广货行天下
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当广货遇见广货,是风味,更是天作之合
Nan Fang Nong Cun Bao· 2026-02-02 03:02
Core Viewpoint - The article emphasizes the synergy between Guangdong's manufacturing prowess and its agricultural products, showcasing how "Guangdong goods" (广货) are not only a representation of quality but also a cultural symbol that enhances the quality of life and drives economic growth [4][67][72]. Group 1: Guangdong's Manufacturing Strength - Guangdong is a major manufacturing hub, producing 70% of the world's consumer drones, 40% of smartphones, and 40% of industrial robots in China [6]. - The province leads in the production of home appliances, with products like rice cookers and air conditioners being globally dominant [7][14]. - The "Guangdong goods" brand is recognized for its innovation and quality, contributing significantly to both domestic and international markets [8][72]. Group 2: Agricultural Excellence - Guangdong's agricultural sector is robust, with products like the Qingyuan silk rice, which has a projected total output value of 6.457 billion yuan in 2024 [21]. - The province's seasoning industry, represented by brands like Haitian soy sauce, generated revenue of 55.7 billion yuan in 2024, accounting for over 60% of the national soy sauce production [27][28]. - The integration of traditional agricultural products with modern processing techniques enhances the value and appeal of these goods [30][37]. Group 3: Cultural and Culinary Integration - The combination of Guangdong's culinary products, such as the pairing of rice with high-quality rice cookers, exemplifies the harmonious relationship between technology and tradition [12][21]. - The collaboration between local ingredients, like lychee from Maoming and traditional beverages like Wanglaoji herbal tea, reflects a deep cultural connection and innovation in product offerings [35][39]. - The article highlights the importance of maintaining quality and tradition in food preparation, which is essential for enhancing the dining experience [54][69]. Group 4: Economic Impact and Future Prospects - The "Guangdong goods" initiative aims to expand the reach of these products both nationally and globally, fulfilling consumer demands while stimulating economic growth [72]. - The article suggests that the synergy between industrial and agricultural sectors will lead to a healthier, more convenient, and flavorful modern lifestyle [69][70]. - The ongoing efforts to promote Guangdong's products are expected to narrate compelling stories about the region, further enhancing its economic and cultural significance [73].
(乡村行·看振兴)广东七星村:西瓜“甜透”致富路
Zhong Guo Xin Wen Wang· 2026-02-02 00:27
(乡村行·看振兴)广东七星村:西瓜"甜透"致富路 此外,七星村还成立了瑶星情农业发展公司,负责统一供种、技术指导、分级包装和市场对接,推动七 星西瓜从零散种植走向规范化、品牌化运营。 2024年,七星村集体经济收入首次突破54万元——这是建村以来的历史新高。到2025年,全村农产品销 售额达445.6万元,七星西瓜则是当之无愧的"龙头产品"。曾经撂荒的坡地被重新翻耕,外出的年轻人 陆续回流,有人负责电商对接,有人参与分拣包装,还有人主动学习新农技,为乡村振兴注入新活力。 据介绍,广东省启动2026年"广货行天下"行动,推动优质"广货"通过线上渠道走向全国。七星村正积极 谋划借势发力——计划于2026年夏天举办西瓜节,以瓜为媒,展示高山生态农业成果。(完) 来源:中国新闻网 中新网清远2月1日电 (张璐 李昕威)近日,走进清远香坪镇七星村,这里的瓜田虽覆盖着枯藤,但村里 的"西瓜事"从未停摆。 图为七星村西瓜迎丰收。 香坪镇人民政府 供图 据悉,入冬以来,香坪镇农业农村办正着手开展土壤检测前期准备,计划在休耕期指导农户增施有机 肥,为来年提升地力夯实基础;瑶星情农业发展公司正积极关注优质西瓜新品种信息,计划在2 ...
