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年中经济观察丨泼水狂欢、特色民俗……沉浸式体验激活乡村消费活力
Core Insights - The rural tourism market is thriving, with a focus on immersive experiences that combine viewing, playing, tasting, and shopping [1][6] - The unique geographical and climatic conditions of Ping Shui Village make it an attractive destination for summer visitors [1][6] - Local customs and ethnic minority performances enhance the cultural experience for tourists [3][5] Group 1: Tourism Growth - Ping Shui Village attracts approximately 10,000 visitors weekly during the summer, marking a 15% increase compared to previous periods [6] - In the first half of the year, Huazhou County received 2.6473 million tourists, a year-on-year increase of 13.4% [12] - The tourism revenue for the same period reached 2.403 billion yuan, reflecting an 11.3% year-on-year growth [12] Group 2: Cultural and Culinary Experiences - The local highland and She ethnic groups offer diverse cultural displays, including traditional games and dances that engage tourists [3] - Visitors can enjoy local delicacies, such as "Mi Xiang," made from glutinous rice and various ingredients [5] Group 3: Economic Development - The integration of "cooling, folk customs, and shopping" in tourism has significantly boosted local popularity and economic activity [6] - Local farmers are leveraging the "one town, one product" strategy to sell seasonal fruits and unique goods, contributing to a consumption boost of over 135 million yuan [8] - The county has initiated various activities to stimulate rural consumption, utilizing its cultural heritage and natural resources [10]
解锁各地花样避暑新玩法 沉浸式体验绽放夏日消费活力
Yang Shi Wang· 2025-07-28 07:08
Core Viewpoint - The rural tourism market is thriving, with innovative agricultural tourism experiences emerging, such as the water-splashing festival in Ping Shui Village, Fujian, attracting numerous visitors [1][6]. Group 1: Rural Tourism Development - The water-splashing festival in Ping Shui Village is based on local customs and has been held annually since 2020, enhancing the village's appeal as a summer destination [6][11]. - The village's geographical advantages, including a forest coverage rate of over 72% and a summer average temperature of 23 degrees Celsius, contribute to its popularity as a cooling retreat [4][11]. - The festival has led to a 15% increase in weekly visitor numbers, with approximately 10,000 tourists visiting each week during the summer [11]. Group 2: Cultural and Culinary Experiences - The presence of ethnic minorities, such as the Gaoshan and She people, enriches the cultural offerings, including traditional games and performances that engage tourists [9][11]. - Local delicacies, such as "Mi Xiang" snacks and various agricultural products, are available for tourists, providing additional revenue streams for local residents [11][15]. Group 3: Economic Impact and E-commerce - The county has initiated live-streaming sales events to promote local products, generating over 1.35 billion yuan in consumer spending through various promotional activities [15]. - In the first half of the year, Huazhou County received 2.6473 million tourists, marking a 13.4% increase, with tourism revenue reaching 2.403 billion yuan, up 11.3% [15].
(乡村行·看振兴)农旅融合 福建福鼎乡村蝶变引客来
Zhong Guo Xin Wen Wang· 2025-07-26 13:38
Core Viewpoint - The article highlights the successful agricultural and tourism integration in Kewan Village, Fujian Province, focusing on the cultivation and marketing of water peaches, which has significantly boosted local income and community development [4][7]. Group 1: Agricultural Development - Chen Xingjin's family cultivates nearly 150 water peach trees, yielding approximately 10,000 kilograms annually, generating an income increase of nearly 100,000 yuan [4]. - The water peaches from Kewan Village are characterized by high juice content, thin skin, strong aroma, and sweetness, with prices ranging from 5 to 15 yuan depending on quality [4]. - Expert guidance in planting techniques and pest control has improved both the quality and yield of the peaches, contributing to the village's agricultural success [4][7]. Group 2: Community and Economic Reforms - The implementation of the "Fortress Project" by the Fuding Municipal Committee has streamlined village governance, reducing the number of administrative personnel from 14 to 7, enhancing efficiency [7]. - The village has seen the establishment of three themed cafes, which are projected to increase collective income by 150,000 yuan annually [7]. - The integration of tourism and agriculture is being further developed through the establishment of boutique homestays and cultural projects, aiming to attract more visitors and enhance local economic growth [8].
