文体旅融合
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一张球票,撬动消费几何级增长
Xin Hua Ri Bao· 2025-08-18 21:53
Group 1 - The core idea of the articles revolves around the successful integration of sports, culture, and tourism in Suzhou through the "Super League" (苏超), which has significantly boosted local tourism and consumption [1][2][8] - The "Super League" has attracted a diverse range of visitors, with data showing that Jiangsu Province's leisure consumption orders have ranked first in East China since the league's inception, and Suzhou has become one of the top five cities for non-local tourist spending [2][3] - The league has led to a substantial increase in local tourism, with events drawing large crowds, such as 43,617 attendees for a match, 35% of whom were from outside the province, and a 40.2% increase in visitor numbers in the surrounding area [3][4] Group 2 - Suzhou has implemented various promotional strategies, such as offering free access to over 40 tourist attractions for ticket holders, enhancing the overall visitor experience and encouraging longer stays [4][5] - The integration of digital technology has improved tourism services, with platforms like "君到苏州" providing comprehensive travel information and services, making it easier for visitors to explore the city [7][8] - The city's commitment to maintaining a clean and welcoming environment, along with excellent customer service, has been crucial in converting transient visitors into repeat tourists [7][8]
2025环中国自驾游集结赛绵阳站开幕
Huan Qiu Wang· 2025-08-18 09:26
Group 1 - The 2025 China Self-Driving Tour Rally in Mianyang has officially commenced, with over 160 participants from various provinces [1][4] - The event aims to integrate cultural experiences, ecological sightseeing, and automotive sports, linking multiple cultural tourism resources in Mianyang [3][4] - Mianyang is leveraging the upcoming full connectivity of the Jiuwu Expressway to establish itself as a regional tourism hub and a significant tourist distribution center in the province [3][4] Group 2 - The rally's starting point is the "Two Bombs and One Star" scenic area, with the first stage covering approximately 60 kilometers through various cultural and historical sites [3] - Mianyang is focused on promoting the integration of culture and tourism through events, responding to the growing trend of self-driving tourism [4]
沈阳铁西:文体旅融合点燃老工业基地新活力
Zhong Guo Xin Wen Wang· 2025-08-18 02:33
Core Viewpoint - The transformation of Shenyang's Tiexi District from an old industrial area to a vibrant cultural and recreational hub is highlighted, showcasing the integration of historical industrial heritage with modern urban vitality [1][2]. Group 1: Cultural and Recreational Development - The Hongmei Cultural and Creative Park, transformed from the former Hongmei MSG factory, has become a popular venue for young people, featuring cafes, creative markets, and live music events, blending traditional industrial culture with modern artistic expressions [2][3]. - The Shenyang International Pump Track Park, opened on May 14, 2023, is the largest pump track park in the world, covering approximately 8,000 square meters and hosting various racing tracks. It aims to revitalize the ecological environment along the old industrial river and attract sports enthusiasts [2][6]. Group 2: Educational Infrastructure - The Shenyang No. 31 Middle School Sino-German Campus, completed on August 8, 2023, includes modern facilities such as classrooms, an auditorium, and a gymnasium. This school addresses the educational needs in the region and supports the overall improvement of livability in the old industrial area [4][7]. - The establishment of the school is part of a broader strategy to enhance educational resources, thereby attracting and retaining talent in the area, which is crucial for the district's transformation [4]. Group 3: Urban Renewal and Economic Vitality - The ongoing urban renewal efforts in Tiexi District are characterized by a combination of cultural, sports, and educational initiatives, which are revitalizing the area and enhancing its appeal to residents and visitors alike [5]. - The integration of industrial heritage with new recreational and cultural facilities is seen as a driving force for the organic renewal of the city, contributing to its economic vitality [5].
