记者丨李香香 编辑丨吴桂兴 视频丨许婷婷 近日，"罗永浩发文吐槽西贝预制菜"一事引发关注。 西贝创始人贾国龙 图/澎湃新闻 发布会上，西贝负责人首先详细还原了罗永浩一行人昨日的用餐情况。据透露，罗永浩一行五人于9月10日下午2点40分左右到店，在一 个包间内就餐。他们总共点了13道不同的菜，其中"牛肉土豆条"和"一把羊肉串、烤馕"点了双份，合计15份菜品。一行人于下午3点30 分左右用餐完毕并离店，全程约50分钟。 发布会结束后，贾国龙在接受记者采访时，就"是否会起诉@罗永浩的十字路口"一问做出明确且强硬的表态。"一定会，我们一定会起 诉他，一定一定会起诉他！" 贾国龙连用三个"一定"来强调他的决心。 罗永浩最新回应 9月11日晚，西贝餐饮召开新闻发布会，创始人、CEO贾国龙对此做出回应称，按照国家六部门今年3月发布的最新定义，罗永浩当日所 点菜品"没有一道是预制菜"，并称其"全是预制菜，太恶心了"的说法"挺伤害我们的"。 目前西贝门店的所有菜品都不是预制菜。从明日 （9月12日）开始，西贝全国370多家门店将面向所有消费者开放后厨，消费者可以在保证卫生标准的前提下参观任何一道菜品的制作过 程。 9月11日下 ...

Core Viewpoint - The controversy surrounding pre-prepared dishes in the restaurant industry has been reignited by entrepreneur Luo Yonghao's criticism of Xibei, a major player in the Northwest cuisine sector, highlighting the ongoing debate about the use of pre-prepared ingredients in restaurants [1][2]. Group 1: Controversy and Response - Luo Yonghao publicly criticized Xibei for serving pre-prepared dishes, calling for legislation to require restaurants to disclose the use of such ingredients [1]. - Xibei's founder, Jia Guolong, denied the allegations and announced plans to sue Luo for damaging the brand's reputation [2]. - Xibei's customer service stated that their signature dishes are freshly prepared daily, countering the claims made by Luo [2]. Group 2: Xibei's Business Strategy and Transformation - Xibei is undergoing a transformation, with Jia Guolong returning as CEO and emphasizing a brand refresh and a focus on family dining experiences [3]. - The company has upgraded its branding and is positioning itself as a "gathering restaurant," aiming to enhance customer engagement through activities like cooking classes and birthday parties [3]. - Xibei has also made significant upgrades to its children's meal offerings, ensuring no artificial additives are included [4]. Group 3: Clarification on Pre-prepared Dishes - Jia Guolong clarified that while some items like steamed buns are prepared in a central kitchen, they do not fall under the strict definition of pre-prepared dishes as per national standards [4]. - The company has previously launched a high-end product line called "Jia Guolong Kung Fu Cuisine," which utilizes pre-prepared elements for home consumption [4].

"西贝门店没有一道是预制菜。" 来源：澎湃新闻 9月11日晚间，西贝创始人贾国龙在西贝北京门店接受包括澎湃新闻在内的媒体采访时表示："复盘了罗永浩来西贝吃饭 时的菜品和接待服务，我们的总结是，做的饭中规中矩，他点的13道菜里没有一道是预制菜，我们每一道菜都有制作标 准和工艺。" 责编：汪云鹏 校 对： 刘星莹 近日，连锁餐饮集团"西贝"陷入预制菜舆论风波。9月10日，罗永浩发博公开吐槽连锁餐饮品牌西贝："好久没吃西贝 了，今天下飞机跟同事吃了一顿，发现几乎全都是预制菜，还那么贵。希望国家尽早推动立法，强制饭馆注明是否用了 预制菜。" "罗永浩说西贝全是预制菜，太恶心了。"贾国龙表示，"罗永浩表达了对预制菜的不满，这对我们造成了伤害。他作为一 位具有影响力的人物，把话说得很极端，对我们的商誉影响很大，并损害我们的品牌形象。我们会走法律程序，一定会 起诉他。" 对于贾国龙的发声，罗永浩11日晚间再次发布微博回应称："好，来吧，如果不是预制菜，那就太牛了。能把现做的菜做 得全是重新加热的味道，这肯定是高科技了。" 知天下财经 百万用户都在看 打卡！600万！ 创新药，突发！ A股，风云突变！发生了什么？ 刚刚！宁德 ...

