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始祖鸟“高原烟花秀”,“大翻车”!最新回应
Zhong Guo Ji Jin Bao· 2025-09-20 14:17
Core Viewpoint - The outdoor brand Arc'teryx's recent "Highland Fireworks Show" in the Himalayas has sparked controversy over environmental concerns [1][2] Group 1: Event Overview - Arc'teryx collaborated with artist Cai Guoqiang to launch an art fireworks display named "Ascending Dragon" on September 19, which took place in the high-altitude region of Shigatse, Tibet, at an average elevation of over 4600 meters [1] - The event is part of Arc'teryx's ongoing project "Towards Beauty," aimed at exploring high mountain cultures [1] Group 2: Environmental Concerns - The fireworks were claimed to use biodegradable materials, and the organizers stated that emissions met environmental standards verified by the International Olympic Committee and other regions [1][2] - A comprehensive "prevention-monitoring-restoration" plan was established, including relocating livestock and cleaning up residues post-event [2] Group 3: Expert Criticism - Experts have raised doubts about the environmental impact, questioning the validity of using low-altitude tests to assess the fireworks' emissions in a high-altitude environment [3] - Concerns were also expressed regarding the degradation time of the biodegradable materials in the harsh conditions of the Tibetan plateau [3] Group 4: Official Response - Local environmental authorities confirmed that the event complied with regulations and that no ecological damage had occurred, as the fireworks used environmentally friendly materials [4] - The event's location was chosen after multiple assessments to ensure it was not in an ecological protection zone [4] Group 5: Company Background - Arc'teryx, founded in 1989 in Canada, specializes in outdoor apparel and gear and was acquired by a consortium led by Anta Group in 2019, now part of Amer Sports [5]
要户外更要环保,始祖鸟下次可得长心
Di Yi Cai Jing· 2025-09-20 13:35
Core Viewpoint - The outdoor brand Arc'teryx faced backlash for its fireworks event in the Himalayas, which was intended to be a spectacular marketing stunt but raised environmental concerns among the public [1][3]. Group 1: Event Details - Arc'teryx collaborated with artist Cai Guoqiang to host a fireworks display named "Ascending Dragon" on September 19, igniting gunpowder along the mountain ridges [1]. - The event was promoted as environmentally conscious, claiming to use biodegradable materials that met international pollution standards [3]. Group 2: Public Reaction - The event sparked widespread criticism online, with many questioning its environmental impact and likening it to "blasting the mountain" [3][9]. - Despite assurances from local environmental authorities that the event complied with regulations and did not require an environmental assessment, public sentiment remained negative [3]. Group 3: Brand Reputation and Environmental Responsibility - Arc'teryx has historically engaged in environmental initiatives, such as the ReBIRD™ program launched in 2021, which focuses on reducing emissions and promoting sustainability [9]. - The incident has prompted discussions about the balance between marketing and environmental responsibility within the outdoor industry [9].
始祖鸟联合蔡国强在喜马拉雅放烟花,引爆破坏生态争议
Guan Cha Zhe Wang· 2025-09-20 13:04
9月19日,安踏集团旗下亚玛芬体育的品牌始祖鸟联手艺术家蔡国强在喜马拉雅山燃放烟花引发热议。 据悉,此次艺术烟花活动位于西藏喜马拉雅山脉江孜热龙地区(海拔约5500米),蔡国强通过火药爆破在山脊点燃三幕烟 花,形成"升龙"动态景观。 蔡国强是中国最具国际知名度的当代艺术家之一,以火药爆破艺术和大型装置作品闻名于世,已在全球五大洲实现了超过650 个展览项目。他的商业合作通常与顶级品牌深度绑定,曾与奔驰、卡地亚、圣罗兰等奢侈品牌合作。 始祖鸟的品牌宗旨植根于对极致性能、专业户外精神、可持续发展的不懈追求,以及一种"敬畏自然,守护生命"的深层哲 学。据悉,此次"升龙"艺术项目是其发起的"向上致美"系列活动的第三季,核心定位为"探索高山在地文化"。 从发布的物料可以看出,本次活动规模较大,烟花分多次点燃,到场人数众多。蔡国强介绍称:"这是145根扇形彩烟,形成 了一条3000米长的蓝白红绿黄色的彩虹。" (文/霍东阳 编辑/张广凯) 但这一活动引发了巨大争议。 主打"敬畏自然"理念的知名户外品牌始祖鸟和蔡国强在喜马拉雅这一生态屏障脆弱区域燃放烟花,迅速引发户外爱好者及网 友对活动环保问题的集中质疑。 户外爱好者及网 ...
