Core Viewpoint - The renovation of Yonghui Supermarket in Yong'an represents a significant shift towards enhancing consumer experience and quality in retail, aligning with local government initiatives to boost consumption and meet the needs of residents [1][22]. Group 1: Product Optimization - Yonghui Supermarket has revamped its product offerings by removing nearly 10,000 items and introducing over 3,200 high-quality products, achieving an 80% alignment with the "Fat Donglai" model [3]. - The supermarket has increased the proportion of imported goods to 15%, focusing on a more scientific selection process that combines national product advantages with local consumer habits [3]. - The fresh food section has seen a notable increase in the share of baked goods and ready-to-eat items, rising from 5% to 25%, enhancing the appeal of fresh hot food [5]. Group 2: Fresh Produce and Local Preferences - The fruit section emphasizes quality and variety, featuring seasonal products like cherries and plums, while also introducing trendy items to cater to younger consumers [7]. - The vegetable section has incorporated organic options and local medicinal herbs, ensuring a focus on health and wellness, while the meat section has introduced high-quality local pork and innovative beef products [9]. Group 3: Environmental and Service Enhancements - The store layout has been redesigned for better flow and visibility, eliminating forced pathways to create a more inviting shopping experience [11]. - Unique services such as free cooking assistance for meat products and tasting opportunities for fruits and vegetables have been introduced to enhance customer engagement [15]. Group 4: Employee Welfare - Employee salaries have increased significantly from 2,900 yuan to over 3,700 yuan, which is expected to boost service quality and employee motivation [19]. - The store has improved its employee facilities, including rest areas and upgraded dining options, contributing to higher job satisfaction and a sense of belonging [21]. Group 5: Strategic Significance - The Yong'an store serves as a model for future renovations across the region, aligning with local policies aimed at enhancing quality consumption and retail standards [22]. - The successful transformation of the Yonghui Supermarket marks a new phase in quality retail in the Sanming area, with plans to continue adopting the "Fat Donglai" model to better serve mainstream Chinese families [24].

Core Viewpoint - Yonghui Supermarket reported a significant decline in revenue and net profit for the first half of 2025, primarily due to rapid store closures and ongoing transformation efforts to adopt the "Pang Donglai model" [1][3][5]. Revenue and Profit Summary - Yonghui's revenue for the first half of 2025 was 29.948 billion yuan, a year-on-year decrease of 20.73% [1]. - The net profit attributable to shareholders was a loss of 241 million yuan, compared to a profit of 275 million yuan in the same period last year [1]. - The net profit after excluding non-recurring gains and losses was a loss of 802 million yuan, compared to a profit of 29.86 million yuan in the previous year [1]. Store Closures and Transformation Efforts - The company closed 227 stores in the first half of 2025, following the closure of over 200 stores in 2024, leading to a contraction in overall sales [3]. - Yonghui plans to adjust approximately 300 stores, with an estimated cost of over 18 million yuan per store for the transformation [3][8]. - The total number of stores has been reduced to 552, with 93 stores undergoing transformation in the first half of 2025 [5]. Online Business Performance - Yonghui's online business generated revenue of 5.49 billion yuan in the first half of 2025, showing a reduction in losses by 34.75 million yuan compared to the previous year [5]. Management Changes and Strategic Direction - Significant management changes occurred in 2025, with the departure of 10 executives, including CEO Li Songfeng, and the entry of executives from Miniso into Yonghui's board [5]. - The company has defined 2025 as a critical year for transformation, focusing on loss reduction and adapting to the "Pang Donglai model" [6][14]. Financial Pressure and Fundraising - Yonghui is facing increasing financial pressure due to ongoing losses, with cumulative losses exceeding 9.5 billion yuan over the past four years [3][5]. - The company announced plans to raise up to 3.992 billion yuan through a private placement, with a significant portion allocated for store upgrades and logistics improvements [8]. Competitive Landscape - Other traditional supermarket brands are also attempting to adopt the "Pang Donglai model," but many are struggling to achieve similar success [9]. - In contrast, Pang Donglai's revenue for 2024 was 16.964 billion yuan, with projections for 2025 indicating potential revenue exceeding 20 billion yuan [9]. Employee and Operational Challenges - Employees have raised concerns about working conditions and compensation, indicating challenges in implementing the human-centric approach seen in successful competitors like Pang Donglai [12][14]. - Yonghui has made efforts to streamline its supply chain, signing contracts with 2,860 suppliers and reducing the number of suppliers by approximately 50% [14].

