文体旅融合
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路跑赛事何以助推乡村旅游
Xin Hua She· 2025-10-08 00:02
汾西县政府提供的数据显示,赛事期间,当地便利店、超市、纪念品商店、体育用品店等批发零售 业的营业额明显增长;重点宾馆酒店、住宿餐饮行业营业收入较前一周增长33.3%;夜市经济表现亮 眼,凤凰广场夜市、人和巷餐饮店、川蜀火锅等为代表的餐饮行业营业额同比增长超过90%。 2024年起,山西推出"晋美乡村田园健康跑"系列活动。这项被跑友称作"村跑"的赛事至今已举办近 十场。近年来,随着路跑热潮持续升温,越来越多比赛正下沉进入农村,在丰富基层体育服务供给的同 时,也成为一些地方撬动乡村旅游发展的新方式。 9月27日,2025年山西省晋美乡村田园健康跑暨陶寺国家考古遗址公园观测秋分主题活动在临汾市 襄汾县陶寺村举行。赛事承办方山西真跑者体育有限公司负责人张鑫达介绍说,比赛以展示推介当地旅 游资源与民俗文化为目标之一,赛道串联起陶寺国家考古遗址公园的核心景观,中途补给站则准备了当 地老字号美食"王老大羊肉锅子",赛事期间陶寺遗址博物馆免费向公众开放,并组织了天文观象讲解活 动,吸引了大量跑者参观。 除了人气与流量,路跑赛事进乡村也给当地带来了实实在在的经济效益。 7月19日,山西晋美乡村田园健康跑暨绿塬汾西欢乐跑活动在临 ...
多地打造全新产品体系—— 文体旅融合释放乘数效应
Jing Ji Ri Bao· 2025-10-07 22:07
Group 1 - The integration of sports with culture and tourism is becoming a significant method for the transformation and upgrading of the tourism industry, creating new consumption spaces [1] - The "Village Super" national finals in Guizhou attracted 149,600 visitors and generated a total tourism revenue of 152 million yuan on the opening day [1] - Guizhou's strategy focuses on transforming the "Village Super" event into a driver for tourism and economic growth [1] Group 2 - Guangzhou is leveraging the upcoming 15th National Games to enhance the "watching events + tourism" consumption model, aiming to boost cultural tourism [2] - The "Eight Scenic Spots of Yangcheng" selection aims to create a new cultural tourism brand for Guangzhou, enhancing visitor experiences [2] Group 3 - Guizhou is developing diverse rafting products and hosted the "International Wild Water Sports Festival," which combined traditional cultural performances with modern entertainment [3] - The search volume for "Guizhou rafting" increased by over 500% during the summer, indicating a growing interest in water-based tourism [3] - The province is utilizing technology to enhance red tourism experiences, such as the digital art museum that allows visitors to "retrace the Long March" [3] Group 4 - The 15th China International Animation Expo in Dongguan attracted over 100,000 attendees, showcasing the potential of exhibitions to drive cultural tourism [4] - The event featured over 2,000 global animation IPs and interactive activities, creating a "micro-travel" experience for visitors [4] Group 5 - Dongguan is innovating various "animation + cultural tourism" experiences, including themed bus services and special tourism routes to enhance visitor engagement [5] - Activities like "Follow the Animation Expo to Explore Dongguan" aim to deepen tourists' exploration of the city's cultural tourism offerings [5]
国庆中秋假期文旅市场热度攀升 多元体验激发消费新增量
Yang Shi Wang· 2025-10-07 09:07
Core Insights - The recent National Day and Mid-Autumn Festival holidays have seen a surge in "reverse tourism," with rural areas and cultural events attracting significant visitor numbers, thereby boosting the tourism market [1][3]. Group 1: Reverse Tourism and Cultural Events - A cultural feast in Nanning, Guangxi, featuring local customs, food, and intangible cultural heritage, has drawn large crowds, showcasing the vibrancy of county-level tourism [3]. - The "New Grand Market" concept has revitalized local tourism, enhancing engagement and participation in traditional festivities [1]. Group 2: Night Economy and Rural Homestays - The night economy has gained momentum, with night tours and cultural performances, such as the Huai Opera in Jiangsu, contributing to increased consumer spending [4][6]. - Rural homestays have become increasingly popular, particularly in scenic areas like Dandong, Liaoning, where new highways have facilitated self-driving tourism [6]. Group 3: Technological Integration in Tourism - The integration of technology, such as drones and modern light effects, has enhanced the visitor experience, particularly in Jinan, Shandong, where cultural and natural attractions are combined [8]. - The use of immersive experiences in scenic spots has successfully transformed visitor traffic into consumer spending [6]. Group 4: Sports and Cultural Integration - Various events, such as the "China Open Carnival" in Beijing and the first Tri-Nation Pickleball Invitational in Yunnan, have promoted the deep integration of sports and cultural tourism, enhancing the overall holiday experience [10][11].
