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“星探”终于探到中老年了
虎嗅APP· 2025-11-17 10:12
Core Viewpoint - The article discusses the emerging trend of middle-aged and elderly individuals pursuing careers as short drama actors, highlighting both the legitimate training opportunities and the potential for exploitation within this burgeoning market [4][5][6]. Group 1: Industry Overview - The short drama industry is witnessing a surge in interest from middle-aged and elderly individuals, who are increasingly seeking training and opportunities to participate in this sector [5][9]. - Training institutions are proliferating, offering courses specifically designed for older adults, with some charging fees that can reach thousands of yuan for specialized classes [8][9]. - The average age of trainees is around 45, with some participants being as old as 63, indicating a significant demographic shift in the acting landscape [9]. Group 2: Business Model and Practices - Companies like the one represented by Hu Yibo claim to provide legitimate training, with structured programs that include small class sizes and access to acting resources [8][9]. - The business model includes various tiers of training, with higher fees correlating to more advanced classes and potential acting opportunities, raising questions about the definition of "excellent students" [8][9]. - There is a notable concern regarding the quality of the productions, with many short dramas being described as low-quality content, despite achieving high viewership numbers [10][11]. Group 3: Motivations and Psychological Aspects - Many older adults are motivated by a desire for recognition and a sense of purpose, seeking to re-establish their value in society through acting [13][14]. - The article highlights that older individuals often wish to express their life experiences and emotions through the narratives they portray in short dramas [14][15]. - The trend reflects a broader societal shift where older adults are not merely passive consumers of entertainment but are actively engaging in creative expression [18][19]. Group 4: Market Dynamics and Risks - The article points out the presence of fraudulent schemes within the industry, where some training programs charge exorbitant fees without providing real opportunities for acting [7][8]. - There is a growing concern that the market may exploit the aspirations of older adults, leading to financial losses under the guise of legitimate training and acting opportunities [19]. - The phenomenon of older adults becoming short drama actors is seen as part of a larger "silver economy," which is still struggling to address the needs and concerns of this demographic adequately [19].
48项具体举措助推万亿化妆品市场 监管改革新政出台
Yang Shi Xin Wen· 2025-11-17 10:01
Core Viewpoint - The National Medical Products Administration (NMPA) has released a new set of guidelines aimed at reforming the cosmetics regulatory framework to promote high-quality development in China's trillion-dollar cosmetics market, introducing 24 reform opinions and 48 specific measures [1][5]. Group 1: Support for Innovation and International Products - The new policy encourages innovation and aims to establish China as a global launch pad for new cosmetics, facilitating faster market entry for international products by streamlining registration processes [1][3]. - International cosmetics can now debut in China without the need for proof of prior overseas sales, effectively removing time barriers and enhancing consumer access to the latest global beauty products [1][3]. Group 2: Focus on the Silver Economy - The guidelines emphasize the development of cosmetics tailored for the elderly, aligning with the national strategy for the silver economy, and encouraging companies to innovate products that meet the specific needs of older consumers [2][3]. - This initiative is expected to create a new growth area within the cosmetics industry, fostering the emergence of brands that cater specifically to the elderly demographic [2][3]. Group 3: Registration and Management Optimization - The reforms aim to enhance efficiency in the registration and filing processes, reducing review times for high-risk changes from 90 to 60 working days and for low-risk changes from 90 to 45 working days [3][4]. - As of now, there are over 20,000 registered companies in the cosmetics sector, with 46,000 special cosmetics registered and 2.291 million ordinary cosmetics filed, indicating a robust market presence [3][4]. Group 4: Scientific Regulation and Risk Management - The new guidelines focus on scientific regulation and risk management, implementing a tiered supervision system and improving adverse reaction monitoring to ensure product safety [4][5]. - The NMPA aims to enhance international competitiveness by aligning with global standards, promoting the use of alternative testing methods, and updating raw material usage dynamically [4][5]. Group 5: Long-term Vision for the Industry - By 2030, the regulatory framework for cosmetics in China is expected to be more comprehensive, with improved standards and enhanced innovation capabilities, while by 2035, the quality and safety regulatory system is projected to reach international advanced levels [5].
