文体旅融合
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释放山海魅力 秦皇岛推动文体旅融合
Ren Min Ri Bao· 2025-09-08 00:38
Group 1: Tourism Development - Qinhuangdao has seen a 11.7% increase in tourist numbers and a 13% increase in total spending from January to July this year [1] - The city is focusing on integrating cultural heritage, particularly the Great Wall, into its tourism strategy, enhancing visitor experiences [2][3] - The development of the Great Wall Cultural Park is revitalizing local communities, with North Yingzi Village seeing over 50,000 visitors this year and a collective income of 100,000 yuan [2] Group 2: Cultural Integration - The city is promoting a blend of cultural and natural resources, with initiatives like the "Great Wall Cultural Park" enhancing local tourism products [2][3] - The establishment of the Qinhuangdao Port Industrial Tourism Zone has transformed historical industrial sites into modern tourist attractions, combining industrial heritage with contemporary art [4][5] Group 3: Event-Driven Economy - The "Qinhuangdao Sailing Season" has been established, featuring various sailing competitions that attract both professional and amateur participants [6] - The city has hosted numerous sports events, including the 2025 ILCA Asian Sailing Championship, which drew over 140,000 visitors and generated significant local revenue [7] - The integration of sports events with tourism is fostering a multi-layered economic impact, benefiting sectors like hospitality and local businesses [7]
释放山海魅力 推动文体旅融合
Ren Min Ri Bao· 2025-09-07 22:16
Group 1: Tourism Development - Qinhuangdao has seen a 11.7% increase in tourist numbers and a 13% increase in total spending from January to July this year [1] - The city is focusing on integrating cultural heritage, particularly the Great Wall, with tourism to enhance visitor experiences and local income [2][3] - The establishment of the Great Wall National Cultural Park is driving the development of cultural tourism products, transforming local villages into attractive destinations [2] Group 2: Cultural Integration - The integration of industrial heritage and modern artistic elements in the Qinhuangdao Port Industrial Tourism Zone is creating a unique tourist experience [4][5] - The area has been designated as a national 4A-level tourist attraction, showcasing a blend of industrial culture and recreational activities [5] - The city has implemented 130 cultural tourism projects, enhancing the diversity of tourism offerings [5] Group 3: Sports and Events - Qinhuangdao is leveraging its coastal resources to develop a "Qinhuangdao Sailing Season" brand, hosting various sailing competitions and events [6][7] - The city has hosted numerous sports events, including the 2025 ILCA Asian Sailing Championship, attracting over 140,000 visitors and generating significant local revenue [7] - The "Sports+" model is fostering collaboration among various industries, enhancing the local economy through sports-related tourism [7]
河北省秦皇岛市整合资源,促进多业态协同发展 释放山海魅力 推动文体旅融合
Ren Min Ri Bao· 2025-09-07 22:07
Group 1: Tourism Development - Qinhuangdao has seen a 11.7% increase in tourist numbers and a 13% increase in total spending from January to July this year [1] - The city is focusing on integrating cultural heritage, particularly the Great Wall, into its tourism offerings, enhancing visitor experiences [2][3] - The development of the Great Wall Cultural Park is revitalizing local communities, with North Yingzi Village seeing over 50,000 visitors this year and an increase in collective income [2] Group 2: Cultural Integration - The Great Wall Cultural Park is promoting a blend of cultural and natural resources, creating diverse tourism products that enhance local economies [2][3] - The integration of industrial heritage with modern artistic elements in the Qinhuangdao Port Industrial Tourism Zone is attracting visitors and creating a unique tourism experience [4][5] Group 3: Event-Driven Economy - The establishment of the "Qinhuangdao Sailing Season" and various sailing competitions is leveraging the city's coastal resources to attract both professional and amateur participants [6][7] - The hosting of events like the ILCA Asian Sailing Championship has drawn over 140,000 visitors, significantly boosting local consumption and tourism-related industries [7]
第四届中国(澳门)国际高品质消费博览会暨横琴世界湾区论坛开幕
Sou Hu Cai Jing· 2025-09-06 03:08