第三届“寻味一德路”海味嘉年华带来“舌尖上的广府年味”
Xin Lang Cai Jing· 2026-02-01 15:13
中国青年报客户端讯(中青报·中青网记者 林洁)1月31日,第三届"寻味一德路"海味嘉年华在广州市越 秀区一德路石室广场启幕,为市民带来"舌尖上的广府年味"。 街坊选购 海味产品。中青报·中青网记者 林洁/摄 当天,"粤式海味大盆菜"防伪标签揭幕。该标签依托物联网、加密技术与行业标准,为每份盆菜赋予独 一无二的"数字身份证",消费者扫码即可查看产地信息、供应商资质、生产流程、检测指标等全链条内 容,有效破解行业食材等级差异大、生产流程不透明的痛点。 此次海味嘉年华将持续至2月8日,主办方还将举办海味知识讲座、书法家挥春送福等多场文化体验与惠 民展销活动。当天,广州市海味干果行业商会为人民街道地区的居民、长者送上新春慰问。 来源:中国青年报客户端 现场,各类广府年货琳琅满目,参展企业携优质产品亮相,吸引了大批市民游客驻足选购,展销区人头 攒动、年味十足。主办方称,此次海味嘉年华响应广东省"广货行天下"春季行动号召,以百年海味文化 为底蕴,融合文商旅优质资源,打造广府特色消费新场景。 这场集品鉴、采购、文化体验于一体的盛会,让更多市民游客深入了解海味文化。广州市越秀区人民街 道相关负责人介绍,一德路作为百年海味商贸 ...
“中山百货进上海”活动两大展区集结近八百款产品 感受“广货”盛宴 重温粤沪温情
Jie Fang Ri Bao· 2026-02-01 02:02
Group 1 - The event "Guanghuo Xing Tianxia: Zhongshan Goods Enter Shanghai" was launched, featuring nearly 800 products from around 300 Zhongshan enterprises, including high-tech companies like Gree, TCL, and Galanz [1][2] - The event aims to promote cultural exchange and business opportunities between Zhongshan and Shanghai, showcasing products such as smart robots, lighting, and specialty foods [1] - The event is part of a broader initiative by the Guangdong Provincial Government to promote local products and enhance the city image of Zhongshan [2] Group 2 - The event includes a public call for contributions related to the history of Zhongshan residents in Shanghai, aiming to collect written records and images reflecting the cultural ties between the two cities [2] - The event is guided by the Guangdong Provincial Party Committee and the Guangdong Provincial Department of Industry and Information Technology, indicating strong governmental support [2]
《清远市促进英德红茶产业发展条例》2月1日正式施行
Nan Fang Nong Cun Bao· 2026-02-01 02:00
《清远市促进英 德红茶产业发展 条例》2月1日正 式施行_南方+_ 南方plus 今日,《清远市 促进英德红茶产 业发展条例》 (以下简称《条 例》)正式施 行。 作为英德红茶产 业首部地方性法 规,《条例》的 落地填补了当地 特色茶产业法治 保障的空白,既 是清远市打造千 亿级现代农业产 业集群的具体举 措,也将为英德 红茶实现高质量 发展注入强劲法 治动能,让这片 承载着粤北文化 的"金叶子",成 为乡村振兴 与"百千万工 程"深度融合的 重要抓手。 法治筑基,"清远好食材"品质升级 作为"粤味珍品· 清远好食材"的 重要代表,世界 高香红茶——英 德红茶历经多年 发展已形成坚实 产业底蕴——目 前种植面积达 18.65万亩, 2025年全产业链 产值突破102亿 元,品牌价值达 51.78亿元登顶 全国红茶榜首, 汇聚880余家茶 企、带动15.5万 就业人员增收致 富,成为清远农 业产业的一张亮 眼名片。此次 《条例》的出 台,正是立足这 一产业基础,以 立法形式为"清 远好食材"提质 升级筑牢根基。 据悉,《条例》 紧扣乡村振兴 与"百千万工 程"部署,聚焦 英德红茶产业发 展中的痛点难 点,通过法 ...