传统与新潮碰撞
Liao Ning Ri Bao· 2025-10-03 01:20
Group 1 - The core event is the "National Day Ancient Style Hundred Drama Festival" held in Huludao Ancient Town, which combines traditional folk customs with modern technology, attracting significant tourist interest [1][2] - On October 1, the scenic area received over 9,000 visitors, primarily from local and nearby cities, making it a popular short-distance travel destination in the Liao West region [1] - The festival features various performances, including traditional Sichuan opera face-changing and lion dance, enhancing the cultural atmosphere with vibrant decorations and red banners [1] Group 2 - The "Kirin Mecha Fireworks Night" event showcased the Kirin Mecha performance, which drew large crowds and included a variety of cultural displays such as traditional firework shows and non-heritage performances [2] - The scenic area aims to enrich cultural tourism products by blending traditional heritage with modern experiences, offering over 80 performances throughout the holiday [2] - The event emphasizes the importance of engaging visitors with the roots of Guandong culture through lively and interactive experiences [2]
芙蓉区假期文旅消费热力迸发,多元体验激活消费活力
Sou Hu Cai Jing· 2025-10-02 14:54
长沙晚报掌上长沙10月2日讯(全媒体记者 陈焕明 通讯员 李泠萱)10月2日傍晚,位于芙蓉区的白果园 旅游休闲街区内,大红灯笼沿着青石板路次第亮起,斑驳的砖墙与新潮的文创店招牌相映,来自武汉的 游客李女士放慢脚步,不时驻足打量巷内景致,手中的相机定格下老长沙的街巷韵味。 假期首日,芙蓉区图书馆的创客课堂成为亲子家庭聚集地。5岁的乐乐举着刚完成的3D泡泡器,向母亲 展示成果。"平时少有时间陪孩子动手,这类课程能让孩子在玩中学习。"乐乐母亲说。当日,泡泡制造 器、超级挖掘机手工课及非遗拓印课堂均满员,寓教于乐的活动形式受家长青睐。 与此同时,八路军驻湘通讯处旧址开展"湘江潮涌共月明"红色活动,讲解员讲述抗战故事,让参与市民 在节日中感悟历史、厚植爱国情怀。湖南和平解放史事陈列馆参与的《文物里的抗战故事》主题联展, 以80件(套)反映抗战峥嵘岁月的文物为主体,串联起80个感人至深的抗战故事,吸引省内外游客驻足 观看。 今年国庆中秋长假,东茅街茶馆每天都会推出不同主题活动,10月1日上演西汉有戏展演,2日举办"茶 叙家国"红色光影会,怀旧与新潮结合的体验吸引不少游客。2日,正在边喝茶边观影的王先生说:"在 茶馆里看红 ...