鼓励“银发族”化妆品技术研发 化妆品监管改革新政发布
Yang Shi Xin Wen· 2025-11-17 09:57
记者采访了解到,目前,我国化妆品注册人备案人企业已达2万余家,注册的特殊化妆品4.6万个,备案 的普通化妆品229.1万个,注册备案化妆品新原料327个。据统计,2024年国内化妆品市场交易额达1万 亿元以上,已成为全球第一大消费市场。 对于如何在释放化妆品产业活力的同时,全方位筑牢化妆品安全底线,国家药监局表示,新政特别注重 科学监管,强化风险防控。一方面对实施企业分级分类监管,完善不良反应监测体系,构建全链条风险 防控体系,同时强化审评和检查员队伍的管理与培训,建立"国家局-省局"协同审评机制,加快人工智 能技术在监管中的应用等。 记者今天(11月17日)从国家药监局获悉,为了大力支持我国万亿级化妆品市场发展,国家药监局刚刚 发布《关于深化化妆品监管改革促进产业高质量发展的意见》。 记者了解到,这份《意见》提出24项改革意见、48项具体改革举措: 首先重点鼓励创新,培育新质生产力,打造全球新品首发地,提升中国市场吸引力。新政将畅通新功效 化妆品注册渠道,实行即报即审;鼓励国际化妆品新品在中国首发,免于提交境外上市销售证明。国家 药监局表示,在严格保证产品安全的基础上,明确允许符合相关要求的国际化妆品新品免 ...
化妆品新政出台,有这7大亮点
第一财经· 2025-11-17 09:06
2025.11. 17 目前,中国正处于从制妆大国向制妆强国跨越的历史进程中,但从产业基础看,中国化妆品产 业"多、小、散、低"的状况将在一定时期内存在;科研基层薄弱,创新力度不足依然是当前中国化妆 品领域的痛点。如何从生产大国到生产强国,是当前面临的关键问题。《意见》的出台,无疑会让科 学监管体系变得更加地完善,从而加速促进化妆品产业的高质量发展。 关于《意见》有哪些亮点,该专家认为, 第一个是,《意见》为"新功效化妆品"开辟了专门的审评 通道,实行"即报即审",并建立注册申报前置咨询机制。 "原来单纯技术审评就需要3个月,过关了才能去做试验,真正注册下来时间更长。此外,优化注册备 案资料,允许配方相似的同一品牌产品共用安全性技术资料。原来这些都需要企业重新做实验,而后 省去这个环节,不仅节省时间还节省成本。"该专家表示。 本文字数:1586,阅读时长大约2分钟 作者 | 第一财经 马晓华 为加快推进我国从"制妆大国"向"制妆强国"跨越,国家药品监督管理局于近日正式印发《关于深化化 妆品监管改革促进产业高质量发展的意见》(下称《意见》)。 这份文件围绕深化监管改革与促进产业高质量发展主线,提出了24项改革意 ...
新华解码丨化妆品产业迎高质量发展意见,将如何激发万亿化妆品市场新活力?
Xin Hua Wang· 2025-11-17 08:43
新华社北京11月17日电 题:化妆品产业迎高质量发展意见,将如何激发万亿化妆品市场新活力? 新华社记者赵文君、韩佳诺 畅通新功效化妆品注册渠道、鼓励化妆品新品在中国首发、促进化妆品银发经济发展、支持化妆品原料 技术创新、强化网络经营监管……国家药监局11月17日对外发布《关于深化化妆品监管改革促进产业高 质量发展的意见》。 这份事关化妆品产业高质量发展的意见,旨在通过全过程深化化妆品监管改革,全方位筑牢化妆品安全 底线,全链条支持化妆品产业高质量发展。 作为全球第一大化妆品消费市场,我国目前拥有化妆品企业2万余家,注册的特殊化妆品品种4.6万个, 备案的普通化妆品品种229.1万个。据统计,2024年国内化妆品市场交易额达1万亿元以上,其中国产品 牌市场份额达55.2%。 此次印发的意见提出未来5到10年化妆品深化监管改革与促进产业高质量发展目标,并提出24项改革意 见、48项具体改革举措,从品类创新、监管优化、产业赋能等多维度释放政策信号。 开辟评审"快车道",激发产业创新"源头活水"—— 随着经济社会的快速发展,消费者对化妆品新功效、新产品的期待与日俱增,企业希望通过研制新功效 化妆品,实现差异化运营,从 ...