解锁“花”式新年!四会兰花嘉年华盛大启幕,广货兰香飘四海
Nan Fang Nong Cun Bao· 2026-01-31 08:32
Core Viewpoint - The 2026 Guangdong (Sihui) Orchid Tourism Cultural Carnival has commenced, showcasing the integration of orchid culture and traditional New Year festivities, while promoting the local orchid industry and rural revitalization efforts [3][4][5]. Group 1: Event Overview - The carnival features various activities including flower shows, orchid competitions, special exhibitions, agricultural experiences, and cultural sports events, providing a rich cultural feast for citizens and tourists [3][4][5]. - The event aims to enhance the local orchid industry's role in rural revitalization and economic development [5][21]. Group 2: Industry Development - In the past year, the Sihui orchid industry has undergone significant upgrades, leveraging the "Guangdong Goods Going Global" initiative to expand its market presence [12][13]. - The industry has achieved breakthroughs in technology and product innovation, with notable varieties like "Father's Love" and "Qi Tian Da Sheng" being mass-produced [13][84]. - Sihui has established a complete industry system encompassing breeding, planting, sales, and cultural tourism, with 62 orchid enterprises and over 7,000 acres of cultivation area, generating an annual output value of approximately 600 million yuan [53][54]. Group 3: Cultural Integration - The carnival serves as a platform for showcasing the local orchid industry and promoting cultural exchange, emphasizing the integration of agriculture, culture, and tourism [34][35]. - The "Father's Love" brand has been recognized as an exemplary case of Chinese branding, highlighting the cultural significance of orchids beyond mere agricultural products [19][86]. Group 4: Future Prospects - The event has led to the signing of several major agreements for the supply of New Year flowers and the establishment of high-standard orchid bases, indicating a new phase of agricultural industrialization and integration [93][95]. - Sihui is positioned as a core hub for orchid industry development in the Guangdong-Hong Kong-Macao Greater Bay Area, with ongoing efforts to enhance the "Orchid + Intangible Cultural Heritage + Ecology" tourism model [64][125].
粤味珍品 “鲜” 出圈 !2026 广东年菜进上海营销行动启幕,清远好食材圈粉沪上
Nan Fang Nong Cun Bao· 2026-01-31 06:32
Core Viewpoint - The 2026 Guangdong New Year Dish marketing campaign has launched in Shanghai, showcasing high-quality agricultural products from Qingyuan, aiming to enhance brand influence and promote cultural exchange between Guangdong and Shanghai [2][34]. Group 1: Event Overview - The event, themed "Chinese New Year · Guangdong Flavor," gathered 50 top enterprises from Guangdong, covering a wide range of festive food categories including poultry, grains, and vegetables [3][4]. - Qingyuan's local agricultural enterprises participated in the event, presenting their products as part of the "Cantonese Delicacies · Qingyuan Good Ingredients" showcase [4][23]. Group 2: Product Highlights - Qingyuan chicken was a major attraction, praised for its authentic flavor and quality, with a demonstration showing that it can be cooked simply to produce a fragrant broth [14][28]. - The event featured Qingyuan's unique rice, which is described as plump, soft, and fragrant, ideal for traditional New Year meals [24][25]. Group 3: Market Strategy - The marketing campaign aims to leverage Shanghai's status as a major consumer market to expand Qingyuan's agricultural brand influence and connect with global markets [9][10]. - The event broke traditional sales models by integrating tasting experiences, cultural displays, and industry connections, facilitating partnerships between Qingyuan enterprises and local Shanghai businesses [39][41]. Group 4: Future Prospects - Qingyuan's participation in this event is part of a broader strategy to promote high-quality agricultural development and enhance collaboration between Guangdong and Shanghai [42][43]. - The campaign will continue until February 9, allowing Shanghai residents to experience and purchase authentic Qingyuan ingredients [45].
