文旅融合
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刘宁到安阳龙安区文峰区内黄县检查指导工作时强调: 强化科技创新推动产业转型升级 打造精品旅游线路知名文化地标
He Nan Ri Bao· 2025-12-24 13:49
Group 1: Industry Development - The government emphasizes the need for industrial transformation and upgrading in Anyang to inject new momentum into regional economic development [3] - Liu Ning highlights the importance of increasing R&D investment in the smart connected new energy commercial vehicle industry to promote energy-saving and carbon reduction across the entire production process [3] - The focus is on enhancing technical innovation and accelerating the R&D of high-end products like high magnetic permeability silicon steel to create a leading advantage in niche markets [3] Group 2: Agricultural Production - Liu Ning stresses the importance of ensuring food security and implementing precise measures for winter wheat management, especially given the late autumn sowing this year [4] - The need to enhance agricultural social service capabilities by integrating advanced agricultural machinery with farming practices is highlighted [3] Group 3: Cultural and Tourism Development - The government aims to fully utilize Anyang's rich cultural heritage to develop high-quality tourism routes and cultural landmarks, promoting traditional Chinese culture [4] - There is a push to transform the cultural tourism industry into a pillar industry by making cultural relics more accessible and engaging [4]
泰安烟草2023年度文旅融合新零售模式调研报告
Qi Lu Wan Bao· 2025-12-24 13:44
Core Insights - The article discusses how Tai'an Tobacco is integrating cultural tourism with its business model, leveraging the local Taishan culture to enhance brand influence and market sales through innovative "tobacco + cultural tourism" strategies [1][7]. Group 1: Achievements - Tai'an Tobacco has successfully created new tourism consumption scenarios by breaking through restrictions in 5A scenic areas, establishing the "Taishan Guest" experience center, and providing convenient consumption spaces for tourists [2][3]. - The company has developed culturally empowered products, such as special gift boxes that incorporate Taishan cultural elements, enhancing the brand's cultural imprint among consumers [2][3]. - An online and offline integrated retail system, "Tai e Purchase," has been launched to improve shopping convenience for tourists, allowing them to order products online and pick them up at designated locations [3][4]. Group 2: Strategic Models - The "three online and offline" model has been introduced to activate market potential by linking mountain-top and community terminals, facilitating a seamless shopping experience for tourists [4][5]. - The "cultural tourism + entrepreneurship" dual-driven approach has been adopted to support rural revitalization, enabling local retail clients to sell regional agricultural products through online platforms [6][7]. Group 3: Future Directions - Tai'an Tobacco aims to continue exploring new retail models and deepen the integration of Taishan culture with retail terminals, while also looking into additional scenarios such as "cultural tourism + research" and "cultural tourism + health" [7].
江苏南京:一步跨千年,穿越“灯映华彩 夜泊秦淮”
Nan Jing Ri Bao· 2025-12-24 10:03
Core Viewpoint - The 40th Qinhuai Lantern Festival is set to showcase a blend of traditional and modern elements, enhancing cultural experiences and expanding its reach across regions [1][8]. Group 1: Event Overview - The Qinhuai Lantern Festival will celebrate its 40th anniversary with the theme "Lights Reflecting Colors, Night at Qinhuai," starting with a preview at the Bailuzhou Park on December 26 [1]. - The festival will feature a total of 48 light displays across seven themed areas, creating a scenic experience for visitors [5]. - The event will run from December 26, 2025, to May 5, 2026, at Bailuzhou Park, with additional venues in the Qiao Bei business district and the South New City [7][10]. Group 2: Thematic and Artistic Elements - The festival will include a water lantern display titled "Five Horses Crossing the River," which is 60 meters long and incorporates sound and light technology to depict a dragon's journey [7]. - The light displays will feature various themes such as "Leaping Horses Welcoming Spring" and "Dragon and Phoenix Presenting Auspiciousness," enhancing the cultural ambiance [5][12]. - The integration of traditional craftsmanship with modern technology, including LED programming and dynamic lighting, aims to elevate the visual impact of the displays [12][13]. Group 3: Regional Expansion and Community Engagement - This year marks the first cross-regional collaboration between Jiangnan and Jiangbei, with new venues in the Qiao Bei business district and South New City [2][8]. - The Qiao Bei venue will feature 23 light displays across four sections, officially lighting up on January 1, 2026 [10]. - Community engagement is emphasized, with local residents expressing excitement about the festival being more accessible this year [9]. Group 4: Cultural Significance and Innovation - The Qinhuai Lantern Festival has a rich history of over 1,700 years and has evolved to reflect contemporary cultural trends while maintaining its traditional roots [12]. - The festival incorporates modern technologies such as 5G and drone displays to create immersive experiences, broadening its appeal [13]. - The event aims to position the Qinhuai area as a prominent cultural tourism destination, showcasing the integration of historical heritage and modern innovation [13].
