2025年5月15日，是第七个"全国投资者保护宣传日"。这一由中国证监会于2019年设立的节日，旨在通 过全国联动、形式多样的活动，将"理性投资、价值投资、长期投资"的理念深植人心，构建"规范、透 明、开放、有活力、有韧性"的资本市场生态。七年来，宣传日主题从"筑牢注册制改革基础"到"推动高 质量发展，提振投资者信心"，始终紧扣时代脉搏。这一宣传日不仅标志着资本市场对投资者权益保护 的深化，更如一座灯塔，照亮了通往成熟、稳健市场的道路，让理性投资成为护航经济航船的压舱石。 作为一家深耕行业二十载的专业证券投资咨询机构，国诚投顾始终以"教育为帆"，将投资者教育融入企 业基因，助力投资者在波涛汹涌的金融市场中筑起"理性长城"。然而，金融市场从不是风平浪静的港 湾，暗流与礁石始终考验着每一位投资者，非法金融活动始终在暗处窥视着投资者的财富。 常见的非法金融活动 1.非法集资陷阱 指未经国务院金融管理部门依法许可或者违反国家金融管理规定，以许诺还本付息或者给予其他投资回 报等方式，向不特定对象吸收资金的行为。不法分子常假冒民营银行、非融资性担保企业等名义，或打 着境外投资、高新科技开发、"养老"等旗号，甚至以高价回购 ...

（文章来源：证券时报网） 本次活动是宁波资本市场践行以投资者为本理念的生动实践，也是培育中国特色金融文化、夯实行业高 质量发展基础的一项举措。投资者保护是一项长期性、系统性工程，宁波资本市场将以此次活动为契 机，持续创新宣传形式，凝聚各方合力，筑牢投资者保护防线，为持续稳定和活跃资本市场贡献更大力 量！ 上午8时许，活动在热烈的氛围中拉开帷幕。宁波证监局、鄞州区人民政府相关负责人出席启动仪式并 为活动鸣笛。随着鸣笛声响起，全体参与者沿环湖路线正式出发。沿途设置了5个"投保知识加油站"， 由甬兴证券、光大证券浙江分公司、浙商证券宁波分公司、中信证券宁波分公司、招商证券宁波中山东 路营业部等单位承办。参与者行至廊河文化馆、国家安全主题公园教育馆、鄞州四明金融小镇等打卡点 时，通过趣味问答、案例解析等形式完成互动任务，进行集章打卡。活动全程以寓教于乐的方式普及投 资者权益保护、防非反诈等知识，让投资者保护理念深入人心。 活动主广场同步设立25个集中宣传展位，54家证券期货经营机构通过发放宣传手册、一对一咨询等形 式，向周边社区居民宣传资本市场改革发展成就、投资者保护工作成果和为民办实事的亮点举措，同时 以案说法普及 ...

Core Viewpoint - The article emphasizes the transition of the asset management industry from scale expansion to value creation, driven by the "Three Investments" philosophy, which aims to reshape the capital market to better serve the real economy [1][4]. Group 1: Industry Challenges - The asset management industry faces significant challenges, including a "trust deficit" in public funds, a mismatch between the large scale of bank wealth management and its low equity allocation, and difficulties in insurance asset management regarding long-term investment mechanisms [2]. - There is a struggle for asset management institutions to balance long-term value creation with short-term performance assessments, as well as the need to meet both client demands and the pressures of market performance [2]. Group 2: Differentiated Strategies - Public funds are adopting "counter-cyclical services" to rebuild trust, with firms like Huatai-PB embedding "client holding periods" into assessments and Wanji Fund encouraging regular investments during market downturns [3]. - Bank wealth management is shifting from fixed income to a "low volatility and stable+" strategy, with institutions like Bank of Communications Wealth Management extending product durations and balancing risk and return through various strategies [3]. - Insurance asset management is innovating internally, with firms like Taiping Asset increasing the weight of long-term assessments to 60%, thereby creating more space for technology investments [3]. - The trust industry is leveraging its institutional advantages, with Shanghai Trust using "wealth account trusts" to facilitate intergenerational wealth transfer and long-term investments [3]. - Brokerage asset management is focusing on a "buy-side perspective" to reshape the ecosystem, with firms like Zhongtai Asset Management implementing three-year assessment cycles [3]. Group 3: Implementation of the "Three Investments" Philosophy - The Shanghai Asset Management Association has released 18 quantitative indicators to provide a practical evaluation framework for the "Three Investments" philosophy, while evaluation institutions are promoting models that separate "ability from luck" and advocate for a balance between "scale and performance" [3]. - The recent issuance of the "Action Plan for Promoting High-Quality Development of Public Funds" by the China Securities Regulatory Commission underscores the need for industry institutions to prioritize investor interests and shift focus from scale to investor returns [4]. Group 4: Future Outlook - The article suggests that the current economic transition in China requires "long money" to support breakthroughs in sectors like semiconductors, new energy, and artificial intelligence, while also addressing the demand for stable returns in wealth management [4]. - The successful implementation of the "Three Investments" philosophy is viewed as a long-term project essential for cultivating new growth drivers in the capital market [4][5].