Core Insights - Yonghui Supermarket is expanding its presence in the Shanghai market by implementing the "Fat Donglai model," with three new remodeled stores set to open this month, indicating a deep commitment to the region [1] - The opening of these stores increases the number of "Fat Yonghui" locations in Shanghai to 10, enhancing service coverage across key areas such as Jinshan, Minhang, Pujiang, Qingpu, Baoshan, Fengxian, and Songjiang [1] Store Upgrades - The newly opened stores have undergone a comprehensive upgrade in product structure, with an SKU reduction rate of nearly 80%, while introducing a significant number of high-quality products that meet the Fat Donglai standards [3] - The product structure now aligns with Fat Donglai standards at 80%, with imported goods making up 20% of the offerings, enhancing product quality and catering to consumer demand for high-quality living [3] Specialty Areas - The stores feature a self-owned brand section showcasing dozens of popular items, including essential goods like cooking oil, oatmeal, beer, and juice, bringing the selected quality of Fat Donglai into the daily lives of Shanghai consumers [5] - Seasonal promotions include a "Xinjiang Fruit Feast" and "East Sea Fishing Season Seafood," with an expected procurement of over 10,000 tons of premium Xinjiang fruits and fresh seafood products available in stores [5] Shopping Experience - The shopping environment has been optimized by removing traditional store layouts, lowering shelf heights, and enhancing convenience and safety for customers [7] - The stores adhere to the "468 freshness principle," ensuring that consumers can enjoy the freshest products available [7] Employee Welfare - Yonghui Supermarket has upgraded employee care by enhancing benefits, adding independent rest areas, and providing free nutritious meals, which improves employee satisfaction and service quality for customers [9]

Core Insights - Yonghui Supermarket is continuing to implement the "Fat Donglai Model" in Shanghai, with three new stores set to open in August, increasing the total number of "Fat Yonghui" stores in the city to 10 [1][21] Store Openings - The three new stores are located in Baoshan, Fengxian, and Songjiang districts, with openings scheduled for August 21, 22, and 28 respectively [1] - The expansion aims to enhance service coverage in key areas such as Jinshan, Minhang, Pujiang, Qingpu, Baoshan, Fengxian, and Songjiang [1] Product Structure and Upgrades - The new stores have undergone significant upgrades, including a reduction in SKUs by nearly 80%, with the product structure now meeting 80% of the Fat Donglai standards [2][3] - The proportion of imported products has increased to 20% [2][3] Culinary Offerings - The new stores feature expanded bakery and deli sections, with a professional chef team preparing a variety of fresh dishes, including local specialties and popular items from Fat Donglai suppliers [5] - A diverse range of ready-to-eat options is available, catering to younger consumers [5] Private Label and Quality Products - The stores include a dedicated private label section showcasing high-quality products, including cooking oils, snacks, and household items, emphasizing value and quality [6] - New products, such as a microcapsule enzyme laundry detergent, have gained popularity among consumers [6] Seasonal Promotions - The stores are launching seasonal promotions featuring fresh produce from Xinjiang, with an expected procurement of over 10,000 tons of high-quality fruits [8][10] - The first batch of fresh seafood, including live crabs, is also being introduced, with a total procurement plan of approximately 1,300 tons [12][14] Customer Experience Enhancements - The redesigned stores focus on improving the shopping experience by optimizing layout and providing various customer conveniences, such as rest areas and specialized services [15][17] - Strict freshness management practices are in place, ensuring high-quality products are available [19] Employment and Community Impact - The opening of the three stores has created nearly 180 new jobs, reflecting Yonghui's commitment to community engagement and employee welfare [19][21]