热搜第一!始祖鸟在喜马拉雅山放烟花,网友“炸锅”:成功“劝退”了真正的户外人,有人称不会再买任何一件始祖鸟
Mei Ri Jing Ji Xin Wen· 2025-09-20 11:49
Core Viewpoint - The collaboration between outdoor brand Arc'teryx and artist Cai Guoqiang to hold a fireworks display in the environmentally sensitive Himalayas has sparked significant controversy, raising questions about ecological responsibility and the brand's values [1][16][21]. Group 1: Event Details - The fireworks event named "Ascending Dragon" took place on September 19 in the Jiangzi region of the Himalayas, with an average altitude of over 4600 meters [4][12]. - Cai Guoqiang ignited 145 fireworks to create a 3000-meter long rainbow effect, symbolizing auspiciousness and the spirit of continuity in Eastern dragon culture [6][9]. - The event was attended by a large audience and was broadcasted live, showcasing the scale of the performance [6][12]. Group 2: Environmental Concerns - Many netizens criticized the event for lacking respect for nature, particularly in such a fragile ecological area [2][20]. - The organizers claimed that the fireworks used biodegradable materials and met environmental standards, with the event classified as V-level (lowest risk) [9][14]. - Local authorities stated that the event complied with regulations and did not require an environmental assessment due to the use of eco-friendly materials [12][14]. Group 3: Public Reaction and Brand Image - The event has led to a backlash against Arc'teryx, with many outdoor enthusiasts feeling that the brand's actions contradict its core values of respecting nature [17][23]. - Critics argue that the fireworks display represents a form of "outdoor arrogance," imposing human-made spectacle on the natural landscape [22][23]. - The incident has been described as a "disastrous reverse marketing" effort, as it alienated the brand's target audience who are typically sensitive to ecological ethics [22][23].
始祖鸟翻车!在5500米高原放烟花后删视频,户外人怒怼
Jing Ji Guan Cha Bao· 2025-09-20 11:06
作者 戴莉娟 9月19日傍晚,户外品牌始祖鸟联手艺术家蔡国强,在西藏喜马拉雅山脉江孜热龙地区(海拔约5500米)启动《升龙》艺术烟花项目。现场视频显示,蔡 国强通过火药爆破在山脊点燃三幕烟花,以"升龙"动态景观象征东方龙文化中的"吉祥"与"生生不息"。这场看似兼具艺术感与文化意义的活动,却未如预 期收获赞誉,反而在户外圈层与网友群体中掀起巨大争议,再次将始祖鸟推向"背离核心价值观"的舆论风口。 为对冲潜在的争议风险,主办方在活动后迅速公布了一系列"环保措施",试图证明项目对高原生态的"低干扰": •材料与风险等级:明确《升龙》项目所用烟花彩色粉为生物可降解材料,声称已通过国际奥委会及日、美、欧洲等地燃放验证,污染物排放符合环保标 准;同时将燃放等级定为V级(最低风险等级),强调噪音与光污染远低于常规夜间焰火,可避免对环境及公众造成额外干扰。 •全链条生态保护方案:针对喜马拉雅山脉脆弱的自然环境,项目团队提出"预防—监测—恢复"三步方案:燃放前转移牧民牲畜至安全距离,并通过盐砖 引导鼠兔等小型动物离开燃放区;燃放后立即清理残留物,对受影响的草甸、农田进行翻土与植被修复,承诺"不留生态隐患"。 从表面看,这些措施 ...