推动中长期资金入市，培育耐心资本，既是深化资本市场投融资综合改革的需要，也是推动科技创新、 产业升级和高质量发展的重要举措。 30万亿银行理财在参与资本市场过程中，如何在践行"三投资"理念，壮大长期投资力量的同时，实现稳 健投资收益，提升投资者获得感？ 在近日由上海证券交易所、上海资产管理协会和第一财经共同推出的"资管行业践行'三投资'理念优秀 实践"系列访谈中， "我们对接下来资本市场的投资机会持积极乐观的态度。"交银理财多资产投资部总经理高歌结合政策支 持、基本面向好、市场环境优化、上市公司理念实践变化等因素提到，当下资本市场预期和生态都已明 显改善，理财公司等机构投资者不仅要会"借风使舵"，更要有穿越风暴的信心和勇气。 发挥稳健投资优势，全生命周期陪伴提升投资者体验 新"国九条"对资管机构的投研能力和产品创新服务都提出了更高要求，不仅督促树立"理性投资、价值 投资、长期投资"理念，还提出了从规模导向向投资者回报导向转变，把投资者获得感放在更重要位置 的要求。 强调投资者回报对理财行业意味着什么？高歌认为，理财产品与公募基金存在多方面不同。首先，理财 产品定位是以稳健投资、绝对收益为导向；其次，理财资金能 ...

资产管理不在朝夕之盈，而在长远之兴。 公募基金的留客之道 近年来，A股市场结构化行情愈演愈烈，赚钱难度有所增加，投资者与机构均面临着挑战。一方面，投 资者在海量投资产品与复杂市场环境中，陷入"既怕踏空又恐踩雷"的焦虑，追涨杀跌成为常态；另一方 面，机构在投入大量资源"摇人"拓客后，如何将短期资金沉淀为长期投资，实现从"拉新"到"留客"的跨 越，成为行业高质量发展的关键。 在近期上海证券交易所、上海资产管理协会和第一财经联手推出的"资管行业践行'三投资'理念优秀实 践"系列访谈中，公募基金业内人士就如何做好投资的风险管理、破解"短钱困局"，给出了自己的答 案。 风险管理筑牢基石 随着A股市场结构化行情持续演绎，板块轮动速度显著加快，热点切换犹如"走马灯"。Wind数据显示， 今年1月，有色金属行业以4.47%的涨幅领涨申万一级行业；2月计算机板块接力冲高后，随即陷入长达 两个月的回调周期；3月家用电器行业单月涨幅超4%，却在4月迎来5.65%的回调。 这种高频次、大幅度的行业轮动，让普通投资者难以捕捉投资节奏，追涨杀跌现象屡见不鲜。每当市场 出现阶段性上涨，投资者情绪迅速升温，增量资金跑步入场，但急涨后的回调往 ...

Group 1 - The core viewpoint emphasizes the importance of rational investment amidst fluctuating investor emotions, highlighting the "Three Investments" philosophy as a guide for enhancing investment satisfaction [1][2] - The complexity and diversity of investment products can lead to decision-making difficulties for investors, especially those lacking professional knowledge, resulting in potential losses [1] - Market volatility can create significant psychological pressure on investors, prompting irrational investment behaviors [1] Group 2 - Investors must recognize their responsibility for investment outcomes and enhance their understanding of investment objects and management [2] - It is crucial for investors to align their investment efforts with the principle of importance matching and to consider their risk tolerance when making investment choices [2] - A balanced investment mindset is essential, characterized by the philosophy of "lower expectations, moderate connections, and enjoying higher blessings" [2] Group 3 - From the perspective of investment managers, achieving excellent investment performance involves three key concepts: proactivity, simplification, and respecting common sense [3] - Investment managers should actively take on valuable risks and step outside their comfort zones to identify opportunities during periods of extreme pessimism [3] - Focusing on high-quality businesses and avoiding the pursuit of mediocrity is essential for investment managers [3]

