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“苏超”燃爆镇江!盐城市民“免费游” 引爆全市文旅消费
Sou Hu Cai Jing· 2025-07-01 17:38
Group 1 - The core idea of the article highlights the successful integration of sports events and tourism, leading to significant increases in consumer spending in Zhenjiang during the "Soochow Super League" match [1][3] - Zhenjiang's "free travel" policy attracted nearly 10,000 citizens from Yancheng, with 2,730 visiting A-level tourist attractions, marking a 126.56% increase compared to the previous weekend [3][5] - The total number of visitors to Zhenjiang's A-level tourist attractions reached 201,900, with consumer spending amounting to 60.883 million yuan, reflecting growth of 30.1% and 26.94% respectively from the previous weekend [3][5] Group 2 - The "free travel" initiative resulted in a 46.94% increase in external visitors compared to the previous weekend, and a 17.38% increase year-on-year, with total consumption through UnionPay channels reaching 101 million yuan [5] - Zhenjiang has created multiple cultural and tourism consumption clusters, integrating live broadcasts of matches with dining discounts and local markets, effectively promoting the synergy between sports and tourism [12][15] - The "Passion 'Soochow Super League' Carnival" at Suning Plaza featured live match broadcasts, interactive experiences, and creative markets, attracting over 61,000 visitors and generating sales exceeding 3.5 million yuan, showcasing the successful fusion of sports and commerce [15] Group 3 - Nighttime tourism activities in Zhenjiang, such as the "Soochow Night" and bonfire parties, contributed to increased nighttime consumer spending, with various attractions offering free entry for students during the summer [17]
“90后”侨青沪上四季行走进金山 感受湾区蝶变
Zhong Guo Xin Wen Wang· 2025-07-01 15:27
Core Viewpoint - The event "'90s Overseas Youth · Four Seasons in Shanghai" organized by the Shanghai Overseas Youth Association aims to engage young overseas Chinese in understanding and participating in the development of Jinshan District, showcasing its historical and cultural richness [1][3]. Group 1: Event Overview - The event involved over 30 young overseas Chinese exploring Jinshan's innovative development plans and its historical and cultural heritage [1]. - The Shanghai Overseas Youth Association emphasizes nurturing new overseas talent and contributing to high-level openness through tailored activities for the '90s generation [1]. Group 2: Jinshan District Highlights - Jinshan is positioned as a key node in the integration of the Yangtze River Delta, featuring a 7.2 km coastal line and the East China Drone Base, indicating significant potential in cultural tourism and low-altitude economy [3]. - The district's cultural tourism resources and industrial potential provide a broad development platform for overseas youth [7]. Group 3: Activities and Discussions - Participants visited Shanghai Lego Resort and Fengjing Ancient Town, experiencing Jinshan's innovative practices in cultural tourism and historical preservation [4]. - During discussions, overseas youth engaged in topics such as finance, technology, and cultural creativity, offering international perspectives on Jinshan's development [4]. Group 4: Future Initiatives - The Shanghai Overseas Youth Association plans to continue developing the "Four Seasons in Shanghai" brand, encouraging more young overseas Chinese to focus on regional development and achieve mutual empowerment with the city [7].
2025年全国暑期文化和旅游消费季启动 多方发力推动旅游市场繁荣
Zheng Quan Ri Bao· 2025-07-01 12:19
Group 1 - The 2025 National Summer Cultural and Tourism Consumption Season is set to launch from July to August, featuring over 4,300 events and approximately 39,000 cultural and tourism activities, with more than 570 million yuan in consumer subsidies [1][2] - The Ministry of Culture and Tourism is coordinating various institutions to enhance consumer experiences, including measures from the Civil Aviation Administration and financial institutions offering discounts and financial incentives [2][3] - The summer tourism market is characterized by a 70% increase in planned trips and an 80% rise in total transaction volume compared to the previous year, indicating a strong recovery and growth in consumer demand [3] Group 2 - Listed companies are actively positioning themselves to capture market opportunities by enhancing marketing strategies and diversifying activities to increase competitiveness in the summer tourism market [4][5] - Companies like Fengshang Culture Group are leveraging technology and cultural content to improve visitor experiences, while Songcheng Performance Development is preparing targeted strategies for various demographics [4][5] - The IoT industry alliance emphasizes that listed companies can utilize their financial and managerial advantages to develop unique projects and optimize marketing strategies to seize market share [5][6]
全败“川”队,定下三年计划
Guo Ji Jin Rong Bao· 2025-07-01 12:12
Core Viewpoint - Despite poor performance in the "Su Super" league, Changzhou has become a hot topic online, leveraging its situation to boost local tourism and cultural initiatives [3][7]. Group 1: Performance and Public Perception - Changzhou team has not scored any points or goals in the league, leading to humorous online commentary [1][3]. - The city has turned its losses into a marketing opportunity, introducing affordable ticket packages and promoting local cuisine [3]. Group 2: Government Initiatives - The Changzhou government has launched a three-year action plan (2025-2027) aimed at developing football, focusing on youth engagement and community sports [7]. - The plan emphasizes the integration of sports with cultural tourism, aiming to enhance public participation in football [9][10]. Group 3: Historical Context and Future Plans - Changzhou has previously recognized the importance of football development, with initiatives dating back to 2021 aimed at promoting school football and attracting professional talent [8]. - The city aims to address issues like talent outflow and weak youth training systems by connecting school football with professional training [8][10]. Group 4: Economic Impact and Market Potential - Football is seen as a significant economic ecosystem, with a large potential fan base in China, estimated at 187 million urban football fans [9]. - The integration of football with tourism and sports consumption could create new economic opportunities for Changzhou [9][10].