“全家福安”首届福乒赛开幕 世界冠军开球点亮“五福新城”
Zhong Guo Xin Wen Wang· 2025-10-02 01:56
Core Viewpoint - The first "Fuqing Table Tennis Tournament" in Fuan City aims to integrate sports, culture, and tourism, enhancing local economic development and city image [3][8]. Group 1: Event Overview - The tournament opened on October 1, 2023, at the Fuan Sports Center, featuring over a thousand attendees, including world champions [1][3]. - The event includes various competitions from October 1 to 3, showcasing local teams and promoting community engagement [3][5]. Group 2: Cultural Integration - The event features cultural performances, such as the She ethnic dance and local songs, highlighting Fuan's rich cultural heritage [3][5]. - A "Fuqing Theme Carnival" is organized alongside the tournament, offering local delicacies and cultural experiences to visitors [5][7]. Group 3: Economic Impact - Fuan City has been recognized as a "National Advanced County for Sports," with numerous sports associations and events contributing to community fitness [7]. - Official data indicates that from January to June 2023, Fuan's tourism revenue reached 5.792 billion, a year-on-year increase of 11.3%, with visitor numbers growing by 13.6% [8].
解码贵州“村字号”(文化中国行·视线)
Ren Min Ri Bao· 2025-10-01 22:11
Core Insights - The article highlights the emergence and popularity of "village-themed" cultural and sports activities in Guizhou, which have redefined rural development and integrated traditional culture with modern entertainment [8][10][19] Group 1: Overview of "Village-themed" Activities - The "Village BA" basketball competition and "Village Super" football league have gained national attention, with the finals set to take place in Guizhou [8] - The "Village Horse Racing" event has attracted over 2,000 horses, showcasing local traditions [8] - The "Village T" fashion show has successfully promoted Guizhou's ethnic costumes, with significant online engagement [14][19] Group 2: Cultural and Economic Impact - These activities are rooted in local traditions, such as football in Yongjiang dating back to the 1940s and horse racing as a longstanding custom in the water ethnic group [9][15] - The integration of sports with ethnic culture and tourism has transformed local economies, with the "Village Super" generating over 13 billion yuan in revenue [19] - The "Village T" initiative has attracted over 500,000 tourists, contributing 2.5 billion yuan to the local economy [14] Group 3: Community Involvement and Government Support - Community engagement is crucial, with local residents actively participating in organizing events and showcasing their culture [13][20] - Government support has been instrumental in facilitating these initiatives, ensuring safety and promoting long-term planning [13][19] - The success of these events has led to the creation of over 7,700 new business entities in the region [19] Group 4: Future Prospects - The "Village-themed" activities are expected to continue evolving, with plans to further integrate local industries and enhance cultural confidence [16][17] - The potential for these initiatives to expand beyond local borders is evident, as they have already gained international recognition [17][20]
“村超”“村马”“村T”等群众文体活动持续出圈 解码贵州“村字号”(文化中国行·视线)
Ren Min Ri Bao· 2025-10-01 21:59
Core Insights - The "Village Brand" activities in Guizhou, including "Village BA," "Village Super," "Village Horse," and "Village T," have gained significant popularity, showcasing local culture and sports while attracting tourism and economic growth [1][2][3] Group 1: Events and Activities - The 2025 "Village BA" national finals will be held in Taipan Village, Guizhou, while the "Village Super" finals concluded in Rongjiang, where a team from Zhaoqing, Guangdong, won the championship [1] - The "Village Horse" league has started in San Du County, attracting over 2,000 horses to participate [1] - The "Village T" fashion show promoting Guizhou's intangible cultural heritage was successfully held during China International Fashion Week [1] Group 2: Cultural Integration - The success of "Village Brand" events is rooted in deep traditional cultural practices, such as football in Rongjiang dating back to the 1940s and basketball in Taijiang linked to agricultural cycles [2][3] - The integration of sports, ethnic culture, and tourism has transformed traditional events into modern attractions, enhancing visitor experiences [3] Group 3: Communication and Promotion - The rise of "Village BA" was initially driven by audience-generated content shared online, leading to widespread visibility and engagement [4] - The local government