始祖鸟联动蔡国强在喜马拉雅山脉放烟花引质疑:一边环保,一边污染?|贵圈
Xin Lang Ke Ji· 2025-09-20 07:47
责任编辑:李铁民 公开信息显示,始祖鸟(Arc'teryx)是起源于1989年加拿大温哥华的高端户外品牌,由登山爱好者Dave Lane和Jeremy Guard共同创立,品牌文化中强调的"与自然共生"理念,如今隶属于安踏体育旗下的亚玛 芬体育(Amer Sports)。 但上述说法并没有让网友买账,有网友表示,"始祖鸟一直是户外爱好者的常备装备,在户外人心中, 不留下人类的痕迹才是尊重大自然的一种方式。始祖鸟这次的campaign,无疑是对这一信条的完全摧 毁。"因始祖鸟品牌隶属于安踏集团,还有不少网友涌入安踏品牌社交媒体账号下留言质疑,"一个户外 品牌,就是如此敬畏自然的?" 据悉,在网友的质疑声下,主办这场烟花秀的品牌方、蔡国强已经删掉了相关视频,但均未作出正式的 官方回应。(闫妍) 9月20日,昨日始祖鸟与蔡国强联合在喜马拉雅山脉点燃大型烟花"升龙",引发了大量争议。有网友质 疑,"降解要多长时间?做过实验么?""高原生态脆弱,即便彩色烟雾是环保的,那爆炸过程呢?火药 是环保的吗?" 据主办方称,此次"升龙"艺术项目所选用的烟花彩色粉均为生物可降解材料,并在国际奥委会及日本、 美国、欧洲等多地的燃放验 ...
蔡国强在海拔5500米喜马拉雅山脉放烟花引争议,品牌方已删除相关视频
新浪财经· 2025-09-20 07:29
当日傍晚,蔡国强在西藏喜马拉雅山脉江孜热龙地区(海拔约5500米)开始燃放艺术烟花。 9月19日,户外品牌始祖鸟联手艺术家蔡国强 在喜马拉雅山放烟火,引发争议。 虽有此公告,该行为仍引起巨大争议。由于项目所处在喜马拉雅山脉,该地的自然环境本身脆弱,不少网友及户外爱好者对该艺术项目环 保材料的实际效能、对高原土壤与植被的物理干扰、对野生动物的干扰以及对大气和水体的潜在污染等均表示质疑,并认为团队应对此项 目的环保措施作更详细的说明及公示。 现场视频显示,蔡国强通过火药爆破在山脊点燃三幕烟花,形成"升龙"动态景观,象征东方龙文化中的"吉祥"与"生生不息"精神。 主办方称,此次《升龙》艺术项目所选用的烟花彩色粉均为 生物可降解材料 ,并在国际奥委会及日本、美国、欧洲等多地的燃放验证 中,确认其污染物排放符合环保标准。本次燃放等级为 V级 (最低风险等级),噪音与光污染均远低于夜间焰火,避免了对环境和公众的额 外干扰。 因为在雪域高原地区创作,在生态保护层面,项目团队制定了"预防一监测一恢复"的全链条方案:燃放前已将牧民牲畜转移至安全距离, 并通过盐砖引导鼠兔等小型动物离开燃放区,燃放后立即清理残留物,并对草甸、农田 ...