文体旅破壁共生,“小票根”成激活市场“金钥匙”
Xin Hua Wang· 2025-08-14 23:51
Core Insights - The integration of sports, culture, and tourism is driving a new wave of consumption, with events and performances becoming key economic engines for the tourism sector [1][2][5] - The ticketing economy is emerging as a vital lever for stimulating consumption across various sectors, including travel, accommodation, and local cultural experiences [6][7] Group 1: Event and Performance Impact - The summer season has seen a surge in demand for performances and events, with terms like "sold out" and "crowded" highlighting the vibrant market [2] - Events such as concerts and sports competitions are not only attracting large audiences but also significantly boosting local economies through increased consumer spending [3][5] - For instance, a concert in Linyi attracted 120,000 fans, generating direct consumption of 320 million yuan and overall consumption of 460 million yuan [3] Group 2: Consumer Behavior and Preferences - Consumers are increasingly seeking multi-dimensional experiences, with travel plans often revolving around attending performances or events [6] - The trend of "traveling to watch a show" is gaining traction, as cities develop travel packages that combine local attractions with performances [3][4] - The rise of smaller, unique music festivals and events is catering to short-distance travelers, providing clear destination points [4] Group 3: Economic Growth and Opportunities - The integration of sports and cultural events is creating new business opportunities and growth potential within the tourism industry [5][7] - Data indicates that tourism bookings in Jiangsu province have increased nearly 200% since July, driven by sports events [5] - The market for immersive performances is expanding, with a growing demand for high-quality theatrical productions that enhance overall consumer experiences [7]
鞍山:文体旅深度融合 经济活力持续释放
Liao Ning Ri Bao· 2025-08-13 01:06
在项目布局上,鞍山市围绕闲置资产盘活、工业旅游升级、冰雪经济拓展等领域,谋划项目154 个,总投资达498.14亿元,其中招商引资项目占比超八成,为产业融合注入强劲动能。 同时,鞍山市积极以科技创新为驱动,赋能文体旅融合发展提质增效。全市积极构建智慧文旅平 台,集成预约购票、智能导览、人流监控等功能,提升服务便捷度;打造沉浸式光影秀、数字文旅IP等 新业态,以5G、AI技术构建"线上引流—线下体验—云端反馈"闭环。在鞍钢博物馆,VR技术还原的"钢 铁是怎样炼成的"场景,让历史与现代碰撞出独特魅力,吸引众多年轻游客打卡。 奥体中心的钢琴演奏会虽已落幕,但鞍山市文体旅融合正奏响新的乐章。这座钢铁之城,正以文化 为笔、产业为墨,在高质量发展的画卷上续写精彩。 年初以来,鞍山市以文体旅经济为依托,持续释放消费潜力。今年前7个月,全市接待游客量同比 增长17.36%,旅游综合收入增长16.53%,文体旅经济正成为拉动内需的"绿色引擎"。 从高雅艺术演出到群众性体育赛事,从工业遗产游到冰雪主题体验,鞍山文体旅活动精彩纷呈,多 元业态加速融合。作为东北老工业基地,鞍山市深挖"钢都"文化、温泉养生、岫岩玉雕等特色资源,推 动 ...
暑期经济观察丨特色赛事释放城乡魅力 文体旅融合激发消费热情
Xin Hua Wang· 2025-08-12 06:03
今年暑假期间,全国多地开展极具特色的体育赛事,游客们不仅能在赛事现场感受运动的激情与活力,还通过丰富的文旅活动,深入感受当 地文化魅力。这种"赛事+"模式有效延长赛事经济链条,实现体育产业与文旅相关产业的共赢。 2025江苏省城市足球联赛第六轮比赛,常州队球迷为球队加油助威。新华社发(刘臻睿摄) ■在浙江,"浙BA"(浙江省城市篮球联赛)各区赛程持续推进。赛场外,浙江各地抓住赛事热度,推出了特色集市、凭球票享文旅优惠等活 动,借势推广当地文化,拉动旅游经济发展。 7月19日,浙江省城市篮球联赛(浙"BA")绍兴市预选赛决赛现场。新华社发(郭斌 摄) ■在云南罗平,2025云南省乡村摩托嘉年华罗平站比赛,吸引来自全国各地的600余名摩托车运动爱好者相聚于此。116公里的赛道串联起罗 平县内多个景点和特色地貌区域,让车手在比赛中既能感受体育竞技的魅力,又能领略美丽的田园风光。 7月20日,内蒙古自治区第十一届少数民族传统体育运动会在内蒙古赤峰市开幕。赛事期间,各项活动的累计观演人数突破10万人次。新华社 发(康文魁摄) 7月19日,龙舟队伍在镇远县㵲阳河上比赛。新华社发(龙建睿摄) ■8月初,"苏超"(江苏省城市 ...
特色赛事释放城乡魅力 文体旅融合激发消费热情
Xin Hua She· 2025-08-12 02:27
今年暑假期间,全国多地开展极具特色的体育赛事,游客们不仅能在赛事现场感受运动的激情与活力,还通过丰富的文旅活动,深入感受当地 文化魅力。这种"赛事+"模式有效延长赛事经济链条,实现体育产业与文旅相关产业的共赢。 7月20日,内蒙古自治区第十一届少数民族传统体育运动会在内蒙古赤峰市开幕。赛事期间,各项活动的累计观演人数突破10万人次。新华社 发(康文魁摄) 7月19日,龙舟队伍在镇远县?阳河上比赛。新华社发(龙建睿摄) ■8月初,"苏超"(江苏省城市足球联赛)淮安主场对阵苏州的比赛,吸引了来自全国各地的3万余名球迷现场观赛。美团旅行数据显示,8月2 日-3日,徐州、镇江、淮安等赛事主场目的地城市文旅预订量均同比增长超20%。 球迷在江苏淮安"苏超"市集品尝美食特产。新华社记者 李博 摄 ■在浙江,"浙BA"(浙江省城市篮球联赛)各区赛程持续推进。赛场外,浙江各地抓住赛事热度,推出了特色集市、凭球票享文旅优惠等活 动,借势推广当地文化,拉动旅游经济发展。 7月19日,浙江省城市篮球联赛(浙"BA")绍兴市预选赛决赛现场。新华社发(郭斌 摄) ■在云南罗平,2025云南省乡村摩托嘉年华罗平站比赛,吸引来自全国各地的 ...
