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解锁夜宵“新玩法”,蹦迪、二次元助力餐饮“破圈”
Bei Ke Cai Jing· 2025-09-19 10:13
Group 1 - The core idea of the articles is that Haidilao is actively expanding its night economy by introducing innovative dining experiences, such as "hot pot + disco" and themed night markets, to attract younger customers and increase sales during nighttime hours [1][2] - Haidilao's average daily table turnover for night snacks increased by over 11% from April-May to July-August, with some themed stores experiencing a 15% increase in customer traffic [1] - The company launched a comprehensive night snack menu this summer, including a variety of dishes suitable for late-night dining, and opened nearly 30 night snack-themed stores nationwide by the end of June [1] Group 2 - The collaboration with popular anime "Time Agent" has significantly increased the number of "two-dimensional" customers, accounting for nearly 50% of patrons, and improved table turnover rates by nearly 30% compared to the same period last year [2] - The "Dimensional Night Market" events have been introduced in 10 stores across four cities, leading to a notable increase in sales, with some stores experiencing a growth of 10%-15% during the promotional period [2] - The night snack segment's revenue has increased by 11%-15%, enhancing the brand's connection with younger consumers and encouraging them to actively participate in brand promotion [2]
湖北孝感:文旅新体验带火消费新场景
Jing Ji Ri Bao· 2025-09-16 03:29
经济日报记者 董庆森 据了解,"槐荫船说"自今年4月启幕以来,已接待游客超2.5万人次,带动周边餐饮、住宿、零售等 业态快速增长,实现"一场演出拉动一片消费"的链式效应,成为城市夜经济亮点之一。 孝感市商务局相关负责人汪玉平表示,今年以来,孝感坚持政策与活动双轮驱动,全面完善消费政 策,出台提振消费专项行动工作方案,配套制定汽车以旧换新叠加补贴等4项实施细则,持续激发消费 动能。今年年初,孝感市还围绕"年在荆楚 巳巳如意""乐购湖北"等主题,累计开展了200多场促消费活 动,直接带动消费破百亿元。 数据显示,今年1月至7月,孝感全市社会消费品零售总额达926亿元,同比增长6.2%;网络零售额 突破80亿元,同比增长18%,增速高于湖北省10个百分点。 "文化和科技的深度融合是这台剧场场客满的关键。""槐荫船说"项目负责人唐承辉告诉记者,河心 伴游船搭载的智能水幕系统能根据游船位置自动调整投影角度,确保游客在行进中始终拥有最佳视角, 5G物联网系统确保了游船与水上舞台、岸上灯光设备之间的精准联动。 "槐荫船说"是孝感市通过文旅融合发展夜经济、打造消费新增长点、提振市场活力的一个缩影。近 年来,当地挖掘本土历史文 ...
