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从文旅融合到时尚产业升级,中原中牟+江南嘉兴 两大时尚项目联袂亮相
Shen Zhen Shang Bao· 2025-05-27 07:08
【深圳商报讯】(记者 周良成)在第二十一届文博会16号馆,两大重磅时尚项目——"嘉兴·艺+PARK 东方美学国际时尚中心"和"河南中牟新区·艺秀小镇"联袂亮相,以"东方美学 诗意生活"为主题,呈现了 一场文化与时尚的盛宴。从"中原的箜篌"到"江南文化之源",从文旅融合到时尚产业升级,在文博会上 上演东方美学的"双城记"。 艺尚未来产业发展公司总裁张江明告诉记者,该公司作为本次文博会两大标杆项目——嘉兴·艺+PARK 东方美学国际时尚中心与中牟·艺秀小镇的运营方,致力于打造集设计、研发、生产、展示、销售、文 旅于一体的完整产业生态体系,这不仅是在构建产业平台,更是在倡导一种将东方美学融入日常,实现 文化传承与现代生活和谐统一的诗意生活方式。 中牟以文化文物的活化出圈,推动以文塑旅、以旅彰文,集聚了八大主题乐园,塑造了"中国中牟·幻乐 之城"城市IP。在文博会上,古典乐器箜篌的演奏尤为引人注目。这一源自中牟的古老乐器,如今完美 融合古典神韵与现代审美,成为文化传承的生动载体。 艺尚未来产业发展公司总裁张江明在文博会上接受深圳商报记者专访时表示,中牟艺秀小镇将布局创 意、产业、教育、科技、秀演、消费六大时尚场景,搭 ...
非遗、工艺美术、创意设计、文化旅游等产品琳琅满目 河南文化元素闪耀文博会
He Nan Ri Bao· 2025-05-24 23:26
文博会河南馆洛阳礼物文创产品。 李赟 摄 5月24日,在第二十一届中国(深圳)国际文化产业博览交易会(以下简称"文博会")河南馆,牡丹香非遗技 艺展演正在进行,缕缕淡雅的香气飘散开来,观众围聚在四周,闭眼轻嗅,沉醉于这千年雅韵之中,时不时 发出赞叹:"这味道太独特了,花香和檀香结合,让人感觉很舒服。" 河南馆以"行走河南·读懂中国"为主题,围绕"读懂厚重历史、读懂中华文脉、读懂壮丽山河、读懂美好生 活",以"探源—传承—创新—赋能"为叙事逻辑,通过"华夏源脉""匠心豫造""新潮豫韵""豫赋华章"4大板块, 集中呈现河南守护文明根脉、激活文化基因、赋能产业发展的新实践、新成果。 中牟新区携中牟艺秀小镇、只有河南·戏剧幻城、电影小镇、海昌海洋公园、方特旅游度假区及绿博园等相关 文化产品亮相文博会16号馆——艺术设计·时尚生活·文化科技金融展馆,在"幻乐中牟艺秀中原"展区,将"文 旅+时尚"的概念展现得淋漓尽致。 艺秀小镇、只有河南·戏剧幻城、建业电影小镇等项目的介绍与展示错落有致,主题乐园文创品、"行走的花· 熏香"服装展示,将传统文化与现代流行相结合,打造当代中国式人文表达的时尚范本。不少观众看完都顺手 带走了 ...
解码一季报:当运动鞋服成为新货币,阿迪达斯、昂跑与亚玛芬如何改写增长规则?
