内容概况：我国旅游业是全球规模最大、增长最快的旅游市场之一。随着我国经济的快速发展和人民生 活水平的提高，旅游已经成为大众化的生活方式。2020年，由于新冠肺炎疫情的影响，国内旅游业营收 情况呈现出断崖式下跌，随后在2020年至2022年期间始终低位运行，营业收入不超过3亿元。2022年以 来，随着疫情防控政策的优化和消费信心的恢复，国内旅游市场正在逐步复苏。2024年，受政策利好、 供给优化和出游意愿上涨等叠加因素影响，旅游经济从快速复苏阶段转向繁荣发展新周期。国内旅游总 花费、出游总人次、节假日平均出游距离、目的地停留时间等主要指标均已经超过或接近2019年水平。 数据显示，2024年，全国国内出游人次56.15亿，比2023年同期增加7.24亿，同比增长14.8%。其中，城 镇居民国内出游人次43.70亿，同比增长16.3%；农村居民国内出游人次12.45亿，同比增长9.9%。国内 游客出游总花费5.75万亿元，比2023年增加0.84万亿元，同比增长17.1%。其中，城镇居民出游花费4.93 万亿元，同比增长18.0%；农村居民出游花费0.83万亿元，同比增长12.2%。 相关上市企业：黄山旅游（60 ...

Core Viewpoint - The article highlights the successful integration of culture and tourism in Guangdong, particularly through the "Super Lantern Festival" in Nansha, which has become a model for urban cultural branding and economic stimulation [2][6][10]. Summary by Sections Cultural Empowerment and Economic Impact - The "Super Lantern Festival" attracted over 300,000 visitors in just 15 days, leading to a 50%-70% increase in revenue for local restaurants and hotels during the Spring Festival [2][3]. - The festival is part of a broader trend in Guangdong, where multiple cultural events are flourishing, showcasing the region's economic, cultural, and technological advantages [3][11]. Government Support and Policy - The 2025 government work report emphasizes the need to optimize vacation systems to unleash the potential of cultural, tourism, and sports consumption [4]. Innovative Cultural Presentation - The festival creatively integrated traditional performances with modern technology, allowing visitors to engage with cultural expressions in new ways [6][9]. - The use of AR technology and interactive installations significantly enhanced visitor experience, leading to over 500 million views on social media related to the event [9][10]. Economic Synergy and Infrastructure - Nansha's strategic location as a hub in the Greater Bay Area facilitated easy access for visitors, enhancing the economic value of the festival [10][12]. - The local government issued 3 million yuan in special consumption vouchers to stimulate spending during the festival [7]. Technological Integration in Cultural Tourism - Guangdong's investment in technology for cultural tourism projects increased by 62% year-on-year, indicating a strong trend towards integrating tech with cultural experiences [9][12]. - The development of immersive experiences and smart tourism products is positioning Guangdong as a leader in innovative cultural tourism [12][16]. Cultural IP Development - The article discusses the rise of cultural IPs, such as the "Nezha" phenomenon in Chengdu, which has significantly boosted local tourism [17][18]. - Cities are increasingly focusing on content creation and unique cultural experiences to attract visitors, moving away from traditional resource-based tourism [19][20]. Future Trends and Challenges - The article suggests that the future of cultural tourism in China will rely on the integration of digitalization, intelligence, and new consumer experiences [16][21]. - There is a need for cities to develop unique cultural identities and IPs to sustain visitor interest and economic growth [21][22].