Consumption Overview - As of 2023, China's final consumption expenditure accounts for approximately 56.8% of nominal GDP, significantly lower than developed economies like Japan and the US, which range from 65% to 81%[1][9]. - The contribution of government consumption to GDP in China is relatively close to developed countries, recorded at 17.2% in 2023, higher than the US at 13.4%[1][9]. Service Consumption Insights - Service consumption in China constitutes about 52-53% of total household expenditure, which is lower than the 56%-69% seen in the US, Japan, and South Korea[2][17]. - The value added by the accommodation and catering industry in China is only 1.8% of GDP, compared to 3.3% in the US and 2% in Japan[2][18]. Demand-Side Factors - To boost total demand, increasing disposable income and consumer expectations is crucial; the growth of disposable income is closely tied to nominal GDP growth[2][39]. - Short-term subsidies, such as those for food delivery services, are expected to have a significant impact, with estimates suggesting over 10 billion yuan in subsidies could increase daily orders by 30-40%[2][47]. Supply-Side Considerations - There is substantial room for investment in service-related sectors, with China's per capita railway kilometers at only 20% of that in developed countries and airport numbers at about 10%[3][17]. - The healthcare sector's value added is only 2.6% of GDP, significantly lower than the 5.3%-8% range in developed nations, indicating a need for improvement in healthcare services[3][18]. Long-Term Consumption Trends - Long-term consumption rates are influenced by factors such as population structure, economic growth, and institutional reforms, with a high savings rate acting as a slow variable in the economy[3][5]. - The current economic environment has led to a rise in the savings rate, with household savings increasing from 81.3 trillion yuan in 2021 to 159 trillion yuan in April 2023[5][42].

Core Viewpoint - The recent joint release of the "Guiding Opinions on Financial Support for Boosting and Expanding Consumption" by six Chinese government departments outlines a roadmap for enhancing consumer spending through 19 key measures aimed at various sectors of the economy [2][3]. Group 1: Financial Support Measures - The "Opinions" emphasize increasing credit support for sectors such as wholesale and retail, catering, housekeeping, and elderly care, particularly focusing on small and micro enterprises [3]. - A specific initiative includes providing low-interest long-term loans to elderly care institutions to improve living conditions and introduce advanced medical equipment, thereby promoting high-quality development in the elderly care industry [3]. Group 2: Service Consumption Focus - The document highlights the importance of service consumption, which is closely linked to high-value-added industries and daily life, including sectors like dining and tourism [2][4]. - The government aims to innovate financing models in cultural tourism, sports, entertainment, education, and housing services, extending loan terms and promoting various financing methods to stimulate service consumption [3][4]. Group 3: Economic Transition and Growth - China's economy is transitioning towards a demand-driven growth model, with service consumption becoming a key driver of domestic demand [4]. - In the first five months of the year, the growth rate of service retail sales outpaced that of goods retail sales, indicating a robust trend in service consumption [4]. Group 4: Payment Services Optimization - The "Opinions" propose enhancing payment services by focusing on key consumption scenarios such as food, housing, travel, and entertainment, aiming to improve the compatibility of various payment methods for a better consumer experience [4]. - There is a recognition that while service consumption has significant growth potential, the current proportion of service consumption in total household spending remains low, indicating room for development [4].

Core Insights - The "post-examination economy" is a significant component of the summer economy, showing notable growth in service consumption, which not only meets the personal needs of students but also stimulates family spending [1][2] Group 1: Consumption Trends - There has been a threefold increase in search volume for "graduation travel" since June, indicating a surge in demand for travel among students after exams [1] - Discounts and promotions for students, such as free or discounted admission to attractions with exam admission tickets, are prevalent, enhancing consumer enthusiasm [1] - The "upgrade" of personal items like smartphones and tablets is also trending, supported by government policies and retailer promotions aimed at graduates [1] Group 2: Service Consumption Growth - As China's GDP per capita exceeds $13,000, service consumption is rapidly increasing, with projections indicating that by 2024, service consumption will account for 46.1% of per capita consumption expenditure [3] - There remains significant room for growth in service consumption compared to developed countries, where the figure is around 60% [3] Group 3: Youth Consumer Behavior - The "Z generation" prioritizes experiential value and quality over mere functionality, showing a willingness to spend on unique experiences and social activities [4] - Popular consumption venues include theme parks, cultural sites, and events like concerts, which cater to the social and emotional needs of young consumers [4] Group 4: Consumer Environment Optimization - The lack of standardized regulations in the service consumption sector has led to issues such as false advertising and privacy breaches, which can harm consumer trust [5] - Continuous innovation in supply-side offerings is essential, focusing on understanding young consumers' preferences and integrating new technologies to create diverse and personalized services [5]