暑期旅游旺季来临,北京餐饮发力“文化+美食”激发消费力
Bei Ke Cai Jing· 2025-07-01 08:17
Group 1: Industry Trends - The summer season has led to a peak in the Beijing dining industry, with a 5% increase in both revenue and customer traffic compared to the same period last year, driven by the integration of cultural tourism and dining experiences [1] - The dining industry is experiencing a shift from single-function offerings to a more complex experience, with consumer demand evolving towards unique flavors, cross-industry features, and dining atmospheres [10] - The deep integration of cultural tourism and dining is seen as a long-term trend rather than a temporary fad, focusing on experiential consumption and emotional resonance as new values in the dining sector [11] Group 2: Company Initiatives - Fangzhuanchang 69, a brand specializing in Zhajiangmian, has seen a 14% year-on-year increase in customer traffic and a 54% increase compared to the previous week during the summer solstice, indicating a strong demand for cultural understanding of the dish [2] - The brand has implemented training for staff to master the "three steps to eat noodles" and cultural responses, as well as multi-language interpretations of key terms related to Zhajiangmian [6] - The collaboration between "Jingcheng San Taizi" and Xiaotiao Pear Soup has resulted in an 8% increase in revenue and a 3% increase in customer traffic, showcasing the effectiveness of IP collaborations in enhancing dining experiences [7] Group 3: Cultural Integration - The "Beihai Park North Shore Market" has become a popular summer destination, showcasing intangible cultural heritage crafts and allowing visitors to engage in hands-on activities, thus promoting cultural appreciation [8][9] - The market features seasonal products and integrates local design elements, supporting the sustainable development of intangible cultural heritage through various initiatives [9] - The combination of cultural elements with dining experiences is creating new value propositions for consumers, as seen in the introduction of themed afternoon teas and creative products at the market [12]
2025贵州省第一届文旅主理人创新创业大赛启动
Sou Hu Wang· 2025-07-01 07:33
与会领导巡展 2025贵州省第一届文旅主理人创新创业大赛新闻发布会在贵阳召开 6月30日,"创・建贵州文旅主理新势力"2025贵州省第一届文旅主理人创新创业大赛新闻发布会在贵阳举 行。本次大赛由贵州省文化和旅游厅、贵州省人力资源和社会保障厅、共青团贵州省委、贵州省旅游产 业发展集团主办,旨在通过发掘、培育和汇聚一批具有创新思维、运营能力与文化情怀的文旅主理人,以 人才之"新"驱动产业之 "新",为贵州文旅乃至全国文旅产业的发展贡献独特的"贵州智慧"和"贵州方 案"。 2025贵州省第一届文旅主理人创新创业大赛正式启动 贵州贵旅国际旅行服务有限公司董事、总经理黄訾发布赛制 贵州省旅游产业发展集团党委副书记、工会主席梁宁为古阿新颁发聘书 活动现场,举行了大赛启动仪式。主办方发布了大赛主题宣传片、赛制安排及官方小程序,并现场进行了 项目展示与交流。来自不同领域的文旅主理人围绕各自项目展开深入分享与互动交流。在启动仪式上, 作为此次大赛协办单位之一的贵州省研学旅行协会正式成立文旅主理人专委会,标志着文旅主理人在专 业化、体系化发展进程中迈出了重要一步。此外,大赛还正式聘请知名青年文化代表古阿新担任大赛全 媒体宣传活动 ...