上海旅游节花车在普陀区开启各区的首场道路巡游 流光溢彩 笑语欢声 定格美好瞬间
Jie Fang Ri Bao· 2025-09-16 01:35
Group 1 - The Shanghai Tourism Festival's float parade commenced in the Putuo District, marking the first road parade in the area and featuring a combination of static displays and road showcases [1] - A total of 25 floats and performance teams from countries such as Switzerland, Romania, and Croatia participated, showcasing traditional costumes and cultural performances [1] - The event attracted many visitors who engaged with the floats and performers, capturing memorable moments with their cameras [1] Group 2 - Shanghai Universal Port celebrated its 12th anniversary with a large promotional event running from September 12 to October 8, featuring multiple consumer incentives [2] - New flagship stores for over 20 domestic and international brands, including RenX TECH and EIDER, opened during the anniversary celebration [2] - A series of cultural and sports events, such as the Yangtze River Pickleball Masters and a cycling festival, were scheduled to enhance the celebratory atmosphere [2] Group 3 - The float parade is a key event of the fifth "Half Marathon Suhe" Cultural Tourism Festival, which includes various cultural and commercial activities in the Putuo District [3] - Activities such as "Finding Classmate Zhou" and "Weekend Family Magic Theater" aim to engage the community and enhance family participation [3] - The festival also features art exhibitions and interactive experiences to provide unique cultural offerings to visitors [3]
首店集群、政策惠民、文旅创新解锁消费“新姿势”!海州以三大抓手培育场景经济
Sou Hu Cai Jing· 2025-09-15 07:55
Core Insights - The article highlights the vibrant economic activity in Haizhou District, showcasing various new consumer experiences and the successful implementation of initiatives to boost local consumption [3][10]. Group 1: Consumer Scene Development - Haizhou District is focusing on cultivating new consumer scenes, with a core goal of "nurturing new consumption scenarios" through the establishment of first-store clusters, policy benefits, and cultural tourism innovations [3][10]. - The district has gathered approximately 1,200 brands across six major shopping centers, with 230 first stores in Lianyungang, accounting for over 19% of the total [4]. Group 2: Economic Initiatives - The first-store economy is identified as a significant driver of consumption, with the new Xiaomi car store attracting over 10,000 test drives in its opening week, leading to a 30% year-on-year increase in surrounding retail and dining sectors [4]. - The district promotes various economic activities, including holiday and night economies, to create a full-day consumption pattern, enhancing consumer choices [4]. Group 3: Policy Support - The "old-for-new" policy has been effectively utilized, covering multiple categories such as home appliances and automobiles, benefiting over 80% of the city and helping thousands of families upgrade their products [5]. - High-quality residential projects have been launched to meet housing improvement demands, further supporting stable growth in the consumption market [5]. Group 4: Cultural and Tourism Innovation - Haizhou District leverages its rich cultural heritage to enhance consumer experiences, developing cultural products and immersive tourism activities that attract visitors [6][8]. - The district has successfully registered 180 cultural copyrights and created engaging performances that combine traditional storytelling with modern technology, increasing its appeal as a tourist destination [8][10].
探访成都老牌KTV欢乐迪:撬动夜经济的秘诀何在?
Sou Hu Cai Jing· 2025-09-15 03:10
Core Viewpoint - The KTV industry is evolving to become a key player in the night economy by enhancing its service offerings and creating immersive experiences, thus driving growth in nighttime consumption. Group 1: Environmental Upgrades - The company has invested millions to upgrade all its venues, incorporating advanced acoustic systems and smart lighting to create a comfortable and private social atmosphere [1]. - The goal is to transcend traditional KTV experiences and provide a unique entertainment space for customers [1]. Group 2: Differentiated Services - Since 2019, the company has introduced innovative service projects, including the integration of traditional cultural performances like Sichuan Opera face-changing shows, enhancing customer engagement with cultural experiences [1]. - The introduction of late-night snacks aims to provide comfort food that resonates with customers during late hours, enhancing the overall experience [3]. Group 3: Emotional Celebration Services - The company offers themed packages for birthdays and anniversaries, providing comprehensive services from venue decoration to personalized playlists, creating memorable experiences for significant life events [4]. Group 4: Industry Insights - Industry experts emphasize the need for continuous innovation and deeper cultural engagement in the KTV sector to maintain competitiveness amid evolving consumer demands [6]. - The company’s chairman highlights the blend of traditional service values with modern innovations, indicating a commitment to adapt and thrive in the changing market landscape [6].