对此，罗永浩于当日19：15在微博转发"贾国龙将起诉罗永浩"的媒体消息回应称："好，来吧。如果不是预制菜，那就太牛了。能把现做的菜做得全是重 新加热的味道，这肯定是高科技了。" 每经记者｜赵雯琪 每经编辑｜何小桃 余婷婷 针对罗永浩发微博公开吐槽连锁餐饮品牌西贝预制菜一事，9月11日，西贝创始人、CEO贾国龙向《每日经济新闻》记者表示，西贝没有任何一道预制 菜，明天开始全国门店公开罗永浩消费的菜单让大家品尝监督。他同时表示，罗永浩的发言对西贝商誉影响非常大，将走法律程序进行起诉，"他对我们 的伤害是很大的，一定会起诉。" | 商品名 | | 数量 单价 金额 | | --- | --- | --- | | 草原嫩烤羊排(份) 1 119.0 | | | | 0119.00 | | | | 葱香烤鱼 | 1 | 89.00 89.00 | | 嫩烤DHA大黄色 | 1 | 39.00 39.00 | | 胡麻油调黄瓜 | 1 | 23.00 23.00 | | 一把羊肉串配现烤 | | | | 復(6串) | 1 | 43.00 43.00 | | 西贝丽筋 | 1 | 39.00 39.00 | | 葱油罗马 ...

Core Viewpoint - The recent controversy surrounding the restaurant chain Xibei and its use of pre-packaged meals has sparked significant public discussion, particularly following comments made by entrepreneur Luo Yonghao, which led to a response from Xibei's founder, Jia Guolong, who plans to sue Luo and introduce a "Luo Yonghao Menu" in their restaurants [1]. Group 1: Company Response - Jia Guolong, the founder of Xibei, stated that while the restaurant industry does not shy away from using pre-processed food, Xibei does not qualify as a pre-packaged meal provider according to national definitions, asserting that "not a single dish is pre-packaged" [1]. - Jia expressed that Luo's comments were damaging to their reputation, describing them as "disgusting" and hurtful to the brand [1]. Group 2: Public Reaction - Luo Yonghao shared images of comments from netizens questioning the meaning of "dine-in bagged" and "not directly provided to consumers," indicating a growing public interest in the specifics of Xibei's food offerings [1]. - The images posted by Luo included packaging details for two products, highlighting their weight and shelf life, which raised further questions about the nature of the meals served at Xibei [1].

据新黄河消息，9月11日，在结束回应"预制菜"风波的新闻发布会后，西贝创始人、董事长贾国 龙在接受采访时，就"是否会起诉罗永浩"一问做出明确且强硬的表态。 "一定会，我们一定会起诉他，一定一定会起诉他！"贾国龙连用三个"一定"来强调他的决心。他表示："他 对我们的伤害是很大的，一定会起诉。" 贾国龙在采访中表示，明天开始西贝全国370家店全部开放，厨房、原料、工艺都向大众透明。任何人都 可以到西贝任何一家门店的厨房参观，只是需要申请并佩戴防护工具，员工会带领参观，想看任何一道菜 都可以。 谈及预制和预制菜，贾国龙表示，此前自己确实发表过类似于"高级菜才预制"的言论，例如鱼翅鲍鱼等高 级菜肴都需要长时间地预制，"预制就是预加工，但我们不是预制菜，国家对预制菜有严格定义。按国家 的规定，我们没有一道菜是预制菜，做熟环节都在门店进行。不过，贾国龙也指出，馒头是在中央厨房做 熟的，在国家标准中，主食类和面点类是允许在工厂做，再到门店加热，它不属于预制菜。 "预制菜未来一定是大趋势。"谈及对预制菜的看法，贾国龙表示，西贝目前虽然不用预制菜，但也不黑预 制菜。预制菜也分三六九等，分高品质和低品质。预制菜也有好处，例如整体 ...

新京报记者 王萍编辑 王琳 近日，"罗永浩吐槽西贝预制菜"登上热搜。9月11日，西贝餐饮创始人、CEO贾国龙针对此事回应媒体 表示，目前西贝门店的所有菜品都不是预制菜。从明日（9月12日）开始，西贝全国370多家门店将面向 所有消费者开放后厨，消费者可以在保证卫生标准的前提下参观任何一道菜品的制作过程。同时，贾国 龙表示"不会对骂"，会诉诸法律。 贾国龙表示，罗永浩的微博发布之后，其用餐的门店立即进行了复盘。根据复盘和回看监控，罗永浩一 行人在当天下午2时30分进店点餐，约3时30分用餐完毕。5个人一共点菜13道，烤鱼及烤羊排没有吃 完。服务罗永浩一行人的餐厅服务员表示，因为这两道菜制作方法复杂，所以上菜较慢。贾国龙 说，"我觉得近年来最大的冤案是西贝贵，我们的账不怕查，利润大约为5%。罗永浩5个人点了13道 菜，两个菜点了双份，一共花了800多。" ▲西贝公布了"罗永浩菜单"（按照当天菜单补打）。新京报记者 王萍 摄 贾国龙说，复盘对菜品制作工艺、标准、服务进行了全部梳理，并未发现有不符合标准的地方。"一切 都中规中矩，菜品的食材来源全部清晰，制作标准全部明确。而且没有任何一道菜是预制菜。" 贾国龙同时表示 ...