这件事杭州一学校做了快20年
Hang Zhou Ri Bao· 2025-09-15 02:23
这是杭州市崇文实验学校学生每周五的惯例:把一周收集的废纸带到学校的"废纸换图书"点,换成 书后捐赠给乡村地区的小学,在当地建"崇文书院"图书室。 这件事,已经做了快20年。2006年,崇文实验学校的孩子们由于环保行动受挫,给时任浙江省委书 记习近平写了一封信,没想到一周后习伯伯就回信了。这封回信成了孩子们接续践行环保的动力源泉, 如"废纸换图书"活动,从2007年开始,学生一共收集了28万公斤的废纸,建起了16座图书室。 学生把废纸放到"废纸换图书"点。 上周五一早,学生高亦可提着一摞废纸来学校,交给老师后,由老师归置到校门旁的一处回收点, 这里堆放着不少废纸箱、旧报纸…… 六年级学生朴馨语算了算,自己每学期都会带100多公斤的废纸来学校。"每次爸爸妈妈拆快递,我 总在边上默默等着,他们拆好后我就把纸箱压平、捆好、攒起来,已经养成习惯了。"朴馨语坦言,看 到靠大家努力建起来的"崇文书院"图书室,心里很自豪,"我们用实际行动把'环保意识'变成了'知识宝 库'。"除了捐书,孩子们还在甘肃民勤捐种梭梭树,十几年下来,已捐种超过15000棵。 这股绿色浪潮也悄然改变着学生和家长的生活方式。不久前,高亦可来到淳安县枫树 ...
苹果回应AirpodsPro3没充电线:为了环保,官网充电线售价为149元
Qi Lu Wan Bao· 2025-09-11 08:26
Core Points - Apple held its 2025 Fall Product Launch event themed "Awe dropping" on September 10, showcasing over ten new products including smartphones, smartwatches, and tablets [1] - The newly released AirPods Pro 3 features AI-supported real-time translation and heart rate monitoring, with battery life increasing from six hours to eight hours during music playback, priced at $249 (or 1899 yuan for the Chinese version) [1] - Customers reported that the AirPods Pro 3 packaging does not include a USB-C charging cable or charger, which Apple confirmed is consistent with previous product releases for environmental reasons [3][1] Product Details - AirPods Pro 3 includes advanced features such as AI translation and heart rate monitoring [1] - The battery life for music playback has been extended to eight hours [1] - The USB-C charging cable (1 meter) is sold separately at a price of 149 yuan [6] Customer Feedback - Customers expressed dissatisfaction regarding the absence of the USB-C charging cable in the AirPods Pro 3 packaging [1] - Apple’s customer service explained that the decision to exclude the charging cable is aimed at reducing waste and promoting the use of existing compatible accessories [3]
市场监管总局严查氯化石蜡行业乱象
Zhong Guo Hua Gong Bao· 2025-09-08 02:21
Core Viewpoint - The National Market Supervision Administration has issued a notice to crack down on irregularities in the lubricating grease and chlorinated paraffin industries, particularly focusing on illegal practices that harm the environment and public health [1][2]. Group 1: Regulatory Actions - The notice mandates local market supervision departments in 12 provinces and cities to conduct thorough inspections of lubricating grease and chlorinated paraffin production enterprises [2]. - It emphasizes the need for strict enforcement against illegal production and sales, particularly targeting small and medium-sized enterprises that may be violating regulations [1][2]. - The notice outlines a collaborative approach for law enforcement, including cross-regional cooperation to address illegal activities effectively [2]. Group 2: Environmental and Health Implications - The notice highlights the upcoming implementation of the Stockholm Convention on Persistent Organic Pollutants, which will ban the production, sale, and use of short-chain chlorinated paraffin starting January 1, 2024 [1]. - It addresses the risks posed by the illegal addition of chlorinated paraffin in lubricating grease production, which can disrupt market order and endanger ecological safety and public health [1][2]. Group 3: Industry Impact - Industry representatives believe that the enforcement of these measures will help curb market disruptions caused by short-chain chlorinated paraffin and support the survival and development of environmentally friendly medium-chain chlorinated paraffin enterprises [2].