - The industry is experiencing structural adjustments and changes in consumption patterns, creating both challenges and opportunities for companies [18][21]. Group 2: Company Strategies and Developments - Si Te Jiu Company has maintained a strong local presence in Jiangxi, focusing on cultural and social contributions to deepen emotional ties with consumers [8][22]. - The company has developed a robust production and storage capacity, with an annual production capacity of 60,000 kiloliters and a storage capacity of 110,000 kiloliters, achieving a quality management system that ensures a high output rate of quality base liquor [9][17]. - Si Te Jiu emphasizes product quality and differentiation, adopting a dual strategy of "craftsmanship inheritance + technological innovation" to maintain its competitive edge in the Jiangxi market [13][17]. Group 3: Future Directions and Recommendations - The company aims to enhance its brand influence and accelerate its transition from a regional leader to a nationally recognized liquor brand by focusing on its unique product positioning and continuous innovation [22]. - Recommendations from the association include strengthening brand strategy, market expansion, and technological innovation to navigate the evolving market landscape [21][22]. - Si Te Jiu is committed to long-term development, leveraging its unique advantages in special aromatic liquor to deepen regional market engagement and enhance quality assurance [22].
获评“东莞新十景”,创办市级书法最高奖,这座书院如何做到的?
Nan Fang Nong Cun Bao· 2025-07-25 07:35
Core Viewpoint - The article highlights the historical significance and modern transformation of the Aotai Academy in Dongguan, showcasing its role as a cultural hub and its contributions to the preservation and promotion of traditional Chinese culture [1][4][34]. Group 1: Historical Background - Aotai Academy was established in 1476 and has undergone three significant transformations over its 600-year history [2][7]. - It is the only Ming and Qing dynasty academy in Dongguan to receive the "Three Ding Jia" title, which recognizes its historical academic achievements [7][8]. Group 2: Cultural Activities and Recognition - The academy hosts over 60 cultural events annually and has published more than ten ancient texts [2][3]. - It has been awarded titles such as "Dongguan New Ten Scenery" and "Great Calligraphy Research Creation Base" [3][19]. - In 2021, it was recognized as a "Lingnan Academy" by the Guangdong Provincial Committee of the Communist Party of China [4][5]. Group 3: Research and Education Initiatives - Aotai Academy focuses on dual-track research involving ancient texts and notable figures, compiling works such as "Selected Poems of Wang Zhen" and "Wushan Collection" [14][15]. - The academy has developed a research system integrating "famous figures, intangible cultural heritage, and ancient texts" to support Lingnan cultural transmission [16]. Group 4: Community Engagement and Services - The academy employs a "Cultural+" model to engage with the community, providing services that reach over 20,000 people annually [26][30]. - It has initiated programs like "Research Handbooks" and "Initiation Ceremonies" to attract over 50,000 young participants in traditional cultural practices [31][32]. Group 5: Future Outlook - Aotai Academy aims to continue its role as a cultural beacon for Dongguan and the Greater Bay Area, contributing to cultural integration and heritage preservation [34][35].
刘小涛到苏州工艺美院讲授思政课
Su Zhou Ri Bao· 2025-07-02 00:16
Group 1 - The core message emphasizes the importance of cultural confidence and innovation in the context of traditional Chinese culture, particularly in the field of arts and crafts [1][2] - The government is committed to supporting the development of Suzhou Institute of Arts and Crafts, focusing on enhancing educational quality and aligning with market demands [2] - The initiative aims to cultivate high-level cultural talents who possess cultural depth, innovative capabilities, and a sense of national responsibility [2] Group 2 - The discussion highlighted the role of culture in enhancing industrial value and promoting the city's visibility and appeal [2] - The importance of integrating ideological education into the curriculum was stressed, ensuring that students are well-prepared for future challenges [2] - The visit included an exhibition of outstanding graduation designs, showcasing the practical application of students' skills and creativity [2]
品质与创新拓宽新茶饮赛道
Jing Ji Ri Bao· 2025-07-01 22:17