has trained over 40,000 individuals in new media and e-commerce, resulting in over 12,000 new media accounts and a total online viewership exceeding 90 billion [4] Group 4: Community Involvement - The grassroots involvement of local communities in organizing events has been crucial, with over 116,800 participants in non-heritage performances and 885 cheerleading teams taking part in parades [5] - The government has played a supportive role, ensuring that community initiatives are well-coordinated and effectively executed [5][6] Group 5: Economic Impact - The "Village Brand" initiatives have significantly boosted local economies, with Rongjiang's tourism revenue reaching 2.5 billion in 2024, driven by events like "Village T" [6][11] - The introduction of professional teams for event management has enhanced the marketability of local traditions, as seen in the "Village Horse" events attracting 700,000 visitors and generating 4.73 billion in monthly tourism revenue [7][11] Group 6: Future Prospects - The "Village Brand" activities are paving the way for sustainable economic development, with plans to further integrate cultural and tourism sectors to create a robust economic engine for local communities [10][12] - The success of these initiatives has led to increased confidence among local residents, who are now more engaged in showcasing their cultural heritage and participating in economic activities [8][9]
盘锦文体旅融合按下“快进键”
Liao Ning Ri Bao· 2025-09-29 01:08
Group 1 - The 2025 Panjin Red Beach Marathon attracted 12,000 participants, showcasing the integration of sports activities with the cultural tourism industry, enhancing the region's ecological and cultural appeal while promoting tourism during the "Golden Week" [1] - Participants enjoyed local delicacies such as Panjin river crabs and traditional snacks at supply stations, and post-race, Panjin launched tourism packages that combine the marathon with travel experiences, creating a closed loop of "event-driven tourism consumption and brand promotion" [1] - Panjin City leverages its unique natural resources, including the "Red Beach Wonder" and "World's Largest Reed Marsh," to cultivate new tourism formats and consumption hotspots, aligning with provincial goals for comprehensive tourism development [1] Group 2 - The integration of culture and sports in Panjin has led to the development of immersive cultural experiences and significant sports events, such as the "Panjin China’s Northern Coast Ice Crossing Challenge" and the "Panjin Red Beach Marathon," which serve as key attractions for visitors [2] - The "Red Beach Wonder" has become a central element in attracting external tourist markets, with the Red Beach National Scenic Corridor recognized as a national sports tourism boutique scenic area [2] - In the first eight months of the year, Panjin received 53.1845 million visitors, with significant increases in both visitor numbers and tourism revenue, as the city prepares for the upcoming "Golden Week" [2]
苏州高新区发力“体育+”
Su Zhou Ri Bao· 2025-09-28 00:50
Core Insights - The "Suzhou Super Football Music Carnival" successfully integrated football, music, dance, and cultural elements, attracting over 200,000 citizens and fans, and generating significant consumer spending [1][6] - The event has created a multiplier effect on local businesses, with hotel occupancy rates increasing by over 30% and restaurant consumption rising by 40% in the Suzhou High-tech Zone [6] - The initiative aims to transform event traffic into sustained consumer engagement and industrial momentum through cultural empowerment and innovative experiences [1][6] Group 1: Event Overview - The carnival featured a full-day celebration combining sports and cultural activities, igniting enthusiasm in the autumn season [1] - The event was designed as an immersive experience, with live commentary and interactive activities enhancing audience engagement [4][5] Group 2: Economic Impact - The "Suzhou Super Night Market" recorded total consumption exceeding 5 million yuan across four home games, showcasing the economic benefits of the event [6] - The integration of sports and tourism is seen as a new growth driver for the local economy, with ongoing efforts to deepen the connection between event branding and industry chains [6] Group 3: Youth Development in Sports - The Suzhou High-tech Zone has prioritized the development of campus football, with Wu County Middle School producing numerous talented young athletes [3] - The success of young players like Kou Cheng highlights the importance of grassroots football in promoting the sport's growth in the region [2][3]