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新场景解锁“留量”密码 “文化+旅游”催热“假日经济”
Yang Shi Wang· 2025-05-05 12:17
央视网消息:"五一"假期,全国多地迎来旅游热潮,各地也推出特色活动,为假日经济注入新动能。 在山西太原,众多游客来到太原市植物园内排队打卡网红电梯。据了解,太原植物园60米长的网红星空电梯在"五一"假期期间无论白天晚 上都出现双向拥堵情况,植物园中42万平方米的好问湖也被人群"包圆"。 这个假期,在新疆巴音郭楞蒙古自治州尉犁县罗布人村寨景区,游客们在大漠、绿洲、湖泊的美景中畅游。罗布人村寨是以民俗文化、探 险旅游为特色,集沙漠、胡杨、河流、湖泊于一体,自然景色各异,生态环境优美的旅游景区。 重庆长寿:体验露营乐趣 享受惬意时光 "五一"假期,在重庆市长寿区,不少游客走进大自然,到近郊体验露营的乐趣,享受惬意时光。 在重庆长寿湖旅游景区的露营基地,数百顶帐篷分布在长寿湖畔的草坪上,三五好友或家庭齐聚一堂,大家可以参加到游乐项目中,也能 聚在一起聊天、喝茶、吃美食。 "五一"假期,济南著名的泉水街区芙蓉街上,大批游客坐在河边休憩,人们围炉煮茶其乐融融。围炉煮茶是一种偏传统、慢节奏的休闲方 式,如今也成为喧闹假期的调剂。放慢出行脚步,享受半天闲适,一壶茶,一家人,当热腾腾的茶水缓缓入口,生的是暖意,品的是哲思,治 ...
首届“国网生活节”超3万人次参与,跨界点燃消费热潮
Xin Jing Bao· 2025-05-05 10:33
Group 1 - The first "State Grid Life Festival" took place from May 5, attracting over 30,000 visitors over five days, focusing on the theme of "Tennis + Food + Holidays" [1] - The event featured over 800 matches, including various competitions such as the Diamond Cup Youth Challenge and the State Grid Member Invitation Tournament, engaging youth players and amateur enthusiasts [1] - The "AI Learning and Training Center" was officially opened during the festival, utilizing a cutting-edge AI system to provide over 20 data feedback points for users, enhancing the training experience for beginners [1] Group 2 - The "Beijing Taco Festival" was held on May 3-4, featuring over 30 popular taco brands from Beijing and Shanghai, attracting more than 25,000 visitors, with nearly half being foreign nationals [1] - The festival included immersive experiences such as camping areas, family interactive games, and pet-friendly spaces, creating a comprehensive "Food + Music + Social" experience [1] - The event also included historical and cultural exhibitions related to the development of tennis in China, allowing participants to gain insights into the sport's evolution [2]
日均引客超百万 杭州乡村出“新”招分羹假日经济
Zhong Guo Xin Wen Wang· 2025-05-05 09:04
Core Insights - The article highlights the surge in rural tourism in Hangzhou during the "May Day" holiday, with traditional attractions also experiencing high visitor numbers [1][2][4] Group 1: Tourism Statistics - Hangzhou's rural tourism received an average of over 1 million visitors per day during the holiday, with a notable 50.29% year-on-year increase on May 4, totaling 1.0841 million visitors [1] - Last year, rural tourism in Hangzhou attracted 74.4 million visitors, generating total revenue of 8.227 billion yuan [5] - The government aims to achieve over 100 million visitors and 10 billion yuan in revenue from rural tourism this year [5] Group 2: New Tourism Activities - Various innovative cultural and recreational activities were launched, such as the "Strawberry Universe" event in Qingshan Village, which attracted around 3,000 visitors daily [1] - The "Hundred Villages, Ten Thousand Tents" event in Linping District offered diverse activities like camping, sports, and family-oriented events, enhancing the rural tourism experience [2] - The opening of the He Cai Aviation Flight Camp in Jian De provided new low-altitude tourism experiences, including flight training and aerial sightseeing [4] Group 3: Cultural Integration - Music events like the "Jingshan Flower Sea" concert and the "Thousand Mu Tea Garden" outdoor concert attracted younger audiences, blending rural settings with music [5] - The creation of new cultural IPs, such as the Ye Qianyu national comic IP in the ancient village of Huogang, has increased visitor interest and engagement [5]
新融合、新玩法、新体验 “五一”假日经济活力涌动
Xin Hua She· 2025-05-05 08:01
0:00 / 8:24 景区游热度满满,乡村游实力出圈,城市商圈人气高涨……今年"五一"小长假,文旅市场"多点开花",流动中国生机勃勃,假日经济活力持续释 放。 来自交通运输部的数据显示,"五一"假期,铁路探亲、旅游等出行需求旺盛,4月30日至5月2日,全国铁路旅客发送量连续3天同比增长超10%, 特别是5月1日突破2300万大关,达到2311.9万人次,刷新了历史最高纪录。 5月4日,旅客在西安北站候车。新华社发(尤艇 摄) 春秋旅游主题旅游部副总经理袁鹏说,今年整体来看,整个"五一"的出游量远比去年同期要高。 美团旅行发布的数据显示,假期首日,由异地游客贡献的景区门票交易额同比增长15%左右。各地推出一系列文旅融合的新产品,为游客解锁更 为沉浸式的新玩法、新体验。 5月3日,游客在河北省秦皇岛市海港区秦皇小巷观看舞蹈演出。新华社发(曹建雄 摄) 走进贵州省余庆县飞龙寨景区游客中心广场,身着苗族盛装的演员们手持竹竿,游客随着欢快的节奏跳起迎宾舞。笑声与竹竿敲击声交织成独特 的韵律。 "我第一次来这里,感觉这边苗族姑娘热情大方,喜欢这边的招待方式。"游客罗利仙说。 在景区核心区,正在上演的互动情景剧,以诙谐剧 ...
