Workflow
中医药文化
icon
Search documents
中国药都漫山“药花”飘香迎客
Zhong Guo Xin Wen Wang· 2025-05-19 02:55
Group 1 - The core viewpoint of the articles highlights the flourishing development of the traditional Chinese medicine (TCM) industry in Zhangshu City, particularly focusing on the cultivation and commercialization of the Huangzhizi (Gardenia) flower, which has significant economic value and cultural importance [1][2] - Zhangshu City is recognized for its geographical indication product, Huangzhizi, which is one of the key medicinal materials in TCM, widely used in pigment extraction, food, and pharmaceuticals [1] - The local government and farmers have transitioned from small-scale, scattered cultivation to a more organized and industrialized approach, significantly increasing the cultivation area to over 5,000 acres [1] Group 2 - The city is actively participating in the international standardization process for TCM, with the "Traditional Chinese Medicine - Gardenia" international standard set to be officially released during the 2024 Zhangshu Pharmaceutical Fair, marking a significant step towards internationalization in the TCM sector [2] - The local community is engaged in various activities to promote the Huangzhizi flower, including food tasting and cultural events, which attract tourists and enhance the appreciation of Zhangshu's TCM culture [1][2] - The upcoming harvest of the "golden fruit" from the Huangzhizi flower is anticipated in the fall, indicating a successful cultivation season and the economic benefits it brings to local farmers [2]
健康消费,供给与需求双向奔赴(健康焦点)
Ren Min Ri Bao· 2025-05-15 21:58
Group 1: Health Consumption Promotion - The Ministry of Commerce and the National Health Commission, along with 12 other departments, have jointly issued a plan to promote health consumption, focusing on ten key tasks such as enhancing healthy dietary consumption and optimizing the market supply of special foods [1] - The health consumption market is expanding as public awareness of health increases, with new business models and scenarios emerging, making health consumption a new growth point for boosting overall consumption [1] Group 2: Traditional Chinese Medicine (TCM) Night Market - The TCM cultural night market in Jiangxi has become a vibrant venue, attracting young people to experience TCM through various activities such as making herbal sachets and tasting medicinal cuisine [2][3] - The night market features 150 stalls and nine exhibition areas, promoting TCM culture while meeting public demand for health and wellness [3][4] Group 3: Fitness and Sports Consumption - The "Jinling Matrix" sports complex in Nanjing offers diverse fitness activities, transforming traditional parks into multi-functional consumption spaces that combine sports, leisure, and commerce [6][7] - The integration of sports and tourism in urban parks is redefining outdoor exercise, providing comprehensive service experiences and promoting a healthy lifestyle among city residents [8] Group 4: Health Tourism and Wellness - The "Kangyang Town" in Yunnan, known for its abundant Dendrobium, has become a health tourism destination, attracting visitors with its unique offerings such as Dendrobium cuisine and traditional medical services [9][10] - The local government plans to develop new business models around health tourism, enhancing the brand's visibility and integrating various health and wellness services [11][12]
“烟火气”遇上“草药香”:中医药夜市掀起健康养生热
Xin Hua Wang· 2025-05-13 06:23
Core Insights - The second stop of the second Traditional Chinese Medicine (TCM) Cultural Night Market in Liaoning Province has launched in Benxi City, featuring over 60 TCM experts and 30 health enterprises, highlighting a shift in public health consciousness from treatment to proactive health management [1][2] Group 1: Event Overview - The TCM Night Market includes four main health sectors: TCM medical services, health preservation, science popularization, and health industry, with 17 functional areas set up for public engagement [1] - The first stop of the TCM Night Market in Shenyang attracted approximately 50,000 visitors in a single day during the May Day holiday, indicating a continuation of last year's popularity [1] Group 2: Changing Health Perspectives - The popularity of the TCM Night Market reflects a new trend in health awareness and consumer habits, moving from disease treatment to disease prevention and active health management [1][2] - A McKinsey report indicates that individuals aged 26 to 30 are the primary consumers of health products, with over 70% of "post-90s" prioritizing health [2] Group 3: Youth Engagement - The TCM Night Market has attracted a younger demographic, with activities designed for children to engage with TCM practices, such as herbal identification and acupuncture techniques [1][2] - Young consumers are increasingly adopting TCM practices, integrating them into their daily routines, such as replacing coffee with herbal teas and practicing traditional exercises [2]