Core Insights - The new tea beverage industry is rapidly growing, with the market size expected to reach 3,547 billion yuan in 2024 and potentially exceed 4,000 billion yuan by 2028, becoming a significant force in the consumer market [1] - New tea beverages are characterized by innovative product offerings and technological empowerment, incorporating diverse ingredients like fresh fruits, cheese, and nuts, thus enhancing consumer experience [1] - The industry faces challenges such as quality control issues, product homogenization, and over-reliance on marketing, necessitating a focus on quality and innovation to sustain growth [2][3] Industry Growth - The new tea beverage market is projected to grow significantly, with a forecasted market size of 3,547 billion yuan in 2024 and a potential to surpass 4,000 billion yuan by 2028 [1] - The sector is becoming a popular choice for social interactions and leisure, indicating a shift in consumer behavior towards new tea beverages [1] Product Innovation - New tea beverages are moving beyond traditional tea and water combinations, introducing unique local ingredients and modern techniques to create distinctive flavors [1] - Brands like 去茶山 are integrating local specialties into their products, showcasing regional characteristics and enhancing brand identity [1] Quality Control Challenges - The industry is facing issues with inadequate raw material procurement standards and quality supervision, leading to food safety concerns [2] - There is a significant problem with product homogenization, where many brands offer similar flavors and packaging, resulting in a lack of differentiation [2] Strategies for Improvement - Companies are encouraged to enhance product quality by establishing comprehensive quality control systems that trace ingredients from source to final product [2] - Implementing digital tools for monitoring operations and improving customer experience is essential for maintaining quality and reducing complaints [2] - Emphasizing brand values and creating unique product offerings can help establish competitive advantages in the market [2] Innovation Focus - The industry must prioritize innovation across product development, technology, and cultural aspects to remain competitive [3] - Companies are urged to invest in research and development to create healthier beverage options that align with consumer trends towards low-sugar and natural ingredients [3] - Embracing digitalization and automation can enhance operational efficiency and reduce costs, allowing for better market responsiveness [3]
《国宝美鉴》第六集:千年之轮 提炼用力之妙
新华网财经· 2025-06-27 03:38
Core Viewpoint - The article emphasizes the historical significance and technological evolution of gears in ancient Chinese civilization, highlighting their role in mechanical innovation and cultural heritage [1][9]. Group 1: Historical Development of Gears - The article discusses the discovery of the Warring States period ratchet wheel at the Luoyang Wangcheng site, showcasing the mechanical power inscribed on bronze teeth, which reflects the craftsmanship standards from ancient texts [3]. - It details the transition from the ratchet mechanism to the compass cart recorded in the Song Dynasty, illustrating how gears facilitated ancient navigation systems through precise mechanical interactions [5]. Group 2: Mechanical Wisdom and Innovation - The narrative explains that the ingenuity of gears lies not in brute force but in the wisdom of leveraging mechanical principles, allowing for complex tasks such as water lifting and distance measurement [7]. - It draws a parallel between ancient gear technology and modern innovations, particularly in the context of Moutai's commitment to preserving tradition while embracing innovation [9].
5位文旅行业基层代表分享履职故事做文化传播与传承的使者
Group 1: Cultural and Tourism Development - The meeting emphasized the theme of promoting high-quality development in culture and tourism to enrich people's lives [1] - The establishment of a three-tier cultural center system in Dongguan allows for widespread access to cultural activities, with the cultural center open 365 days a year [1] - The increase in audience engagement in traditional cultural performances, with notable productions like "Only This Green" touring over 750 times, reflects a growing interest in cultural heritage [2] Group 2: Tourism Trends and Guide Roles - The expansion of high-speed rail networks and accessible flight routes has made travel more convenient, leading to a rise in self-driving tourism [3] - Tourists are increasingly seeking deeper cultural experiences rather than superficial sightseeing, positioning tour guides as cultural interpreters [3] - The need for guides to innovate while preserving local and contemporary cultural elements is highlighted as essential for effective storytelling [3] Group 3: Local Industry and Employment - The bamboo weaving industry in Zhenyuan has adopted a model that integrates party leadership, companies, cooperatives, and farmers, creating stable employment for over 108 individuals [4] - The development of "bamboo tourism" routes has attracted approximately 20,000 visitors annually to experience bamboo weaving culture [4] - The role of cultural workers extends beyond mere presentation; they are seen as vital in the transmission and preservation of cultural heritage [4] Group 4: Educational Impact of Cultural Engagement - A notable interaction between a museum guide and a young visitor illustrates the potential of cultural education to inspire and engage youth [5] - The guide's storytelling about historical artifacts led to a significant change in the visitor's perspective, emphasizing the importance of cultural narratives [5] - The message of cherishing the present and not wasting youth resonates with the broader goal of cultural education [5]