直播间数据显示，库克加入后，在线观看直播的人数一直保持在 10 万 +。库克还在直播中表示，与中国的苹果社区建立联系，是自己的工作亮点之一，看 到中国网友用苹果产品创造的所有了不起的成就，我（库克）总是感到难以置信。 此次直播的时间刚好赶上抖音电商双 11 大促，业内人士猜测，库克可能是想通过直播来提振中国市场的信心。 苹果在线零售负责人 Karen 此前接受专访时曾提到，直播是一种与中国用户进行对话和连接的绝佳方式，苹果全公司都非常高兴能通过这种非常创新的方式 和用户进行沟通。 苹果在今年 9 月的秋季发布会上正式发布这款超薄 iPhone，原定于 9 月 19 日开售，但由于三大运营商推迟了这款手机所需的 eSIM 业务上线时间，苹果又 宣布 "发售信息后续更新"。 10 月 13 日晚，苹果公司 CEO 库克突然出现在 Apple Store 旗舰店抖音直播间，与中国网友打招呼，并和其他员工一起完成了他面向中国消费者的首场直播 带货，"库克来抖音直播了" 迅速登上热搜榜。 据悉，Apple Store 旗舰店于 8 月 29 日入驻抖音商城，用户可以在抖音商城购买最新的 Apple 产品，享受 Appl ...

Core Points - Apple's CEO Tim Cook hosted a live streaming event on Douyin, marking his first live commerce session aimed at Chinese consumers, which quickly became a trending topic [1][3] - The iPhone Air will officially launch in China next week, with pre-orders starting on October 17, following a delay due to eSIM service rollout by three major carriers [3] - During the live stream, Cook emphasized the importance of connecting with the Chinese Apple community and expressed admiration for the achievements of Chinese users with Apple products [3] Summary by Categories Product Launch - The iPhone Air, a super-thin smartphone, was initially set to launch on September 19 but faced delays due to eSIM service issues [3] - Pre-orders for the iPhone Air will begin on October 17, with the official release scheduled for the following week [1][3] Marketing Strategy - Cook's live stream coincided with the upcoming "Double 11" shopping festival, indicating Apple's strategy to boost confidence in the Chinese market through innovative marketing [3] - Apple's online retail head, Karen, highlighted live streaming as an excellent way to engage and connect with Chinese users [3] Audience Engagement - The live stream maintained an audience of over 100,000 viewers throughout the event, showcasing significant interest from consumers [3] - Cook's commitment to building relationships with the Chinese Apple community was a focal point of the live session [3]

Core Points - Apple's CEO Tim Cook conducted his first live-streaming sales event targeting Chinese consumers on Douyin, announcing the pre-sale of the new iPhone Air on October 17 and its offline release on October 22 [1][3] - The iPhone Air features an ultra-thin design, innovative camera system, and all-day battery life, positioning it as a high-end lightweight model between the iPhone 17 and iPhone 17 Pro series [3] - The live-stream event attracted over 1.3 million peak viewers and accumulated over 200 million views on related short videos, highlighting the importance of Douyin as a platform for direct consumer engagement [3] Pricing and Features - The iPhone Air is priced at 7999 yuan for the 256GB version, 9999 yuan for the 512GB version, and 11999 yuan for the 1TB version, targeting the mid-to-high-end market [3] - It is the first Apple model to support only eSIM, requiring users to activate the service through major Chinese carriers [3]

10 月 13 日晚，苹果公司 CEO 库克突然出现在 Apple Store 旗舰店抖音直播间，与中国网友打招呼，并和其他员工一起完成了他面向中国消费者的首场直播 带货。随后，"库克来抖音直播了" 迅速登上热搜榜。 库克还在直播中宣布：iPhone Air 将于下周在中国正式发售，本周五（10 月 17 日）开始接受预订。他随后拿出一台 iPhone Air 进行展示，并对网友表 示，"非常轻，好像能飞走"。 9 t 直播截图 据悉，苹果在今年 9 月的秋季发布会上正式发布这款超薄 iPhone，原定于 9 月 19 日开售，但由于三大运营商推迟了这款手机所需的 eSIM 业务上线时间， 苹果又宣布 "发售信息后续更新"。 直播间数据显示，库克加入后，在线观看直播的人数一直保持在 10 万+。库克还在直播中表示，与中国的苹果社区建立联系，是自己的工作亮点之一，看 到中国网友用苹果产品创造的所有了不起的成就，我（库克）总是感到难以置信。 此次直播的时间刚好赶上抖音电商双 11 大促，业内人士猜测，库克可能是想通过直播来提振中国市场的信心。 据悉，Apple Store 旗舰店于 8 月 29 日入驻抖音商城， ...