Mei Ri Jing Ji Xin Wen· 2025-05-23 08:40
Core Insights - The sports and outdoor brands are experiencing significant growth during the "618" shopping festival, with high-end brands showing remarkable performance, such as lululemon and Salomon, which saw growth rates exceeding 400% [1] - Adidas has defied market skepticism by achieving double-digit growth across all markets and channels in Q1, showcasing effective strategies like supply chain flexibility and brand rejuvenation [1][9] - The high-end outdoor and running gear segments are emerging as key growth areas for sports brands, driven by the rising demand from the new middle class [2] Company Performance - Adidas reported strong Q1 results, with a notable increase in sales and a focus on localizing its product offerings in China, achieving a 13% growth in net sales in the Greater China region [9][10] - Amer Sports, which owns brands like Arc'teryx and Salomon, saw a 23% revenue increase in Q1, reaching $1.473 billion (approximately 106.09 billion RMB), driven by high-performance outdoor apparel [2] - On, a Swiss sports brand, achieved record sales in Q1 with a 43% year-on-year increase, reaching 726.6 million Swiss francs (approximately 63.49 billion RMB), and expects at least a 28% growth in annual net sales [3][4] Market Trends - The demand for high-end outdoor products and running gear is surging, with brands like Asics reporting a 19.7% increase in sales to 208.3 billion yen (approximately 104 billion RMB) in Q1 [4][5] - The retro sports trend is gaining traction, as evidenced by Asics' Onitsuka Tiger brand, which saw a 56.1% increase in sales, benefiting from global exposure and strategic marketing [8] - The integration of fashion and sports is becoming increasingly important, with brands like Adidas targeting the young female market and leveraging social media for brand engagement [6][7] Strategic Initiatives - Adidas is focusing on a "global brand, local operation" strategy, emphasizing the importance of the Chinese market and adapting products to local preferences [9][10] - The company is enhancing its direct-to-consumer (DTC) approach through e-commerce and social media platforms, aiming to strengthen consumer interaction and brand loyalty [10] - Amer Sports is expanding its footwear division to capture new growth opportunities in the outdoor apparel sector [2]
中国银河:首次覆盖比音勒芬给予买入评级
Zheng Quan Zhi Xing· 2025-05-23 05:29
Core Viewpoint - The report by China Galaxy Securities on Biyinlefen highlights the company's leadership in high-end fashion sportswear and its multi-brand international expansion strategy, initiating coverage with a "buy" rating [1] Group 1: Company Overview - Biyinlefen, established in 2003, focuses on high-end golf and outdoor sports apparel, operating multiple brands including Biyinlefen, Biyinlefen Golf, and international brands like KENT & CURWEN and CERRUTI 1881 [2][3] - The company has shown consistent revenue growth, with a CAGR of 20.38% from 2015 to 2024, achieving revenue of 4.404 billion yuan in 2024, a year-on-year increase of 13.24% [2] - Net profit increased from 123 million yuan in 2015 to 781 million yuan in 2024, with a CAGR of 22.80%, although it saw a decline of 14.28% in 2024 due to new brand investments and brand rejuvenation efforts [2] Group 2: Brand Strategy - The company is implementing a multi-brand strategy to establish itself as a leader in niche apparel markets, with Biyinlefen targeting the lifestyle and affordable luxury segments, while Biyinlefen Golf focuses on professional golf apparel [3] - Recent acquisitions of KENT & CURWEN and CERRUTI 1881 aim to enhance brand diversity and international presence, complementing Biyinlefen's existing brand portfolio [3][4] Group 3: Sales Channels - Biyinlefen has a strong offline channel presence, combining direct sales and franchising, with 2024 direct sales revenue reaching 2.568 billion yuan, accounting for 64.12% of total sales [4] - The franchise channel experienced a 24.14% growth in 2024, contributing 28.45% to total sales, while e-commerce sales grew by 35.03% to 263 million yuan, representing 6.57% of total sales [4] - The company operates 1,294 physical stores as of 2024, with a net increase of 39 stores year-on-year [4] Group 4: Investment Outlook - The company focuses on high-end apparel design, brand management, and supply chain optimization, aiming to meet the diverse dressing needs of elite consumers [5] - Despite short-term profit pressures, the company is expected to maintain steady growth in its main brand and expand its international brand presence, with projected net profits of 703 million yuan, 799 million yuan, and 901 million yuan for 2025, 2026, and 2027 respectively [5] - The current market valuation corresponds to 13.38, 11.78, and 10.44 times the estimated earnings for 2025, 2026, and 2027 [5]
“经典产业”跨向“时尚产业”的升级是历史的必然