Summary of Conference Call Records Industry Overview - The records focus on the **Chinese service consumption industry**, highlighting its potential and current challenges. The annual service consumption gap is estimated to be between **2 to 3 trillion yuan** due to factors such as increased working hours and insufficient consumption scenarios, rather than solely income decline [1][2]. Key Points and Arguments 1. **Impact of Working Hours on Consumption** - Chinese residents' average daily consumption time has decreased from **80 minutes in 2018 to 40 minutes** currently, contrasting with countries like Japan and South Korea [1][4]. - Increased working hours in manufacturing and productive services have led to a mismatch between wages and available consumption time, suppressing overall consumption [1][4]. 2. **Holiday and Vacation Dynamics** - China has a total of **18 days** of holidays per year, significantly lower than Japan and South Korea, which have around **30 days** of annual leave [5]. - The reluctance of Chinese employees to take vacations further limits their leisure and holiday spending, negatively impacting the economy [5]. 3. **Future Consumer Behavior Changes** - From **2025 to 2026**, changes such as pilot programs for flexible holidays and the entry of the **post-2000 generation** into the workforce are expected to improve consumer behavior and alleviate internal competition [6]. - The adjustment of employment from manufacturing to service sectors is anticipated to meet labor demands in areas like culture, sports, entertainment, education, and healthcare, which are experiencing high wage growth [7]. 4. **Long-term Trends in Service Consumption** - There is a macro trend indicating a shift in consumer preference from goods to services, particularly as urbanization approaches **70%** [8]. - The primary service consumption demographic will be individuals aged **30-44 and over 55**, with a projected increase in service consumption despite an overall population decline [8]. 5. **Investment Landscape in Service Industry** - There is a significant investment gap in the life service industry, estimated at around **1 trillion yuan** in GDP proportion [9]. - Policy optimizations in **2025** are expected to boost service industry investments, with fixed asset investment in the accommodation sector projected to grow by **20%** [9][10]. 6. **Supply and Demand Dynamics** - The current supply of life services is insufficient compared to demand, indicating that increasing supply can lead to profitability [11][12]. - The government is focusing on service-related infrastructure investments to enhance consumer experiences and overall satisfaction [13]. 7. **Challenges in Cultural and Sports Industries** - The cultural industry faces a **95% reduction** in weekly film releases due to the pandemic, leading to a supply shortage that dampens consumer interest [17]. - The sports sector is also underdeveloped, with only **3 square meters** of sports venue space per person in China compared to **20 square meters** in Japan, indicating a need for increased facilities [16]. 8. **Importance of Service Industry Investment** - Increasing service industry supply can address current deficiencies and unlock potential consumer demand, contributing to both short-term recovery and long-term benefits [18]. - Social factors, alongside income, are crucial in influencing consumption patterns, suggesting that future consumption may outperform income recovery [18]. Additional Important Insights - The records emphasize the need for structural adjustments in employment to alleviate internal competition and meet the growing demand in the service sector [7]. - The shift in investment focus towards service industries is a significant policy direction, aiming to enhance overall economic performance and consumer satisfaction [10]. - The potential for service scene adaptations for the aging population is highlighted, indicating a growing market for age-friendly services and infrastructure [15].