优葡萄产业,打造 “甜蜜经济” ——重大学子调研武隆高山刺葡萄产业振兴实践
Zhong Guo Shi Pin Wang· 2025-07-24 11:27
Core Insights - The "Yugreen Smart Travel" practice team conducted a comprehensive study on the development of high-altitude prickly grapes in Wulong District, Chongqing, focusing on cultivation knowledge, sales models, and brewing techniques [1][5] Company Overview - The company, Zigu Agricultural Development Co., Ltd., emphasizes organic and healthy grape production, utilizing wild-simulated planting techniques and adhering to organic standards, with products certified as national green food A-level in 2019 [1][4] - The vineyard is the largest grape plantation in Chongqing, specializing in local late-maturing grape varieties known for their thick purple-black skin, rich in anthocyanins and resveratrol, highlighting their nutritional value [1][4] Sales and Marketing Strategy - Sales are primarily conducted through online channels, with effective promotion on platforms like Douyin and WeChat, achieving over 20,000 views for a single video during peak harvest season [4] - The vineyard capitalizes on the National Day holiday by offering a picking experience area, attracting urban visitors and integrating agriculture with tourism [4] Future Development Plans - The company plans to implement greenhouse coverage in grape-growing areas to mitigate rainfall impacts on grape yield and enhance production reliability [5] - The brand recognition will be boosted through the Chongqing regional agricultural public brand "Baiwei Yuzhen," while also extending into deep processing of the wine industry to promote agricultural-tourism integration and support local farmers' prosperity [5]
水果飘香、荷花盛放 特色农业绘“丰”景奏响乡村振兴“新乐章”
Yang Shi Wang· 2025-07-24 08:36
Group 1: Dragon Mountain Peach Industry - The Dragon Mountain area in Chengdu has transformed from abandoned land to a thriving peach orchard, with the first batch of late-ripening flat peaches ready for harvest [1][3] - Nearly 4,000 acres of water peaches have been planted, including various varieties such as "Late Lake View," indicating significant agricultural development since 2021 [3] - An ecological restoration project initiated in 2021 has converted barren hills into green orchards, supported by the construction of 46 water storage facilities to ensure irrigation [5][7] Group 2: Mango Industry in Tian Dong, Guangxi - In Tian Dong, Guangxi, 340,000 acres of mangoes are currently in the harvesting season, with a strong integration of e-commerce and specialty agriculture driving sales [8][12] - A local grower reported having over 60 acres of mango trees, with an estimated yield of 200,000 pounds, of which 30-40% is sold online [10] - The mango industry in Tian Dong has expanded significantly, with sales increasing from 20 million yuan in 2015 to an expected 700 million yuan in 2024, reflecting a 35-fold growth [12] Group 3: Lotus Flower Industry in Nanjing, Jiangsu - The lotus flower cultivation in Nanjing's Pukou District has developed into a significant agricultural and tourism attraction, with over 1,000 acres dedicated to various lotus species [13][15] - The area, previously a low-lying wetland, has undergone ecological restoration since 2013, leading to a thriving ecosystem that supports both flora and fauna [15][19] - The development of fresh-cut flower businesses has allowed local residents to increase their income, creating a closed-loop system that connects ecological protection with economic benefits [17][19]
(乡村行·看振兴)三峡夷陵移民村之变:从“移居”到“宜居”
Zhong Guo Xin Wen Wang· 2025-07-22 13:50
Core Insights - The article highlights the transformation of the Three Gorges resettlement villages, particularly in Yichang, from mere relocation to sustainable living environments, showcasing successful agricultural and tourism initiatives driven by supportive policies [1][10]. Group 1: Agricultural Development - The implementation of post-resettlement policies has led to the establishment of competitive green and low-carbon industries, shifting the focus from traditional farming to fruit cultivation, particularly citrus fruits [1][8]. - Xiao Xikou Village has seen significant improvements in agricultural practices, including the installation of irrigation systems and transportation tracks, which have enhanced efficiency and reduced costs for farmers [7][8]. - The area now boasts over 200,000 acres of citrus cultivation, with per capita income from fruit farming accounting for over 30% of local farmers' total income [8]. Group 2: Economic Impact - Luofo Village has developed an ecological tea garden covering 1,100 acres, generating an annual output value of 15 million yuan, and has diversified into tourism with fruit picking and homestays [6][9]. - The integration of agriculture and tourism has resulted in a significant economic boost, with the annual output value of the combined agricultural and tourism industries exceeding 1 billion yuan [9][10]. Group 3: Infrastructure and Community Development - The investment of over 70 million yuan in infrastructure improvements in villages like Xujiacun has transformed living conditions, creating job opportunities and enhancing community engagement [9][10]. - The establishment of cultural and tourism enterprises has provided over 200 jobs and attracted more than 100,000 visitors annually, showcasing the successful integration of local culture and economic development [9].
活力中国调研行丨从这里一窥东北乡村的未来——走进光东村
Xin Hua She· 2025-07-21 00:22
Core Insights - The article highlights the transformation of Guangdong Village in Yanbian Korean Autonomous Prefecture, Jilin Province, showcasing its agricultural and tourism development as a model for rural revitalization in Northeast China [1][8]. Agricultural Development - Guangdong Village has successfully implemented scientific breeding techniques, resulting in a significant increase in rice prices from 2-3 yuan per jin to a minimum of 8 yuan, with premium rice selling for up to 50 yuan per jin [3]. - The village produced over 1,200 tons of organic rice in 2024, marking a six to seven-fold increase in sales compared to a decade ago [3]. Tourism Integration - The village has developed a range of agritourism projects, including a rice field amusement park and a low-altitude cable car, attracting over 400,000 visitors in 2024 [8]. - The collective economic income of the village reached 1.01 million yuan, demonstrating the financial benefits of integrating tourism with agriculture [8]. Community Impact - The development of the rice industry has positively impacted over 400 households in the village, with individual farmers like Zhou Meihua earning at least 40,000 yuan annually from unified farming practices [3]. - The village has also completed significant infrastructure improvements, including the renovation of 210 dry toilets and the upgrade of sewage systems, contributing to overall community well-being [5].