Core Viewpoint - Yonghui Supermarket continues to struggle despite ongoing store closures and adjustments, reporting significant revenue decline and net losses in the first half of 2025 [2][3][4]. Financial Performance - In the first half of 2025, Yonghui Supermarket achieved revenue of 29.948 billion yuan, a year-on-year decrease of 20.73%, with a net loss attributable to shareholders of 241 million yuan [3][5]. - The company has incurred total losses exceeding 9.5 billion yuan over the past four years, although the loss amount is showing signs of narrowing [4][5]. - The comprehensive gross margin for the reporting period was 20.80%, down 0.78% from the previous year [5]. Strategic Adjustments - The revenue decline is attributed to the company's deep strategic transformation initiated in the second half of 2024, which includes closing long-term loss-making stores and undergoing store adjustments [5][6]. - Yonghui Supermarket closed 227 loss-making stores during the reporting period, incurring costs related to leasing and employee compensation [5][6]. Management Outlook - The management remains pessimistic about the overall revenue for the year, expecting it to be lower than in 2024 due to the high number of store closures [6]. - However, they anticipate significant sales growth in the second half of the year as the remaining operational stores undergo steady transformation [6]. Online Business Performance - The online business generated revenue of 5.49 billion yuan, accounting for 18.33% of total revenue, but it still operates at a loss despite a reduction in losses compared to the previous year [6][7]. - The company is exploring various innovative models for its online channels, including an O2O (online-to-offline) model [6][7]. Store Transformation Efforts - Yonghui Supermarket is focusing on a transformation strategy inspired by the "Fat Donglai model," emphasizing quality retail [7][8]. - As of August 15, 2025, the company had completed adjustments on 160 stores, with plans to reach 200 by the end of September [7][8]. Market Perception - Analysts express skepticism about the effectiveness of Yonghui's transformation efforts, noting that while the company has adopted some successful strategies, it still lacks strong brand recognition compared to competitors [8][9]. - Following the release of the mid-year report, Yonghui's stock price fell to 4.93 yuan per share, reflecting market concerns [9].

Core Viewpoint - Yonghui Supermarket continues to struggle despite ongoing store closures and adjustments, reporting significant revenue decline and net losses in the first half of 2025 [1][3][8] Financial Performance - In the first half of 2025, Yonghui Supermarket achieved total revenue of 29.948 billion yuan, a year-on-year decrease of 20.73% [1][3] - The company reported a net loss attributable to shareholders of 241 million yuan, compared to a net profit of 275 million yuan in the same period last year, marking a decrease of 516 million yuan [3] - Cumulative losses over the past four years have exceeded 9.5 billion yuan, although the loss amount has shown signs of narrowing [1][3] Reasons for Decline - The revenue decline is attributed to the company's strategic transformation, including the closure of long-term loss-making stores and temporary store adjustments [3][5] - Factors contributing to the losses include reduced overall sales scale, supply chain reforms, and losses from store closures [3][5] - The gross profit margin for the reporting period was 20.80%, down 0.78% from the same period last year [3] Store Adjustments - Yonghui Supermarket closed 227 loss-making stores during the reporting period, incurring costs related to leasing and employee compensation [3][5] - The company has initiated a significant transformation by learning from the "Fat Donglai" model, focusing on core suppliers and long-term strategies [6][7] - As of August 15, 2025, Yonghui had completed adjustments in 160 stores, with expectations to reach 200 by the end of September [6] Online Business Performance - Online business revenue for the first half of 2025 was 5.49 billion yuan, accounting for 18.33% of total revenue, although it still operates at a loss [5] - The company is exploring various innovative models for its online channels, with a focus on integrating online and offline operations [5] Market Reaction - Following the release of the mid-year report, Yonghui's stock price fell to 4.93 yuan per share, a decrease of 0.8%, with a total market capitalization of 44.7 billion yuan [8]

Core Viewpoint - Yonghui Supermarket is facing significant challenges in its transformation efforts, with a notable decline in revenue and a shift from profit to loss in the first half of the year as it attempts to adopt the "Pang Donglai model" for quality retailing [1][8]. Financial Performance - In the first half of the year, Yonghui Supermarket reported revenue of 29.948 billion yuan, a year-on-year decline of 20.73% [1]. - The company transitioned from a net profit of 275 million yuan in the same period last year to a net loss of 241 million yuan [1]. Store Transformation Efforts - A reform leadership group was established in March to oversee the transformation based on the "Pang Donglai model," led by the founder of Miniso, Ye Guofu [2]. - As of August 21, 162 out of 552 stores have completed the transformation, representing 29% of total stores, with a target of 200 by the end of September [4]. - The company closed 227 loss-making stores in the first half of the year, contributing to its financial losses [6]. Future Outlook - Management anticipates that the company's profitability will improve in the fourth quarter, although the overall performance for the year is expected to remain under pressure due to the high number of store closures [8]. - The company plans to raise up to 3.992 billion yuan through a private placement to fund ongoing store transformations, with approximately 80% allocated to upgrading stores under the "Pang Donglai model" [10]. Product Strategy - The core adjustment in product strategy involves increasing the proportion of private label products and developing major products, with a goal of launching 10 major products this year and 100 over the next three years [11]. Supply Chain and Employee Experience - Yonghui Supermarket is working on transforming its supply chain to enhance efficiency and transparency, while also facing employee dissatisfaction due to increased workloads and reduced benefits post-transformation [13].