Economic News - The Chinese government is focusing on maintaining international economic cooperation and promoting high-quality development through multilateral organizations such as APEC and BRICS [1] - In May, national lottery sales reached 57.036 billion yuan, a year-on-year increase of 19.8%, driven by increased sports events [1] - The People's Bank of China conducted a 300 billion yuan MLF operation to maintain liquidity in the banking system, resulting in a net injection of 118 billion yuan for June [1] - The Ministry of Commerce announced that foreign investment enterprises must report their domestic investment information, with pilot regions including Jiangsu and Shanghai [1] Company Insights - China Construction Bank issued 11.589 billion shares to raise 105 billion yuan [5] - Guoxuan High-Tech's all-solid-state battery is in the trial production stage, with samples sent to customers for testing [5] - Changchun Technology expects a net profit growth of 67.54% to 95.46% in the first half of 2025 [5] - Nanjing Commercial Travel plans to acquire 100% equity of Nanjing Huangpu Hotel through share issuance and cash payment [5] - Tianji Co., Ltd. is progressing with research and testing related to lithium sulfide [5] Industry Analysis Food and Beverage Sector - The food and beverage sector is experiencing a price-driven asset pricing model, with demand-side changes significantly impacting pricing and profitability [6] - The overall market sentiment is expected to improve in the second half of the year, with a focus on cyclical sectors like liquor and new consumption trends [7] - Key recommendations include companies like Kweichow Moutai, Yili, and Jin Zai Foods, which are expected to benefit from channel advantages and performance reversals [7] Home Furnishing Sector - The home furnishing market is supported by national subsidies, although real estate sales are declining [8] - The home furnishing retail sales grew by 25.6% in May, driven by subsidies, while exports are under pressure [8] - Recommended companies include Gujia Home, Sophia, and Zhibang Home, which have strong dividend yields and brand advantages [8] Textile and Apparel Sector - The textile and apparel industry is seeing a slow recovery in domestic sales, with a 6.4% year-on-year increase in retail sales in May [9] - Investment focus should be on quality brands like Hailan Home and Fuanna, as well as sports brands like Anta, which are expanding internationally [9] - Textile exports showed a slight increase of 2.5% in the first five months, while apparel exports decreased by 0.5% [9]

Core Viewpoint - The recent issuance of the "Guiding Opinions on Financial Support to Boost and Expand Consumption" marks a shift in policy focus from goods consumption to service consumption, emphasizing the cultivation of supply rather than merely stimulating demand [1] Group 1: Policy Changes - The "Opinions" outline 19 specific measures across six areas to enhance consumer capacity, cultivate demand, and improve the specialized service capabilities of financial institutions [1] - Service consumption is highlighted as a key area, mentioned 13 times in the document, while goods consumption is referenced only twice [1] Group 2: Economic Context - In May, retail sales of goods increased by 6.5% year-on-year, showing a 2.6 percentage point improvement from December of the previous year, while service sector growth was more subdued at 6.2%, down 0.3 percentage points from December [1] - Analysts suggest that the marginal effects of the old-for-new consumption policy will weaken, indicating limited growth potential for goods consumption, whereas service consumption still holds significant potential [2] Group 3: Supply-Side Focus - The "Opinions" emphasize the importance of optimizing supply alongside expanding demand, aiming for a virtuous cycle in production, distribution, and consumption [2] - Future policies may focus on increasing financing support for consumer enterprises and investing in service consumption infrastructure, including facilities for culture, sports, healthcare, and community services [3] Group 4: Consumer Confidence - The primary constraint on consumer growth is not financial access but rather macroeconomic pressures and cautious consumer sentiment regarding employment and income [4] - The "Opinions" propose measures to support employment and income growth, enhance consumer confidence, and improve financial services for small and micro enterprises [4]

Group 1 - The core viewpoint is that the comprehensive implementation of domestic demand expansion policies in the first half of 2025 is a key driver for stable economic growth in China [1] Group 2 - The effects of the consumption upgrade policy, particularly the trade-in program for consumer goods, are becoming increasingly evident [1] - There is a significant increase in service consumption demand, indicating a shift in consumer behavior [1] - New forms of consumption are continuously emerging, reflecting evolving market trends [1] Group 3 - The accelerated issuance and utilization of local government special bonds and ultra-long-term special treasury bonds are facilitating the rapid advancement of "dual" construction projects [1] - Infrastructure investment is experiencing steady growth, contributing to overall economic stability [1]