非遗展演、江景跨年、沉浸游园……收好这份上海元旦跨年攻略
Xin Lang Cai Jing· 2025-12-24 09:36
Core Viewpoint - The upcoming New Year celebrations in Shanghai will blend traditional Chinese customs with modern festivities, showcasing a variety of cultural events and activities that cater to both local residents and tourists. Group 1: New Year Celebrations - The New Year celebrations in Shanghai will feature a mix of traditional and modern activities, including heritage exhibitions, immersive park experiences, and contemporary art events [1] - The Qingxi Old Street in Fengxian District will host a series of events such as an ancient-style garden party, outdoor concerts, and cultural performances from January 1 to 2, 2026 [1][3] Group 2: Cultural Performances - The opening ceremony will include local bands and traditional performances, featuring a parade with heritage teams and a variety of cultural acts [3] - A folk performance on January 1 will showcase multiple traditional teams, including dragon and lion dance troupes, and will present complete heritage drama performances [3] Group 3: Immersive Experiences - The "Xiancheng Spring Market" will offer an immersive ancient-style New Year experience, with traditional decorations and interactive tasks for visitors to engage with [3] - Participants can experience traditional makeup styles from different dynasties and enjoy a variety of local delicacies at the "Xiancheng Taste" cultural food market [5] Group 4: Additional Events - The Putuo District will host a series of events including a New Year music festival and a cultural market, blending traditional and modern elements [5][8] - Various art exhibitions and performances will take place across the city, including a contemporary art exhibition that dialogues with traditional culture [9][12]
自贡向全球发出邀约:2026灯会 共聚盐都
Xin Lang Cai Jing· 2025-12-24 06:29
Core Insights - The 2025 China International Tourism Trade Fair showcased Zigong City with its four major cultural highlights: "Salt, Dragon, Lantern, and Food" [1] - Zigong City extended an invitation to global tourists for the 32nd Zigong International Dinosaur Lantern Festival during the promotional activities [1] Group 1: Event Overview - The trade fair featured a core theme of "China Free Trade Port, World Vacation Island" and included five distinct exhibition areas covering both domestic and international tourism [3] - The exhibition spanned 65,000 square meters, attracting thousands of exhibitors and showcasing a wide array of new products, scenes, and trends in China's cultural tourism industry [3] Group 2: Zigong's Presentation - Zigong's exhibition utilized an "immersive" setup with digital light and shadow to encapsulate its identity as "the Salt Capital, Dinosaur Hometown, Lantern City, and Food Capital" [3] - A variety of cultural and creative products were highlighted, including lanterns, figurines, stationery, refrigerator magnets, and accessories, integrating traditional elements into modern life [3] Group 3: Promotional Activities - The promotional segment featured a creative invitation to the giant pandas living in Hainan, showcasing Zigong's friendly and vibrant city image [3] - Zigong also launched an online promotion through "Anyi Live Room," allowing viewers to explore the exhibition and learn about cultural tourism resources and lantern festival highlights [5] Group 4: Future Prospects - The event successfully enhanced the international recognition and appeal of Zigong's "Salt, Dragon, Lantern, and Food" brand through a combination of offline immersive exhibitions and online diverse promotions [5] - Zigong aims to continue leveraging the "Salt Dragon Lantern" brand effect to deepen cultural tourism integration and establish itself as an international tourist city [5]
文旅融合深化时代,雅阁酒店如何与目的地共创“生态圈”?