Core Viewpoint - The public fund industry has undergone a significant trust crisis over the past five years, with active equity funds experiencing a decline in scale and reputation, necessitating a shift towards a more investor-centric approach in marketing and management practices [1][4][8]. Group 1: Industry Performance and Trends - The active equity fund market reached a peak of 6.16 trillion yuan in 2021, a 177% increase from 2019, but is projected to shrink to 3.43 trillion yuan by the end of 2024, a 44% decrease [3]. - The average annual return for active equity funds was 53.57% in 2020, dropping to -19.2% in 2022 and -11.78% in 2023, reflecting a significant decline in performance [3]. - In the first quarter of this year, despite a 3.86% average return for active equity funds, net redemptions reached 693.04 million units, indicating ongoing investor skepticism [4]. Group 2: "Three Investments" Concept - The "Three Investments" concept (rational investment, value investment, long-term investment) is seen as essential for addressing the industry's trust issues and improving investor experience [1][2][4]. - The promotion of the "Three Investments" concept aims to reduce short-term speculation, enhance resource allocation, and stabilize the market [2]. - The transition from a scale-oriented approach to one focused on investor returns is crucial for sustainable industry development, emphasizing the importance of performance and service quality [4][5]. Group 3: Investor Trust and Experience - The shift in investor behavior from "high entry" to "deep entrapment" and "micro-redeem" highlights deficiencies in product management, marketing strategies, and investor education [6]. - Enhancing customer-centric demand response and solution capabilities is vital for rebuilding investor trust [6]. - The industry is encouraged to establish long-term assessment mechanisms that prioritize customer experience and retention over short-term performance metrics [7][8].

据悉，本次活动围绕投资者保护核心主题，精心策划主会场活动与投教集市两大板块内容，15家证券基金期货经营机构、投资者教育基 地齐上阵，阵容强大，诚意满满，旨在为投资者带来一场兼具专业性、实用性与趣味性的知识盛宴。 寓教于乐 投教集市精彩不断 为积极响应新时代投资者教育要求，打造广东辖区投资者教育品牌，今年，广东证监局创新投教工作模式，统筹整合辖区监管部门、行 业协会、金融机构等多方投教资源，首次将人流密集的核心商圈作为宣传活动的前沿阵地，精心选定广州城市地标花城广场旁的花城汇 商圈作为宣传据点，旨在以贴近群众、生动鲜活的方式，将专业的投资者保护知识融入市民日常生活。 "粤投教・粤精彩" 投教集市设有14个宣传摊位，面向市民开展主题留影、知识宣讲、现场答疑、趣味游戏等活动，围绕六大板块开展 主题宣传。"财商童趣岛"专注亲子财商教育，助力青少年树立正确金钱观念；"法规研习社"深入解读新"国九条"、《证券法》《公司 法》等法律法规，结合《民法典》宣传月开展普法；"投资解码局"分享投资策略和投资规划，引导投资者理性投资；"钱袋子守护站"聚 焦防非反诈，强调"投资避雷不踩坑"；"维权指南针"普及投资者维权知识，传递依法维 ...

■择远 今天是第七个"5·15全国投资者保护宣传日"。以此为契机，各方将陆续开展一系列精彩纷呈的活动，唱响保护投资者合法 权益和倡导价值投资的主旋律。 我国资本市场拥有全球规模最大、交易最活跃的投资者群体。保护好广大投资者特别是中小投资者合法权益，让投资者更 加公平地参与资本市场，是资本市场领域践行"以人民为中心"发展思想的具体体现。 保护好投资者特别是中小投资者的合法权益，是证券监管部门的本分和使命。多年来，监管部门不断深化投资者保护理 念，强化投资者保护工作的整体性和协同性。投资者保护工作没有终点，因此监管部门要进一步夯实投资者保护的制度基础， 为投资者提供更为实质的公平保护，增强投资者的安全感、获得感；要坚持问需于市场、问计于市场、问道于市场，牢牢把握 中小投资者占绝大多数的基本市情，持续加强与投资者的沟通；要着力提升监管执法效能，坚持依法严惩、依责严防，快、 准、狠打击违法违规行为。 提高上市公司质量，是对投资者最好的保护，是投资者实现投资价值、分享经济成长红利和上市公司成果的关键。基于 此，上市公司要以提高自身投资价值为重要抓手，增强回报投资者的意识和能力；要把公开透明的要求贯彻到公司信息披露的 全 ...

为贯彻中央金融工作会议精神和新"国九条"部署要求，大力推动中长期资金入市，树立理性投资、价值投资、长期投资的理念，2024年，由中共上海市委 金融委员会办公室和上海证券交易所作为指导单位，上海资产管理协会组织会员单位中的资产管理机构，开展了首届资产管理行业践行"三投资"理念优秀 实践展示活动。 36 的公 i = પા 指导单位 05.15 15:00 上海证券交易所 主办单位 上海资产管理协会 第一财经 播出平台 第一财经客户端 05.17 17:00 播出平台 第一财经电视 为倡导"三投资"理念，帮助广大投资者加深对资管行业和管理人的理解，上交所、上海资产管理协会和第一财经组织首届优秀实践资管机构接受访谈，共 同打造了《秒懂金融·资管行业践行"三投资"理念优秀实践系列访谈》专题节目，来自公募基金、银行理财、保险资管、信托公司、券商资管等资管领域 优秀实践展示机构的相关人士分享"三投资"理念、实践经验以及所思所想。 为了帮助投资者了解"三投资"理念的实践标准，5月15日全国投资者保护宣传日当天，系列访谈将播出一档特别节目，邀请上海资产管理协会副秘书长辛 旸、上海证券基金评价研究中心负责人赵威、天相投顾基金评 ...