第一，强化品牌塑造。中国企业的品牌出海已从早期的1.0阶段演进至如今的3.0阶段：1.0阶段是供应链 出海，二十年前中国供应链开始全球化布局；2.0阶段是优质产品出海，高性价比产品走向全球；而3.0 阶段则更注重全球化品牌建设，即如何在场景与内容中与全球消费者建立信任感，这对品牌塑造至关重 要。 作为全球最大的程序化广告平台，TTD（The Trade Desk）的业务覆盖全球225个国家和地区。在当前关 税风暴席卷全球的背景下，中国企业出海有何新动向？从服务中企出海的第三方角度，TTD给出一些观 察。 "关税冲击以来，没有品牌的商家受影响最大。"TTD中国区资深业务拓展总监吴昱霖日前受访表示，和 TTD合作的基本上都是根基比较稳定的注重塑造品牌的企业，他们就比较有战略定力，没有立马调转船 头。 据吴昱霖观察，近年来，中国品牌的全球化意识显著提升，越来越多的品牌展现出充分的自信，主动选 择在海外主流媒体展示品牌形象，这种转变体现在：从单纯追求销售转化到注重长期品牌建设；从产品 功能宣传到品牌价值传递；从短期营销到百年品牌的战略规划。 "我们欣喜地看到，中国品牌正逐步建立起全球消费者信任的品牌力。"吴昱霖称，中 ...

"2025中国上市公司经典品牌案例及首席品牌官"评选活动自2024年12月初启动以来，吸引超百家上市公司激烈角逐。评选采用"公开征集＋初步筛选＋在线 投票＋专家评分＋综合评估"的多项评审机制，历经5个月，最终评选出一批代表中国品牌建设的高水准案例和首席品牌官。 该评选体系设置了严格标准：经典品牌案例需兼具对企业成长的价值性、对其他企业可推广的典范性及品牌实践上的创新性；首席品牌官则要展现其对内品 牌管理的专业度、对外品牌推广的影响力以及对企业品牌价值的成长性。 每经记者｜黄博文 每经编辑｜文多 5月9日，第九个中国品牌日前夕，由每日经济新闻主办、清华大学经济管理学院中国企业研究中心提供学术支持的"2025第九届中国上市公司品牌价值榜发 布会"在上海举行。 发布会上，"2025中国上市公司经典品牌案例及首席品牌官"评选结果揭晓。 农业银行（SH601288）、伊利股份（SH600887）、古茗（HK01364）等30家上市公司的企业案例被评选为年度经典品牌案例。奥雅股份（SZ300949）联合 创始人、董事、总裁李方悦，诺泰生物（SH688076）董事长兼总裁童梓权，全聚德（SZ002186）集团总经理周延龙等 ...

来源：环球网 品牌是企业重要的无形资产，实现高质量发展呼唤品牌力量，创建世界一流企业也需要品牌加持。作为 推动经济社会发展的"主力军"、能源电力行业的"国家队"，中国大唐集团有限公司（简称中国大唐）坚 持把建设卓著品牌作为服务中国式现代化建设的重要使命，秉承"提供绿色能源、点亮美好生活"的企业 使命和"同心聚力、追求卓越"的企业精神，实施REDT（责任担当、生态友好、数字赋能、科技创新） 品牌战略，以"能动世界、共享美好"为价值追求，明确"世界一流能源供应商"品牌定位，"卓越、创 新、责任、温暖"品牌个性，"惟实惟新、共创共享"品牌价值主张，全面展现中国大唐能源保供"压舱 石"、绿色转型"国家队"、科技创新"排头兵"、价值创造"顶梁柱"、社会责任"领头雁"的五维形象，以卓 著品牌引领世界一流企业建设。 转型，厚植时代底色。绿色低碳是品牌卓著的鲜明底色。在绿色低碳转型的时代背景下，中国大唐持续 加大电源结构优化力度，基地化、集约化开发新能源，构建了陆上风光大基地落地、海上风电布局、集 中式与分布式并举的发展格局，清洁能源装机占比近50%。国家第一批大型风电光伏基地之一的大唐蒙 西托克托200万千瓦新能源外送项目 ...

南都讯 记者黄璐 5月9日，第九届"深圳（湾区）国际品牌周"暨2025年中国品牌日·深圳地方特色活动开 幕大会在深圳广电大厦举行。本届品牌周以"品牌引领未来，创新驱动湾区"为主题，"2025中国品牌价 值500强"中英文榜单独家发布，"国际信誉品牌""深圳（湾区）知名品牌"近400项品牌成果集中亮相展 示，国际品牌专家、知名企业领袖发表主题演讲，探索科技革命和产业变革时代品牌发展新路径。 深圳工业总会会长吴光权表示，本届品牌周旨在将深圳品牌建设的成功经验辐射至大湾区，推动湾区企 业共创国际化品牌。未来，将联合政产学研多方力量，为打造"更具时代引领性的深圳品牌"贡献智慧与 力量。 榜单独家发布，彰显品牌发展硬实力 每年在达沃斯世界经济论坛年会上发布全球品牌价值500强的国际著名品牌价值评估咨询机构Brand Finance，联合深圳工业总会在第九届"深圳（湾区）国际品牌周"上独家发布"2025中国品牌价值500 强"中英文榜单。 同时，Brand Finance中国公司联合创始人、总裁陈忆登对榜单进行解读。今年，粤港澳大湾区109个品 牌上榜"2025中国品牌价值500强"。深圳共有34个品牌上榜，其中，荣获" ...