Jin Tou Wang· 2025-12-24 02:32
Core Insights - The Chinese cultural tourism industry is entering a new era characterized by "quality enhancement, ecological co-creation, and value co-existence" as outlined in the 14th Five-Year Plan [2] - Hotels are evolving from traditional accommodation providers to core hubs that drive cultural tourism consumption and build ecological systems, exemplified by the actions of the Accor Hotels Group [1][2] Industry Transformation - The domestic cultural tourism sector is undergoing profound changes, reshaping destinations and altering the roles and survival rules of all participants [2] - The definition of a "good hotel" is being redefined, focusing on broader "cultural tourism+" initiatives that cater to diverse customer groups and create new consumption scenarios through deep integration [2][3] Case Studies of Hotel Innovations - The Qinhuangdao Accor Resort Hotel integrates marine culture and coastal charm, offering unique experiences such as beach bonfire parties and seafood cooking classes, transforming the hotel into a regional vacation destination [3] - The transformation of the Dongjiang Lake Accor Resort Hotel in Hunan showcases local cultural expression through unique architectural designs and connections to local attractions, enhancing the tourism experience [4] New Business Models - The Accor Hotel in Guangxi Chongzuo collaborates with the Detian Waterfall Scenic Area, allowing guests to book tickets and customize tours seamlessly, creating a new integrated tourism model [5] - The hotel industry must evolve beyond being isolated service facilities to actively empower destinations and integrate into local ecosystems [6] Co-Creation Models - Accor Hotels aims to be a pioneer in cultural tourism co-creation, leveraging its dual advantages of state-owned enterprise resources and international standards to build a value co-creation model [7] - The model includes "upward integration" of resources from the larger ecosystem, "downward activation" of local ecosystems, and "horizontal connections" with cross-industry partners [8][9][11] Strategic Partnerships - The collaboration with Guangdong Nanyue Cultural Tourism Development Co., exemplifies the role of hotels as "co-evolutionaries" that contribute to local economic development and community growth [10] - Accor Hotels' partnerships not only enhance brand value but also create job opportunities and promote local consumption, aligning commercial and social values [10] Brand Strategy - Accor Hotels has restructured its brand portfolio to provide a diverse range of offerings that cater to various market segments, ensuring both breadth and depth in its service [16][17] - The "three-horse carriage" and "two light cavalry" strategy allows for targeted positioning in different cultural tourism scenarios, enhancing competitive advantages [17] High-End Vacation Focus - High-end vacation products are crucial for attracting affluent customers and enhancing destination consumption levels, with Accor Hotels having a long-standing commitment to this market segment [18][19] - The development of high-end resorts not only elevates the brand image of destinations but also drives overall consumption upgrades, creating a beneficial ecological effect [18][19] Conclusion - The evolution of Accor Hotels reflects the broader transformation of the hotel industry from standard accommodation providers to co-creators of cultural tourism value, responding to the strategic goals of building a strong tourism nation [19]
大连入境游创新高 春节热度位全国前三
