Core Insights - The real estate market is experiencing a cautious approach from buyers, with heightened standards for property selection [9] - During the National Day holiday, major cities like Beijing and Shenzhen saw significant increases in new and second-hand home transactions, driven by promotional activities from developers [4][5] - The overall market performance varied across cities, with some experiencing declines while others maintained strong activity [6][7] Group 1: Market Performance - From October 1 to 8, Beijing's new home daily transactions increased by 52% year-on-year, while second-hand homes rose by 73% [4] - In Shenzhen, new home daily transactions grew by 22% during the same period [4] - Conversely, Shanghai's new home transactions saw only a slight increase of 3%, and Guangzhou experienced a 4% decline [6] Group 2: Developer Strategies - Developers are intensifying marketing efforts, offering significant discounts and special promotions to attract buyers [2][10] - In Beijing, some projects offered price reductions of up to 1 million yuan, with various financing options available [2] - The trend of offering "special price" homes is prevalent, with many projects reporting high visitor numbers and rapid sales [2][10] Group 3: Buyer Behavior - Buyers are increasingly selective, focusing on high-quality properties and value for money, influenced by market conditions and available inventory [9] - There is a notable increase in buyer activity in core cities, with developers responding by enhancing property features and amenities [10] - The decision-making process for buyers has lengthened, with a strong emphasis on project delivery capabilities and future value retention [9]

每经AI快讯，这个国庆中秋假期期间，全国多地楼市迎来促销高峰，房企大力促销，核心城市新房供 应量显著增加，政策利好叠加传统销售旺季，推动市场活跃度回升。在这当中记者发现，不少房企国庆 中秋假期都推出了符合"好房子"标准的产品，得到了购房人的青睐。 北京某楼盘销售负责人 费腾：从3日开始，整体的客户到访量明显增加，基本维持在每天在130~170组 之间，截止到6日总体的来访量是585组，我们现在延迟到9点（下班），的确晚上看房的客户也比较 多。 在北京8月出台的楼市新政推动下，9月1日—29日，新房网签0.32万套，同比增长12.6%，环比增长 21.6%。受此影响，随后的这个假期，多数在售楼盘的到访量和成交量都有所上升。 北京某楼盘负责人 兴萌：基本上成交的客户，从认购确定了这套房子开始，基本上一周到两周之内， 就会来做相关的这个贷款手续。 不只是北京，在上海、广州、深圳等城市，多家头部房企都选择在国庆中秋长假期间，通过特价房、购 房补贴等组合拳来刺激销售。据不完全统计，9月下旬以来，已有包括重庆、合肥、武汉、广州、长 春、邵阳、东莞等多地发布楼市相关新政，涵盖公积金政策优化、限购松绑、购房补贴等举措，推动市 ...

2025年国庆黄金周恰逢深圳"9.5楼市新政"满月，新政效应延续下，深圳新房市场签约量较节前一周实 现大幅增长，且伴随返程人员增多，中介门店的看房量及签约量迎来高峰。但受去年高基数与假期旅游 分流影响，整体成交同比仍有回落。 新房、二手房签约量较节前均有上涨 国庆假期，新政对新房市场的去化带动作用集中显现。深圳乐有家研究中心数据显示，10月1日至10月7 日，乐有家门店二手房签约量较前一周（9月24日—9月30日）上涨15%，新房签约量环比上涨达 120%。 从假期市场节奏看，呈现"前热中缓后升"的特点。中原地产华南区总裁兼深圳中原总经理郑叔伦表示， 国庆长假首两天，各大项目售楼部人流不错，有项目选择加推及搞活动，为项目销售助力。踏入长假中 后期，假期气氛渐浓，销情略有回落。 不过，随着国庆长假进入尾声返程人员增多，乐有家数据显示，门店10月7日看房量和签约量攀升至国 庆假期最高峰。 值得一提的是，截至10月6日深圳楼市新政刚好满月。乐有家研究中心数据显示，对比新政前一个月（8 月4日—9月5日）乐有家门店的新房看房量环比上涨49%，新房签约量环比上涨46%；二手房比较平 稳，环比略有上涨。 今年9月5日，深 ...

