Core Viewpoint - The rise of popular literature reflects the spirit of the era and the cultural choices of the masses, emphasizing the importance of cultural participation for individual fulfillment and national rejuvenation [1][4]. Group 1: Historical Context - The concept of popular literature has deep roots in the history of modern Chinese literature, embodying the Marxist literary theory's localization in China and the Party's cultural policies [1][2]. - The 1930s "popular literature" movement focused on creating works for workers and farmers, aiming to elevate public consciousness through art [1]. Group 2: Current Trends - China's unique modernization has rapidly transformed the nation, achieving a comprehensive moderately prosperous society and embarking on a new journey towards socialist modernization [2]. - The digital revolution has empowered creators, allowing anyone with passion to share their stories, leading to a blend of professional and popular literature [2][3]. Group 3: Cultural Support - There are over 30 million online literature authors in China, producing 150 million words daily, alongside a short video user base of 1.04 billion, showcasing a vibrant landscape of non-professional creators [3]. - The younger generations, particularly those born in the 1990s and 2000s, are becoming the main force in popular literature, driven by cultural confidence and a desire for global engagement [3]. Group 4: Future Implications - The transformation of cultural participation by the masses is reshaping traditional literature, leading to a new cultural landscape that promotes comprehensive human development [4]. - The vitality of new popular literature reflects the confidence of the Chinese people in their development path and their recognition of shared values and ideals [4][5].

Group 1 - The 2026 Consumer Trends Conference and Innovation Conference was held in Beijing, showcasing the annual China Consumer Trends Report, which has been a key indicator of the Chinese consumer market for 10 years [1] - The report covers ten key industries including food and beverage, home appliances, outdoor sports, retail, health, automotive, AI, and cultural tourism, providing insights from trend foresight to practical applications [1] - The founder and CEO of Zhimo Consulting, Xiao Mingchao, highlighted a shift in business from "high-speed growth" to "high-quality growth" over the past decade, with increasing consumer recognition of local culture and brands [1] Group 2 - The 2026 Consumer Trends Report emphasizes "meaning" and "value" as the key themes for consumer behavior, indicating a shift from mere purchasing to a focus on personal experiences and the significance of consumption [1] - Expert Guan Lixin from the Ministry of Commerce Research Institute discussed the transformation of the consumer market, the challenges faced, and future trends, emphasizing the coexistence of rational and emotional needs, as well as the upgrade of aesthetic and spiritual demands [2]

从知识层面来说，中华优秀传统文化可以为学生理解马克思主义理论与当代中国道路提供认知桥 梁。优秀传统文化中凝练的天人合一、民本思想与中国式现代化的价值追求具有内在一致性。大学生若 可以从儒家仁爱、道家自然、法家治世等思想中读出历史逻辑，再回望中国特色社会主义制度和道路的 形成，便可以更加深刻地理解国家为什么坚持这条道路。与此同时学生还能在传统文化的诗词、器物、 礼仪、节俗等多样化实践中能够深入感知民族文化的美学特质与精神气象，获得"身在其中"的体验，教 师在思政教学中讲授屈原与爱国情怀，学生会被他"路漫漫其修远兮"的执着打动；介绍革命时期文 人"投笔从戎"的勇气，学生会在"山河破碎风飘絮"的悲痛里生出更加强烈的家国意识，这些依托传统文 化产生出的情感共鸣，有利于大学生将中华文化精神内化为人格力量。 从行为导向来看，将优秀传统文化融入思政课堂，可以引导大学生在现实生活中作出正确的价值选 择，这是由于无论是弘扬敬业守信、孝悌友善等道德准则，还是关注社会公益、参与志愿服务，背后都 有传统文化的价值滋养。思政教育借由相关的文化经典讲述当代大学生青年应承担的历史责任，可以进 一步真正增强思政教育的育人实效。当然对于文化自 ...

Group 1 - The mascots "Xi Yang Yang" and "Le Rong Rong" from the 15th National Games have gained significant popularity, showcasing their charm through interactive videos and cultural merchandise [1] - Cultural IPs like "Bing Dwen Dwen" and "Xue Rong Rong" from the Beijing Winter Olympics and "Rong Bao" from the Chengdu Universiade have become widely loved for their cute designs and regional significance [1] - The mascots symbolize the collaboration of Guangdong, Hong Kong, and Macau, embodying themes of green sharing and unity, thus enhancing their cultural impact [1] Group 2 - Cultural creativity is rooted in cultural confidence and reflects the vitality of cultural innovation, as seen in various cultural IPs that narrate Chinese stories and showcase national character [2] - Successful cultural products like "Ne Zha" and "The Wandering Earth" not only break box office records but also convey profound themes of sacrifice and collective responsibility, illustrating the dynamic nature of Chinese culture [2] - The interplay between material development and spiritual enrichment in contemporary China highlights the multifaceted nature of cultural creativity, presenting a vibrant image of the nation to the world [2] Group 3 - Cultural creativity thrives beyond event timelines, integrating into the cultural and tourism industries to enhance its value, as exemplified by the enduring presence of the Shanghai Expo mascot "Haibao" [3] - Continuous product development and engagement with current events allow cultural IPs to remain relevant and enrich collective memory, demonstrating the importance of adaptability in cultural expressions [3] - Successful cultural creativity requires a balance of aesthetic appeal and meaningful cultural representation, urging creators to focus on character development and effective communication [3]