Xin Lang Cai Jing· 2025-12-24 00:17
Core Insights - Dalian's inbound tourism market is experiencing significant growth, with a record number of visitors expected in 2025, marking a historical high in 40 years [1] - The city ranked third nationally in inbound tourism heat during the 2026 Spring Festival, with a 2.4 times year-on-year increase in visitor interest [1] Group 1: Inbound Tourism Growth - By November 2025, Dalian received a total of inbound tourists that increased by 70.69% year-on-year, surpassing 2019 levels and breaking the historical record set in 2012 [1] - Dalian was recognized as one of the "Top Ten Coastal Cities for Inbound Tourism in Asia" in 2025, maintaining the highest review volume for inbound tourism in the province [1] Group 2: Tourism Development Strategies - Dalian is leveraging its "5S" core advantages—Sea, Sports, Seasons, Seafood, and Service—to create an immersive cultural and tourism experience [2] - The city is focusing on international tourist demands by integrating various cultural and tourism resources, including intangible cultural heritage and wellness tourism, to enhance visitor stay duration and spending [2] - The implementation of the "2025 Dalian Inbound Tourism Leap Plan" includes measures for improved service convenience, such as comprehensive coverage of inbound payment facilitation at A-level scenic spots and star-rated hotels [2]
老牌景区变“网红” ,好客济宁凭“焕新”圈粉八方客
Qi Lu Wan Bao· 2025-12-23 23:39
齐鲁晚报·齐鲁壹点 褚思雨 今年以来,济宁以景区焕新工程为主要抓手,实施景区焕新项目66个,推出"万荷碧潮生"光影秀等36项 景区新体验,让"老景点"成"新网红",成功圈粉年轻人。近日,曲阜明故城(三孔)旅游区、邹城峄山 风景区分别入选全省旅游景区强基焕新典型案例、优秀案例,"济宁样本"不仅让"好客济宁"更好玩,更 让"好客山东"的品牌底色愈发鲜亮。 科技赋能 千年文脉触手可及 在曲阜孔庙大成殿前,带着儿子来旅游的重庆游客刘女士通过手机扫码解锁了"AI导游",虚拟数字人生 动讲解文化典故,AR特效互动趣味十足,让陪同游览的儿子兴致盎然。 "以前逛三孔,全靠导游讲解记知识点,孩子没耐心听;现在有了AI导游,选择适合孩子的亲子版讲 解,边互动边学历史,孩子的学习兴趣都被调动起来了。"刘女士的体验,正是曲阜明故城(三孔)旅 游区从"传统观光"向"智能体验"转型的生动缩影。作为儒家文化的核心载体,三孔曾面临"讲解内容单 一、互动性不足"的痛点,如今通过构建"AI导游+电子讲解器+智能小程序"的智慧矩阵,彻底改写了游 览体验。 "我们联合科技企业打造了专属AI导游系统,游客用小程序扫描建筑、石碑就能触发AR特效,还能根 ...
福建明溪全国观鸟挑战赛举行
Xin Lang Cai Jing· 2025-12-23 23:14
Group 1 - The third National Birdwatching Challenge in Mingxi, Fujian, took place from the 20th to the 22nd, attracting 29 teams and nearly 100 participants from across the country [1] - A total of 165 bird species were recorded during the competition, with the champion team documenting 110 species, including new records of the spoon-billed sandpiper and the black-faced bunting [1] - Mingxi is recognized for its rich ecological environment and abundant bird resources, earning titles such as "Hometown of the Chinese Yellow-bellied Pheasant" and "Small City of Migratory Birds in China" [1] Group 2 - The local government has been enhancing birdwatching facilities and integrating tourism, research, and health industries to upgrade the birdwatching sector [1] - There are currently 349 species of wild birds recorded in Mingxi, including 77 species that are under national first and second-level protection, with 8 being first-level and 69 second-level [1]
当“青山绿水”邂逅“宝藏村落”
Xin Lang Cai Jing· 2025-12-23 22:11
《国家人文历史》2025年12月上,半月刊 2021年,联合国世界旅游组织发出"最佳旅游乡村"倡议,旨在通过评选和认可,推动旅游成为乡村发展 的支柱。"最佳旅游乡村"评选也于同年启动,迄今全球有57个国家的236个乡村入选联合国世界旅游组 织"最佳旅游乡村",中国贡献了19个优秀典范:从引得栀香入梦来的浙江下姜村,到万山夹缝中的徽商 故里安徽西递村;从贵州黄岗村的侗族大歌,到充满乡韵乡情的重庆荆竹村……最新一期《国家人文历 史》杂志走进这19个"最佳旅游乡村",讲述中国乡村的动人故事。 杂志逐一讲述了这19个"最佳旅游乡村"的故事:2021年,浙江余村从全球170多个参评乡村中脱颖而 出,成为联合国旅游组织首批"最佳旅游乡村"。在余村村口,矗立着一块巨大的石碑,上刻十个红色大 字:"绿水青山就是金山银山。"余村正是从这里走向了世界舞台。旅客在这里看到的不仅是如画的江南 风景,更是一条从"卖石头"到"卖风景",最终走向人与自然和谐共生的传奇之路;2025年10月17日,贵 州黎平黄岗村成为"最佳旅游乡村"。黄岗村是一座侗寨,迄今已有800多年历史。黄岗村最初是作为侗 族大歌的典型保存地为人所知,尤其以"侗族大歌 ...