Group 1 - The fourth China (Macau) International High-Quality Consumption Expo and Hengqin World Bay Area Forum aims to promote the construction of the Guangdong-Hong Kong-Macao Greater Bay Area and empower the moderate diversification of Macau's economy [1] - The forum's theme is "Resilient China, Vibrant Bay Area: Innovation and Cooperation under the New Development Pattern," focusing on building a global high-end platform and fostering practical cooperation among global bay area economies [1][3] - The event has become an important vehicle for economic and trade cooperation in the Greater Bay Area, showcasing high-quality consumption and serving as a bridge for trade between China and the world [5] Group 2 - Experts discussed economic trends, industrial innovation, and consumer segmentation, emphasizing the need for high-quality consumption in the Greater Bay Area [3][4] - The National Development and Reform Commission highlighted that domestic demand is the main driver of economic growth, with consumption being the core component [3] - The event featured discussions on the integration of culture, sports, and tourism, with the upcoming 15th National Games seen as a catalyst for consumption upgrades in the region [6][7] Group 3 - The forum included parallel sessions focusing on cross-border e-commerce, cultural tourism, high-quality childcare, commercial consumption, health, and finance [7] - The China Gold Group's representative discussed the evolving consumer logic in the "fifth consumption era," emphasizing the importance of emotional resonance and social responsibility in consumer behavior [7] - The event aims to leverage the unique geographical advantages of Macau and Hengqin to create a platform for high-quality product and service display, facilitating international trade connections [7]
何文义:文体旅融合驱动消费升级,勾勒全消费图景
2 1 Shi Ji Jing Ji Bao Dao· 2025-09-05 07:27
Group 1 - The core viewpoint emphasizes the integration of culture, sports, tourism, and technology, which is driving consumption upgrades and creating a new consumption landscape [1][2] - The recent policy from the State Council aims to support the development of the sports industry as a pillar industry in key regions, including the Greater Bay Area, Beijing-Tianjin-Hebei, and the Yangtze River Delta [1] - Sports tourism is highlighted as a product of this consumption upgrade trend, focusing on unique travel experiences centered around sports events and outdoor activities, which in turn stimulates local economies [1] Group 2 - A specific example is provided where a national youth basketball competition in Xiamen attracted 8,000 young players and nearly 30,000 parents, generating 180 million yuan in tourism revenue within a week, showcasing the significant customer attraction effect of sports [2] - The need for continuous exploration of new boundaries in the integration of culture, sports, tourism, and technology is emphasized, along with the importance of developing personalized and customized products and services [2] - The report calls for strengthening cross-industry talent cultivation to break down professional barriers and nurture professionals who understand culture, sports, tourism, and technology [2]
市州观察 | “三味”真火,烹出绵阳消费“好味道”
Sou Hu Cai Jing· 2025-09-04 05:45
Core Viewpoint - Mianyang is experiencing a consumption upgrade driven by a combination of food, technology, and sports, showcasing a unique local consumption model that enhances consumer experience and stimulates economic growth [2][18]. Group 1: Consumption Growth - From January to July, Mianyang's total retail sales of consumer goods reached 107.219 billion yuan, marking a year-on-year increase of 7.2% [2]. - The "Seeking Taste in Mianyang" service consumption season featured over 30 "food+" events, igniting consumer enthusiasm and enhancing the local food economy [2][4]. - The "Food + Movie + Live Streaming" combination at the "Good Taste Festival" attracted tens of thousands of consumers, generating 3.16 million yuan in sales from a single event [4]. Group 2: Technological Empowerment - The opening of the first regular low-altitude flight route in the Chengdu-Chongqing area has attracted over 20,000 experiences, showcasing Mianyang as a national low-altitude tourism demonstration project [9]. - Mianyang is leveraging its technological advantages to transform traditional venues and develop immersive experiences, with over 40% of digital tourism consumption in the cultural tourism industry [11]. - Nine venues in the city have undergone smart upgrades, leading to a 45% increase in the reception of research teams [11]. Group 3: Sports Integration - Mianyang has introduced the "Sports+" model, integrating sports events with local commerce and tourism, enhancing consumer engagement [16]. - The MYBA Mianyang Basketball Super League featured 13 teams and over 20 matches, promoting local products and experiences during halftime shows [12][16]. - The innovative "commercial district + martial arts" model attracted over 500 martial artists from 15 cities in Sichuan and Chongqing, showcasing Mianyang's vibrant community [16]. Group 4: Future Outlook - Mianyang's consumption upgrade strategy combines food, technology, and sports to create a multi-faceted consumer experience, transitioning from selling products to selling experiences [18]. - The government is actively supporting this transformation by creating consumption seasons and providing subsidies, fostering an environment conducive to innovation and growth [7][18].