趣味运动、中式夜游、舞台演出 新玩法点亮假日经济
Yang Shi Xin Wen· 2025-05-05 07:22
Group 1 - The "May Day" holiday has seen a continuous rise in cultural and tourism consumption, with a shift from "sightseeing" to "immersive" experiences as traditional scenic spots and unique towns launch innovative projects [1] - In Jiangxi's Nancheng County, a unique sports event combined "sports + tourism," featuring 16 teams competing in 11 local-themed activities, enhancing the holiday experience for visitors [2] - In Hunan's Hongjiang Town, tourists engaged in rice planting, guided by a tour leader, which not only provided enjoyment but also taught the importance of valuing food [4][6] Group 2 - Traditional tourism routes in Jiangsu's Zhenjiang have introduced nighttime activities, attracting an average of over 40,000 visitors daily during the "May Day" holiday through micro-renovations that preserve the original charm of the old streets [8] - Fujian's Wuyi Mountain scenic area launched a 270-degree circular water curtain epic show, integrating various cultural elements and advanced technology, enhancing the cultural appeal of the region [10] - Various government units in Zhejiang's Quzhou and Anhui's Huangshan provided free parking for tourists, reflecting the cities' service and reception capabilities during peak travel times [11][12]
宁夏银川:“文商旅+”多点开花 释放假日经济活力
Xin Hua She· 2025-05-05 07:13
为充分释放假日消费潜能,银川市精准投放政府消费券,满足群众"吃住行、游娱购"一站式消费体验和 多元化服务需求。以兴庆区为例,假日期间有256万元消费券陆续投放,加码"以旧换新"政策,进一步 促进街区消费,带动商圈活力。 提升便民惠民服务力度,是释放假日经济活力的保障要素之一。"五一"假期,银川市对宾馆、餐饮、住 宿、出租车、景点、车站、机场等窗口单位,全面实施文明服务提升专项行动。 "我们加大文化旅游领域执法和维权力度,实行游客投诉先行赔付,并推行柔性执法'首违不罚'等举 措,为广大游客提供更为宽松安全的旅游环境。"银川市副市长吴静说,为提升游客出行体验,银川市 对重点景区优化停车场动线、增设临时分流卡点、加密景区公交班次,并在市属国有停车场推行"先离 场后付费"和法定节假日免费开放等举措,方便游客"畅行优停"。 新华社银川5月4日电(记者任玮)景区游热度满满,乡村游实力出圈,城市游人气高涨……在这个"五 一"小长假,宁夏银川市通过深挖文化内涵、打造特色线路、创新消费场景等举措,进一步丰富文旅产 品供给,升级便民惠民服务,持续激发假日经济活力。 登览山公园,览山观"海",听歌看日落;夜游花博园,光影交织,赏诗 ...