Core Viewpoint - The emergence of similar store names like "胖都来" and "胖东莱" highlights the ongoing issues in China's intellectual property protection and the challenges faced by established brands in maintaining their identity and reputation [2][5]. Group 1: Brand Imitation and Legal Implications - The store "胖都来" in Jiaxing has drawn attention for its name's similarity to "胖东来," raising concerns about brand imitation and legal boundaries [1][2]. - Multiple trademark applications for "胖东来" have been rejected, indicating a struggle in protecting established brands from imitation [1]. - The actions of "胖都来" and similar entities may violate the "Anti-Unfair Competition Law" by using names that are confusingly similar to well-known brands, which can mislead consumers [3][5]. Group 2: Regulatory and Market Response - The local market regulatory authority is monitoring the situation and has initiated investigations into the legitimacy of the registered names [6]. - There is a call for local authorities to take proactive measures against such imitations to ensure fair competition and protect legitimate businesses [6][7]. - The prevalence of imitation brands in lower-tier cities reflects a broader issue of regulatory enforcement and consumer awareness [6][7]. Group 3: The Importance of Brand Integrity - The case illustrates the critical need for brands to maintain their unique identity and the challenges posed by imitators who focus on superficial aspects rather than genuine brand values [2][5]. - The concept of "brand soul" is emphasized, where successful brands like "胖东来" offer unique services and employee benefits that cannot be easily replicated [2][5]. - The ongoing situation serves as a reminder of the importance of robust legal frameworks and consumer education to combat brand imitation [7].

Core Points - The "Wán Měi Encounter" brand co-creation meeting was held in Deqing, Zhejiang, as part of the 2025 World Brand Moganshan Conference, attracting nearly a hundred guests from various sectors [1][2] - The meeting focused on the innovative breakthroughs in new quality productivity in Anhui, showcasing the integration of culture and tourism, and telling the story of high-quality development in the region [2] Group 1: Regional Highlights - Anhui is recognized as a place of innovation and cultural richness, providing inspiration and momentum for brand development [2] - Bozhou is described as a city with a rich history and resources, aiming to leverage this event to enhance its brand and cultural influence [5] - Ma'anshan is focusing on digital empowerment for high-quality manufacturing development, inviting more brands to collaborate and share outcomes [7] - Xuancheng is actively embracing brand power and enhancing its cultural soft power with unique "national" brands [8] Group 2: Industry Innovations - The meeting featured presentations on how AI models empower education and healthcare, and showcased the "Anhui speed" in optoelectronic measurement [10] - Anhui has accelerated its digital transformation, with 59.1% of large-scale enterprises completing digital upgrades and over 1 million devices connected to industrial internet platforms [10] - The province aims to cultivate 700 manufacturing and 100 service "Wán Měi brand demonstration enterprises" by 2025, enhancing brand value and core competitiveness [10][13] Group 3: Event Significance - The World Brand Moganshan Conference has become a prominent event in China's brand-building sector since its inception in 2023, with this year's theme being "Brands Make the World More Beautiful" [13] - The event included the launch of a promotional video series highlighting the cultural and tourism resources of various cities in Anhui [13]

Core Viewpoint - The Chinese sauce liquor industry is undergoing a deep adjustment, with leading brands like Moutai, Wuliangye, and Luzhou Laojiao accelerating expansion due to their brand and channel advantages, leading to a concentration of market resources among companies with core competitiveness [1] Group 1: Company Strategy - Nanjian Liquor Industry stands out through three definitive advantages, providing valuable cooperation opportunities for liquor merchants [3] - The company prioritizes quality as the core driving force for brand development, implementing full industry chain quality control from raw material selection to traditional brewing processes [3] - Nanjian Liquor Industry emphasizes long-term value in brand building, enhancing brand awareness and reputation through a comprehensive communication matrix [5] Group 2: Market Positioning - A complete channel system is key to Nanjian Liquor Industry's market growth, ensuring stable supply from production to consumption with guarantees of "no stockouts, no overstocking, and no price chaos" [7] - The development practices of Nanjian Liquor Industry reflect three major trends in the sauce liquor industry: competition has evolved into a contest of full industry chain control capabilities, brand building requires a blend of cultural depth and modern communication, and channel development is shifting from extensive expansion to refined operations [9] Group 3: Industry Trends - Nanjian Liquor Industry not only offers opportunities for short-term performance breakthroughs for liquor merchants but also represents a strategic choice to participate in industry value reconstruction and share in brand growth dividends [9] - Choosing Nanjian means aligning with high-quality industry development and embarking on a new journey of long-term win-win cooperation [9]

