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武汉土地市场强势升温 房企争抢“小而美”地块
Chang Jiang Ri Bao· 2025-07-01 00:43
Core Insights - The land auction in Wuhan on June 30, 2025, resulted in the sale of 6 plots covering 19.10 hectares, with a total transaction value of 2.906 billion yuan, indicating strong demand in the central urban area [1] - The record high floor price for residential land in Wuhan was achieved by Greentown at 27,920 yuan per square meter for the Hankou plot, marking the second highest in the city's history [1] - The city's strategy of optimizing land supply and focusing on high-quality plots is evident, as shown by the low plot ratio of 1.30 for the sold land, highlighting its scarcity value [1][2] Land Market Dynamics - Since September 2024, Wuhan has actively increased the supply of quality land in central urban areas, implementing measures to enhance land quality and control prices [2] - The enthusiasm of real estate companies for land acquisition has risen, with major firms like China Resources and Vanke participating actively in recent auctions [3] - The "Han Nine Policies" have effectively stimulated housing demand by lowering purchase costs, leading to a positive trend in the land market [3] Urban Development and Investment Attraction - Key plots sold are located in core development areas with mature surrounding amenities, indicating significant future growth potential [5] - Wuhan's designation as a central city in the midlands and its planning as a technology innovation center are attracting investor interest, enhancing its position in the national development landscape [5] - The city's infrastructure, including dual hubs for air transport and extensive high-speed rail connectivity, supports the flow of resources and talent, further boosting its investment appeal [5] Market Trends and Future Outlook - The competitive landscape of the land market is shifting, with first and second-tier cities seeing heightened competition for core areas, while third and fourth-tier cities face inventory pressures [6] - The premium prices achieved for quality plots in Wuhan are significant for the city's development trajectory, suggesting a positive outlook for future land transactions [6]