Core Viewpoint - The controversy surrounding Xibei Restaurant Group's food quality has intensified, with allegations of using pre-prepared dishes and poor taste being raised by public figures, notably Luo Yonghao, which could significantly impact the company's reputation and customer trust [1][5]. Summary by Relevant Sections Allegations of Food Quality - Luo Yonghao criticized the taste of dishes at Xibei, claiming they had a "leftover" flavor, suggesting that the food might be reheated or pre-prepared [1][3]. - Specific dishes mentioned include lamb chops and grilled fish, which Luo described as having unpleasant tastes reminiscent of reheated food [1][3]. Company Response - Xibei's founder, Jia Guolong, denied the allegations, asserting that none of their dishes are pre-prepared and emphasizing the potential damage to the company's reputation from such claims [5]. - In response to the controversy, Xibei plans to launch a "Luo Yonghao Menu" in all locations, encouraging customers to try the dishes and offering kitchen tours [5]. Legal Actions - Jia Guolong indicated intentions to sue Luo Yonghao for the damaging statements made regarding the restaurant's food quality [5].

Core Viewpoint - The incident involving Luo Yonghao criticizing the restaurant chain Xibei for allegedly serving pre-prepared dishes has sparked significant attention, leading to a strong response from Xibei's management [1][2]. Group 1: Incident Overview - Luo Yonghao publicly criticized Xibei on social media, claiming that the dishes he ordered were mostly pre-prepared and overpriced, urging for legislation to require restaurants to disclose the use of pre-prepared dishes [1]. - Xibei held a press conference to refute Luo's claims, stating that none of the dishes ordered were pre-prepared according to the latest national definitions [1][7]. - During the meal, Luo and his party ordered a total of 15 dishes, with only two left unfinished, which were served last [1]. Group 2: Legal Actions and Responses - Xibei's founder and chairman, Jia Guolong, announced a firm intention to sue Luo Yonghao for the damage caused by his statements [2][3]. - Jia emphasized the seriousness of the situation, stating that the harm caused by Luo's comments was significant and that legal action would be pursued [3]. - Luo responded to the situation by questioning the quality of the food served, suggesting that if the dishes were not pre-prepared, it would indicate advanced culinary technology [5][7]. Group 3: Industry Implications - The incident highlights the ongoing debate within the restaurant industry regarding the use of pre-prepared dishes and the transparency required in food preparation practices [1][7]. - Xibei's management indicated that while the industry does not shy away from using pre-prepared ingredients, they firmly believe their offerings do not fall under that category as per national regulations [7].

Investment Rating - The report assigns an "Accumulate" rating for the company, marking its first coverage [5][8]. Core Viewpoints - The company is a leading player in the prepared cold dish sector and plans to issue convertible bonds to enhance its production capacity [5][8]. - The prepared dish market in China is expected to grow significantly, with the seafood prepared dish market projected to exceed 200 billion yuan by 2025 [7][20]. - The company has a strong focus on R&D and has established a dual factory model to support growth in both domestic and international markets [55][53]. Summary by Relevant Sections Market Performance - As of September 9, 2025, the closing price is 14.39 yuan, with a market capitalization of 2,022.02 million yuan and a circulating market value of 866.03 million yuan [3]. Financial Forecast and Valuation - Revenue projections for the company are as follows: 490 million yuan in 2023, 534 million yuan in 2024, and 600 million yuan in 2025, with a year-on-year growth rate of 34.75%, 9.04%, and 12.36% respectively [6][8]. - The net profit attributable to shareholders is expected to be 35 million yuan in 2023, 41 million yuan in 2024, and 45 million yuan in 2025, with corresponding growth rates of 8.08%, 17.79%, and 9.84% [6][8]. - The company’s P/E ratios are projected to be 57.98, 49.23, and 44.82 for the years 2023, 2024, and 2025 respectively [6][8]. Industry Insights - The prepared dish market in China reached a scale of 3,616 billion yuan in 2023, with a year-on-year growth of 23% [7][20]. - The penetration rate of prepared dishes in China is currently between 10%-15%, indicating significant room for growth compared to 60% in the US and Japan [9][24]. - The company is well-positioned to capitalize on the growing demand from both B-end (business) and C-end (consumer) markets, with a focus on enhancing product standardization and efficiency in the restaurant industry [9][20]. Company Overview - The actual controller of the company holds a 56% stake, with the largest shareholder being Shanghai Lexiangjia Industrial Co., Ltd., which owns 48.32% of the shares [34][55]. - The company has over 20 years of experience in food exports and offers a diverse range of products, including marine vegetables, nutritional mushrooms, and seafood delicacies [34][55]. - The company has established a strong R&D capability, with 46 patents granted as of 2024, and is actively involved in setting industry standards [53][55]. Production Capacity and Expansion - The company is entering a "dual factory" phase, with new facilities in both Singapore and Jiangsu, aimed at enhancing production capacity and meeting growing market demands [55][57]. - Plans to raise up to 150 million yuan through convertible bonds will be directed towards the construction of a facility with an annual capacity of 7,000 tons for seafood and meat products [57][58].