Xiao Fei Ri Bao Wang· 2025-05-23 02:51
Core Viewpoint - The "Seventh China Contemporary Arts and Crafts Biennale" academic seminar highlighted the importance of integrating traditional craftsmanship with modern consumer needs, emphasizing a shift from "artwork thinking" to "product thinking" in the arts and crafts industry [1][2][3]. Group 1: Seminar Highlights - The seminar featured 16 guests from various sectors discussing the theme "Era of Craftsmanship," focusing on the current state of the industry and the core demands of creators [1]. - Three subtopics were explored: "Academic Empowerment," "Design, Materials, and Techniques," and "Industry Development and Life Needs Resonance," showcasing diverse perspectives on contemporary arts and crafts [1]. - The event underscored the authority and influence of the national-level art exhibition, demonstrating a comprehensive display of contemporary arts and crafts [1]. Group 2: Industry Transformation - The arts and crafts industry is at a critical juncture, needing to transition from "artwork thinking" to "product thinking" to meet growing consumer demands for "artistic living" [2][3]. - The industry must focus on creating emotional value and catering to niche, personalized needs, aligning with the dual economic and cultural attributes of arts and crafts [3]. - The shift from a "classic industry" to a "fashion industry" is seen as a historical necessity, with the potential to create a new category of "fashion consumer goods" that integrates artistic, cultural, and spiritual elements [3]. Group 3: Future Outlook - The seminar served as a precursor to the 2027 Eighth China Contemporary Arts and Crafts Biennale, which will coincide with the tenth anniversary of the traditional craftsmanship revitalization plan [4]. - The China Arts and Crafts Museum aims to leverage its platform to further explore, display, and research arts and crafts and intangible cultural heritage, contributing to their integration into modern life [4].
海宁皮城高管震荡:董事长、副董事长辞职 营收、净利润“三连降”
Zhong Guo Jing Ying Bao· 2025-05-22 12:48
中经记者 郭阳琛 石英婧 上海报道 根据公司章程规定,海宁皮城董事会提名黄征、陈亮、张洁为第六届董事会董事候选人。据了解,黄征 现任海宁皮城党委书记;陈亮现任海宁市财政局党委委员兼海宁市国有资本投资运营有限公司(以下简 称"海宁投资")总经理,具有丰富的地方投融资管理经验;张洁现任海宁投资董事、副总经理,长期在 海宁皮城控股股东体系内担任财务及管理职务。 在高管团队"大换血"背后,海宁皮城业绩承压明显。财报数据显示,2024年,海宁皮城实现营业收入 10.37亿元,同比下降14.98%;实现归母净利润0.89亿元,同比下降49.95%。 (海宁中国皮革城鸟瞰图。图片来源:公司官微) 提到浙江省海宁市,"中国皮革之都"和"海宁中国皮革城"的名号享誉全国。作为"海宁中国皮革城"的运 营主体——海宁中国皮革城股份有限公司(以下简称"海宁皮城",002344.SZ)正面临着业绩下滑、高 层震荡的考验。 根据公告,海宁皮城董事会于5月16日收到林晓琴、朱曹阳、邬海凤三位高管的书面辞职报告。因组织 工作安排原因,三人纷纷请辞,辞职后将不再担任公司任何职务。在此番辞职前,林晓琴担任海宁皮城 董事长、总经理和法定代表人,朱曹 ...
曾全球门店超3000家、10条裤子能抵上海静安区1m²房价,如今沦落为几十元快消品 真维斯,明天的太阳从哪里升起?
Mei Ri Jing Ji Xin Wen· 2025-05-22 12:17
Core Insights - The article discusses the decline of the Jeanswest brand, which once had over 3,000 stores globally but has now declared bankruptcy in Australia, closing all its stores there. In contrast, lululemon, a contemporary brand, has only 767 stores as of the end of fiscal year 2024 [1][3][30]. Company Overview - Jeanswest was founded in Australia 53 years ago and was introduced to China by the Sunrise Group in 1993, leading to rapid expansion. At its peak, the brand had 3,156 stores worldwide, significantly contributing to the Sunrise Group's performance [3][17]. - The brand's pricing strategy has drastically changed over the years, with jeans once priced over 200 yuan now available for as low as 19 yuan, reflecting a significant decline in brand value and market position [4][26]. Market Position and Challenges - The brand has faced increasing competition from both domestic and international brands, leading to a decline in sales. From 2013 to 2016, Jeanswest's sales dropped from 46.8 billion HKD to 19.3 billion HKD, and by the end of 2017, the number of stores in mainland China had decreased to 1,219, only 42% of its peak [18][21]. - The closure of all stores in Australia raises questions about the brand's strength and future in the Chinese market, where it is now focusing its efforts [21][30]. Strategic Adjustments - The Sunrise Group has stated that the Australian and Chinese operations of Jeanswest are independent, with the Australian entity shifting focus towards e-commerce in response to market changes. In contrast, the Chinese market has seen a significant increase in e-commerce sales, growing over 13 times from 2020 to 2024, with total sales exceeding 6 billion yuan in 2024 [30][31]. - Despite the challenges, the brand has attempted to revitalize its image by engaging celebrities for endorsements, although the long-term effectiveness of this strategy remains uncertain [26][31]. Consumer Perception - The brand's decline has led to nostalgia among consumers who once viewed Jeanswest as a fashion icon. However, its current pricing and product offerings have diminished its appeal, with consumers finding better deals elsewhere during promotional events like "618" [22][29].