Investment Rating - The report maintains a positive outlook on experience and learning-related services consumption names, recommending eight quality consumer services with an average forward P/E of 17x and 19% year-on-year sales growth [31]. Core Insights - Despite overall lackluster consumption trends in China post-reopening, selected "new consumption" stocks have significantly outperformed the MXCN index, with an average weighted index for Lunar New Year consumption rising by 21% compared to 10% for MXCN through June 12 [5][6]. - The ACGN sector has shown remarkable performance, with stocks like Pop Mart and Bloks rising by 155% and 94% respectively, while other sectors like Hainan travel/shopping and e-bikes lagged behind [5][6]. - The report highlights a structural shift in consumer behavior towards services over goods, with services consumption categories such as Transport & Communications and Education, Culture & Recreational Services growing at 15% and 18% year-on-year in 2023, compared to overall consumption growth of 9% [5][6]. - The report identifies nine experience and learning-related consumption names that are expected to benefit from favorable seasonal spending trends during the summer [5][31]. Summary by Sections New Consumption Trends - Two key trends identified are affordable treats, including ACGN goods and government-subsidized trade-ins, and experience-related consumption such as movies and travel [6][31]. - The report notes that leading affordable treats have outperformed year-to-date, indicating a shift in consumer preferences towards smaller pleasures rather than big-ticket items [5][6]. Valuation and Growth Potential - Valuation levels for top new consumption names are now comparable to established global brands, with significant upside potential for future growth [5][6]. - The report emphasizes that the ability to surprise on future growth is crucial for maintaining valuations in the new consumption space [5][6]. Recommendations - The report recommends focusing on experience and learning-related services, which are expected to benefit from seasonal trends and a structural shift towards services consumption in China [31]. - Specific companies highlighted include Tencent, NetEase, Trip.com, and Kuaishou, which are positioned well for growth in the digital entertainment and travel sectors [31].

Group 1: Policy Changes - The central bank and six departments issued guidelines to boost and expand consumption, highlighting three key changes in consumption policy[3] - The focus is shifting from goods consumption to service consumption, with increased emphasis on supporting service sectors[10] - The guidelines support the listing of quality consumption enterprises, indicating a dual shift in financing and income expansion policies[26] Group 2: Economic Indicators - In May, retail sales of goods grew by 6.5% year-on-year, while the service production index showed a weaker growth of 6.2%[12] - Urban residents' per capita annual property income grew by only 2.9% in 2023, significantly lower than the 8.7% compound growth from 2015 to 2021[24] - The guidelines propose a new 500 billion yuan service consumption and elderly care relending program to enhance service consumption infrastructure[18] Group 3: Risks and Considerations - Uncertainties in consumer expectations may affect the effectiveness of consumption policies[5] - The overseas economic environment could influence the pace of policy implementation, given the complexities in global markets[31] - The ability of capital markets to sustainably increase residents' income remains uncertain, with potential volatility in market performance[31]

Core Viewpoint - The article emphasizes the need for China to enhance its consumption structure, particularly focusing on service consumption and improving the purchasing power of low-income groups [1][2]. Group 1: Economic Indicators and Trends - In May 2024, various macroeconomic indicators in China showed improvement, especially in consumer data, which exceeded market expectations [1]. - The consumption-to-GDP ratio in China is approximately 20 percentage points lower than the international average, highlighting a long-term issue in the consumption sector [1][2]. - As the growth rates of real estate and infrastructure decline, the shortcomings in consumption are becoming more pronounced [1]. Group 2: Policy Initiatives - The 2024 Government Work Report prioritizes boosting consumption and improving investment efficiency, aiming to make domestic demand a key driver of economic growth [2]. - The "Special Action Plan to Boost Consumption" outlines systematic measures to increase residents' income, enhance consumption capacity, improve service quality, and optimize the consumption environment [2]. Group 3: Consumption Data - In May 2024, China's total retail sales of consumer goods increased by 6.4% year-on-year, with a notable acceleration of 1.3 percentage points compared to the previous month [3]. - For the first five months of 2024, service retail sales grew by 5.2%, slightly outpacing the growth rate of goods retail sales [3].