浙BA观察②:一场赛事,何以催生文旅消费新场景
Sou Hu Cai Jing· 2025-09-02 05:31
Core Insights - The Zhejiang BA City Championship has sparked a surge in local cultural and tourism consumption, creating new consumer hubs around the event [1] - The event has successfully integrated local specialties and cultural elements, enhancing the overall experience for attendees and promoting local brands [8][14] Group 1: Event Impact on Local Economy - The championship has led to the establishment of various consumer markets, including food stalls and cultural performances, significantly boosting local economic activity [9][11] - On August 15, the opening match attracted 1.524 million visitors to Hangzhou, a 2.5% increase year-on-year, with hotel occupancy rates rising to 74.9% [11][13] - The event has generated approximately 4.5 billion in cultural and tourism consumption, with 27 matches held and 91 cultural markets set up, resulting in sales of 14.07 million [13] Group 2: Local Brand Promotion - Local brands have leveraged the event for marketing, such as the distribution of local delicacies like the "Wade Feng" marinated goose to engage fans [7][15] - The gifting of local products during matches has created buzz on social media, enhancing brand visibility and consumer interest [2][8] - The integration of AI technology in product design, as seen with Wan Shili Silk, showcases innovation in local branding efforts [3] Group 3: Cultural and Tourism Integration - The championship has transformed match days into city-wide celebrations, with various cultural activities and promotions aimed at enhancing visitor experience [9][11] - Local governments have implemented over 100 tourism discounts for visitors from competing cities, further encouraging cross-city engagement [11][13] - The event serves as a platform for cities to showcase their unique cultural identities, contributing to regional branding efforts [14][17]
“尔滨”+马拉松,“顶流”相遇会带来什么?
Xin Hua Wang· 2025-08-31 11:31
Core Viewpoint - The Harbin Marathon serves as a platform for self-challenge and a vivid practice of cultural and sports integration in Harbin's post-Winter Olympics era, attracting 35,000 runners from around the world [1] Group 1: Event Highlights - The marathon features a scenic route with historical buildings, riverside views, and live performances, enhancing the running experience [2] - The event includes 52 performance and support points, showcasing the city's musical charm and local cuisine, contributing to a unique "music track" experience [2][4] - The marathon has been upgraded to a World Athletics Gold Label event, achieving a record number of participants and attracting top-ranked runners [4] Group 2: Economic and Cultural Impact - The event promotes high-quality urban development through the "Sports+" initiative, integrating sports with culture, tourism, and commerce [4][5] - The first Harbin Cultural, Sports, and Tourism Industry Expo was held alongside the marathon, enhancing brand visibility for local products and businesses [4] - Hotel and restaurant searches in Harbin saw significant increases, with searches for hotels near key locations rising by up to 332% year-on-year [4] Group 3: Innovations and Services - The introduction of the "Sun Island Glow Night Run" attracted 9,000 participants, boosting the night economy and aligning with national health initiatives [7] - Participants received personalized training guidance and recovery services, enhancing their overall experience and connection to the city [7] - The marathon aims to create a new city image and brand, linking winter sports with summer events, thereby increasing Harbin's recognition as a "treasure city" [7]
排球之乡江门:打出文体旅融合“好球”
2 1 Shi Ji Jing Ji Bao Dao· 2025-08-26 06:43