Core Highlights - The 2026 Shanghai Import and Export Fair has officially launched its exhibition recruitment, co-hosted by the Ministry of Commerce and the Shanghai Municipal Government, marking it as one of China's largest regional international trade fairs [1] - The fair will take place from March 1-4, 2026, at the Shanghai New International Expo Center, expecting over 5,000 participating enterprises from more than 40 countries and regions, with over 150,000 professional visitors [1] Group 1 - The event integrates resources from the Yangtze River Delta cross-border comprehensive pilot zone, featuring a practical area for RCEP tariff preferences to provide full-chain services for foreign trade enterprises [3] - A dedicated cross-border e-commerce exhibition hall will be established, showcasing over 200 platform service providers, including Amazon Global Selling and Alibaba International Station, along with the release of the "2026 Cross-Border E-Commerce White Paper" [3] - The fair will host an AI smart product selection and live streaming sales competition for the first time [3] Group 2 - A green logistics exhibition area will be set up to address high cross-border logistics costs, showcasing new energy transportation tools, smart warehousing systems, and digital management solutions for overseas warehouses [5] - Officials from the Ministry of Commerce will interpret the latest export tax rebate and foreign exchange management policies on-site [5] - The event will facilitate targeted matching between manufacturing enterprises in the Yangtze River Delta and global buyers, with over 500 B2B negotiation meetings scheduled for the first day [5] - Daily industry summits will be held in the cross-border e-commerce exhibition area, covering trending topics such as TikTok Shop operations and independent brand overseas expansion [5]

Core Viewpoint - The article discusses the rise of "Chicken Chop Brother" Li Junyong in Jiangxi Jingdezhen, drawing parallels to the earlier viral sensation "Noodle Brother" Cheng Yunfu, highlighting their transitions into live streaming and e-commerce. Group 1: Background and Popularity - "Noodle Brother" Cheng Yunfu gained fame for selling noodles at a low price for 15 years, which led to a surge of visitors and media attention, with over 52,000 people visiting his stall in one day in March 2021 [3]. - The local government responded to the influx of visitors by expanding roads and building parking lots to manage the traffic [3]. Group 2: Transition to Live Streaming - Cheng Yunfu transitioned to live streaming, selling agricultural products such as chestnuts, sweet potatoes, pears, and tea, as well as processed agricultural goods [3][4]. - He emphasized that both selling food and live streaming are forms of business, encouraging others not to fear the transition to online sales [4][9]. Group 3: Challenges Faced - Cheng Yunfu faced criticism and challenges after becoming a live streamer, including receiving abusive calls and dealing with individuals exploiting refund policies [4]. - Despite the challenges, he views live streaming as a means to promote his hometown and improve his family's living conditions, having invested over 1 million yuan in building a house [9].

Core Insights - Douyin Life Services launched a live streaming event "Boss is Here" in collaboration with Beijing Satellite TV to boost consumption during the National Day and Mid-Autumn Festival [1] - The event saw over 10,000 orders placed by Douyin users, totaling more than 1.1 million yuan in value for group purchase vouchers [1] - The "Let's Beijing·Gourmet Season" campaign, running from September 1 to October 31, offers valuable food group purchase packages in partnership with various dining businesses in Beijing [1] - "Boss is Here" is an IP activity initiated by Douyin Life Services, featuring brand owners in live streams to promote their brands and provide users with exclusive benefits [1]