多地以文促旅出新招 “文旅+”新玩法点亮“假日经济”
Yang Shi Wang· 2025-05-05 06:50
Core Insights - The "May Day" holiday has seen a significant increase in cultural and tourism consumption, with a shift from "sightseeing" to "immersive" experiences across various regions [1][8] - Various innovative projects have been launched in traditional scenic spots and unique towns, enhancing the overall tourist experience [1][10] Group 1: Tourism Trends - In Jiangxi's Nancheng County, a unique sports event combined sports and tourism, attracting 16 teams to compete in 11 local-themed activities [1] - In Hunan's Hongjiang City, tourists engaged in rice planting activities, guided by instructors, showcasing a hands-on cultural experience [3][5] - Jiangsu's Zhenjiang introduced nighttime tourism, with an average of over 40,000 visitors daily during the holiday, highlighting the appeal of historical and modern attractions [6] Group 2: Cultural Events and Innovations - Fujian's Wuyi Mountain launched a 270-degree water curtain show, integrating local culture with advanced technology, attracting significant tourist interest [8] - Zhejiang's three-year action plan for smart tourism emphasizes the integration of culture and technology, enhancing visitor engagement through immersive experiences [10] Group 3: Economic Impact - In Shanxi's Jinzhong, a combined ticket for five attractions led to over 106,000 visitors and generated more than 3.48 million yuan in tourism revenue [12] - Tianjin reported a 125% increase in ticket sales in the first quarter compared to the previous year, indicating a strong recovery in the tourism sector [14] Group 4: Visitor Services - Various local governments provided free parking and additional services to enhance the visitor experience during the holiday, reflecting improved urban service capabilities [15]
“五一”假期粤东粤西粤北假日经济持续升温
Group 1: Tourism Trends - The "May Day" holiday saw a surge in tourism across Guangdong's eastern, western, and northern regions, driven by beautiful landscapes, rich cultural heritage, and vibrant non-material cultural performances [1] - Coastal tourism continues to rise, with events like the "Sky City" blue sky dream and "Colorful Night" light show in Zhanjiang attracting significant visitor numbers, with daily foot traffic exceeding 70,000, marking a substantial increase from the previous year [2] - In Yangjiang, the Haiying Island scenic area set a record with over 240,000 visitors on May 2, showcasing the area's appeal for beach activities and cultural events [2] Group 2: Visitor Engagement and Activities - Various activities such as water sports and cultural festivals were held in Shantou and other coastal areas, enhancing the holiday atmosphere and drawing large crowds [3] - In Qingyuan, the introduction of promotional activities like discounts and cultural performances led to a 267% increase in visitors at the Gulong Gorge scenic area, with a total of 154,500 visitors recorded during the holiday [4][5] - The integration of cultural experiences, such as surname culture exploration and non-material heritage activities, significantly enhanced visitor engagement in places like the Zhuji Ancient Alley [5] Group 3: Cultural and Ecological Tourism - The integration of cultural heritage and ecological tourism in regions like Jieyang has led to the launch of 52 unique activities, including traditional performances and eco-friendly experiences, resulting in a 50% increase in visitor numbers [7] - The promotion of local cuisine and traditional crafts in Chaozhou and Shantou has enriched the tourism experience, attracting both domestic and international visitors [6][7] - The focus on immersive experiences in natural settings, such as tea-picking and cultural performances, has contributed to the growing popularity of eco-tourism in Guangdong [7]
“五一”消费引力场③丨成都宠物消费、低空消费等体验式新场景爆火
Sou Hu Cai Jing· 2025-05-05 00:56
Group 1: Pet Consumption Trends - The "May Day" holiday saw a surge in pet-related consumption in Chengdu, with pet-friendly shopping areas, restaurants, and hotels emerging as key highlights [1][2] - The CyPARK in Chengdu collaborated with over 35 pet food brands to launch the "Chengdu Pet Food Festival," offering discounts and promotions across various pet food categories [3][5] - There was a 40% year-on-year increase in customer foot traffic at pet restaurants during the holiday, with a notable rise in the demand for pet-friendly dining options [7] Group 2: Low-altitude Economy Growth - The low-altitude economy is rapidly gaining popularity, with new experiences like "City Fly" becoming trendy among young people in Chengdu [8][10] - The "Panda Fly" service, a new low-altitude sightseeing project, was launched during the holiday, allowing tourists to view iconic city landmarks from the air [12] - Over 3,000 visitors participated in high-altitude activities such as skydiving and aerial tours during the holiday, with expectations that total visitor numbers for low-altitude experiences in Chengdu will exceed 10,000 [14]
假日经济助推消费潜力释放
Jing Ji Ri Bao· 2025-05-04 21:48
Group 1 - The tourism market remains vibrant during the "May Day" holiday, indicating a steady upgrade in consumer spending towards higher quality and more diversified experiences [1] - There is a significant increase in sales of hotel packages and customized travel products, reflecting consumers' desire for deeper experiences and diverse service scenarios [1] - The consumption of photography equipment has seen a shift, with female consumers surpassing male consumers, breaking traditional stereotypes and presenting new market opportunities [1] Group 2 - Policy and market collaboration is essential for the coordinated development and sustained prosperity of the tourism industry [2] - The supply side can promote "tourism+" cross-industry integration, utilizing technologies like VR and AI to enhance tourist experiences [2] - There is a need to create a cross-provincial tourism consumption circle to optimize the overall layout of the tourism economy and improve regional collaboration [2] - Addressing the consumption potential in lower-tier markets requires bridging gaps in product variety, service quality, and price ranges [2]