Group 1 - The real estate market is experiencing a "golden period" during the National Day and Mid-Autumn Festival holidays, with significant promotional activities by developers to accelerate sales and increase new home supply in core cities [1][2] - In Shenzhen, new policies have led to a notable increase in sales, with one project selling nearly 20 units in half a month, three times the sales of August [1] - The competitive environment in the new home market has intensified, with various districts offering substantial discounts and additional incentives such as appliances and waived management fees to attract buyers [1][2] Group 2 - Developers are adopting differentiated holiday activities to cater to changing buyer preferences, focusing on quality living experiences rather than just purchasing homes [2] - In the Greater Bay Area, developers are providing various incentives, including discounts, purchase vouchers, and free parking spaces, which are positively impacting market transactions [2][3] - Data from the Le Youjia Research Center indicates a significant increase in both second-hand and new home transactions in Shenzhen during the holiday period, with new home signings up 120% compared to the previous week [2] Group 3 - Major developers in first-tier cities like Beijing, Shanghai, and Guangzhou are using strategies such as special pricing and purchase subsidies to boost sales during the holiday [3] - The fourth quarter is expected to be a peak season for real estate transactions, driven by developers' efforts to meet annual performance targets and the introduction of supportive policies [3] - Overall, the market is anticipated to show a "high-low-high" trend throughout the year, with improved performance in the fourth quarter compared to the third [3]

Group 1 - The real estate market is experiencing a "golden period" during the National Day and Mid-Autumn Festival holidays, with significant promotional activities by developers to accelerate sales and increase new home supply in core cities [1][2] - In Shenzhen, new policies have led to a notable increase in sales, with one project selling nearly 20 units in half a month, three times the sales of August [1] - The competitive environment in the new home market has intensified, with various districts offering substantial discounts and additional incentives such as appliances and waived management fees to attract buyers [1][2] Group 2 - Developers are adopting differentiated holiday activities to cater to changing buyer preferences, focusing on quality living experiences rather than just purchasing homes [2] - In the Greater Bay Area, developers are providing various incentives, including discounts, purchase vouchers, and free parking spaces, which are positively impacting market transactions [2] - Data from the LeYouJia Research Center indicates a significant increase in both second-hand and new home transactions in Shenzhen during the holiday period, with new home signings up 120% compared to the previous week [2] Group 3 - Major developers in first-tier cities like Beijing, Shanghai, and Guangzhou are using strategies such as special pricing and purchase subsidies to boost sales during the holiday [3] - The fourth quarter is expected to be a peak season for real estate transactions, driven by developers' efforts to meet annual performance targets and the introduction of supportive policies [3] - Overall, the real estate market is projected to show a "high-low-high" trend throughout the year, with improved performance in the fourth quarter compared to the third [3]

"虽然无法与去年的'泼天富贵'相提并论，但今年'十一'假期恰逢深圳'9.5楼市新政'满月，在新政效应的延续下，与8月、9月进行环比，深圳新房市场表现 其实并不差。"10月8日，贝壳深圳研究院院长肖小平在接受上海证券报记者采访时表示。 10月8日，鹏宸云筑沙盘前围满了购房者。记者刘逸鹏摄 10月8日，鸿荣源观城项目部签约区。记者刘逸鹏摄 在鸿荣源观城项目部，项目销售负责人童丽也向记者证实了上述说法。"作为龙华观澜片区的'销量王'，假期8天到访超1000批客户，成交也显著上升，仅 7日当天便成交12套，不少客户连夜看房，8号凌晨还成交了两套。" 在深圳市龙华区的鹏宸云筑项目案场，记者了解到，9月30日，该项目加推154套新房源，并开放认筹，国庆期间，每天看房的潜在购房者超过200组。截 至10月8日，鹏宸云筑已销售近120套房源，去化率接近80%。 "此次，加推房源的总价区间在570万元至680万元，在龙华区并不属于刚需产品。购房者多为谋求改善生活环境的'中段客群'，观望心理偏重，大多也不 止有一套住房。仅从我们项目而言，这次的去化速度是超过预期的。"鹏宸云筑销售总监陈磊说。 据介绍，该楼盘于去年12月首次开盘， ...