面对即将在10月9日开启的京东11.11，京东将继续发力内容生态，针对商家直播投入亿级流量及千万直 播红包雨、广告金激励，并将通过任务打卡、排位赛、短视频创作激励等方式实时激励商家、机构和达 人。 在店铺直播方面，京东将在10月正式升级商家直播的服务商激励政策，单个直播服务商业绩突出最高可 获100万元现金奖励。此外，京东还全新推出"集合店"模式，帮助商家整合资源实现规模化运营，并对 表现优秀的直播账号提供最高20万元专项激励。京东还将以真人与AI协同直播的模式，开启7×24小时 全域带货，持续帮助商家和服务商降本增效。 在达人直播方面，京东将在11.11期间面向机构和达人重磅推出"严选达人"打榜排位赛，为达人搭建展 露头角的舞台，持续每季度投入百万级费用激励和专属资源加持。此次活动核心推出的"严选达人"，是 经过京东认证、在垂直领域兼具专业深度与商业价值的行业资深人士，京东将通过严选达人IP强化"品 质直播"的差异化特色，突出达人在专业度的核心优势，为用户提供极致的直播购物体验。 在内容创作方面，京东也专设"京东超级测评"服务商激励政策。京东持续与专业的MCN机构合作，打 造出用户值得信赖的短视频测评内容， ...

央广网北京9月27日消息（记者王海樵）据中央广播电视总台中国之声《新闻和报纸摘要》报道， 金秋时节，乌苏里江畔的边陲小城黑龙江抚远迎来了渔获满舱的丰收喜悦。昔日靠岸等客的渔民，如今 架起"云端渔网"增收致富。中国之声特别策划《听见丰收》本期推出《乌苏里江新船歌》。 如今，夫妻俩的订单日日不断。新鲜的江鱼打包后，通过冷链从乌苏里江畔直达千家万户的餐桌。 清晨五点，抚远市抓吉赫哲族村的江面上，渔民李记踩着露水跃上渔船，手臂一扬，渔网在空中划 出一道银弧。妻子王莹莹举着手机紧跟其后，镜头始终追随着渔网出水的方向。 李记：家里收入也翻了好几倍！去年还添了辆皮卡，拉货方便多了。我们还能按顾客的需求把大马 哈鱼籽加工成礼品，顾客很喜欢！ 王莹莹：家人们稍等一会儿，咱们一会儿就起网了，起网看看咱们乌苏里江的冷水鱼！ 丰收的喜悦背后，是当地政府和居民对乌苏里江生态的精心守护。1989年起，抚远市通过人工孵化 大马哈鱼，每年都会往江里投放数十万尾鱼苗，并严格控制渔网网眼尺寸。2016年起，抚远市严格推 行"封江育鱼"政策，避免"一网打尽"。 直播间里，已有几千位粉丝守在屏幕前，期待看到活鱼出水蹦跳的画面。 李记：以前打着鱼了蹲 ...

文 | 《 B UG 》 栏目 周文猛 沉寂多年的凡客创始人陈年，又一次因为雷军而出圈了。 昨日，小米创始人雷军在个人年度演讲中，用数分钟时间，讲述了他与陈年 28 年的友谊，同时也介绍了"陈年转型抖音带货"对自己的影 响，并发出了" 50 来岁正是闯的年纪"这一感慨。 而伴随这一感慨的发出，陈年的命运，也悄然改变了。《 BUG 》栏目注意到，在雷军演讲结束后，凡客诚品快速上线了"正是闯的年 纪"全棉印花 T 恤。此外，在凡客自营品类旗舰店中，多款雷军同款也迎来了热销。有凡客诚品客服及直播间人员透露，今日问询并购买 雷总同款衣服的单量"激增"。 《 BUG 》栏目发现，在抖音平台上，陈年也开启了狂蹭"雷军演讲"流量模式。目前，陈年个人抖音号包括置顶视频在内的前 7 条视频， 均为与雷军互动内容。陈年更是在观看雷军演讲后一度哽咽，并回应称："觉得自己不配，而我的命运也从此改变了"。 上线多款雷军同款 陈年狂蹭"雷军"流量 《 BUG 》栏目注意到，在陈年个人抖音号"凡客陈年"等多个账号橱窗内，雷军演讲提及的"正是闯的年纪"全棉印花 T 恤，目前已经上 线。据凡客诚品内部人员介绍，该产品是昨天才上线的。截至今日 ...