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5天、63场演唱会:这个五一假期明星们有多忙?
3 6 Ke· 2025-04-30 07:44
今年五一假期,#演唱会 可是太火了。 根据大麦网数据,今年五一假期,北上广深及其他主流二线城市,5天要搞63场演唱会。 其中,有好几个明星连续几天开唱,像是#王力宏 在杭州5月1号到3号连唱三天,#张杰 在北京从5月2号到4号也连唱三天。 | 城市 | 场次 | 城市 | 场次 | | --- | --- | --- | --- | | 北京 | 11 | 成都 | 9 | | 上海 | 17 | 武汉 | l | | 广州 | 3 | 天津 | 2 | | 深圳 | 5 | 西安 | 1 | | 杭州 | 6 | 苏州 | 1 | | 南京 | 7 | | | "抢不到票"、"秒没"、"手速根本跟不上啊"等成为歌迷们高频"吐槽"。 黄牛们还可能把原本就几百的门票炒上几千不等。 的确,按捺不住的火热之心背后,有个不争的事实: 中国人爱看演唱会,城市爱办演唱会。 2024年,我国有2900万人次观看演唱会(含音乐节),足足比2023年增长了45%,卖票方的收入更达到了296.36亿元! 这有多夸张?举个例子,去年全国电影票房才卖450来亿,观影人次却有10亿之多,相比之下,创造了电影票房近64%收入的演唱会观看 ...
音乐“流量”变城市“留量”
Guang Xi Ri Bao· 2025-04-30 02:15
Core Insights - The concert by Jay Chou in Nanning from April 25-27, 2025, significantly boosted local consumption, coinciding with the upcoming May Day holiday, leading to a surge in consumer activity [1][3][5] Group 1: Economic Impact of the Concert - The concert generated a substantial increase in searches for related services, with "music festival support makeup" searches rising by 179% and "star concert tickets" in Nanning increasing by 310% [1] - The concert's economic effect is illustrated by the ratio of 1:4.8, meaning every 1 yuan spent on tickets generates an additional 4.8 yuan in surrounding consumption [4] - The event stimulated various consumption scenarios, including a night market covering over 2,600 square meters, attracting thousands of fans for immersive experiences [3][4] Group 2: Tourism and Hospitality Growth - Nanning's hotel bookings were fully booked ahead of the concert, with some guests even reserving rooms for the May Day holiday, indicating a strong demand for accommodation [4] - The overall hotel booking rate for the May Day holiday has increased by over 60% in Nanning, with the region's tourism bookings rising by over 30% [6] - The local government has introduced various promotional measures, including 20% off accommodation vouchers, to attract concert-goers and tourists to stay longer in the region [5][6] Group 3: Future Prospects - The concert marks the beginning of the "2025 Old Friends Nanning Music Season," which aims to host 40 concerts, further integrating the concert economy with tourism and local businesses [4] - The trend of traveling to cities for concerts is becoming increasingly popular among young people, with initiatives to promote "follow the concert to travel" becoming a new norm [5]