从“疍家渔乡”到“蓝色样板”
Core Viewpoint - Lingshui Li Autonomous County is leveraging its unique marine resources and cultural heritage to develop a high-quality marine economy, focusing on marine tourism and sustainable fishing practices, while also prioritizing ecological protection and restoration [3][10][12]. Marine Tourism Development - Lingshui is advancing its marine tourism industry towards high-quality development, emphasizing unique and international trends, with initiatives like the establishment of the first marine shared fishing farm and a museum dedicated to the local fishing culture [5][6]. - The region has launched various leisure fishing boat routes and has been recognized for its cultural tourism, with new rural tourism points and a growing brand presence [5][6]. Internationalization and Cultural Integration - The area is enhancing its high-end tourism offerings, exemplified by events like the Hainan Southeast Lingshui Technology and Art Carnival, which showcases the potential for cultural and technological integration [6]. - Lingshui is positioning itself as a "cultural export city," reflecting its ambition to blend tourism with cultural experiences [6]. Marine Fisheries Transformation - Lingshui is transitioning from traditional fishing to deep-sea intelligent aquaculture, with significant investments in deep-water cage farming and support for fishermen transitioning to new practices [9]. - The establishment of a coastal deep-sea fishery development zone is underway, with projects aimed at enhancing the entire aquaculture supply chain [9]. Ecological Protection Initiatives - The county is committed to ecological prioritization, implementing comprehensive environmental restoration projects and pollution control measures to protect marine ecosystems [11][12]. - Key tasks include controlling land-based pollution, restoring marine ecosystems, and establishing long-term ecological protection mechanisms [12]. Future Prospects - Lingshui aims to set a national example for high-quality marine economic development, leveraging its unique status as a minority region to create replicable models for sustainable growth [13].
钱塘区临江街道:“瓜甜乐夏”点燃夏日狂欢
Hang Zhou Ri Bao· 2025-07-01 02:29
当夕阳余晖洒在临江街道农场的大草坪上,动感的旋律随之响起——近日,融合音乐、美食与欢笑 的2025临江街道首届"西瓜音乐汇"热力开启。这场以"瓜甜乐夏・乐享夏天"为主题的音乐盛事,不仅为 居民带来了一场视听盛宴,更以音乐为媒,拉开了临江西瓜文化与文旅融合发展的精彩序幕。 如今,临江西瓜已不仅是一种农产品,更成为街道农文旅融合发展的重要载体。本次"西瓜音乐 汇",正是街道探索"音乐+农业"跨界模式的创新实践。 "我们希望通过这样的活动,让更多的人了解临江西瓜的'绿色、生态、甜美',也让大家看到临江 街道在农文旅融合之路上的探索。"街道相关负责人表示,未来将继续依托农业资源,打造"春冬赏景、 夏秋采果"的特色产业模式,让游客不仅能品尝美味西瓜,更能参与种植、采摘等体验活动,让临江的 文化旅游业在音乐与瓜果的芬芳中蓬勃发展。 活动现场,失联周末乐队、安全出口乐队等轮番登场,带来《他夏了夏天》《七里香》《夜空中最 亮的星》等观众耳熟能详的曲目,流行、摇滚、民谣等多种风格的音乐交织,将现场气氛一次次推向高 潮。另外,现场最吸睛的莫过于充满创意的西瓜主题互动。套个瓜瓜、盖西瓜大楼、谁是神射手等趣味 游戏前人头攒动,家长与 ...
西溪湿地解锁今夏消暑新玩法
Hang Zhou Ri Bao· 2025-07-01 02:29
Core Viewpoint - The article highlights the vibrant summer economy in Xixi Wetland, showcasing various cultural and recreational activities that attract tourists and enhance consumer spending [3][4][5][6]. Group 1: Summer Activities and Attractions - Xixi Wetland offers unique summer experiences, including the "Impression Rowing and Lotus Picking Special Line," allowing visitors to enjoy a poetic atmosphere while navigating through 60 acres of lotus ponds [4]. - The "Xixi Fruit and Wheat Bookstore" serves as a resting spot with over 20,000 books across various fields, and hosts events like "Moonlight Cinema" to enhance the reading experience [4][5]. - Special summer programs for youth, such as "Night Insect Observation" and "The Life of Lotus Seeds," provide educational opportunities to explore nature [5]. Group 2: Cultural Performances and Innovations - The immersive drama "Xixi: Water Margin" features a 2,000 square meter performance space with 25 professional actors, offering a unique cultural exploration experience [5][6]. - The performance allows audience members to choose their storyline, creating an interactive experience that blends the natural setting with the narrative [5][6]. - The project aims to establish a "daytime garden visit, nighttime cultural experience" model, integrating dining, leisure, and photo opportunities around the performance area [6].
“梦启上塘・与爱同行”公益航班再度启航
Hang Zhou Ri Bao· 2025-07-01 02:29
Group 1 - The event "Dream Starts at Shangtang: Walking Together with Love" highlights the recognition of moral models and community heroes in Hangzhou, showcasing the city's commitment to honoring individuals who contribute positively to society [2][3] - The cultural tourism project "Like a Dream at Shangtang" utilizes the ancient Grand Canal as a stage, integrating water screen projection, live performances, and digital technology to create an immersive experience that resonates with the historical essence of the Song Dynasty [2] - The initiative aims to foster a sense of warmth and appreciation for moral figures while promoting the values of kindness and virtue within the community [3] Group 2 - In 2024, Hangzhou plans to implement a revised policy to enhance the care and recognition of moral models, focusing on areas such as residency, healthcare, elder care, children's education, cultural services, and social activities [3] - The event is part of a broader strategy to leverage transportation advantages and cultural tourism, aiming to create more opportunities for diverse groups to benefit from the integration of transportation and cultural tourism [3]