四川理县“四轮驱动”壮大甜樱桃产业
Core Viewpoint - The cherry industry in Li County, Aba Tibetan and Qiang Autonomous Prefecture, Sichuan Province, is experiencing significant growth through scientific research, quality upgrades, technological advancements, and the integration of agriculture and tourism, with a planting area exceeding 5,000 acres and an annual production of over 3,200 tons, generating a production value exceeding 100 million yuan [1][2][3] Group 1: Scientific Innovation and Quality Control - The county has strengthened strategic cooperation with the Sichuan Academy of Agricultural Sciences, focusing on breeding and technology development for early-maturing, crack-resistant, large-fruit, and high-quality cherry varieties [1] - A strict virus-free seedling breeding system and inspection and quarantine system have been established to ensure quality safety, with over 40 batches of special inspections conducted this year [2] - The introduction of high-yield cultivation techniques and the implementation of a quality traceability platform have led to a significant reduction in fruit fly damage by 80% and control of fruit cracking to below 5% [2] Group 2: Technical Support and Training - A three-tier service network consisting of experts, agricultural technicians, and demonstration households has been established to provide training, covering over 300 participants this year [2] - Technical guidance has been provided to over 1,600 individuals during critical production stages, addressing technical challenges faced by farmers [2] Group 3: Agricultural-Tourism Integration and Sales Channels - The county has developed six agricultural-tourism integration demonstration villages and established a cluster of characteristic homestays, promoting tourism alongside cherry picking festivals [3] - A multi-channel sales system has been created, leveraging both online and offline platforms, including participation in various promotional events to expand sales channels and develop e-commerce enterprises [3]
基地已发货!大湾区采购商基地行助力百色芒果(田阳)加速“入湾”
Nan Fang Nong Cun Bao· 2025-07-17 06:33
Core Viewpoint - The article highlights the successful shipment of Baise mangoes from Tianyang to the Guangdong-Hong Kong-Macao Greater Bay Area, emphasizing the collaboration between local producers and businesses to enhance market access and consumer engagement [1][26]. Group 1: Market Opportunities - Baise mangoes are recognized as a national geographical indication product, which enhances their market appeal and potential for growth in the Greater Bay Area [12][13]. - The introduction of unique mango varieties and deep-processed products, such as mango puree and freeze-dried mango, aims to attract younger consumers through creative marketing strategies [18][20]. - The sales of Baise mangoes in the Greater Bay Area have seen a steady price increase of 30% due to the "Zhenpin Certification" and supply base construction [24][26]. Group 2: Economic Impact - The mango processing industry in Tianyang has established four deep-processing enterprises, generating annual sales exceeding 500 million yuan [22]. - The local tourism sector has benefited from the mango industry, with over 100,000 visitors annually to the 200,000 mu agricultural tourism demonstration area [22]. - In 2024, the total value of agricultural products purchased from Guangdong reached 23.632 billion yuan, with Baise mangoes contributing 245 million yuan to the eastern region [25]. Group 3: Collaborative Efforts - The event "Mango Town Gift: Guangdong-Guangxi Cooperation" facilitated procurement activities, strengthening partnerships between local producers and businesses in the Greater Bay Area [6][11]. - The upcoming promotional event in Zhuhai aims to showcase various local products, further enhancing the visibility of Tianyang's agricultural offerings [28][29].
活力中国调研行丨沿着东江走出深山,老区农业如何撬开湾区市场?
Xin Hua She· 2025-07-13 11:54
Group 1 - The article highlights the successful integration of agricultural products from Jiangxi Province's Ganzhou City into the Guangdong-Hong Kong-Macao Greater Bay Area, showcasing the transportation of fresh produce like honey tangerines and peaches to urban markets [1] - Ganzhou has established 90 "vegetable basket" production bases and 31 "Zhenpin" brand agricultural enterprises, enhancing the market presence of local agricultural products [1] - The region faced challenges such as low wholesale prices, reliance on intermediaries, and poor sales channels, prompting a shift towards agricultural industrialization and upgrading [1] Group 2 - Companies like Shenjia Food Technology have set up centralized processing bases in Xunwu County, attracted by low rental costs, which facilitates transportation to the Greater Bay Area [1] - Shenjia Food has built a cold storage facility capable of holding 600 tons of produce, utilizing advanced processing techniques to enhance product value, resulting in an annual output exceeding 200 million yuan [1] - Technological innovations in companies like Qiaogengrenjia and Yangjiaoyuan have led to significant revenue increases, with Qiaogengrenjia tripling its income and Yangjiaoyuan boosting output value by 150% [2] Group 3 - The local government is implementing policies to support agricultural brand creation, offering rewards for quality certifications and encouraging direct market connections with the Greater Bay Area [2] - The establishment of processing experience parks and research centers in Shenzhen is fostering talent exchange and creating a supply chain that benefits both the Bay Area and the local agricultural sector [2]