Group 1 - The core viewpoint of the article highlights a significant rebound in Beijing's real estate market in September, driven by new policies implemented in August, with new and second-hand home transaction volumes increasing by approximately 10% and 17% respectively compared to August [1] Group 2 - In September, the number of new homes sold reached 3,464 units, while second-hand homes saw 15,843 units sold, indicating a positive trend in the market [1] - A new housing project in Tongzhou District has seen over 60% of its initial 760 units signed online since its launch in late September, coinciding with the new policy's implementation [5] - The marketing manager of a property project in Tongzhou reported daily customer visits ranging from 120 to 150 groups, with a conversion rate of 8 to 10 groups resulting in sales each day [7] - The "Good House" policy has positively impacted new home sales, with another project in Tongzhou showcasing upgraded housing functions and quality through real-life demonstration areas [9] - During the National Day holiday, customer visits to a property project reached 50 to 60 groups daily, with expectations for further increases as customers return to Beijing [11]

半两财经记者近几日调查发现，国庆期间楼市新政叠加传统销售旺季，带来了更多的人气。 编辑/实习生 李桂妃 视频制作/实习生 李桂妃 文/北京青年报记者 宋霞 编辑/刘忠禹 中指研究院指数研究部总经理曹晶晶表示，整体来看，北京优化限购政策仍以挖掘"内需"为主，并未对外地需求 放开，体现出一线城市渐进的政策推进节奏。 文/ 实习生 李桂妃 开发商通过特价房、购房补贴、推荐成交的佣金、"一口价"房源等优惠加大促销力度，楼盘到访量和成交量有一 定增加。同时，北京自8月8日出台楼市新政已有近两个月，政策推动成交量和市场活跃度明显提升。北京住建委 数据显示，9月1日-29日，新建商品住宅网签0.32万套，同比增长12.6%，环比增长21.6%；二手住宅网签1.48万 套，同比增长27.9%，环比增长19.1%。 ...

格隆汇10月7日｜据央视财经，在北京8月出台的楼市新政推动下，9月，北京楼市成交量显著回升，新 房、二手房9月网签成交套数分别为3464套和15843套，环比8月增长约10%和17%。9月初，广东深圳推 出新一轮楼市提振措施，新楼盘交易踊跃。不只是新房市场热度高，记者走访中发现，双节假期，深圳 的二手房市场活跃度也明显提升。除了北京、深圳，今年国庆中秋假期，多个二线城市也持续调整优化 房地产政策、举办商品住房促销活动等，进一步提振房地产市场的活跃度。 ...

Group 1 - The average daily signing of second-hand houses in Shanghai reached 680 units in September, with three days exceeding 1,000 units, including a peak of 1,165 units on September 27, marking a 141-day high [2] - The transaction volume of second-hand houses in Shanghai has increased for two consecutive months, with a slight upward trend in the transaction curve for August and September [2] - The total transaction volume for the third quarter of 2025 reached 59,638 units, representing a year-on-year increase of 10.02% compared to the third quarter of 2024 [3] Group 2 - A new housing policy was implemented in Shanghai on August 25, which includes measures such as loosening purchase restrictions outside the outer ring, recognizing single adults as families, and adjustments to the provident fund [5] - Following the new policy, the first weekend saw a surge in daily signing volume, exceeding 1,000 units for the first time in 61 days, reaching 1,103 units [7] - Major banks announced a reduction in second-home mortgage rates, with new rates as low as 3.09% and existing rates at 3.36% [7] - New regulations from the State Administration of Foreign Exchange allow foreign individuals to process foreign exchange payments for property purchases in advance, and the scope of foreign exchange fund usage for enterprises has been expanded [7] - The Shanghai property tax policy was optimized on September 19, providing tax exemptions for first-time homebuyers and certain qualified individuals starting January 1, 2025 [7] - The "Golden September" market is gaining momentum, instilling confidence in the market, and the continuation of this trend into "Silver October" will be a key focus [7]