中经记者 杨让晨 石英婧 上海报道 （"文创科技50"评选颁奖典礼。受访者/图） 在数字经济浪潮席卷全球的今天，文化与科技的深度融合正以前所未有的速度重塑产业生态。"十五 五"规划建议明确强调，"十五五"期间，文化自信更加坚定，主流思想舆论不断巩固壮大，社会主义核 心价值观广泛践行，全民族文化创新创造活力不断激发，人民精神文化生活更加丰富，中华民族凝聚力 和中华文化影响力显著增强，国家软实力持续提高。 《中国经营报》记者注意到，当前文创产业已不再是单一的内容领域，通过与互联网、大数据、虚拟现 实等前沿技术深度融合，演进为推动文化自信、国家软实力与经济高质量发展的重要力量之一。 "数据显示，在北京、上海、成都等'塔尖'城市，文化产业GDP贡献率已超过10%，成为地方经济高质量 发展的重要引擎。"毕马威中国"文创科技50"评选主管合伙人李吉鸣表示，此次毕马威"文创科技50"评 选颁奖典礼的举办，不仅为"文旅体"领域的优质科技企业提供了展示创新实力的舞台，更以评选+文化 研学的模式，搭建起多方协同的交流桥梁，为文创科技产业的融合发展注入了新活力。 毕马威中国客户及业务发展主管合伙人江立勤表示，中国有着深厚的历史文化 ...

12月5日，国家主席习近平在四川省成都市都江堰同法国总统马克龙进行友好交流。这是习近平和夫人彭丽媛同马 克龙夫妇合影。新华社记者 丁海涛 摄 都江堰水利工程是全世界迄今唯一仍在使用的古代水利工程●都江堰水利工程是全世界迄今唯一仍在使用的古代 水利工程，也是人类与自然和谐共生最早的成功实践之一，修建过程充分反映了中华民族自强不息、不畏艰难、 勇于开拓的精神●每次来到都江堰都能感受到先人因地制宜、顺势而为、天人合一、治水利民的伟大，从中汲取 到治国理政的智慧中法两国分别是东西方文明的杰出代表●中法两国分别是东西方文明的杰出代表。两国共有的 独立自主精神，就源于各自深厚的文化底蕴。中法建交不仅是两个独立自主国家的"握手"，也是两大璀璨文明的 交汇●面对变乱交织的国际形势，相信中法两个历史文化大国能够通过对话合作，共同为世界和平稳定和人类发 展进步作出更大贡献新华社成都12月5日电（记者 孙奕 吴光于）12月5日，国家主席习近平在四川省成都市都江堰 同法国总统马克龙进行友好交流。初冬的都江堰，苍山掩翠。马克龙夫妇抵达时，受到习近平和彭丽媛热情迎 接。习近平欢迎马克龙到访"天府之国"，表示去年你邀请我赴你的家乡上比利牛 ...

Core Insights - The article highlights a collaborative initiative between Hangzhou Airport and Zhejiang University Press to promote traditional Chinese culture through a volunteer service program that provides free explanations of the "Chinese Historical Painting Series" at the airport [1][3]. Group 1: Volunteer Service Initiative - The volunteer service began in November and will run until December 5, with over 100 travelers served so far, allowing them to engage with historical Chinese art during their travels [1]. - Volunteers provide free explanations every Friday at the exhibition, creating memorable interactions with travelers who pause to appreciate the art [1][3]. Group 2: Exhibition Details - The exhibition is located next to the "Lotus Valley" in Hangzhou Airport's T4 terminal, showcasing high-definition reproductions of significant Chinese paintings from various dynasties [3]. - The "Chinese Historical Painting Series" exhibition has been a national cultural project approved by Xi Jinping in 2005, with over 70 exhibitions held globally, attracting more than 10 million visitors [3]. Group 3: Volunteer Training and Composition - The volunteer team consists of members from Hangzhou Airport and Zhejiang University Press, including art students, corporate members familiar with international communication, and experienced volunteers [4]. - A comprehensive training program was implemented to enhance volunteers' knowledge and communication skills, enabling them to effectively share the stories behind the artworks [4]. Group 4: Cultural Impact - The initiative represents a fusion of cultural promotion and community service, aiming to instill cultural confidence among travelers and present a vibrant cultural image of Hangzhou [4].