“星探”终于探到中老年了
3 6 Ke· 2025-11-17 08:36
Core Viewpoint - The article discusses the emerging trend of middle-aged and elderly individuals pursuing careers as short drama actors, highlighting both the legitimate training opportunities and the potential for exploitation within this burgeoning market [1][4][25]. Group 1: Industry Overview - The short drama training industry for middle-aged and elderly individuals is rapidly growing, with numerous training institutions and film bases emerging to cater to this demographic [3][9]. - The average age of trainees is around 45, with some participants being as old as 63, indicating a significant interest among older adults in acting [6][11]. - The industry is characterized by a mix of legitimate training programs and potential scams, with some companies charging exorbitant fees without providing real opportunities for acting [4][25]. Group 2: Business Model and Practices - Training programs often categorize courses into different levels, with fees increasing accordingly, and the definition of "excellent students" is somewhat subjective, often tied to the amount of money spent [6][8]. - Companies claim to provide real acting opportunities, with some students reportedly earning between 3,000 to 5,000 yuan per day for acting roles, although the actual demand for elderly actors may be limited [9][11]. - The training institutions often collaborate with local film bases, allowing them to place students in roles, albeit sometimes as background actors rather than leading roles [8][20]. Group 3: Psychological and Social Factors - Many older adults are motivated by a desire for recognition and a sense of purpose, seeking to re-establish their value in society through acting [19][21]. - The content of the short dramas often reflects the life experiences and desires of the elderly, with themes centered around family and societal values rather than revenge or personal success [19][20]. - The article suggests that the trend of older individuals pursuing acting is not merely a financial endeavor but also a means of emotional expression and social engagement [20][26]. Group 4: Market Dynamics and Future Prospects - The market for elderly actors is expanding beyond traditional film hubs, with cities like Hangzhou and Chengdu developing their own short drama filming bases [21][25]. - There is a growing trend of older individuals not only acting but also writing scripts and investing in content, indicating a shift towards a more participatory role in the entertainment industry [25][26]. - The article raises concerns about the sustainability of this market, questioning whether it will lead to genuine opportunities or merely serve as a vehicle for exploitation [26].
致明天,焕新责任竞争力《2025企业社会责任竞争力指数报告》在京发布
Jing Ji Guan Cha Wang· 2025-11-17 07:56
Core Insights - The report titled "2025 Corporate Social Responsibility Competitiveness Index Report" was released, highlighting a transformative shift towards responsibility renewal, value reshaping, and governance upgrades as China approaches the end of its 14th Five-Year Plan and prepares for the 15th [2][5] - The report introduces the "Five Forces Model of Responsibility," which includes dimensions such as environmental compliance, social contribution, governance standards, innovation drive, and communication impact, providing measurable and actionable value coordinates for enterprises [2][5] - The report outlines nine major trends in corporate social responsibility (CSR) for 2025, covering areas like ESG governance, supply chain collaboration, corporate globalization, and responsibility communication [2][5] Group 1: Corporate Responsibility Trends - CSR has evolved from a peripheral issue to a core strategic element for companies, becoming a key factor in building competitive advantage [3] - The 15th Five-Year Plan is seen as a critical period for economic transformation, where responsibility competitiveness is essential for long-term sustainability and market reputation [5][21] - The report identifies leading companies in CSR practices, including Sinopec, Huawei, and McDonald's, showcasing their commitment to social responsibility and sustainable development [9][15] Group 2: Key Statements from Industry Leaders - Industry leaders emphasize that social responsibility is no longer an optional task but a fundamental requirement for survival and growth in the current economic landscape [5][9] - Companies like Panasonic and McDonald's are integrating environmental responsibility into their core business strategies, with Panasonic establishing 14 "zero CO2 factories" in China [11][15] - The importance of employee engagement in driving innovation and responsibility is highlighted, with companies like Goldwind Group implementing platforms to foster creative ideas from employees [13] Group 3: Future Directions - The report indicates that the upcoming Five-Year Plan will present new opportunities for companies to enhance their responsibility practices and contribute to sustainable development [22] - Companies are encouraged to adopt innovative solutions to address social issues, as seen in the initiatives by Hong Kong and China Gas, which aim to transform service models into comprehensive support systems for communities [22] - The ongoing collaboration between various stakeholders, including media and enterprises, is crucial for advancing CSR practices and achieving a more sustainable future [22]
化妆品新政出台,有这7大亮点
Di Yi Cai Jing· 2025-11-17 07:19
关于《意见》有哪些亮点,该专家认为,第一个是,《意见》为"新功效化妆品"开辟了专门的审评通 道,实行"即报即审",并建立注册申报前置咨询机制。 "原来单纯技术审评就需要3个月,过关了才能去做试验,真正注册下来时间更长。此外,优化注册备案 资料,允许配方相似的同一品牌产品共用安全性技术资料。原来这些都需要企业重新做实验,而后省去 这个环节,不仅节省时间还节省成本。"该专家表示。 打造全球新品首发地。 为加快推进我国从"制妆大国"向"制妆强国"跨越,国家药品监督管理局于近日正式印发《关于深化化妆 品监管改革促进产业高质量发展的意见》(下称《意见》)。 这份文件围绕深化监管改革与促进产业高质量发展主线,提出了24项改革意见与48项具体举措。 "《意见》以鼓励创新、提升质量、保障安全为核心,通过全链条制度升级,激发市场活力,将破解当 前行业发展的很多痛点,有助于推动化妆品产业实现更高质量、更可持续的发展。"一位参与《意见》 起草的专家表示。 据中国香料香精化妆品工业协会统计,2024年中国化妆品市场交易额达1万亿元,已成为全球第一大消 费市场。 目前,中国正处于从制妆大国向制妆强国跨越的历史进程中,但从产业基础看,中 ...
