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“生态游”“乡村游”“研学游”……文旅市场“百花齐放” 开启沉浸式新体验
Yang Shi Wang· 2025-05-02 06:29
Group 1: Domestic Tourism Surge - The domestic tourism market has significantly heated up during the "May Day" holiday, with scenic spots experiencing a peak in visitor flow [1] - Various regions have actively launched unique activities that integrate cultural tourism, enriching the holiday experience for visitors [1] Group 2: Scenic Spot Highlights - In Shanxi, the Hengshan and Xuankong Temple welcomed a peak in visitors, implementing staggered reservations and extending opening hours to enhance visitor experience [1] - The Xuankong Temple has a daily limit of 3,260 tickets to protect its wooden structure, and tickets for the "May Day" holiday were sold out [3] - In Henan, the Laojun Mountain scenic area saw nearly 30,000 reservations on the first day of the holiday, with cultural performances attracting many visitors [5] - Hunan's Tianmen Mountain attracted both domestic and international tourists with its illuminated natural scenery and unique attractions [7] Group 3: Innovative Tourism Experiences - In Hunan's Changde, visitors enjoyed close encounters with animals and unique experiences like helicopter rides at the Wild Animal World, attracting thousands of visitors [8][10] - Jiangsu's Suzhou introduced a "textile + cultural tourism" project, combining local industry with tourism, offering visitors a unique experience in the countryside [13][15] - In Lianyungang, students participated in immersive maritime exploration activities aboard a cruise ship, learning about navigation and safety [18][20] Group 4: Cultural and Technological Integration - In Hebei, the Shanhaiguan scenic area showcased a blend of traditional lion dance and technology with interactive performances featuring smart robotic dogs, attracting significant visitor engagement [22][24]
从“农村追城市”到“城市寻乡村”,广东这里“出圈”了!
21世纪经济报道· 2025-04-24 08:21
Core Viewpoint - The article highlights the transformation of rural areas in Zhongshan, particularly in the villages of Cai Kou and Yong Mo, driven by the opening of the Shen-Zhong Channel, which has shifted the focus from labor export to tourism development [1][2]. Group 1: Economic Transformation - The opening of the Shen-Zhong Channel has turned Cai Kou from a labor-exporting village into a tourist destination, attracting over 584,000 visitors in 2024, with 63,900 visitors during the Spring Festival [3][6]. - Yong Mo village has developed 15 national and provincial cultural tourism brands and has become a provincial-level all-region tourism demonstration area [1][2]. - The "Hundred Million Thousand Project" has led to 17 villages in Zhongshan achieving collective incomes exceeding 100 million yuan, with 43 villages surpassing 5 million yuan [2][7]. Group 2: Tourism and Cultural Integration - Cai Kou has created a comprehensive industry chain by integrating local resources, including rice branding and coffee culture, leading to a price increase for its rice from 2.5 yuan to 20 yuan per jin [3][6]. - Yong Mo village leverages its historical and cultural resources, such as the Zheng Guanying Residence, to enhance tourism and has seen a visitor increase to approximately 800,000 [4][6]. - The article emphasizes the importance of enhancing tourism service quality and developing unique tourism products to meet diverse visitor needs [6][8]. Group 3: Infrastructure and Development Strategies - Both villages are focusing on improving infrastructure, including environmental upgrades and road construction, to create a clean and orderly village environment [6][8]. - Yong Mo village has renovated over 190 farmhouses, significantly improving the village's appearance, and is upgrading old factories to activate idle land resources [6][7]. - The article discusses the need for Zhongshan to enhance its tourism reception capacity, especially during peak seasons, to accommodate the growing number of visitors [7][8].
老板当网红,本质上是一场豪赌
创业邦· 2025-04-04 10:11
以下文章来源于剁椒Spicy ,作者剁椒团队 剁椒Spicy . 专注于电商、营销、流量生态,以及消费者洞察的全新商业自媒体 来源丨剁椒Spicy(ID:ylwanjia) 作者丨亚娜 一场意外交通事故,小米汽车陷入负面舆情,受事件影响,小米股价持续走低,近两天市值缩水超过 1200亿港元。 来自逝者家属的悲痛发声、网友的愤愤不平,将事发后保持沉默的小米汽车和雷军推至了舆论中心。 这场事故下,雷军呈现出了反常态的逻辑。往常为了宣传小米可以一天发七八条微博,但这次雷军在时 隔三天才出面回应。甚至在事发后第二天,雷军还在微博上为小米15Ultra做宣传,配图发文"用小米 15Ultra解锁武汉大学夜樱之美"。 或是迫于舆论强压,距离事故发生72小时候后,小米官方率先发声,随后雷军也发布微博表达了对逝者 的哀悼并表态称,"小米不会回避,会用行动回答大家的问题。" 因小米SU7事故引发的舆论反噬,本质上是雷军个人IP与小米品牌深度绑定的战略在危机中暴露出的致命 缺陷,也侧面映射出了"流量经济"的双刃效应,为企业敲响了过度依赖企业创始人形象深层风险的警 钟。 陷入"造神陷阱"的雷军,流量红利与反噬的悖论 从大众视野来看 ...
警惕饭圈“227事件”在雷军身上重演
Sou Hu Cai Jing· 2025-04-03 05:57
Core Viewpoint - The incident involving the Xiaomi SU7 car crash on March 29, 2025, has resulted in significant public backlash against the company and its founder Lei Jun, drawing parallels to previous controversies in the entertainment industry [1][3][12]. Group 1: Incident Details - On March 29, 2025, a Xiaomi SU7 crashed into a construction barrier, leading to a fire that claimed the lives of three young women [1]. - The victims' families raised concerns about the car's safety features, including claims of spontaneous combustion and locked doors preventing escape [3]. - Xiaomi's delayed response to the incident allowed public sentiment to escalate, with Lei Jun later stating that the company would not evade responsibility and would cooperate with investigations [3][4]. Group 2: Brand and Public Image - Lei Jun's public persona, which had been cultivated as a friendly and approachable figure, faced a severe crisis following the accident, contrasting sharply with his previous image as a "top internet celebrity entrepreneur" [4][5]. - The incident has drawn attention to the risks associated with entrepreneurs becoming deeply intertwined with their brands, as any misstep can lead to significant reputational damage [14]. - Following the crash, Xiaomi's stock dropped nearly 10% within two days, resulting in a market value loss of over 120 billion HKD [12][13]. Group 3: Marketing and Sales Performance - Xiaomi's automotive division reported a revenue of 16.7 billion CNY in Q4 of the previous year, with a gross margin of 20.4%, indicating strong financial performance prior to the incident [7]. - The SU7 model achieved impressive sales figures, with over 136,900 units sold in its first year, surpassing competitors like NIO and Xpeng [6][7]. - The company has set a delivery target of 350,000 vehicles for 2025, reflecting its ambitious growth plans in the automotive sector [7]. Group 4: Broader Implications for the Industry - The incident serves as a cautionary tale for other entrepreneurs who seek to leverage their personal brands in the digital age, highlighting the potential for backlash when public expectations are not met [12][14]. - The phenomenon of "celebrity entrepreneurs" is becoming more common, but the risks associated with this trend are significant, as seen in the case of Lei Jun and Xiaomi [9][10].