Group 1 - The core concept of "平替" (alternative products) reflects a blend of consumer rationality and confidence in domestic brands, which has led to the emergence of numerous local brands while also posing hidden risks for long-term brand sustainability [1][2] - The success of brands like 徕芬, which offers products that closely mimic high-end brands like Dyson at a significantly lower price, demonstrates the effectiveness of leveraging "平替" strategies to gain market entry and consumer recognition [1][3] - However, the challenge arises when brands become categorized as "low-cost alternatives," making it difficult to rebuild a high-value brand perception, leading to fierce competition in the low-price segment [2][4] Group 2 - The rise of "平替" does not equate to a market-wide consumption downgrade; rather, it signifies a re-evaluation of the "basic value" of products, as evidenced by the growth of high-priced categories driven by innovation [5][6] - Brands that start as "平替" often aim to transition to differentiated products to establish premium pricing power, focusing on high-profit margins [6][7] - The marketing landscape is shifting, with a significant emphasis on creating differentiated product advantages, as nearly half of advertisers prioritize this in their strategies [7][11] Group 3 - Successful differentiation requires more than just new marketing gimmicks; it necessitates a deep understanding of brand strengths and alignment with current consumer trends [11][12] - Content marketing is becoming a crucial tool for brands to break free from the "平替" label, with a focus on long-term brand narratives rather than short-term sales tactics [12][14] - The increasing importance of brand storytelling and IP development indicates a shift towards building long-term brand equity rather than merely chasing immediate results [14][16] Group 4 - The market is witnessing a growing demand for high-quality products, suggesting that "平替" is merely a starting point for brands to achieve their peak moments [17] - Establishing brand differentiation requires a thorough identification of target demographics and a strategic approach tailored to the brand's unique circumstances [17][18]

Meeting Agenda - The 2024 Annual General Meeting of Shareholders will cover various reports including the independent director's report, financial settlement report, profit distribution proposal, and proposals for foreign exchange trading and credit limits for subsidiaries [1][2][3] Company Performance - In 2023, the company achieved a revenue of 4.264 billion yuan, a 3.32% increase year-on-year, with a net profit attributable to shareholders of 385 million yuan, a 94.14% increase [4][5] - The revenue from isolation protective products was 160 million yuan, a decrease of 4.23 billion yuan year-on-year, while excluding these products, the revenue grew by 15.80% [4][5] Market Strategy - The company focuses on core areas such as surgical infection control and rehabilitation, enhancing market competitiveness through strategic planning and operational efficiency [6][7] - The company has expanded its coverage to nearly 9,000 hospitals across China, with over 1,200 being top-tier hospitals [6] Retail Market Development - The company has achieved a retail revenue of 594 million yuan, with a 9.77% increase year-on-year when excluding isolation protective products [8] - The company has established a strong presence in both online and offline retail channels, covering 99% of the top 100 pharmacy chains in China [7][8] International Expansion - The company is actively developing production bases in Africa and Mexico to enhance its international market competitiveness and meet diverse supply chain needs [9][10] - The overseas revenue reached 2.475 billion yuan, a 14.64% increase year-on-year, driven by strong performance in Southeast Asia and the Middle East [10] Research and Development - The company has focused on innovative product development in areas such as wound care and infection control, with significant investments in R&D [11][12] - The company has obtained 9 new medical device registrations and 28 patents, totaling 105 patents and 136 medical device registrations [12] Governance and Compliance - The board of directors has adhered to legal regulations and company bylaws, ensuring compliance and effective decision-making [19][20] - The company has implemented a profit distribution plan, distributing a total of 133.16 million yuan in cash dividends [21] Future Plans - The company aims to enhance its governance structure, expand market penetration, and strengthen R&D investments in 2025 [22][23] - The company will focus on product strategy, brand building, and digital transformation to improve operational efficiency and market presence [24][25]

"金舵奖"作为长三角地区品牌领域的权威奖项，旨在表彰在品牌战略规划、文化传承、创新实践及社会责任等方 面具有标杆意义的企业。近年来，雷允上集团守正创新，通过一体两翼，双轮驱动的战略方针让传统中药企业向 科学至上的现代化中药企业转化。在长三角一体化战略下，雷允上集团加速布局"产学研用"协同创新，秉承"以科 研为基础、以患者为中心、以市场为导向"的研发理念，坚持中医组方、西医循证，聚焦临床需求；同时，雷允上 集团聚焦搭建社区健康生态网络，联动各大连锁药店通过开展中医药养生嘉年华活动，让市民体验到岐黄之术的 博大精深，展现出雷允上集团以创新守护传统、以责任赋能健康的理念。 近日，以"创新、协同、共赢，打造世界级品牌生态圈"为主题的2025长三角品牌大会（宁波）暨第十四届宁波品 牌双评选活动在宁波正式举行。大会由长三角城市经济协调会品牌建设专业委员会指导，宁波市品牌建设促进会 主办，浙江省品牌发展中心、江苏省企业首席质量官协会、安徽省质量品牌促进会、苏州市品牌研究会、连云港 市品牌发展协会、无锡品牌学会、台州市品牌战略发展研究会、台州市经济信息研究会等单位联合主办，宁波市 广电集团广播新闻中心媒体支持。雷允上药业集团 ...