文体旅融合创新业态 可可托海的"粉雪"铺成绵延雪道，喀纳斯的雾凇挂上枝头，赛里木湖的冰面映出澄澈天光……冬日的新 疆，每寸冰雪都裹着诗意，每处秘境都藏着活力。2025年年底，记者随"新疆的冬天亚克西"采访团来到 新疆，在银装素裹的雪场与原野之间，感受冰雪运动的速度与激情，真切触摸冰雪产业蓬勃发展的强劲 脉动。 雪场焕新体验升级 近年来，随着全国"冰雪热"持续升温，坐拥世界级冰雪资源的新疆，以高起点、高标准发展冰雪产业， 推动冰雪运动从"可玩"向"好玩""耐玩"升级。 10点多钟，新疆阿勒泰地区富蕴县可可托海国际滑雪度假区已人流如织。缆车入口处，雪友们身着厚实 雪服，扛着雪板排队前行。来自山东青岛的资深雪友丁嘉颢已是第3年来此过雪季，每次都要尽情地滑 上一两个月。"在可可托海，能享受到各种精彩刺激的滑雪体验。雪友们可以从海拔3000多米的雪山上 飞驰而下，可以在树林里滑行穿梭，也可以在雪包上蹦蹦跳跳，运气好的话还能看见狐狸、雪貂等动 物。这种和大自然融为一体的感觉非常奇妙。"丁嘉颢说。 "作为亚洲开板最早、封板最晚的滑雪胜地，可可托海每年雪期长约240天，非常适合深度畅滑。"可可 托海国际滑雪度假区营销企划部经 ...

Core Insights - The introduction of "snow holidays" in regions like Jilin, Xinjiang, and Inner Mongolia aims to promote outdoor activities among students, allowing them to engage in winter sports and cultural experiences [1][7][10] Group 1: Implementation of "Snow Holidays" - Jilin Province will offer a "snow holiday" from December 3 to 7, 2025, for students in compulsory education, providing free access to 39 ski and ice rinks for three hours daily [1] - Xinjiang will implement a similar "snow holiday" from December 1 to 5, 2025, allowing students to enjoy a total of nine days off, including two weekends [3] - Inner Mongolia's first "snow holiday" is scheduled for December 24 to 28, 2025, with no classroom teaching or written assignments during this period [3] Group 2: Benefits and Experiences - Parents report significant savings due to free access to ski equipment and facilities, enhancing the appeal of winter sports for families [2] - Students view "snow holidays" as an opportunity to learn skiing skills and socialize with peers, contributing to their physical and social development [3][7] - Educational institutions are encouraged to integrate outdoor experiences with academic learning, promoting a holistic approach to education [7] Group 3: Challenges and Considerations - Some families express concerns about childcare during the holidays, highlighting the need for more diverse activities to support working parents [4][5] - The initiative requires ongoing evaluation to ensure it meets the needs of families and addresses logistical challenges [5] Group 4: Economic Impact - The "snow holidays" have stimulated the winter tourism industry, with significant increases in visitor numbers and revenue reported in regions like Alatau, where 41.3 million visitors generated 4.02 billion yuan in tourism income [9][10] - Jilin Province experienced a 119% increase in domestic tourist numbers during the "snow holiday" period, with many ski resorts reporting doubled revenues [10]

Core Viewpoint - The article highlights the growth of China's ice and snow tourism, projecting that the number of participants will reach 360 million this winter season, indicating a shift from traditional skiing to a more immersive experience in ice and snow tourism [1] Group 1: Industry Trends - The newly released "China Ice and Snow Tourism Development Report (2026)" indicates a significant increase in ice and snow tourism participation, with an expected 360 million people engaging in related activities this winter [1] - Experts suggest that the ice and snow tourism experience is evolving from a focus on "single skiing" to a more comprehensive "full-scene immersion" approach, reflecting a broader trend in the industry [1]

Core Viewpoint - The "Ninety-Nine Consumption Season" activities in Liaoning aim to stimulate winter consumption through various promotional events and initiatives, focusing on the integration of ice and snow activities with cultural, sports, and tourism sectors [1] Group 1: Event Overview - The lighting ceremony for the "Ninety-Nine Consumption Season" took place on January 9 at the Suning Yigou Taiyuan Street Max store, launching a series of consumer discounts [1] - Liaoning's initiatives include collaboration with various ski resorts and popular tourist attractions to enhance consumer experiences through unique activities such as ice dragon boat races and family carnivals [1] Group 2: Promotional Activities - Numerous businesses are participating in the consumption season by offering various promotional activities, including e-commerce platforms like Taobao Flash Sale and financial institutions providing bundled offers for ski resorts, flights, and dining [1] - Suning Yigou Taiyuan Street Max store is offering a triple subsidy program combining national, manufacturer, and store discounts [1] Group 3: Additional Initiatives - Alongside the ice and snow economy, a new round of consumer goods replacement activities has been initiated, covering categories such as automobile scrapping and replacement, home appliances, and 3C digital products [1] - The provincial commerce department aims to involve more key commercial enterprises in the "Ninety-Nine Consumption Season" to benefit consumers [1]