Core Viewpoint - Yonghui Supermarket reported a significant decline in revenue and a shift to net loss in the first half of 2025, attributed to strategic transformations and store closures [1][2][3]. Financial Performance - The company achieved a revenue of 29.948 billion yuan, a decrease of 20.73% year-on-year [2]. - The net profit attributable to shareholders was a loss of 240.57 million yuan, compared to a profit of 275.31 million yuan in the same period last year [1][2]. - The total profit was reported as a loss of 207.06 million yuan, with a comprehensive gross margin of 20.80%, down 0.78 percentage points from the previous year [3]. Strategic Changes - The revenue decline is primarily due to the company's deep strategic and operational transformation initiated in the second half of 2024, which included closing long-term loss-making stores and temporary closures for store renovations [2][3]. - During the reporting period, the company closed 227 loss-making stores, incurring costs related to leases, employee compensation, and asset write-offs [4]. Supply Chain and Online Business - The company underwent significant reforms in its supply chain, resulting in a temporary decrease in gross profit margins due to the upgrade and replacement of suppliers and products [3]. - Online business revenue reached 5.49 billion yuan, accounting for 18.33% of total revenue, with a reduction in losses compared to the previous year [5]. Future Plans - The company plans to further enhance its transformation efforts in 2025, focusing on core suppliers and key products, with a goal to incubate 100 billion-yuan level products over the next three years [11]. - The CEO emphasized the importance of adopting the "Fat Donglai model" for quality retail as a path forward for Yonghui Supermarket [10].

Core Viewpoint - Yonghui Supermarket is struggling to recover from losses despite ongoing store closures and adjustments, with a significant decline in revenue and continued net losses reported in the first half of 2025 [1][2][4]. Financial Performance - In the first half of 2025, Yonghui Supermarket reported total revenue of 29.948 billion yuan, a year-on-year decrease of 20.73% [1][2]. - The company incurred a net loss attributable to shareholders of 241 million yuan, compared to a net profit of 275 million yuan in the same period last year, representing a decrease of 516 million yuan [2][4]. - The overall gross margin for the period was 20.80%, down 0.78% from the previous year [3]. Reasons for Losses - The losses are attributed to a reduction in overall sales scale, the impact of supply chain reforms, and costs associated with store closures [3][4]. - During the reporting period, Yonghui closed 227 underperforming stores, incurring costs related to leases and employee compensation [3][6]. Strategic Adjustments - Yonghui Supermarket is undergoing a deep strategic transformation, which includes closing unprofitable stores and adjusting operations, but the details of these adjustments remain vague [2][6]. - The company aims to adopt the "Fat Donglai model" for quality retail, focusing on core suppliers and long-term strategies [5][6]. Future Outlook - The management expressed a pessimistic outlook, expecting overall revenue for the year to be lower than in 2024 due to the high number of store closures [4]. - However, they anticipate significant sales growth in the second half of the year as the transformation efforts progress [4]. - The online business generated revenue of 5.49 billion yuan, accounting for 18.33% of total revenue, but it still operates at a loss [4][6]. Market Reaction - Following the release of the mid-year report, Yonghui's stock price fell to 4.93 yuan per share, a decrease of 0.8%, with a total market capitalization of 44.74 billion yuan [7].

文 | 《BUG》栏目 徐苑蕾 永辉超市2025年半年报昨日揭晓，尽管"胖东来模式"调改门店已超百家，但仍难抵消整体收缩带来的业 绩缺口。 财报显示，公司上半年营收299.48亿元，同比下滑20.73%；归母净利润由盈转亏，录得亏损2.41亿元。 收入骤降背后，是永辉超市自2024年下半年启动的深度转型：大规模关店227家、门店调改歇业及供应 链汰换导致阵痛。 除了表面上的业绩下滑，永辉超市还面临着更多深层弊病。有食品供应链人士透露，永辉超市此前采购 体系存在"卡要"乱象，腐败问题频发。 此外，财报显示，永辉超市第一大股东、法人为叶国富的广东骏才国际商贸有限公司已质押18.68亿股 公司股份，占其全部持股的70%，占总股本的20.58%，使得永辉超市的质押率逼近30%警戒线。 值得注意的是，随着名创优品和其创始人叶国富的入主，今年上半年，永辉超市董事会迎来重大调整。 永辉超市创始人之一张轩松继续担任董事长，此外叶国富等"名创系"高管进入董事会，而京东背景、原 永辉超市CEO李松峰则未再当选新一届董事。财报数据显示，2024年，张轩松获得税前报酬总额为 60.43万元。 由盈转亏，福州大本营大规模关店 2024 ...