2025企业社会责任竞争力指数报告发布 超三成企业获评“卓越”
Cai Jing Wang· 2025-11-17 07:13
Core Insights - The report highlights the "Five Forces of Responsibility Model," which evaluates corporate social responsibility (CSR) across five dimensions: environmental compliance, social contribution, governance standards, innovation drive, and communication impact [1] - The analysis indicates that over 83% of companies voluntarily disclose carbon emissions data, and 100% of companies fully disclose employee rights [1] - The report identifies nine major trends in corporate social responsibility for 2025, emphasizing the resilience of Chinese companies in maintaining responsibility competitiveness amid global governance adjustments and industry transformations [2][3] Group 1: Corporate Responsibility Performance - All sampled companies scored above the passing line in social responsibility competitiveness, with 33% rated as excellent, 40% as good, and 27% as satisfactory [1] - Companies generally performed well in social responsibility communication, while governance dimensions showed significant weaknesses, particularly in timely ESG report disclosures [2] Group 2: Future Trends and Directions - The report outlines that the next five years are crucial for China's economic transformation, with corporate responsibility becoming essential for survival and competitiveness [3] - The aging population presents a significant market opportunity, necessitating a shift in focus from infrastructure to human resources in the elderly care sector [3] Group 3: Evolution of Corporate Responsibility - The evolution of corporate social responsibility in China has transitioned from participation to leadership, with Chinese companies now positioned to offer solutions globally [4] - China's comprehensive score in the United Nations' 2025 Sustainable Development Goals report reached 74.4, improving its global ranking by 19 places [4]
银发经济规模有望占GDP比重超10%,4 亿银发群体催生电商新机遇
Yang Zi Wan Bao Wang· 2025-11-17 04:10
随着人口老龄化程度的加深,银发经济正在迎来黄金时代,如何促进和发展银发经济,成为电商行业正在思考的新课题。在近日举行的2025首届长沙银发 产业博览会上,梦饷科技高级副总裁钱东清以"私域生态赋能银发经济,构建老年友好消费新场景"为主题发表主旨演讲,深入剖析银发经济带来的巨大市 场机遇,并阐述了私域电商助力银发经济的创新探索。 4 亿银发群体催生电商新机遇 据预测,到2035年,我国老年人口将达4亿,银发经济规模有望占GDP比重超10%,成为推动高质量发展的新引擎。在此背景下,如何构建真正"适老"的 消费与服务生态,成为行业亟待破解的关键命题。 钱东清指出,银发经济正催生八大核心机会点:健康医疗、适老化家居、养老服务、智能养老设备、银发零售、老年教育、老年旅游及银发金融。 在零售市场地位上,银发电商的重要性也日益凸显。钱东清表示,目前零售电商销售占比中,银发人群已达18%,其中60-75岁"活力银发族"占比达60%, 三线及以下城市销售占比达40%。预计2035年银发人群占比将攀升至35%。 "私域的核心是信任,而信任正是银发消费群体最看重的价值维度。"钱东清表示,尽管市场潜力巨大,但眼下银发群体的电商消费体验 ...