焕新启幕!H&M北京悠唐店开业,以革新姿态深耕中国市场
Cai Jing Wang· 2025-05-22 11:51
国际知名时尚品牌Hennes & Mauritz AB(以下简称"H&M" )位于北京朝阳门外核心地段的悠唐购物中心店于今日开业。门店以超过1500平方米的开阔空间 全新亮相,致力于为消费者提供更舒适、多元的时尚购物体验,成为引领时尚生活方式的新地标,让时尚服务于大众。 悠唐购物中心坐落于北京一线核心商圈——朝阳门外中央商务区。作为北京地标性的购物中心,悠唐购物中心汇聚了丰富多元的业态与活跃时尚的消费群 体,得天独厚的地理位置与商业氛围,无疑为H&M的长期发展提供了坚实支撑。而在这样优越的商业环境中,H&M新店又有着怎样独特的时尚表达呢? 在产品价值打造上,H&M精准把握中国消费者既追求时尚潮流、品质保障,又注重性价比的需求特点。依托供应链优势,品牌以优惠价格和可持续方式, 提供兼具独特性与耐用性的时尚单品,实现时尚、品质与价格的平衡。 在可持续发展领域,H&M顺应中国消费者对环保日益增长的关注,充分发挥行业先行者优势。作为全球首家推出"旧衣回收计划"的企业,H&M通过促进纺 织行业循环经济发展,强化品牌在可持续时尚领域的领导力。" 从店铺形象升级到品牌战略转型,从核心竞争力打造到市场需求精准匹配,H&M正通 ...
丰富场景拉动潮流女装营销
Zhong Guo Jing Ji Wang· 2025-05-21 22:58
Core Insights - The women's clothing market is experiencing significant growth driven by changing consumer preferences, with a focus on self-expression and individuality through fashion [1] - The rise of "fast fashion" is evident, with over 5 million new items launched daily in the spring season, indicating strong consumer demand for new styles [1] - Innovative marketing strategies, such as "topic + product" in live streaming, have led to a 487% year-on-year increase in short video sales and a peak 253% month-on-month growth in live sales [1] Market Dynamics - Rural areas, particularly in county regions, represent the largest consumer base, highlighting the potential of lower-tier markets for further investment [1] - The market faces challenges, including a significant disparity in content creator and merchant distribution, with a pronounced "strong East, weak West" pattern influenced by supply chain and logistics factors [1] - Product homogeneity is a major issue, leading to decreased brand differentiation, intensified price competition, and declining consumer loyalty [1] Strategic Recommendations - To enhance the development of the women's clothing market, collaboration and innovation among various stakeholders are essential [2] - Platforms should leverage their resource allocation capabilities to support merchants in underdeveloped regions through measures like traffic allocation and logistics subsidies [2] - Merchants need to analyze consumer trends regarding style, fabric quality, and continuously innovate their products and marketing strategies to create appealing and wearable clothing [2]
Target(TGT) - 2026 Q1 - Earnings Call Transcript
2025-05-21 13:00
Target (TGT) Q1 2026 Earnings Call May 21, 2025 08:00 AM ET Speaker0 Ladies and gentlemen, thank you for standing by. Welcome to the Target Corporation First Quarter Earnings Release Conference Call. During the presentation, all participants will be in a listen only mode. Afterwards, we will invite you to participate in a question and answer session. At the close of prepared remarks, we will open the queue for Q and A session. As a reminder, this conference is being recorded, Wednesday, 05/21/2025. I would ...