近300家企业参展,约800款产品亮相!中山百货,进上海
Nan Fang Du Shi Bao· 2026-01-31 02:52
Core Insights - The event "Guanghuo Xing Tianxia: Zhongshan Department Store Enters Shanghai" was officially launched in Shanghai, aiming to deepen cooperation between the Guangdong-Hong Kong-Macao Greater Bay Area and the Yangtze River Delta [1] Group 1: Event Highlights - Highlight 1: The event recalls the historical commercial ties between Zhongshan and Shanghai, celebrating the legacy of four major department stores established by Zhongshan pioneers in Shanghai a century ago [3] - Highlight 2: The event employs a "main venue leading + sub-venue linkage + multi-platform extension" model, featuring six themed exhibition areas at the main venue and simultaneous sales at sub-venues [4] - Highlight 3: Nearly 300 Zhongshan enterprises showcased around 800 products across various sectors, with significant contracts signed totaling 6.13 billion yuan, promoting industrial collaboration [5] Group 2: Marketing and Promotion Strategies - Highlight 4: The event included dedicated live streaming sessions to boost consumer engagement, with over 110 Zhongshan e-commerce companies participating, enhancing the brand visibility of "Zhongshan Goods" [7] - Highlight 5: Various promotional activities were launched, including a special housing coupon worth 30,000 yuan for Shanghai residents, aimed at stimulating cross-regional consumption [8]
广货行天下 湛品进星城:2月2日湛江抢“鲜”赴长沙推介
Nan Fang Nong Cun Bao· 2026-01-30 14:32
Core Viewpoint - The event "Guang Goods Going Global: Zhanpin Enters Star City" held in Changsha on February 2 aims to promote Zhanjiang's quality products and enhance regional cooperation between Guangdong and Hunan, showcasing Zhanjiang's commitment to industrial upgrading and market expansion in Central China [4][11][48]. Group 1: Event Overview - The event is a cultural exchange that integrates intangible cultural heritage, cuisine, and sports, reflecting Guangdong's efforts to deepen regional collaboration and construct a new development framework [10][11]. - It features performances of Zhanjiang's national intangible cultural heritage "Danjia Fisherman's Song" alongside Hunan's "Xiangyun Drum Dance," symbolizing the cultural connection between the two regions [19][20][24]. Group 2: Product Promotion - "Zhanpin" represents Zhanjiang's quality products, leveraging its rich marine resources and ecological advantages, with a focus on distinctive seafood such as golden pomfret, shrimp, and oysters [15][17]. - Zhanjiang's golden pomfret accounts for nearly 40% of the national production, and the region has a complete shrimp industry chain, making these products competitive and representative of the "Guang Goods" brand [16][17]. Group 3: Culinary Exchange - The event features a culinary showcase where chefs from Guangdong and Hunan collaborate, using Zhanjiang's seafood to create innovative dishes that blend the flavors of both regions [28][30]. - Notable dishes include ice-cooked shrimp with passion fruit sauce by Guangdong chef Zheng Xiangyang and spicy dishes by Hunan chef Huang Huiming, highlighting the culinary dialogue between the two cuisines [33][34][36]. Group 4: Sports and Cultural Connection - The event includes a segment where the Zhanjiang Football Association exchanges jerseys with the Changsha Football Association, promoting friendship and cultural ties through sports [43][45]. - This initiative aims to enhance grassroots exchanges and emotional connections between the two cities, further promoting cultural and tourism integration [45][48].
广东年菜续写云山浦水情——写在2026广东年菜进上海营销活动启动之际
Nan Fang Nong Cun Bao· 2026-01-30 14:32
Core Viewpoint - The launch of the "2026 Guangdong New Year Dish Marketing Activity" in Shanghai marks a significant initiative by the Southern Media Group to promote Guangdong cuisine and culture, enhancing the connection between Guangdong and Shanghai [2][3]. Group 1: Event Overview - The marketing activity officially commenced on January 30, 2026, along the Huangpu River in Shanghai [2]. - This event is part of a systematic transformation by the Southern Media Group, focusing on the "Media+" strategy [3]. Group 2: Cultural Significance - Guangdong cuisine has a rich history and is known for its cultural integration with Shanghai's culinary traditions, symbolizing a blend of "Guangdong goods" and "Shanghai style" [6][14]. - The New Year dishes are imbued with meanings of prosperity and family reunion, reflecting the hopes of the Guangdong people for a better life and extending blessings to the residents of Shanghai [9][10][11]. Group 3: Marketing Strategy - The event introduced the "Top Ten Guangdong New Year Dishes" and launched the "Old Cantonese Flavor" mini-program, allowing Shanghai residents to enjoy Guangdong cuisine without leaving the city [12][13]. - The Southern Media Group aims to leverage media to tell compelling stories and promote the flavors of Guangdong, enhancing the visibility of Guangdong agricultural products [16][24]. Group 4: Future Prospects - This marketing initiative is seen as a new beginning for promoting Guangdong products nationwide, aiming to create a strong supply chain and enhance the cultural narrative around Guangdong New Year dishes [26][29]. - The collaboration between media, industry, and urban development is expected to foster innovation and drive the growth of Guangdong's culinary brand [27][28].