Core Viewpoint - The development of the ice and snow economy in China is rapidly expanding beyond traditional regions, driven by increased consumer participation and innovative offerings, creating diverse opportunities for growth and transformation in various sectors [10][13][15]. Industry Overview - The 2024-2025 ice and snow season is expected to see a total of 26.05 million participants nationwide, with Zhejiang ranking first among southern provinces at 1.29 million participants [4]. - The Harbin Ice and Snow World has reached a record scale, covering 1.2 million square meters and utilizing over 400,000 cubic meters of ice and snow, attracting 90.357 million visitors and generating 137.22 billion yuan in tourism revenue [6][10]. Regional Development - The ice and snow economy is transitioning from a seasonal focus to year-round opportunities, with regions like Chongli successfully attracting 4.3 million summer visitors in 2024, surpassing winter numbers for the first time [11]. - The integration of outdoor sports and tourism is being emphasized, with events like the Chongli 168 Super Cross-Country Race and Chongli Marathon contributing to a complete sports tourism ecosystem [11]. Consumer Trends - The ice and snow sports market is witnessing a shift towards younger, fashionable, and family-oriented consumers, leading to a diverse and segmented market for equipment and experiences [13]. - The number of indoor ski resorts has increased to 79, with a growth rate of 33.9%, primarily concentrated in East and South China, catering to local demand for skiing experiences [12]. Industry Growth - The ice and snow industry is evolving into a comprehensive ecosystem, encompassing equipment manufacturing, event management, training services, and cultural tourism, with significant potential for future growth [13][14]. - The number of companies in the ice and snow equipment sector has increased from approximately 300 in 2015 to around 900 in 2023, with sales revenue rising from under 5 billion yuan to about 22 billion yuan [13][14].

Core Insights - The winter sports economy in Zhejiang is experiencing significant growth, with companies in the region reporting increased orders and production capacity for winter sports equipment [1][2][3][4] Group 1: Company Performance - Zhejiang Yuanjing Sports Goods Co., Ltd. has seen a 61.8% year-on-year increase in ski goggles orders for 2026 and a 14% increase in ski helmet orders [1] - Ningbo Xueying Sports Equipment Technology Co., Ltd. reported over 20% growth in domestic sales, with full production capacity being utilized [1] - The Daming Mountain Wansongling Ski Resort expects an increase in visitor numbers this season, building on a record of 140,000 visitors in the previous season [3] Group 2: Market Trends - The ice and snow sports consumption market in Zhejiang is rapidly rising, with a 930% year-on-year increase in tourism orders for Anji during the recent New Year holiday [2] - The introduction of multifunctional shoes that can switch between roller and ice skating has attracted consumers, reflecting innovative product development in the market [2] - The Zhejiang Provincial Sports Bureau reported that by the end of 2025, there will be 26 ice and snow sports venues in the province, with 18 ski resorts, leading in the southern region [3][4] Group 3: Government Initiatives - The launch of the 2025 Zhejiang Winter Cultural and Tourism Consumption Season includes over 1,000 cultural and tourism activities, with an expected issuance of over 46 million yuan in consumption vouchers [4] - The collaboration between government policies and enterprises is fostering new opportunities in the ice and snow industry, contributing to a vibrant and growing economic landscape [4]

（记者 刘蔚 通讯员 韩丹丹）冰刀划过镜面般的冰场，发出清脆的声响，与孩子们的欢笑声、惊叹声交织在一起。-7℃的气温里，连云港市盐 河街却蒸腾着前所未有的热气。 "家门口"的冬日童话 北上千里赏冰玩雪，曾是许多港城人心中的冬日愿景。如今，海州区盐河街将这个"童话世界"搬到了家门口。 开园首日，这里便迎来"开门红"，3.6万人涌入这片银装素裹的奇幻世界。这场冬日童话，由一场充满奇趣的"盐小圣+冰雪主题巡游"正式开 启。憨态可掬的"盐小圣"人偶与身着华服的冰雪精灵组成巡游队伍，穿行于挂满冰雪装饰的街区，所到之处，孩子们追逐欢笑，大人纷纷举起 手机，瞬间点燃了整个街区的欢乐氛围。 6岁的童童坐在小推车里，爸爸推着他在冰面上滑了许久，红扑扑的小脸上满是藏不住的笑意。"孩子早就盼着滑真冰了，以前要么得专门去北 方，要么得跑室内场馆，真没想到现在逛着街就能满足他的心愿。"童童的爸爸说。不远处，一群大学生正比赛谁滑得快，冰花飞溅，笑声朗 朗。 如果说白天的巡游是预热，那么夜幕下的主滑冰场，则是真正的梦幻舞台。追光亮起，一场专业的冰面花滑表演准时上演。舞者在晶莹的冰面 上翩跹回转，划出优美的弧线，将力与美展现得淋漓尽致，引来 ...