烟火气里见活力 夜经济点亮城市新引擎
Yang Guang Wang· 2025-09-15 02:05
央广网曲靖9月14日消息(记者 魏文青) 夜幕降临,曲靖西门老街渐次亮起灯光,星星点点映照着青砖黛瓦,流 淌出一股久违的"老街烟火气"。茶咖吧里的轻声交谈、庭院展演的鼓乐声、非遗手作的细腻工艺,让人仿佛走进 一场专属曲靖的夜间盛宴。 9月12日晚,"有一种叫云南的生活——点亮云南新'夜'态"网络主题直播活动之"爨韵夜曲靖"在曲靖市西门老街举 行。活动通过主题直播、网络大V创作和线下沉浸式体验,聚焦曲靖夜经济的独特场景,让"老街+新业态"的融合 新貌走进大众视野。 老街焕新:从"沉寂"到"人气复苏" 2024年,曲靖市麒麟区启动"微更新",通过政府引领、社会投入、群众参与的方式,像"绣花"般细致推进老街改 造。如今,新兴业态从不足10家增加至88家,每月还在持续新增。百年老店、潮流新店与精致小店"百花齐放", 文创市集、非遗表演、庭院展演等活动超过50场次,老街重现"白日市井、夜间烟火"的热闹景象。 点亮云南新"夜"态网络主题直播活动现场(央广网记者 魏文青 摄) "以前晚上这片几乎没人,现在人挤人。"在糖行街卖烧饼的李先生笑着说。他是曲靖本地人,曾远赴江浙学艺, 把烤饼技艺与云南人口味结合,开起了一家烧饼小店 ...
盐城盐都打造“夜+日”双消费场景,点燃区域经济新动能
Sou Hu Cai Jing· 2025-09-13 13:18
消费是区域经济增长的"主引擎",更是民生幸福的"晴雨表"。当前,盐城市盐都区正以多元消费场景为笔,描绘出一幅"夜经济"与"日消费"交相辉映、传 统与现代深度融合的城市经济新图景,让消费活力渗透到城市的每一个角落。 文化赋能:老街焕新点燃夜间经济 夜幕降临,盐城盐都的消费场景从白日的繁忙切换到夜间的热闹。日前,一场以"渎上童梦奇遇"为主题、融合国风与童趣的文化活动在渎上·老西门街区 热闹上演,成为激活老街夜间消费的"金钥匙"。儿童剧将古老神话故事搬上舞台,演员们的精彩演绎与老街的古朴氛围相得益彰,吸引了众多家长带着孩 子前来观看。 以新能源汽车产业为核心,盐都对闲置厂房进行节能化改造,构建起融合汽车展销、文化体验、绿色服务的东方汽车文化广场。在这里,"光伏-储能-充 电"三位一体的新能源汽车充电站为车主提供便捷服务,新车展示、售后改装、汽车文化休闲娱乐等功能一应俱全。 除了产业功能,新地标还注重消费场景的多元化拓展。露营草坪音乐会、"苏超"第二现场等活动相继落地,市民可以在浪漫的音乐氛围中享受户外露营, 也能在大屏前沉浸式感受体育赛事的激情。活动现场,美食区的星级酒店外摆、后备厢集市、网红小吃摊香气四溢,品牌汽 ...
消费新观察|黄浦江风“吹热”夜经济 多元业态点亮“夜上海”
Sou Hu Cai Jing· 2025-09-12 09:25
Core Insights - Shanghai's night economy is experiencing a revival, particularly in the Xuhui District's West Bund Dream Center, which has become a popular destination for nightlife activities [1][3][5] Group 1: Night Economy Activation - Over 30 businesses along the riverside have extended their operating hours to 24:00 from Friday to Sunday, leading to a reported increase in weekend sales by approximately 17% compared to usual [3][7] - The outdoor dining areas have become a significant attraction, with customers often waiting up to two hours during peak times to enjoy meals with views of the Huangpu River [3][5] Group 2: Cultural and Entertainment Offerings - The West Bund Dream Center features free outdoor music and film festivals, enhancing the cultural experience for visitors and contributing to the area's vibrant atmosphere [5][7] - Starting in late September, the center will host various light shows and drone performances as part of the Shanghai International Light and Shadow Festival, further enriching the nighttime offerings [5][7] Group 3: Overall Economic Impact - The overall foot traffic at the West Bund Dream Center increased by 23.8% and 10.4% in July and August, respectively, with nearly half of the revenue generated after 18:00 [7] - Since June, Shanghai's total nighttime consumption has reached 880.09 billion yuan, reflecting a year-on-year growth of 3.3% [7]
夜经济升腾烟火气
Xin Hua Wang· 2025-09-11 23:47
Group 1 - The Alding Art and Cultural Community in Baotou, Inner Mongolia, has been attracting an average of 300 visitors daily since its soft opening earlier this year, particularly busy in the evenings [1] - The community offers a blend of tea dining and cultural products, serving as a cultural station for citizens' nighttime leisure [1] - There are currently 16 such urban book houses in the Kunlun District, emphasizing the importance of spaces that allow for relaxation and contemplation in the night economy [1] Group 2 - The Baotou Meiyue Marriott Hotel has successfully expanded its outdoor dining options, increasing the variety of food offerings from over 30 to more than 70, with a daily footfall of around 200 and an average spending of 50 yuan per customer [2] - The hotel has