辽宁长海海钓精英挑战赛吸引140名选手参赛
Xin Hua Wang· 2025-08-12 02:17
新华网大连8月11日电 2025"京东健康杯"长海海钓精英挑战赛近日在辽宁省长海县獐子岛海域举行。来自全国各地的35支队伍、140名海钓选 手齐聚于此,经过激烈角逐,远征海豹战队一队以157.64公斤的总重量夺冠;大小猫战队以单尾35.22公斤的重量夺得单尾组冠军。 据介绍,本届赛事由长海县政府主办,以"生态、科技、激情"为主题,吸引国际渔具巨头组建职业战队,与民间高手同台对决,"职业战队VS 民间高手"的激情碰撞成为赛事一大看点。 长海县文化和旅游局有关负责人表示,本届赛事串联起"平台直播—海钓体验—海鲜餐饮—文旅住宿"全链条,当地将进一步挖掘海钓资源优 势,积极探索运动旅游新业态,让赛事"流量"转化为文旅"留量",充分释放文体旅融合发展新活力。 参赛选手展示渔获。(赛事主办方供图) ...
多地效仿“苏超”,谁能复刻成功
21世纪经济报道· 2025-08-07 15:25
Core Viewpoint - The article discusses the rise of local football leagues in China, particularly focusing on the "Su Super" and "Gan Super" leagues, highlighting their impact on regional economic growth and consumer spending through sports events [3][5][9]. Group 1: Economic Impact of Local Football Leagues - The "Su Super" league has successfully attracted over 1 million attendees, stimulating consumption in sectors like dining, accommodation, and retail [3]. - The "Gan Super" league, which started in July, has shown strong attendance with 66,960 spectators in its first round, indicating a growing interest in local football [5]. - The direct ticket revenue from "Gan Super" reached approximately 500,000 yuan, while related tourism activities generated over 20 million yuan in combined revenue, showcasing the economic benefits of sports events [9]. Group 2: Comparison of Local Leagues - "Gan Super" has outperformed "Su Super" in terms of attendance at its opening matches, with a record of 36,249 spectators in one game, compared to "Su Super's" 46,000 in its first round [5]. - The average age of players in "Gan Super" is 23, with 60% being students, reflecting a strong youth engagement in the sport [5]. - Despite the enthusiasm for "Gan Super," it still trails behind "Su Super" in online search interest, with "Gan Super" averaging 1,475 daily searches compared to "Su Super's" 20,123 [7]. Group 3: Challenges and Opportunities - Local leagues like "Gan Super" and "Chuan Super" face challenges in sustaining interest and balancing regional economic disparities [11][12]. - "Gan Super" aims to become a professional training ground for players, with partnerships established between teams and educational institutions [7]. - The article emphasizes the need for local leagues to develop unique cultural identities and avoid merely replicating successful models from other regions [13].
成都世运会开幕在即 精彩抢先看
Xin Jing Bao· 2025-08-06 09:59
Core Points - The 12th World Games will be held in Chengdu, China from August 7 to 17, marking the first time the event is hosted in mainland China [1][17] - The Chinese sports delegation will consist of 321 athletes, the largest number of participants and events in the history of China's participation in the World Games [5][18] - The event will feature a total of 34 sports, 60 sub-events, and 256 disciplines, with a mix of traditional and new sports [6][9][10] Group 1: Chinese Sports Delegation - The Chinese sports delegation will have 321 athletes, including 156 men and 165 women, with an average age of 23.8 years [5] - This delegation will compete in 28 major events and 152 minor events, the most extensive participation since China began competing in the World Games in 1981 [5] - Key medal-winning events for the Chinese team include martial arts, underwater swimming, rock climbing, and roller skating [5] Group 2: Event Highlights - The event will showcase both traditional sports like karate and archery, as well as trendy new sports such as drone racing and parkour [10][13] - Notable first-time events include freestyle roller skating, free diving, and dragon boat racing [9][13] - The event aims to blend traditional and modern sports, providing a unique cultural experience for attendees [6][10] Group 3: Preparations and Logistics - The opening ceremony has completed its final rehearsal, themed "Unlimited Sports, Infinite Possibilities," and will take place in an open urban space rather than a closed venue [14] - The athlete village has been established to accommodate approximately 7,000 participants, featuring various amenities and services [15] - The main media center has opened to support media coverage during the event, providing necessary facilities and services [16]