Core Insights - The cold air has led to a surge in the "ice and snow economy" in Zhejiang, transforming cold resources into hot industries, particularly in skiing and snow equipment production [1][3]. Group 1: Ice and Snow Economy Development - The Hangzhou Tonglu Shenshanli International Ski Resort has seen a significant increase in electricity consumption, with an average daily usage of 12,000 kWh, a 155% increase compared to the same period last year [1]. - Zhejiang has 26 operational ice and snow sports venues, ranking first among southern provinces, and is one of the fastest-growing regions for ski tourism in China [3]. - The provincial plan for 2025 includes promoting the ice and snow economy as part of a broader initiative to boost service consumption, encouraging the development of "ice and snow +" economic models [3]. Group 2: Power Supply and Infrastructure - Local power companies have implemented a "network perception + aerial inspection" service to ensure reliable electricity supply to ski resorts, featuring a four-level sensing network for real-time monitoring [3]. - The establishment of a 24-hour emergency response mechanism and the preparation of power repair materials tailored for ice and snow scenarios have been prioritized [3]. - The Zhejiang Electric Power Company has customized energy efficiency and power protection plans for businesses, ensuring reliable power for the production of snow removal and sweeping machines, which have seen increased overseas orders [4]. Group 3: Energy Efficiency and Competitiveness - The "Luban" energy efficiency management platform provides real-time electricity monitoring for export-oriented enterprises, helping them optimize energy use and reduce costs significantly [5]. - By implementing time-of-use electricity strategies, companies like Zhejiang Daban Electric Tools Co., Ltd. have saved hundreds of thousands in electricity costs, enhancing their international competitiveness [5]. - The province has developed a cluster of ice and snow equipment industries, with significant production capabilities in cities like Taizhou and Ningbo, benefiting from a strong manufacturing base and convenient shipping [5].

Core Insights - The Harbin International Ice and Snow Economy Expo showcased China's efforts to engage 300 million people in winter sports, indicating a shift from tourism consumption to manufacturing strength in the ice and snow industry [2][4][6] - The expo featured 300 renowned companies from over 20 countries, highlighting the growing domestic capabilities in ice and snow equipment manufacturing [2][6] Industry Developments - The 2023-2024 winter season saw 264 million participants in various ice and snow sports and over 385 million people engaged in ice and snow tourism in China, demonstrating a solid grassroots foundation for winter sports [4] - The expo introduced a comprehensive "ice and snow economy industry chain map," illustrating the entire industry chain from equipment manufacturing to tourism and cultural services [4][6] Technological Innovations - Harbin's local universities and research institutions presented 80 ice and snow technology transformation achievements, including advanced products like deep-sea exploration devices and ice sculpture robots [4] - Innovations such as color-changing ski goggles developed by Harbin Institute of Technology were showcased, featuring Bluetooth technology and automatic lens adjustment [2][4] Market Trends - Chinese companies are increasingly exporting ice and snow technology, with firms like Ma Die Er Group and Hai Rui Ice and Snow exporting landscape construction and mobile ice-making technologies to countries like Kazakhstan and Saudi Arabia [6][7] - Global ice and snow giants are shifting from merely selling products to developing and manufacturing in China, as seen with brands like TPR and Italian Tianbing Group planning to establish R&D centers in China [7][9] Future Outlook - The Chinese government aims for the ice and snow economy to reach a total scale of 1.5 trillion yuan by 2030, supported by local initiatives to cultivate specialized industrial chains [9] - The successful hosting of the Beijing Winter Olympics and the upcoming Harbin Asian Winter Games are expected to further enhance the ice and snow equipment manufacturing industry in China [9]

冰雪经济热潮涌动之下，"冰雪+"消费新场景的落地生根，离不开优质消费体验的强力支撑；而优质消费体验的提档升 级，更需要金融服务的精准赋能。基于此，在2025年至2026年冰雪季，光大银行打造"冰雪去嗨节"，将金融服务无缝嵌入冰雪 消费全场景，通过消费补贴、分期免息等多元举措降低消费门槛，持续激发市场活力。 本报讯 （记者向炎涛）1月9日，哈尔滨冬季百日行动重点项目——"冰雪艺术家课堂"研学项目正式启航。作为核心支持单 位，光大银行信用卡中心、黑龙江分行相关负责人应邀出席活动，并围绕"银旅融合、金融促消费"进行主题分享。 此次启动的"冰雪艺术家课堂"研学项目，以"冰雪+研学"模式推动冰雕等非遗活态传承，实现冰雪文旅与素质教育深度融 合，更带动上下游消费形成"冰雪+文旅+教育"新场景，为冰雪经济注入新动能。作为项目核心支持单位，光大银行将以"银旅 融合、金融促消费"为抓手，把该研学项目作为金融服务嵌入冰雪场景的重要落点，后续通过"冰雪去嗨节"全域服务体系，为 冰雪经济发展提供全方位金融支撑。 立足国家战略部署，光大银行以"冰雪去嗨节"为契机，不仅让这场冰雪消费盛宴成为全民共享的嘉年华，更以金融杠杆撬 动冰雪经济向 ...