seen a 100% year-on-year increase in sales at its lobby bar, aided by the introduction of a night dining bar [2] - The Hongde Hotel in Baotou focuses on a barbecue concept, appealing to younger consumers by combining camping-style dining with traditional Sichuan cuisine [2] Group 3 - From January to July this year, the Kunlun District achieved a retail sales volume of 14.982 billion yuan, reflecting a year-on-year growth of 9.3%, which is 1.3 percentage points higher than the city average [3] - The retail sales growth rate for key enterprises increased by 16.4%, showing a slight acceleration compared to the previous month [3] - The night economy is recognized as a vital driver for enhancing consumer spending, promoting employment, and facilitating income growth, with plans for further development to boost urban commercial competitiveness [3]
重庆人70%收入用于吃喝玩乐,超越上海,拿下全国消费第一
Sou Hu Cai Jing· 2025-09-11 12:36
Group 1: Core Insights - Chongqing surpassed Shanghai in retail sales, achieving over 830 billion yuan in social consumer goods retail sales in the first half of 2025, marking it as the top city for consumption in China [1][2] - The city's success in consumption is attributed to a combination of industrial strength, affordable housing, consumer culture, and government policies [3][22] Group 2: Industrial Strength - Chongqing's manufacturing sector, particularly in automotive, electronics, and integrated circuits, serves as a strong foundation for consumer spending [5][9] - The automotive industry in Chongqing saw an 8.4% year-on-year increase in value added, with a production volume of 1.2185 million vehicles, ranking third nationally [8] - The electronics sector has established Chongqing as the world's largest notebook computer production base, with over 2,300 supporting enterprises [8] - The integrated circuit industry is rapidly growing, with a 67% year-on-year increase in production, reaching 5.2 billion chips in the first half of 2025 [9] Group 3: Income Growth - Chongqing's per capita disposable income rose from 11th to 9th place nationally in the first half of 2025, indicating strong income growth among inland cities [11] - The increase in income has directly contributed to enhanced consumer spending capacity [11] Group 4: Housing Affordability - Chongqing's housing price-to-income ratio averages 7, significantly lower than over 30 in cities like Beijing and Shanghai, allowing residents to allocate more income to consumption [12][14] - The average price of second-hand homes in Chongqing was 9,200 yuan per square meter in July 2025, only one-fifth of Shanghai's price [14] Group 5: Consumer Culture - Approximately 70% of Chongqing residents' disposable income is spent on consumption, reflecting a strong consumer culture [16] - The city has 37,000 hot pot restaurants, with the hot pot industry generating a total output value of 300 billion yuan, highlighting its cultural significance [16] Group 6: Government Policies - The government has implemented strategies to enhance consumption, including transforming geographical disadvantages into consumer advantages through unique attractions [17] - The promotion of night economy since 2020 has led to night consumption accounting for about 60% of total retail sales in 2024 [19] - Efforts to attract external tourists through cultural and tourism initiatives have resulted in a 10% increase in visitors during the May Day holiday in 2025 [19]