Core Viewpoint - The article emphasizes the integration of sports, culture, and tourism in Jiangmen, known as the "Hometown of Volleyball," highlighting how the upcoming 15th National Games and Special Olympics will drive economic development and enhance the city's profile through sports events [1][2]. Group 1: Volleyball's Cultural and Economic Impact - Volleyball has become deeply embedded in Jiangmen's culture, with a history dating back to its introduction by overseas Chinese in the early 20th century, leading to a vibrant local sports scene [2][3]. - The city has attracted 50 cultural and tourism projects in 2024, with a total investment of nearly 10 billion yuan, showcasing its commitment to leveraging volleyball as a means to enhance its cultural soft power [2]. - Approximately 350,000 residents in Taishan regularly participate in volleyball activities, indicating a strong community engagement with the sport [3]. Group 2: Infrastructure and Event Hosting - Jiangmen will host eight events during the upcoming National Games, marking the highest number of events the city has ever organized, which will test its event management capabilities [2][4]. - The city has been recognized as a training base by the China Volleyball Association, having hosted over 60 international and national events since 2018, enhancing its reputation in the sports community [6][14]. Group 3: Economic Growth and Tourism - The sports industry in Jiangmen comprises 70 key enterprises with a total revenue of approximately 27.2 billion yuan, reflecting a growing sports economy [10]. - In 2024, Jiangmen received 25.46 million tourists, generating tourism revenue of 29.31 billion yuan, with significant year-on-year growth of 12.5% and 17.2% respectively [11][12]. - Major events have directly boosted local consumption, such as the 2025 Chinese Fencing Club League, which brought in about 60 million yuan in direct spending [10]. Group 4: Future Development Strategies - Jiangmen aims to enhance its sports economy by focusing on three areas: optimizing event economics, boosting sports consumption, and strengthening the sports manufacturing sector [13]. - The city plans to create multi-layered cultural tourism experiences centered around sports events, integrating local culture and ecological tourism to attract visitors [14].
“雄鹰振翅”撬动常熟人文经济新支点
Xin Hua Ri Bao· 2025-08-21 23:51
Core Viewpoint - The "Eagle Line" outdoor event in Changshu has successfully transformed from a niche hiking trail into a popular outdoor brand, reflecting the city's cultural and economic development and meeting the evolving tourism demands for health and spiritual enjoyment [2][3][6]. Group 1: Event Impact and Participation - The "Eagle Line" is expected to attract approximately 2.35 million visitors in 2024, with over 60% being from outside the city [2]. - The event drew over 1,000 participants of various ages and skill levels, with more than 40% of elite runners scoring above 700 points for men and 650 points for women in the World Trail Running Association [2][3]. Group 2: Infrastructure and Service Enhancements - Changshu has improved safety and service facilities along the "Eagle Line," including adding protective barriers, emergency rescue stations, and rest areas, which have enhanced the overall experience for participants [3][4]. - The city has introduced differentiated hiking paths and unique experiences, such as night tours and themed products, enriching the offerings of the "Eagle Line" [3][4]. Group 3: Economic Benefits and Local Business Growth - The event has significantly boosted local businesses, with surrounding agritourism and cultural projects generating nearly 200 million yuan in revenue last year [4]. - Over 80% of out-of-town families participating in the event chose to stay overnight in Changshu, indicating a strong impact on local hospitality [4][5]. Group 4: Cultural and Economic Integration - The "Eagle Line" has been integrated with various cultural activities, enhancing the overall tourism experience and promoting local culture [4][5]. - Changshu's approach to tourism emphasizes a cycle of attracting visitors, accommodating them, and facilitating local consumption, establishing a model for county-level tourism development [5]. Group 5: Innovation and Future Development - Changshu is focusing on sustainable development by balancing ecological protection with cultural heritage, as seen in initiatives like the "retreating farmland to restore lakes" project [6][7]. - The city is also fostering innovation in the cultural and tourism sectors, with new projects like the Blue O2 Forest Sports Culture Industrial Park set to open, which will cater to the growing demand for sports-related tourism [7][8].