中央纪委国家监委网站 张艺瑶 陕西历史博物馆，观众在欣赏馆藏珍品鎏金铁芯铜龙。 四川博物院"大篷车"流动博物馆把文化服务送到群众身边。 受访者供图 中国人民抗日战争纪念馆《为了民族解放与世界和平——纪念中国人民抗日战争暨世界反法西斯战争胜利80 周年》主题展览，开展后即迎来参观热潮。 受访者供图 特邀嘉宾 向和频：四川博物院坚持以特色陈展体系，书写多元一体中华文明四川篇章。在原有专题式基本陈列基础 上，实施展览提升计划，推出了"远古四川""古代四川"系列通史陈列展览，展现了巴蜀地区发展的历史脉 络，诠释了四川盆地史前的人类活动、灿烂的古蜀文明、神奇的巴蜀文化是中华文明不可或缺的重要组成部 分。 罗存康 中国人民抗日战争纪念馆党委书记、馆长 庞雅妮 陕西历史博物馆党委书记、馆长 向和频 四川博物院党委书记 习近平总书记指出："一个博物馆就是一所大学校。"博物馆是保护和传承人类文明的重要殿堂，是连接过 去、现在、未来的桥梁。新时代的博物馆事业蓬勃发展，扎根深厚的中华文脉，不断满足群众精神文化生活 需要，夯实着强国建设、民族复兴的文化自信。 日前，2025年全国博物馆馆长论坛在中国国家博物馆举办，来自全国各地的50 ...

Core Viewpoint - The rise of "New National Goods" represents a comprehensive resurgence in industry, culture, and consumption, showcasing a shift from "Made in China" to "Intelligent Manufacturing in China" driven by technology and cultural identity [1][11]. Group 1: Technological Empowerment - Technology has permeated the core of national goods, enabling significant advancements in manufacturing and product innovation [4]. - Companies like Shenzhen Guoci Yongfengyuan have invested nearly 10% of their revenue in R&D annually, resulting in 40 invention patents and 501 design patents, making them attractive partners for international design teams [3]. Group 2: Cultural Connection - Young consumers are increasingly purchasing not just products but also cultural identity, with traditional elements like the 24 solar terms and intangible cultural heritage being integrated into product design [6][8]. - The new tea beverage market in China has surpassed 200 billion yuan, with 650,000 stores serving as vital touchpoints for 150 million consumers to engage with tea culture [8]. Group 3: Global Expansion - Companies like Kudi Coffee have established 18,000 stores across 33 countries, successfully introducing local flavor innovations that resonate with global consumers [9]. - Haier's approach emphasizes localized operations, adapting products to meet local cultural needs rather than simply exporting standardized goods, which has allowed Chinese brands to root themselves in global markets [9]. Group 4: Future Outlook - The narrative of New National Goods reflects not only product evolution but also an awakening of cultural confidence and the arrival of a new consumption era in China [11]. - The expectation for the next decade is not just about sales figures but also about the visibility and impact of Chinese brands in the global market [11].

Core Insights - The Zhengzhou Marathon is emerging as a significant platform for attracting tourists, promoting consumption, and shaping the city's identity, with nearly 25,000 runners participating in the recent event [1] - The marathon distinguishes itself through its deep cultural integration, particularly focusing on surname culture, which is a unique aspect of the event [2][4] Cultural Integration - Zhengzhou Marathon is recognized for its rich historical background and unique cultural expression, making it the "most culturally atmospheric marathon" [2] - The event incorporates local cultural elements into the race design, branding, and participant experience, transforming abstract cultural concepts into tangible experiences [3] - The marathon features a "surname marathon" concept, emphasizing the cultural significance of surnames in Henan, which is a major birthplace of Chinese surname culture [2][3] Event Experience - Participants engage with surname culture through various interactive elements, such as personalized medals and custom badges, enhancing the cultural significance of the race [3] - The marathon route showcases historical landmarks and cultural heritage, creating a unique cultural experience for runners [3][4] - The event includes cultural performances, such as traditional opera, providing a distinctive regional cultural experience for participants [3] Brand Development - Zhengzhou Marathon emphasizes a "content is king" approach in its branding strategy, focusing on long-term cultural engagement rather than short-term hype [4] - The marathon has established a strong brand identity through consistent thematic development and visual branding, enhancing its recognition and cultural affinity [4] Community Engagement - The event saw the participation of 3,555 volunteers, who played a crucial role in ensuring the smooth operation of the marathon and served as cultural ambassadors [7] - The integration of sports, culture, and community service creates a profound cultural experience, allowing participants to deeply connect with the historical and modern vibrancy of Zhengzhou [7] Cultural Confidence - The marathon serves as a platform for promoting cultural confidence and national pride, attracting participants from nearly 40 countries and regions [8] - The event has gained recognition as a model for cultural dissemination, showcasing the potential of sports events to enhance cultural identity and community engagement [8][10]